NTPC National Thermal Power Corporation

Parent Company National Thermal Power Corporation

Category Electric Utilities
Sector Energy
Tagline/ Slogan Transforming Lives
USP Best companies to work for
STP
Segment Agencies looking to buy electricity
Target Group State owned Electricity Boards
Positioning The cheapest power supplier
SWOT Analysis
Strength
1. Employee friendly work culture and personnel policies
2. Efficient production process of plants
3. Fully integrated project management system
4. Decadesof experience in the sector shows its credibility
5. Backing of Central Government
6. Efficient & timely completion of projects
Weakness
1.Depleting input materials sources
2.Govt intervention can often cause disruptions in operations
3.Prices are determined by India's Electricity Act
Opportunity
1.Huge demand and supply gap
2.Large opportunity in energy consultancy service
3.New sources of power generations
Threats
1.Rising cost of production
2.Huge competition from growing private sector firms
3. New and cleaner sources of power
Competition
Competitors
1.Reliance Energy
2.Tata power