Questionnaire on

Portable Gaming Devices

Dear participants,
We are a group of university students working on a project for consumer behaviour
research about portable gaming devices in Hong Kong. All information will be kept
confidential and only be used for academic purposes.
lease put a !" in the corresponding
1. Have you ever purchased # owned a $ # %D$&
'es
%o ()his is the end of the *uestionnaire. )hank you for your participation.+
,. Which of the following portable gaming device(s+ do you own # have you bought
before& ('ou can put more than one !".+
$ %D$
-. .ender
/ale 0emale
1. Which age group are you in&
23 or below 22 4 25 26 4 ,3 ,2 4 ,5
,6 4 -3 -2 or above

5. 7 have compared different portable gaming devices.
Disagree 1 2 3 4 5 6 7 Agree

6. 7 usually pay attention to ads (banner, print Ads, maga8ines, webpage+ for portable
gaming devices.
Disagree 1 2 3 4 5 6 7 Agree

9. 7 usually spend some time and effort deciding which portable gaming device 7 should
purchase.
Disagree 1 2 3 4 5 6 7 Agree

:. 7 usually consider many factors before purchasing a portable gaming device.
Disagree 1 2 3 4 5 6 7 Agree
Questionnaire
Portable gaming devices in Hong Kong
1


;. When choosing a portable gaming device, good physical appearance is<
=ery undesirable -3 -2 -1 0 +1 +2 +3 =ery desirable

23. >egarding physical appearance, your belief is that PSP has<
?ad physical
appearance -3 -2 -1 0 +1 +2 +3
.ood physical
appearance

22. >egarding physical appearance, your belief is that NDS has<
?ad physical
appearance -3 -2 -1 0 +1 +2 +3
.ood physical
appearance


2,. When choosing a portable gaming device, high variety of games is<
=ery undesirable -3 -2 -1 0 +1 +2 +3 =ery desirable

2-. >egarding variety of games, your belief that PSP has<
@ow variety
-3 -2 -1 0 +1 +2 +3
High variety

21. >egarding variety of gamess, your belief that NDS has<
@ow variety
-3 -2 -1 0 +1 +2 +3
High variety


25. When choosing a portable gaming device, high variety of functions (eg.)ouch
screen, Wifi, /-, /1AA+is<
=ery undesirable -3 -2 -1 0 +1 +2 +3 =ery desirable

26. >egarding variety of functions, your belief that PSP has<
@ow variety
-3 -2 -1 0 +1 +2 +3
High variety

Questionnaire
Portable gaming devices in Hong Kong
2
29. >egarding variety of functions, your belief that NDS has<
@ow variety
-3 -2 -1 0 +1 +2 +3
High variety


2:. When choosing a portable gaming device, low price is<
=ery undesirable -3 -2 -1 0 +1 +2 +3 =ery desirable

2;. >egarding price, your belief is that PSP is<
High price
-3 -2 -1 0 +1 +2 +3
@ow price

,3. >egarding price, your belief is that NDS is<
High price
-3 -2 -1 0 +1 +2 +3
@ow price


,2. When choosing a portable gaming device, high popularity is<
=ery undesirable -3 -2 -1 0 +1 +2 +3 =ery desirable

,,. >egarding popularity, your belief is that PSP has a<
@ow popularity
-3 -2 -1 0 +1 +2 +3
High popularity

,-. >egarding popularity, your belief is that NDS has a<
@ow popularity
-3 -2 -1 0 +1 +2 +3
High popularity


,1. lease rank the following functions (2 4 5+ that you would like to add into the portable
gaming device. (2< most desirable, 5< least desirable+
5 =ibration
3 )=#monitor connection (Display the game image on a )=#monitor+
2 )= watching
4 >adio listening
1 Digital eye (0or video conference, camera+
Questionnaire
Portable gaming devices in Hong Kong
3
-End of the questionnaire-
Thank you very much for your articiation!