Strategy, Marketing, Sales, Business Development, Commercial and Communications

Based on customer expectations and sound market analyses this is where the basic strategies for
business development and results-oriented marketing and sales are developed for our brands,
products and services.
This business area is responsible for various tasks from positioning a product to product launch,
communication and professional sales including contract management.
Core fields:

Strategy
Marketing, Sales and Business Development
Commercial (Pricing and Contract Management)
Internal and External Communications

Our Strategy departments define, coordinate and develop strategies, then monitor their
implementation through annual Strategic Planning. They also support company strategic
decisions made on the basis of analyses in a number of areas; country strategies, governmental
& commercial businesses, service strategy, competitor benchmarks, M&A strategy, etc. Strategy
departments also ensure strategy buy in and support communication of the company strategy
(internally and externally).

The Marketing, Sales and Business Development organisation is responsible for the
continuous analysis of market segments and trends in terms of products, customers,
competitiveness and competitors. They benchmark our products and technology against
worldwide competitors and derive relevant actions to maintain a leading position. Some of the key
objectives are to identify; emerging markets, potential new customers and associated new
technology, (for integration in to our product range, and this in coordination with Engineering
Groups).

Marketing, Sales and Business Development prepare arguments to support bid/no bid decisions
and provide input for marketing tools. Being close to the customer, understanding their needs
and constraints, they need to define the key success factors for our products to be verified by our
offers and propose a corresponding capture plan. Lobbying institutional and/or commercial
customers, key account management and building up an M&A strategy can also be part of their
tasks.

Our Commercial departments lead the commercial part of proposal preparation in compliance
with internal and external regulations. This involves bid/no bid decisions, cost calculations, target
margins, pricing, risk and opportunity analysis and business case calculations. They support the
preparation of offset and commercial proposals and contract negotiations (terms & conditions)
including documentation and implementation of commitments. There is also a close link to the
Customer, Supplier Commercial & Contract Management as well as to the Legal, Sales and
Finance departments.

The Communications department elaborates the communication plan and strategy and is
responsible for distributing Company messages according to the targeted audience (press
releases, news for employees, advertising, exhibitions, sponsorship, internal media). The
department is responsible for EADS' continuing presence in the market, including media
exposure and ensuring the availability of information using all suitable communication channels.
The department is also responsible for improving the engagement and active participation of
employees as well as the development of the company culture.



Entry Requirements: You will need to have a Bachelors / Masters degree or equivalent
qualification in one of the following areas; Economics, Business Administration, (Industrial)
Engineering or in a similar relevant field of study.. Ideally this should be coupled with some work
experience gained in the field of Sales, Marketing, Strategy, Business Development,
Communication, Law and/or Customer Relations Management.

Candidates should also have an interest in the wider aerospace, defence and/or space industry
as well as some technical understanding.

Candidates should also be computer literate (MS Office, plus any other relevant applications)


Typical positions:
Internal Communication Manager
Media Relations Manager
(Junior) Manager Marketing and Sales
Strategy & Business Development Manager
Strategy & Business Development Assistant
Strategic Intelligence Analyst
(Junior) Contract Manager