Welcome

To
Our Presentation
Topic:
Polaroid And The Family-imaging Market
We are . . .
Serial No. Members Names Class Roll
01. Abdullah al Muhin 1324
02. Md. Ahsan Habib 1646
SWINGERS
History of Polaroid Instant camera
The invention of modern instant cameras
is generally credited to American
scientist Edwin Land, who unveiled
the first commercial instant camera,
the Land Camera, in 1948 .

The earliest instant camera was invented
in 1923 by Samuel Shlafrock.[
In February 2008, Polaroid announced it would discontinue
production of film, shut down three factories and lay off
450 workers. Sales of chemical film by all makers have
dropped by at least 25% per year in the first decade of the
21st century. Fujifilm is now the only remaining supplier
of instant film in the United States.

However, in October 2009, Polaroid announced it would
bring back its classic instant film cameras, after
announcing the year before that production was to be
stopped.[
History of Polaroid Instant camera (contd)
Broader Objective:

Increase awareness among target market within shortest period of
time.
Specific Objective:

Build up cool market image and enlarge the target market pool.
Decrease the potential customers resistance toward the company &
product.
Gain competitive advantages over competitors.
Look into the international market.








Marketing Mix
Depends on the old one product.
Focused on the product quality not in customers
demand.
Expensive camera with discomfort size.
Limited R&D
Poor advertising campaign
Most of the users are above 40 years old.
Implementation strategy:
Segmented the total market based on
demographically.
Regain their brand image by R&D.
Come up with technological advanced product.
Affordable price and size of the camera.
Competitive analysis of the market.
Attractive promotional campaign.

Recommendations
Close concern of R&D
Focused on TQM (better lens, better film, New product, digital camera)
Segment the market based on demographic
characteristics.
360 degree media coverage
Focus on international market.
Focus on unique characteristics.
Affordable price and size of the camera.
Integrated marketing strategies.

Thank you

Any Query?