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    The document discusses consumer perception of different product attributes like color, smell, taste, price and packaging. It shows how perception of these attributes can vary for different brands on a scale of 1 to 5. Color and taste are perceived differently for three brands - Lipoton, Supereme and tapal. Price and packaging perception is also captured separately for these three brands on the same 1 to 5 scale.

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    The document discusses consumer perception of different product attributes like color, smell, taste, price and packaging. It shows how perception of these attributes can vary for different brands on a scale of 1 to 5. Color and taste are perceived differently for three brands - Lipoton, Supereme and tapal. Price and packaging perception is also captured separately for these three brands on the same 1 to 5 scale.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as DOC, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as doc, pdf, or txt
    23 views2 pages

    History

    Uploaded by

    api-19488079
    The document discusses consumer perception of different product attributes like color, smell, taste, price and packaging. It shows how perception of these attributes can vary for different brands on a scale of 1 to 5. Color and taste are perceived differently for three brands - Lipoton, Supereme and tapal. Price and packaging perception is also captured separately for these three brands on the same 1 to 5 scale.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as DOC, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as doc, pdf, or txt
    of 2

     

    Perception about smell and quality

    4 Lipoton
    Supereme
    tapal
    Taste

    3tetely
    1 2 3 4 5

    1
    Color

    Perception about color and Taste

    4 Lipoton
    tetely Supereme
    Taste

    tapal
    3
    1 2 3 4 5

    1
    Color
    Perception about price and packaging

    4 Supereme
    Taste Lipoton
    tapal
    3 tetely
    1 2 3 4 5

    1
    Color

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