INTRODUCTION

INTRO
India's largest Fast Moving Consumer Goods company with 100 factories across India.


In 1931, first Indian subsidiary, Hindustan Vanaspati Manufacturing Company,
followed by Lever Brothers India Limited (1933) and United Traders Limited (1935).


HUL formed in November 1956;


The Anglo-Dutch company Unilever owns a majority stake in Hindustan Unilever Limited.


one of the country's largest exporters and recognised as a Golden Super Star Trading House


The mission add vitality to life.








VISION OF THE COMPANY
Hindustan unilever
ltd
Personal wash
Lux, lifebuoy, dove
Pears, rexona, breeze,

Laundry
Surf excel
Wheel
sunlight
Skin care
Fair & lovely
Ponds
vaseline
Hair care
Sunsilk
Clinic
Oral care
Pepsodent
closeup
Deodorants
Axe
rexona
Color cosmetics lakme
ayurvedic ayush

HOME & PERSONAL CARE
FOODS
EXPORTS
OTHERS(CHEMICALS,
WATER)
16.2%
7.3%
2.2%
74.3%
CONTRIBUTION TO DIFFERENT SECTORS
MARKET CAPITALISATION AS PER BSE Dec 2008
PERSONAL CARE

TOILET SOAPS BY HUL
HUL is the market leader in the soap segment in India

Lux was launched in UK in 1899 as a Laundry soap to wash delicate(silk) clothes in home.

In India, Lux launched in 1929 & it has proved to be a powerful brand in beauty soap segment.

From the starting, it has been claimed as The Beauty Soap Of Film Stars.

In 2006, Lux was awarded as Awaz consumer Award 2005 as the most preferred toilet soap.


Dove was launched in 1955 in US. It has been available in India from 1995.

It has proved to have of moisturising cream that maintains the skin be smooth & soft.

In 2004, HULs campaign of Real Beauty by Ogilvy inspired women to have the
confidence to be comfortable with themselves & in 2006 it got the Grand Effie Award.

GERMS SE KOI DAR
NAHI
Launched in 1895 in UK and then in India.

A Low cost soap catering huge population.

The jingle, Making a billions of Indian feel safe and secure
Says everything!!

Comes with different varieties and treats different needs.
Competitors of HUL SOAPS
HUL brands
Lux
Rexona
Breeze
Lifebuoy


Competitors brands
Santoor, Chandrika
Cinthol, Mysore Sandal
Godrej no. 1, Nirma
Dettol




Competitors of HUL SOAPS
HUL brands

Pears
Dove
Hamam
Liril


Competitors brands

Santoor, Savlon
Camay
Margo
Cinthol
0%
10%
20%
30%
40%
50%
60%
FY04 FY05 FY06 FY07 FY08
HUL
NIRMA
GCPL
54%
6%
9%
6%
10%
57%
55% 55%
52%
10%
9%
8% 8%
9%
5%
HULs SOAP MARKETSHARE
The HUL Hair Care
Sunsilk was launched in1964, is the largest beauty shampoo brand in
the country. Positioned as the 'Hair Expert', Sunsilk has identified
different hair needs and offers the consumer a shampoo that gives
her the desired results.

The benefits are more compelling and relevant since the variants are
harmonised in terms of the product mix - fragrance, colour and
ingredients are all well linked to cue the overall synergy. The range
comes in premium packaging and design. The accent is on "It knows
you, and hence knows exactly what your hair needs".


Clinic Plus Health shampoo was launched in India in the year 1987. It is
India's largest selling shampoo, offering the five most important hair
health benefits: strengthens weak hair, prevents hair breakage, softens
rough dry hair, shine for thick and healthy hair, and contains anti-
dandruff ingredient.

The franchise also includes Clinic All Clear Total, first introduced in 1996.
It is a dual shampoo it not only fights the last dandruff flake, but also
adds back lost nutrients to make hair healthy and beautiful. Clinic All
Clear Total is a dandruff solution for everyday use.

Became Indias Largest Premium
Shampoo
Brand within the launch of 1 year.

HUL is upgrading Dove time to time
to meet
customer needs e.g. Dove Daily,
Dove Dry Therapy, Dove Breakage
Therapy
& so on
DOVE SHAMPO
Competitors of HUL Hair Care
Sunsilk

Clinic Plus

Dove

Pantene

Head & Shoulders

LOreal, Garnier


Welcome to the segment Of
HUL Oral Care
Pepsodent, launched in 1993, was the first toothpaste with a unique
anti-bacterial agent to address the consumer need of checking germs
even hours after brushing.
Pepsodent packs included a Germ Indicator in February-May 2002,
which allowed consumers to see the efficacy in fighting germs. As a
follow-up, in October 2002.
The relaunch campaign in October 2003 widened the context to
"sweet and sticky" food and leveraged the truth that children do not
rinse their mouths every time they eat, demonstrating that this makes
their teeth vulnerable to germ attack.
Pepsodent's most recent campaign aims at educating consumers on
the need for germ protection through the night.
Pepsodent also includes a range of toothbrushes.


Closeup is the original youth brand of India.
The first brand targeting youth in the oral care market, with an edgy and
youthful image which stays relevant till date. Ever since its launch in 1975
Closeup was the first gel toothpaste to be launched in India and has led
the gel toothpaste segment ever since.
Closeup became the first Gel toothpaste with Fluoride in the Indian
Market!
The brand umbrella also includes Closeup Lemon Mint, gel toothpaste
with the whitening benefits of lemon.
The latest entry in the Closeup stable is Closeup Milk Calcium
revolutionary new toothpaste with the goodness of milk calcium
Competitors of HUL Oral Care
Pepsodent
Close Up
Colgate
Meswak
Dabur Red
Anchor

0%
10%
20%
30%
40%
50%
60%
FY04 FY05 FY06 FY07 FY08
COLGATE
HUL
DABUR
33%
32%
48%

49%
9%
48%
32%
2%
46% 47%
7%
30%
8%
30%
7%
TOOTHPASTE MARKET SHARE
HUL COSMETICS
Named after the French opera Lakm

Lakme started in 1952 as a 100% subsidiary of Tata Oil Mills

In 1998 Tata sold off their stakes in Lakm Lever to HLL

It offered a range of cosmetics with nail polishes & lipsticks
from the early 80s

It has introduced a range of skincare products from 1987.

Competitors :

Revlon, Maybelline,LOreal







Theron T. Pond, a pharmacist from New York, introduced 'Pond's in 1846

In 1886 it was relaunched as Pond's Extract and in 1914 Pond's Cold Cream

In 1955 Pond's Extract Company merged with Chesebrough Manufacturing and in
1987 Unilever purchased Chesebrough-Pond's


Competitors:

Nivea, Charmise


HUL FOOD BRANDS
TEA
Brooke Bond
Lipton

COFFEE
Brooke Bond Bru


FOOD
Kissan
Annapurna
Knorr

ICE CREAM
Kwality Walls


TEA



Brooke Bond Red Label was launch in 1903
It is India's single largest tea brand


SALT
The brand currently operates in two of the
largest, almost universally consumed, foods
categories of the country Salt & Atta (wheat
flour)
Annapurna brand, first introduced
in 1997
ICE CREAM



Kwality Wall's, launched in 1995
Key launches includes. Cornetto, Feast,
Viennetta, and a range of Sundaes, and also
exciting eats for children specifically, like Lime
Punch or Sunshine Zing Cone
COMPETITORS
TEA
SALT
SOUPS
ICE CREAM
HUL LAUNDRY CARE
Pioneer in Indian detergent powder.

Constantly upgraded itself.

e.g. Surfexcel Blue, Quick wash,


Launched in 1969, Rin with the power of its thunderous
lightning flash has become a household name synonymous
with dazzling white clothes.

A Value added brand with different variants e.g. Rin matric &
Rin advanced.

Rin has won a number of accolades, the most recent being
voted as the Most Preferred Detergent brand in India at the
Awaaz Consumer Awards in 2006.
A Heritage brand launched in 1888
In the form of detergent cake.

Value added brand i.e. priced over
Wheel but below Rin.

Famous in WB & Kerala.

SUNLIGHT

Low priced detergent.

Introduced in 1987 to compete with
Nirma.

COMPETITORS

SURF EXCEL: ARIEL

WHEEL: NIRMA

RIN: TIDE
3
Company Name Net Sales Net Profit
Operating
Profit Margin
(in Rs.
Crore)
Growth (%)
(in Rs.
Crore.)
Growth (%) (%) (%)
FY'08 FY'08 FY'07 FY'08 FY'08 FY'07 FY'08 FY'07
HUL 13880.56 13.36 9.38 1769.06 -4.65 31.76 14.95 14.74
GCPL 891.92 17.22 16.05 148.12 21.37 0.68 22.27 20
Dabur 2093.63 19.9 29.7 316.77 25.66 33.3 18.59 17.45
Colgate 1518.88 14.03 16.02 231.71 44.66 16.4 18.09 18.79
Marico 1575.99 14.76 31.39 143.41 23.45 17.47 13.29 13.77
Proctor and Gamble 643.95 18.54 -4.98 131.42 46.3 -35.6 27.75 24.14
SWOT Analysis
Strengths:
Strong brand portfolio, price quantity & variety.
Innovative Aspects.
Presence of Established distribution networks in both
urban and rural areas.
Solid Base of the company.
Corporate Social Responsibility(CSR)

Weaknesses:
"Me-too" products which illegally mimic the labels and
brands of the established brands.
Strong Competitors & availability of substitute products.
Low exports levels.
High price of some products.
High Advertising Costs.



Opportunities:
Large domestic market over a billion populations .
Untapped rural market.
Changing Lifestyles & Rising income levels, i.e. increasing per capita
income of consumers.
Export potential and tax & duty benefits for setting exports units.

SWOT Analysis
Threats:
Tax and regulatory structure.
Mimic of brands
Removal of import restrictions resulting in replacing of domestic brands.
Temporary Slowdown in Economy can have an impact on FMCG Industry.
MARKETING STRATEGIES OF HUL
MARKETING STRATEGIES OF HUL FOR
URBAN INDIA
Adopted Total Productive Maintenance(TPM)
to meet zero error, zero loss.

Focuses on short supply chain for distribution.

To meet the every needs of people everywhere.

Also uses Direct selling channel(HUN), franchisee to reach
everyone e.g. Aviance, Ayush.

Build segments & market for the future where
Unilever has strong expertise.
For long term benefits, HUL started Project Streamline
in 1997.






MARKETING STRATEGIES OF HUL
FOR RURAL INDIA
Project Shakti, partnership with Self help
groups of Rural women & covers 5000
villages in 52 districts in different states.
Appointed 6000 Sub-stockists that directly covers
about 50,000 villages & 250 million customers.

Integrate Economic, Environment & Social objectives with
Business agenda.
Corporate social responsibility
Providing education on health and hygiene


Women empowerment


Water management


Rehabilitation of special or underprivileged children


Care for the destitute and HIV-positive


Rural development.


Plays active role in natural calamities



EVERYDAY I WILL SELL.
EVERYDAY I WILL
EARN.
MONEY. RESPECT


1

Started in 2001, Shakti is HUL's rural initiative, which targets small villages with population of
less than 2000 people or less.

micro-enterprise opportunities for rural women

Providing health n hygiene education through shaktivani program

ishakti portal

Shakti has already been extended to about 15 states ,80,000 villages in with 45,000 women
entrepreneurs and generating Rs.700-1000 per month to each women.

Thank you for your time....