Professional Documents
Culture Documents
Facetsofindianconsumers 6
Facetsofindianconsumers 6
How prevalent is the EMI culture among urban Indians? What proportion of the
monthly take home goes into regular debt servicing? Here are some answers.
The EMI culture is not as prevalent as the general perception. Yet it is on the rise. A
significant proportion is highly leveraged – 29% paying more than 20% of their take
home salaries as EMI. However, the bulk has its debts under control – 36% have no
EMIs and 35% have their EMIs under 20% of their take home salary.
Mumbai and Kolkata are the least leveraged. Bangalore is the most leveraged,
followed by Chennai. Does the IT sector have anything to do with this?
The data presented here is applicable for SEC A and B only, who represent about
30% of urban India.