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Business Case Development

Jojo P. Javier MIM, MBA
Whats In It For You Today
Definition
Purpose
Components
Presentation
Pointers


What is a Business Case?
A documented argument to
convince a decision maker to
approve a project or similar plan
action.
Company Logo
Company Logo
Captures quantifiable and
unquantifiable characteristics
of a proposed project and
justified through gathered
information
Purpose

Inform top
management of
challenges that
need immediate
attention.
Justify the need to
initiate a project or
a plan of action to
align specific
activities to the
organizations
business directions.
Seek approval for
the design,
development and
implementation of
a sound project.
Help Decision Makers Ensure That:
Proposed initiative will have value &
relative priority compared to alternative
initiatives.
Performance of initiatives is monitored
objectively.
Proponent or team has the capability to
deliver the benefits.
Projects with team or group inter-
dependencies are synchronized.
The organizations resource are working
on the highest value opportunities
available.
Components of a Business Case
Purpose
Objectives / Benefits
Scope or limitation
Introduction
Current state of the process
Facts of the Case
Problems that may arise from the facts
Problem Statement
Issues that may arise from the problem statement
Issues
Plan to meet the objectives established in the
introduction
Are there stop-gap solutions?
Timeline and resources
Recommendations
and Action Plans
Business Case Framework
Actual
Performance
Potential
Performance
Gap
Analysis
Facts
Problem Statement
Issues
Objectives / Benefits
Action Plans and
Recommendations

Reminder
Do not attempt to solve
the problem within the
business case.
Presenting the Business Case
Get to the
point in less
than two
minutes
Talk about
problems
that are
necessary to
win in the
market place
Think big
picture
Fluidity is key
Presentation
should end
in ten
minutes
THANK YOU!