AN ESSENTIAL DSA COMPONENT

A Leaders Podium
1
For Leadership Development
MGT-517
Presented By:ANKIT RAJPUT
OVERVIEW
an American multinational automaker
headquartered in Dearborn, Michigan, a suburb
of Detroit.
It was founded by Henry Ford and incorporated on
June 16, 1903.
The company sells automobiles and commercial
vehicles under the Ford brand and most luxury cars
under the Lincoln brand.
Why !!
The company was running in losses of $12.7 billion.
Lethargic and bureaucratic style of functionary.
company known for vicious infighting, where
managers who pointed out problems were
demonized.

CHANGES!!
changes included massive cost-cutting initiatives
that included suspension of dividends to
shareholders
closure of 17 plants
downsizing 54,500 jobs that accounted for 43 per
cent of total workforce at the time by 2009
Mulally has started weekly meetings with his
deputies and top executives every Thursday at 7am
during which operations are reviewed and issues are
identified.
CHANGES!!
Ford implemented the centralized decision making
system.
The top management became more engaged in the
development of the products to satisfy the customer
expectations in various markets.
This strategy allowed the company to improve the
communication system from top to bottom

CHANGES!!

Mulally laid the groundwork.
He cut brands and put in place a system that encourages
managers to stay on top of market changes and other
issues and communicate more openly with each other.
Workshops were conducted in each region to make the
teams familiarize with their colleagues and their culture
in other regions to avoid misunderstandings and work
effectively.
Regular meetings were held in all departments through
audio and vedio confrences.