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Module 1

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Marketing
Finance
Human Resource
Information Systems
Design
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Information gatekeeper between the
organisation and the market
Operations strategy and marketing strategy
are inter linked
Conflict arises in terms of width of the
product line, service or quality levels and time
taken for delivery

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Capital deployment, cost control initiatives,
inventory management constitute the
interface
Financial indicators are key for operational
performance evaluation
Operations manager should know financial
procedures, limits and capabilities

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Continuous improvement and total quality
rely heavily on human inputs
In services the interface is more vital
Recruitment, training and maintenance of
employee well being

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Information System provide, analyse and
coordinate the information needs.
With emergence of CAD, CAM and CIM
information system has a crucial role to play
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Product life cycles have been shrinking of late
New product launches require faster
integration between design and operations
management
Interface leads to the improved organisational
performance
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