Argelas Suite of Femtocell & Small Cell Solutions

Wherever your customers arewe have you covered.

Indoor & Outdoor: Residential, Enterprise, Metro, Rural

I. Argela - a Leader in Femtocell Innovation

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Femtocell and Small Cell Technology Highlights
Gartner names Argela Cool Vendor for its Femtocell
Technology

luh Femtocell based on the 3GPP standard

Femtocell with Advanced SON

Femto Advertising Application, ADz-on

Femto Application Server, APPs-on, with services including
presence, advertising, home automation and smart-
metering

Femto Application Server is compliant with Small Cell
Forums Services APIs



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II. The Market Need for Femtocell and
Small Cell Technology

Mobile Data Growth
1 Billion Mobile Data Users by 2013
strictly confidential
5
As Smartphone
Penetration Climbs,
Current Networks
Can Barely Handle
Incremental Data
Traffic in Peak
Times.

Morgan Stanley
Mobile Internet Report
129% CAGR

As smartphones and tablet sales have soared over the past several years, consumers
demand for data has grown exponentially.
The current spectrum surplus of 225 MHz will become a deficit of 275 MHz by 2014
Data Demand Causing Spectrum Scarcity
6
Source: FCC
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What is the Solution for this Capacity Crisis?
The Crisis: Network Capacity

Mobile users have an insatiable demand for data transfer so that data usage is increasing
exponentially
Data usage is increasing faster than voice and is straining networks
Operators are competing for new subscribers and to retain their current subscribers and need to
offer new services to gain and maintain competitive advantage
Operators are losing opportunity to get new users and new revenue

The Solution: Argelas Femtocell and Small Cell Solutions

Offloads Data from the Operators Core Network
Increases Capacity Economically
Increases Quality of Coverage Indoors
Decreases Churn through improved Quality of Service
Increases ARPU by offering unique Value-Added Services
Increases Supply which creates its own demand by causing a change in user-behavior
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Operators Challenges vs. Customers Wants
Operators Challenges

Voice and Messaging is turning into a commodity
Data Traffic Usage is accelerating
Lack of Network Capacity may hurt operators
profitability


Customers Wants

More data at a Faster Speed
Good Quality Voice Reception all the time and wherever they are
More Mobile Services that make their lives easier and more fun


Argelas SmartFemto Femtocell Offloads Data
from Your Mobile Network

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Mobile
Operator
Network
Internet
PSTN
Femto Gateway
III. Argelas Suite of Femtocell
& Small Cell Solutions

Femtocell & Small Cell Products
SmartFemto for Residential
SmartFemto for Enterprise
Small Cell for Outdoor and Rural Environments
LTE SmartFemto and LTE Small Cell

Femtocell Application Solution
APPs-on Femtocell Application Gateway
Notification Generator
ADz-on Femtocell Advertising Application
PromoZone Retail Application
Track U Application

Femto and Small Cell Management Support Solutions
Femtocell Quality Monitor
Femtocell Quota Manager

Argelas Suite of Femtocell and Small Cell Solutions
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Argelas SmartFemto for Residences
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The Home Zone
is now
in Your Hands
Argelas SmartFemto
Argelas Femtocell is an UMTS, Iuh standard-compliant CPE and provides the
ability to offer new applications and services in the femtozone.
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Key Benefits

Increases Revenue through new service offerings
Increases Customer Satisfaction
Decreases Churn by Increasing Quality of Network
Extends 3G Network Coverage Indoors
Increases Network Capacity
Improves Capital Efficiency
Interoperable with Iuh-compliant HnBGWs
Enhances indoor coverage
Reduces costs
Ability to provide new services to mobile subscribers
Economically offer voice, video and data
One simple, plug-and-play unit
Ability to integrate with Argelas Telecom Solutions
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More Key Features of Argelas SmartFemto
3G/LTE WCDMA voice & HSPA services
Simultaneous voice & data services
Up to 16 simultaneous users
SMS Support
Emergency Call Support
3G handset compatibility
HSDPA (14 Mbps downlink shared), HSUPA
(5.7 Mbps uplink shared)
Compliance to 3G/LTE UMTS, Iuh, TR069,
TR196 standards
Supports access control list:
open/closed/hybrid model
Small form-factor
Automatic configuration and provisioning


Advance SON Algorithms & Interference
Management
Plug-and-play installation
IPSec Support
Handover to 2G/3G/LTE
Hitless software upgradeable in the field
Data Offloading to Ethernet Backhaul
Location-based Services
Argelas Femto Advertising Application
FAP + IPTV Solution Available
Argelas Apps-on Application Server
Argelas Femto Quality Monitor
Argelas Femto Quota Manager
Interoperable with all of Argelas
Telecom Solutions


Available only from Argela
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Building the Value - Residential
Source: Signals Research Group, LLC
Customer Lifetime Value
3G & LTE Go to Work

With the proliferation of smartphones, it makes
economic sense to bring the Femtocell technology
into the workplace. Therefore, Argela also provides
Femtocells designed specifically for the office
environment.

Argelas Enterprise Femto includes all the features
of the SmartFemto and others, such as:

Femto + WiFi
16 Simultaneous Users
Femto-to-Femto Handover

SmartFemto for Enterprises
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Building the Value - Enterprise
Source: Signals Research Group, LLC
Customer Lifetime Value
SmartFemto LTE

A cost-effective channel for offering this 4th
generation technology to subscribers.
Femtocells are scalable enabling any size of
deployment or a phased deployment which
allows for an investment in the technology that is
equal to the demand, or your budget.
LTE excels when providing extra coverage and
capacity in targeted metropolitan hotspots and, in
particular, indoors
Provides increased data rates
Reduced cost per bit
Greater flexibility of spectrum usage
Seamless mobility and more

For many reasons, LTE and Argelas Femtocells are
a perfect match.


SmartFemto LTE & LTE for Small Cells
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Global long term
evolution (LTE) mobile
broadband networks
will generate $100
billion USD in revenue
by 2014

Juniper Research
Argela has Taken the Small Cell Outside with Rural and Metro Solutions

Allows operators and service providers to bring mobile broadband service to
remote areas where it was previously not economically viable
Provides mobile communications to villages and rural areas
Increases capacity in metropolitan cities

Key Features

Easy to deploy
Self-configurable
Solar + Satellite solution
Offload Traffic via Broadband
Advanced SON: Self Organizing Network
3G Footprint: Up to 2 kilometers
Ruggedized, weather-proof container



Small Cell for Outdoor, Metro and Rural Environments
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Argelas Outdoor Small Cell Range: 2km+
.



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Argelas Outdoor Small Cell
Key Features:

Range over 2 Km
Typical linear output power of 4 Watts
Planned support for 32 simultaneous users
No restriction on number of idle users
Up to 14 Mbps HSDPA, 5.7 Mbps HSUPA
Support for upto120 km/hr user mobility
Support for Green solar power
Uses satellite backhaul. Reduces backhaul
requirements by 50%
Data retrieved through the core network
Operator remains in control of subscriber data for
billing, access management, threshold management
Femtocell Application Solution

Offer New Applications & Services
Generate New Revenue
Reduce Churn
Femtocell & Small Cell Products
SmartFemto for Residential
SmartFemto for Enterprise
Small Cell for Outdoor and Rural Environments
LTE SmartFemto and LTE Small Cell

Femtocell Application Solution
APPs-on Femtocell Application Server
Femto Notification Generator
ADz-on Femtocell Advertising Application
PromoZone Application
Track U Application

Femto and Small Cell Management Support Solutions
Femtocell Quality Monitor
Femtocell Quota Manager

The Femtocell Application Solution is one part of
Argelas Suite of Femtocell and Small Cell Solutions
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Take your Femtocell to the Next Level with
Applications
Go beyond the Femtocell with operator-branded services. By offering your subscribers
unique applications, you can generate new revenue from applications and services.

Consumers Benefits

Enjoy a wide variety of services that make life simpler and more fun.

Operators Benefits

Generate new service revenue from applications and services

Gain competitive advantage by offering unique, new services

Install a base for a new generation of content distribution and home
automation services.

Decrease the payback period incurred by investing in a Femtocell Solution

Have the ability to offer Femtocells Access Points for free by generating
revenue through the services and advertising

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Argelas Femtocell Application Solution
An Equation for New Revenue
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Track-U
Application

Femto Advertizing
Application


Femto
Application Server


3G/LTE
SmartFemto

NEW
REVENUE

Argelas Femto Application Solution
A new channel for value-added applications and services
The core femtocell technology, Femto Application Server and new applications
A complete Femtocell Application Solution

SmartFemto + APPs-on + Applications = New Revenue
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Argelas Femto Application Gateway: APPs-on
Create a new channel for value-added services

By supplying a Femtocell with Applications, operators can,
generate new service revenue,
differentiate themselves from competitors, and
have a device in the homes of their customers that becomes a new channel
for content distribution and home automation services.

And, customers gain access to a wide variety of applications and services that
make life simpler and more fun!



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APPs-on
More Applications, More Customers, More Revenue
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ARGELA APPs-on
Femto Application Server
Femto Notification Generator

Argelas Femto Notification Generator, as a part of the Argelas
Femtocell Solution, helps operators to create a new channel for
value-added services.


Immediately detects femto notifications, including camp-offs (exits
from femto network) by sniffing the operators network

Empowers Argelas Femto Application Gateway APPs-on

Detects femto events by sniffing the operator network with following
standard interfaces:
Iu-h
Iu-CS
A (BSSAP)
MAP


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Femto Notification Generator Diagram
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Iuh
Security
GW
Femto
GW
Iuh
MSC
Iu-CS
RNC
Iu-CS
BSC-2G
A
HLR
MAP
NOTIFICATIONS
FemtoAwareness
/Call






Application Cloud
Application 1
Application 2
Application N
.
.
.

SUBSCRIPTION
NOTIFICATIONS
QUERIES
Argela
FAP
ARGELA

Femto
Application
Server
ARGELA
Femto
Notification
Generator
Femtocell Applications

ADz-on Femto Advertising Application
PromoZone Application
Track U Application



New Service Revenue
Turn Argelas Femtocell and Home Gateway Solutions into
New Advertising Revenue with Adz-on!
By adding Argelas ADz-on to Argelas Femtocell or Home Gateway Solution,
mobile operators can generate new advertising revenue by offering targeted
advertising to marketers, brands, and ad agencies.
SmartFemto Femtocell + ADz-on Demo
strictly confidential
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Argela Apps-on
Server
SmartFemto
IPTV
Selects one of the registered UEs via
semantic logic and retrieves the ad.
4. ADZ-on selects the appropriate ad
7. Ad is viewed by subscriber
HMS HNB GW
MSC
SGSN/GG
SN
OSS/BSS
SECURITY GW
Operators Network
3. Ad requested
5. Ad served
6. Ad sent 2. Presence Info
1. Subscriber arrives home and turns on TV.
After the subscriber arrives home and turns on the TV, Argelas FAP/HG shares the
subscribers presence information with Argelas Femtozone Application Server. Then,
the Femtozone Application Server requests an ad from Argelas ADZ-on. In turn, ADZ-
on selects the appropriate ad based on the subscribers information and ADZ-on
delivers the ad to the Application Server which sends the ad to the subscribers IPTV.
The subscriber views the ad targeted specifically for him/her and the mobile operator
receives the advertising revenue for delivering a highly targeted ad.
PromoZone App
Turn your Femtozone into a Marketing Zone
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Message from BODY CARE SHOP
-----------------------------------------
Emma, Enjoy a 30% discount at
the Body Care Shop today.
Operators Businesses
Generate new advertising revenue Increase sales via targeted, location-based msgs

Consumers Opt-in to receive discounts,
coupons and other promotional offers.
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PromoZone Marketing Opportunities
SMS messages
Advertising
Coupons
Promotions
Special Rewards
Holiday promotions



Marketing messages are more effective because they are:

Real-time
Location-based
Highly-targeted
strictly confidential 34
Mobile Marketing
w/ PromoZone
Track-U App: Always Know Whos in the Zone
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Message from Track-U App
-----------------------------------------
John, your grandson, Nick,
has arrived home.
Operators
Generate new revenue or offer a free app to reduce churn

Subscribers
Know when friends and family members enters a femtozone
Demo Diagram: APPs-on + PromoZone & Track-U Apps
1. Teen enters the
Shops Femto Zone.
2. Teen - Shopper
entered to Shop
3. Teen - Shopper
@ Shop
5. Ad sent to
Teen - Shopper
4. Info to Mother:
Teen @ Shop
Mom,
Tina is @
The Shop
3. Teen - Shopper
@ Shop
Mom
Shopper
Tina,
You get a
Promo from
The Shop
Teen Shopper
ARGELA

Femto
Application
Server
ARGELA
Track-U App
ARGELA
PromoZone
App
ARGELA


ARGELA
SmartFemto
Compliant to Small Cell Forums API Specifications
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Argela APPs-on
Argela Femto Notification Generator
Argela Applications: Track-U & PromoZone
VI. Femto and Small Cell Management
Support Solutions
Femto Quota Manager
Femto Quality Manager
Track Femtocell Performance and Increase Quality of Service

As a provider of femtocell and small cells, it is critical to measure the performance of
your customers access points.

High-performance, reliable, and user-friendly monitoring system which tracks the
quality of femtocell access points by collecting KPIs on a real-time basis. .
A scalable solution
Real-time network detection capabilities
Network data available 24/7
Monitor your KPIs at any point on the network
Ensure customer calls are completed
Identify network problems early
Generate custom reports for traffic and trend analyses
Track events, take corrective action, and increase customer satisfaction

Femto Quality Monitor
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A New and Easy Way to Control Femtocell Traffic

Enables a provider to easily manage the femtocell and WiFi traffic in order to
optimize the traffic on the network

Provides the ability to set traffic quotas for different femtocell users

This solution has a number of modules including:
Provisioning
Quota Management
Rating
Performance Monitoring


Femto Quota Manager

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Why ARGELAs Femtocell Solution?
Solution is from an Award-Winning, Telecom Solutions Provider
New Revenue from Operator-Branded Services and Applications
New Advertising Revenue with Femto Advertising Application
Gartner 2011 Cool Vendor
Interoperability with Gateway Vendors
Standards-Compliant
Churn Reduction
Cost Savings
Competitive Advantage
Member of the Small Cell Forum
Member of Mobile Marketing Association
Thank You

For more information, please contact Oguz Oktay.
oguz.oktay@argela-usa.com