*reference:www.neonock.com :www.Priceza.com FIXED COST VARIABLE COST Wheel barrow 2000 Baht Milk 2000 Baht Rent 2000 Baht Honey 800 Baht Blender 2000 Baht Ice 200 Baht Bank loan repayment 2240 Baht Fruit Baht 5400 Baht Straw 100 Baht Plastic glass 500 Baht Total:8240 Baht Total: 9,000Baht Selling price 50 Baht per glasses Variable cost per glasses 30 Baht per glasses Cash Flow Jan Feb Mar Apr May Jun Opening Balance 50,000 104,000 108,860 113,720 120,580 125,440 Cash inflow Loan 50,000 - - - - - Sale revenue 30,000 25,000 25,000 30,000 25,000 25,000 Total cash- inflow 80,000 25,000 25,000 30,000 25,000 25,000 Cash outflow Rent 3,000 3,000 3,000 3,000 3,000 3,000 Purchase 18,000 15,000 15,000 18,000 15,000 15,000 Blender 3,000 - - - - - Wheel barrow 2,000 - - - - - bank loan repayment - 2240 2240 2240 2240 2240 Total cash- outflow 26,000 20,240 20240 23240 20240 20240 net cash flow 54,000 4,860 4,860 6,860 4,860 4,860 Closing Balance 104,000 108,860 113,720 120,580 125,440 130300 Cash flow Cash flow in January, this month is a High season. So many tourist go there. But February, March, May , and June are not in high season and it still in winter, so the money in cash flow might be decrease. When reach at April, the summer season and it in Songkran festival. So the number of sale is going up. BREAK EVEN 0 5000 10000 15000 20000 25000 30000 35000 0 100 200 300 400 500 600 variable cost sale revenue fixed cost total cost BREAK EVEN Our variable cost is a bit high, therefore we can improve our breakeven by try to find another same product which is have the lower price. LOGO OF SMOOTHIE SUNDAY SLOCAN: FREEZE YOUR DAY
LOCATION: In front of Dusit zoo in Rama 5 road because there are many people go there everyday. And the weather in there is very hot. So they might buy our Smoothies.
PRICING STRATEGY: Promotion : Buy 2 get 1 free MARKET RESEARCH SWOT Strength: Low price Weak: dont have enough flavor Threat: have many competition there Opportunities: There are many people walk through our stall since Dusit zoo is tourist attraction place
MARKET RESEARCH USP : we use organic ingredients to make a smoothies that make a smoothies good for health and Customers-target: Tourist Stakeholders: Bank, supplier, Costumer Pricing strategy: Competitor Pricing Supplier: - Top supermarket -Tesco Lotus - Big C -Gourmet - Villa
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