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  • Group 2: Jane, Jeppe, Jesper, Mia

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    The document describes the schedule for Group 2 which includes discussions on: 1) User interaction and ICT, including a case study on user involvement on Java.net. 2) NPD processes in networks, including a theory on NPD in networks and a case study on the development of the new Volvo C70. 3) Balancing exploitation and exploration, including a theory on ambidexterity and a case study on B&O and competitor Löwe.

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    Group 2 Presentation UDI

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    The document describes the schedule for Group 2 which includes discussions on: 1) User interaction and ICT, including a case study on user involvement on Java.net. 2) NPD processes in networks, including a theory on NPD in networks and a case study on the development of the new Volvo C70. 3) Balancing exploitation and exploration, including a theory on ambidexterity and a case study on B&O and competitor Löwe.

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    Download as PDF, TXT or read online from Scribd
    Flag for inappropriate content
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    32 views20 pages

    Group 2: Jane, Jeppe, Jesper, Mia

    Uploaded by

    mia-lich-3766
    The document describes the schedule for Group 2 which includes discussions on: 1) User interaction and ICT, including a case study on user involvement on Java.net. 2) NPD processes in networks, including a theory on NPD in networks and a case study on the development of the new Volvo C70. 3) Balancing exploitation and exploration, including a theory on ambidexterity and a case study on B&O and competitor Löwe.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PDF, TXT or read online from Scribd
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    of 20

    Group 2

    Jane, Jeppe, Jesper, Mia


    Structure

    User interaction and ICT


    ICT and user involvement
    User involvement on Java.net
    4 min

    NPD process in networks


    Theory NPD in networks
    Case: The development of the new Volvo C70
    13 min

    Balancing exploitation & exploration


    Theory: Ambidexterity
    Case: B&O and competitor Löwe
    13 min
    User interaction & ICT

    Moderated part
    Added user involvement
    Case java.net
    ICT and user involvement

    Relationship requirements

    
    Mutual trust

    Company
    ICT
    readiness
     Mutual
    commitment 
    User
    
    involvement

    strategic
    emphasis
     Mutual

    
    information
    exchange

    
    Information
    analytical
    capability

    ICT
    competence Java.net
    i
    NPD in networks

    g Why use networks?


    Ressource problems
    Shared learning
    Collective risk taking
    Intersection of different knowledge sets
    network perspectives

    Innovation focus

    Groups
    (regional/business) Diffusion and
    Social commercialization of
    Commmunities of

    Network focus
    innvoations
    experts

    Networks moblized
    Portfolios of
    for a specific
    Actor strategic
    innovation
    alliances

    General Discrete
    trust
    social exchange
    shared knowledge

    Exchange
    of information
    Open
    OPEN

    networks
    open or closed ?

    Different situations call for different networks.


    Overview of case
    Networking with:
    Pininfarina
    ”open air system”
    Dynaudio / Alphine
    B&O
    Cross level networks
    Balancing exploration & exploitation

    AMBIXDERITY

    Information Information
    approach collection

    Information
    analysis

    Information
    competence
    The product life cycle

    Lengthy phases leading to an unbalanced information approach.


    True exploration = Co-evolve

    Radical
    Bounded
    exploration Co-evolve
    Zone 4
    Innovation

    Zone 2

    Exploit Reframing
    Zone1 Zone 3

    Incremental
    Established frame New frame

    Environmental complexity
    Ambidexterity

    Focus on the employees Focus on the organization

    8
    d
    f
    r 0 t

    Two approaches came up in the litterature.


    Major drop in stock price
    New CEO
    Competitor is doing well
    Broad assortment
    Focusing on changing the game
    Slow NPD process

    The balance in the information


    approach is off
    Technology platform
    Focusing their product portfolio
    IcePower
    A one hit wonder or
    the general way to go?
    focusing on their core competences
    leading premium flat screen TV provider
    green/ solar powered ?

    stereo sound multimedia


    connected
    interactive with
    mega size???
    colour TVs other devices

    high resolution

    TV invention flat panel display


    beamer
    cathode ray tube

    flat panel beamer invention


    invention
    Thank you.

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