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Leadership

The Power Works

Internal Training

Communications Korea
PR Consulting Group
What is the Leadership?
Leadership?

1. Perform one or more acts of leading.

2. Affect human behavior so as to accomplish a mission.

3. Influencing a group of people to move towards its goal

setting or goal achievement.

Stogdill 1950)
eadership is like BEUTY.

ts hard to define…

but you know it when you SEE it.


Who is the Leader?
Leaders?

trategic Thinkers

ook Forward and Create Visions

hallenge

otivate
Managers?

aintain the status quo

onitor situation

llocate resources

ommunicate targets
Creative Movie Clip
Formal vs. Informal
Leader vs. Follower
Where is the Power from?
Leader is an Innovator
Leader is a Coach
Leader is a Politician
Leader is a Salesperson
Leader is a Communicator
Your difficult boss,
customer, prospect, voter,
student... probably not
stupid, probably just
uninformed. There's a
huge difference.

[Seth Godin]
Leader is a Problem Solver
Leader manages Time
Leader manages Quality
Leader manages Chemistry
Leader manages Goal
Leader manages Numbers
Leader speaks in
Performance
Leader Makes Decision
Leader takes Risks
Emotions are
Contagious
Discipline Yourself
Be Better than All
Rent Autonomy
Communicate
More, Faster, Clearer
But,
Deal Information Strategically
Be a Zombie Buster
Lead by Asking Questions
Not By Issuing Instructions
Source: The 60 Second Leader
‘To Do or To Be?”
THAT is the question

Source: The 60 Second Leader


Failure is
Not the Opposite of Success

Source: The 60 Second Leader


Only Make New Mistakes

Source: The 60 Second Leader


“Leadership, like swimming,
cannot be learnt by reading
about it”

Henry Mintzberg

Source: The 60 Second Leader


PR Manager in Agency
Ticket to Where?
Where is Your Destination?
Check Reference on Yourself
Keep Your Own Specialty
If your product has no
unique value, you will be
selling on price alone.
Build Reputation on You
Excellent Managers
Create Excellent Agency
What will be Your Job for
Excellent CK?
What are 4 Principles of CK?
What is Our Vision?
Are
You
the Very Best?
Kill It!

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