Professional Documents
Culture Documents
Asch 1951 Jenness 1932 Sheriff 1936
Asch 1951 Jenness 1932 Sheriff 1936
Conformity
Jenness 1932
Majority view
Sheriff 1936 Social Norms
Majority influence
Types of conformity
1) Internalisation- individual accepts majority group view and believes that view to be correct.
-Private acceptance-person conforms to other people’s behaviour in genuine belief that they are right.
- Private belief + public behaviour = coincide
- Follow up study of Sherif 1936- his findings suggest that in ambiguous situations people rely on
each other to decide what is right and then they stay with the view.
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2) Compliance- where a person conforms to other peoples behaviours/attitudes but does not believe them to be
correct.
-go along with other peoples view
-‘keep peace’
-to avoid conflict
-public compliance