Signature and Name of Invigilator

Roll No.
(In figures as per admission card)

1. (Signature)
(Name)

Roll No.

2. (Signature)
(Name)

Test Booklet No.

J1 7 0 5
Time : 2 hours]

(In words)

PAPERIII

MANAGEMENT

Number of Pages in this Booklet : 36

[Maximum Marks : 200

Number of Questions in this Booklet : 26

Instructions for the Candidates

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1. Write your roll number in the space provided on

the top of this page.

1. U DU U S U UU U U
2. U U U,
U S U U

2. Answers to short answer/essay type questions are

to be given in the space provided below each question
or after the questions in the Test Booklet itself.

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No Additional Sheets are to be used.

3. U U U, -S U
U U -S
U U

3. At the commencement of examination, the question

booklet will be given to you. In the first 5 minutes,
you are requested to open the booklet and
compulsorily examine it as below :

(i) -S U U U U U
U U SUU-U S
SU U

(i) To have access to the Test Booklet, tear off the

paper seal on the edge of this cover page. Do not
accept a booklet without sticker-seal and do not
accept an open booklet.

(ii) U DU U U U -S DU
U U U U U U
S DU / U
UU U U
S SU U UUU
S U U -S U
U
-S U UQ

(ii) Tally the number of pages and number of

questions in the booklet with the information
printed on the cover page. Faulty booklets due
to pages/questions missing or duplicate or not
in serial order or any other discrepancy should
be got replaced immediately by a correct booklet
from the invigilator within the period of 5
minutes. Afterwards, neither the question
booklet will be replaced nor any extra time will
be given.

4. U U

4. Read instructions given inside carefully.

5. One page is attached for Rough Work at the end of
the booklet before the Evaluation Sheet.

5. UU-S (Rough Work) U

U DU

6. If you write your name or put any mark on any part

of the Answer sheet, except for the space allotted for
the relevant entries, which may disclose your
identity, you will render yourself liable to
disqualification.

6. U-S U
, U
U U U
7. U # U U-S U
UU U U #
U U U U

7. You have to return the Test booklet to the

invigilators at the end of the examination
compulsorily and must not carry it with you outside
the Examination Hall.

8. / U ZU S U

8. Use only Blue/Black Ball point pen.

9. Use of any calculator or log table etc. is prohibited.

9. U (UU) U U

10. There is NO negative marking.

10. U U

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MANAGEMENT

PAPERIII

-III
NOTE :

This paper is of two hundred (200) marks containing four (4) sections.
Candidates are required to attempt the questions contained in these sections
according to the detailed instructions given herewith.

(200) (4)
S

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SECTION - I

UI
This section contains five (5) questions based on the given paragraph. Each question
should be answered in about thirty (30) words and each carries five (5) marks.
(5x5=25 marks)

(5) (30)
(5)
PARAGRAPH
Scientific Management emphasised the analysis of jobs and standardisation of the tasks
performed. As a consultant to the Bethlehem Steel Corporation and other firms,
Taylor was able to implement many of his ideas about job design. He and his colleagues
developed the process of time and motion study, variations of which are still used by
industrial engineers. Through time and motion study, followed by work simplification
and standardisation, plus the introduction of piecework incentive system, Taylor was
able to demonstrate large increases in worker productivity. The thrust of scientific
management was to simplify jobs for the economic benefits of organisation.
Specialisation would result in leading to greater productivity if the jobs are simplified
through job redesigning. Further, selection and training procedures would also be less
elaborate and less expensive.
Business world has undergone tremendous change after the era of Taylors scientific
management. In the coming times, the new capabilities unleashed by the Information
Age will lead to substantially new forms of marking and business. The industrial age
was characterised by mass production and mass consumption, stores overstuffed with
inventory, ads everywhere and rampant discounting. The Information Age promises
to lead to more accurate levels of production,more targeted communications and more
relevant pricing.
On the basis of the above passage answer the following questions -

S
M
R
M l m m
,
h
C m #
, R
S

m M l
, ,
S ,

Q
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1.

What are the main features of the scientific management ?

?

2.

What is the importance of time and motion study in scientific management ?

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3.

What are the main benefits of specialisation ?

C ?

4.

What are the main features of the Industrial Age ?

l ?

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5.

How will the business world change in the Information Age ?

SECTION - II
UII
This section contains fifteen (15) questions each to be answered in about thirty (30)
words. Each question carries five (5) marks.
(15x5=75 marks)
- (5-5) (15) (30)

6.

Gross National Product (GNP) measures national welfare. Comment

C (...) C

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7.

State the law of variable proportions.

8.

Discuss the relevance of Need Hierarchy Theory of Motivation in the developing

economies.

S h ?

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9.

How 3608 appraisal is an improved technique of performance appraisal ?

3608 c c ?

10.

In what ways have the functions of Human Resource Manager changed in the post
globalisation scenario ?

Z ?

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11.

How is a merger evaluated as a capital budgeting proposal ?

S ?

12.

What is customer orientation in marketing ?

Q ?

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13.

Define Branding.

14.

Define and explain the following terms

(1)

Optimum solution

(2)

Feasible solution

(1)
(2) Q

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(3)
(3)

Unrestricted variables

15.

Derive the EOQ in the Inventory Control method.

(...)

16.

Give the classical and frequency definitions of probability. What are the objections
raised in these definitions ?

Mh ?

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17.

Write down the Normal Distribution Function and the characteristics of the Normal
Probability Curve.

18.

Why has strategic management become so important to todays business organisations.

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19.

What are essentials of a successful enterpreneur ?

l ?

20.

What is scope of corporate governance ?

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Section - III

UIII

NOTE : This section contains five (5) questions from each of the electives /
specialisations. The candidate has to choose only one elective / specialisation
and answer all the five questions from it. Each question carries twelve (12) marks
and is to be answered in about two hundred (200) words.
(12x5=60 marks)

/ (5)
/
(12) (200)
(12x5=60 )
Elective - I

UI
21.

Discuss the role of non- monetary rewards in motivating employees ?

-
22.

In the era of business process outsourcing, how role of a personnel manager has
changed ?
R ?

23.

Performance appraisal has several extended functions also, Comment and discuss
scope of its functions ?
c , Z

24.

Discuss important methods of identifying training needs ?

25.

What are important causes of industrial conflicts ? How these trends have changed in
the post-globalisation scenario ?

l ? ?
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 / OR

21.

22.

Elective - II
II
Discuss factors affecting choice of channel of distribution.

g
Differentiate between product and services marketing.

23.

What do you understand by promotion mix ? Briefly discuss one tool of mass
communication.
?

24.

Define market segmentation. Briefly discuss benefits of market segmentation.

25.

Q Q
Discuss various pricing methods.

/ OR

21.

Elective - III
III
What is the relationship between an investors required rate of return and the value of
a security ? Explain with example.
?

22.

Discuss the purposes of the statements of changes in financial position when prepared
on working capital basis and cash basis.

S g
23.

Under what conditions do the NPV and IRR methods conflict ? Which of these two
methods should be used to take capital budgeting decision under such conflicting
situation ?
S h (NPV) (IRR) ?

S , ?
24.

How is cost of debt similar to cost of preference capital ? Describe the uses and limitations
of cost of capital to a financial manager.
?

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25.

What are the basic financial derivatives ? Describe the functions of economic nature as
performed by participants in derivatives market.
? m Z

21.

22.

/ OR
Elective - IV
IV
Explain the history of WTO ? What are the main provisions on TRIPS in Uruguay
round ?
(...) M (TRIPS)
?
Discuss salient features of Indias foreign trade policy with special reference to export
incentives.

23.

Discuss the inter relationship between interest rates, inflation rates and exchange rates.

24.

Briefly describe the organisation of shipping services in India. Also distinguish between
charter party and bill of lading.

, S -

25.

Describe the factors determining the out-sourcing of technology.

l d

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SECTION - IV

UIV
This section consists of one essay type question of forty (40) marks to be answered
in about one thousand (1000) words on any of the giving topics. This question
carries 40 marks.
(40x1=40 marks)

(40)
, (1000)
26.

Collective bargaining should be seen as an opportunity both for Union and

Management. Comment upon this statement and discuss important techniques of
collective bargaining.
m M

OR /

What is Product Life Cycle (PLC) ? How would you manage each phase and what
innovative strategies need to be evolved in decline stage ? Explain giving examples.

R (PLC) ? S ? S
? SC
OR /
In what different ways is accounts receivable management different from cash
management and inventory management ? How will you evaluate the risk of extending
credit to an applicant ? Discuss.
# - ?

OR /
Make SWOT analysis of WTO provisions in Indian Context.

(WTO) S (SWOT)
OR /
Explain the simplex procedure to solve a linear programming problem. How do you
recognise optimality in the simplex method ?

?
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51

76

27

52

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53

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54

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55

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31

56

81

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57

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59

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10

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60

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12

37

62

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15

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66

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100

Marks
Obtained

Question
Number

Marks
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Question
Number

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Obtained

Question
Number

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Obtained

Question
Number

Marks Obtained

Total Marks Obtained (in words) .....................................

(in figures) ....................................
Signature & Name of the Coordinator ...............................
(Evaluation)

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36