Situation Analysis

Internal and External

Situation Analysis: Internal
Corporate issues

Corporate mission and goals

Growth and consolidation strategies

IHC Mission Statement
Excellence in the provision of health care
services to communities in the Intermountain
region

IHCs commitments to its mission statement
are:
1. Excellent service to our patients, health plans
members, customers, and physicians is our
most important consideration
IHC (continued)
2. We will provide our services with
integrity. Our actions will enhance our
reputation and reflect the trust placed in
us by those we serve.

3. Our employees are our most
important resource. We will attract
exceptional individuals at all levels and
provide fair compensation and
opportunities for personal and
IHC (continued)
professional growth. We recognize
and reward employees who achieve
excellence in their work.

4. We are committed to serving diverse
needs of the young and old, the rich and
poor, and those living in urban and rural
communities.
IHC (continued)
5. We will reflect the caring and noble
nature of our mission in all that we do.
Our services must be high quality, cost-
effective, and accessible; achieving a
balance between community needs and
available resources.
IHC (continued)
6. It is our intent to be a model health
care system. We will strive to be a
national leader in non-profit health care
delivery.

7. We will maintain the financial strength
necessary to fulfill our mission.
Growth Strategies
Market Penetration
Sell more of existing products to current
market

Under what conditions?

Examples
Diet Coke
Davis Hospital OB
Growth Strategies
Market Development
Take existing products to a new market

Under what conditions?

Examples
Baking soda
Ogden Clinic satellite offices
Growth Strategies
Product Development
Introduce new product to existing markets

Under what conditions?

Examples
Flavored diet colas
IHC Health plans; ORMC heart center
Growth Strategies
Diversification
Introduce new product to new markets

Under what conditions?

Examples
Coke Zero
Honda generators
U of U clinics
Good Samaritan case study
Situation Analysis: Internal
Marketing specific issues
Marketing resources
Financial resources
Human resources
Senior management support
Political factors