1.

Axe is advertising their new mens body spray as well as a

contest for viewers to enter for a chance to go to space.
2. In this tv commercial, the characters are at the beach. An
attractive woman is in the water and a shark is swimming
beside her.
3. The attractive male lifeguard runs into the water to save
the woman
4. He carries her out of the water.
5. He lays the woman down on the beach and we can see an
attraction between them.
6. Just as they are about to kiss, the woman turns her head
to see an astronaut, and immediately runs towards him.
7. A caption on the screen reading Nothing beats an
astronaut appears on the screen, and a voice talks about
the new Axe Apollo.
8. Axe products are aimed specifically at men.
9. This advertisement represents the sexuality of the
subjects, and the symbols of the lifeguard, the attractive
woman, and the astronaut.
10. A lifeguard is a symbol for brave and he is an attractive
men which gives Axes male audience someone to identify
with, whether that is the type of man they are or its the
type of man they idolize.
11. The astronaut in this commercial is more of an average
guy so Axe is saying that if you use their product, you will
become a more attractive guy.
12. He also represents the product, Axe Apollo.
13. The woman in this advertisement is a symbol of sexuality.
14. This commercial uses sex-appeal and shows an appealing
setting to convince men to buy the product and it is
designed to make men think that using Axe will make
them more attractive to women.