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Global Underwear Market Report 2010

July 2010
RESEARCH ON INTERNATIONAL MARKETS
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RESEARCH ON INTERNATIONAL MARKETS
Global Underwear Market Report 2010
J l 2010 July 2010
Publication Date
April 2010
Language
English
Format
PDF & PowerPoint
Number of Pages/Charts
128
Covered Countries
USA, Canada, UK, Germany, France, Austria, Belgium, Denmark, Hungary, Ireland, Italy,
Netherlands, Poland, Russia, Slovenia, Spain, Sweden, Switzerland, China, India
Price
2,950 (excl. VAT)
yStats.com GmbH & Co. KG
Behringstr. 28a, 22765 Hamburg
Germany
Phone: +49 (0)40 - 39 90 68 50
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Global Underwear Market Report 2010
Key Findings
Company and Product Information
Covering Underwear Markets in 20 Countries worldwide
In 2009, Mens Underwear was the top growing US apparel category, reaching a growth of +11%.
The total market for underwear in the UK was worth GBP 2.57 billion in 2009, and it is expected to increase
up to GBP 2.59 billion in 2010.
Despite the expansion of retail chains, specialty underwear retailers in Germany can compete due to their
local marketing and better services.
Austrian retailer Palmers acquired the French underwear company Lejaby Group and positioned itself among
the fve largest lingerie companies in Europe.
Embry Form, Aimer, Maniform, AB Underwear and Gujin are the Top 5 lingerie brands in China.
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Behringstr. 28a, 22765 Hamburg
Germany
Phone: +49 (0)40 - 39 90 68 50
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Global Underwear Market Report 2010
Regional: Western Europe
Market Volume of the Lingerie Market,
in USD billion, 2005-2007
Germany (Top Country)
Consumption of Underwear, in EUR million, and in
million Units, 2004, 2006 & 2008
Distribution Channels for Underwear
Current and Future Underwear Retail Strategies,
including Multi-Channel
Facts about Hunkemller Deutschland
Hunkemllers Expansion and Retail Strategy in
Germany
1. GLOBAL
Value of the Lingerie Market in Retail Prices,
in USD billion, 2008, 2009 & 2016
Volume of Bras and Briefs, in billion Pieces, 2008,
2009 & 2016; Value in USD billion, 2010
Regions and Products, Market Recovery & Trends
Strategic Implications of the Western Market
Developments for Lingerie Firms
Table of Contents (1 of 3)
USA
Bra Market Trends, including Growth-Rates and
Market Volumes
Growth Rates of the top Apparel Categories, in %,
2009
2. NORTH AMERICA
Canada
Expansion of Victorias Secret to Canada
France (Top Country)
Lingerie Sales in France, in EUR billion, 2005-2009
Womens average annual Spending on Lingerie,
by Age Groups, in EUR, 2009
The Lingerie Market Average Annual Spending
by Age Groups, in EUR, 2008; Share of Multi-
Brand Retailers and Super & Hyper Circuits, in %,
2008 vs. 2004
The Lingerie Market Distribution of Category
Sales, by Bra, Bottoms, Boxers, Corsetry, in %,
2007-2008; Average Retail Prices for Lingerie
Items, in EUR, 2007-2008
The Male and Female Underwear Markets, incl.
Average Spending per Year, in EUR, 2008-2009
The Lingerie Market Fashion Trends; Sales
Shares by Regions, 2008
The Lingerie Market Loungewear Trends and
Sales Volume, including Average Product Price,
in EUR million and Growth in %, 2008
The Lingerie Industry Industry Value, in USD
billion, 2007; Share of Lingerie Spending on
Fashion Budget, in %, 2007
The Lingerie Industry Top 5 Brands in the French
Lingerie Market
UK (Top Country)
Underwear Retail Sales by Clothing Specialists and
Grocers, in GBP million, 2003-2008
Sales of the Lingerie Market, in USD billion, 2004,
2007, 2008 & 2011
Underwear Market Volume, in GBP million,
2009-2010
General Developments of the Underwear Market
Consumer Trends in the Lingerie Market
Lingerie Sales Trends of Debenhams since the
Recession
Recent Changes in the Lingerie Retail Strategy of
Tesco
Internationalization Plans of Victorias Secret
Austria
Consumption of Underwear, in EUR million, 2004,
2006, 2008 & 2009f
Lingerie Market and Players in Austria, including
Corporate Strategies and Sales Numbers
Tough Times for Underwear Manufacturers
Triumph, Wolford, Palmers
3. EUROPE (cont.)
3. EUROPE
Belgium
Consumption of Underwear, in EUR million, and in
million Units, 2004, 2006 & 2008
Selected Players on the Bodywear Market
Netherlands
Consumption of Underwear, in EUR million, and in
million Units, 2004, 2006 & 2008
Clothing bought by Women in Dutch Lingerie
Shops, in %, March 2009
Male Consumer Spending on Slips, in %, July 2009
Buying Preferences for Slips, in %, published in
September 2009
Growth of Consumer Spending for selected
Segments, in %, May-July 2009 vs. May-July 2008
News about Underwear Retailer Hunkemller
The Niche Player Marlies Dekkers
Poland
Consumption of Underwear, in EUR million, 2004,
2006, 2008 & 2009f
The Polish Underwear and Swimwear Market,
Size of the Polish Underwear Market
Selected domestic Underwear Retailers (Company
Name and Number of Stores)
Top Underwear Internet Shops by Net Revenue,
Number of Orders, Users, Average Net Order
Value, Net Proft, Number of Employees, and
Owner, 2008
Russia
Overview of the Underwear Market
Selected Statistics about the Lingerie Market;
incl. Lingerie Sales, in EUR billion, 2005 & 2007
Luxury Lingerie Retailers Situation after the
Recession
Slovenia
Consumption of Underwear, in EUR million, 2004,
2006, 2008 & 2009f
Ireland
Consumption of Underwear, in EUR million, 2004,
2006, 2008 & 2009f
Italy
Consumption of Underwear, in EUR million, and in
million Units, 2004, 2006 & 2008
Structure and Key Characteristics of the Lingerie
Market
Strategic Activities of French Lingerie Company
Eres in Italy, including Price Ranges by Segments
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Behringstr. 28a, 22765 Hamburg
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Global Underwear Market Report 2010
Denmark
Consumption of Underwear, in EUR million, 2004,
2006, 2008 & 2009f
Selected Players on the Underwear Market
Hungary
Consumption of Underwear, in EUR million, 2004,
2006, 2008 & 2009f
Austria (cont.)
Profle of Wolford AG
Assortments of Wolford AG
Distribution Channels of Wolford AG
Breakdown of Sales of the Wolford AG; by
Assortment, in %; by Distribution Channel, in %,
2008/09
Wolfords Online Shop
Current Financial Developments of Wolford AG
Profle of the Lingerie Retailer Palmers
Profle of the Lingerie Retailer Huber Shop
Table of Contents (2 of 3)
3. EUROPE (cont.) 3. EUROPE (cont.)
China
Top 10 Lingerie Brands
India
Lingerie Brand voted Product of the Year
Switzerland
Names of selected Retailers for Underwear and
Lingerie
Names of selected Online Shops for Underwear
and Lingerie
Profle of the Premium-Label Hanro of Switzerland
Profle of the Calida Group
Current Financial Developments of the Calida
Group
Takeover of the Underwear Manufacturer Fogal AG
News about Underwear Manufacturer Zimmerli
yStats.com GmbH & Co. KG
Behringstr. 28a, 22765 Hamburg
Germany
Phone: +49 (0)40 - 39 90 68 50
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Global Underwear Market Report 2010
Sweden
Consumption of Underwear, in EUR million, 2004,
2006, 2008 & 2009f
Selected Players on the Bodywear Market
Spain
Consumption of Underwear, in EUR million, and in
million Units, 2004, 2006 & 2008
The Underwear and Swimwear Sector
Tourism pushes the Consumption of Underwear
and Swimwear Made in Spain
Consumer Underwear Expenditure Trends
Table of Contents (3 of 3)
3. EUROPE (cont.) 4. ASIA
yStats.com GmbH & Co. KG
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Global Underwear Market Report 2010
Samples
We deliver the facts you make the decisions
RESEARCH ON INTERNATIONAL MARKETS
Th l k f d i h UK h GBP 2 billi i
UK: Underwear Market Volume, in GBP million, 2009-2010
The total market for underwear in the UK was worth GBP 2.57 billion in
2009, and it is expected to increase up to GBP 2.59 billion in 2010.
The total market for underwear was worth 2.57 billion in 2009,
and it should show a small increase to 2.59 billion in 2010.
In real terms cheap imports and tight margins are also holding In real terms, cheap imports and tight margins are also holding
back prices. Overall the underwear market has slightly
outperformed the clothing sector during recession, and that
growth has come mainly from the all-important womens sector,
which accounts for almost 75% of total sales.
2 59
2,6
Underwear Market Volume, in GBP
million, 2009 and 2010
Replacement is the fundamental underlying driver to sales, but
more discretionary purchase is rising in response to both
aesthetic and practical factors. Fashion and styling for instance
are increasingly relevant, as they are in outerwear, but so too are
2,59
2,57
+0.8%
B
P

m
i
l
l
i
o
n
are increasingly relevant, as they are in outerwear, but so too are
innovation and improved product performance.
The challenge for retailers and brands is how far and how fast
they can drive these trends on a long-term basis. In addition they
need to persuade more consumers to trade up to higher price
2,5
2009 2010
i
n

G
B
need to persuade more consumers to trade up to higher price
points, if only marginally. This should be achievable with
continuing product improvements, especially as economic
conditions start to ease up.
2009 2010
24
Source: Mintel, March 2010
We deliver the facts you make the decisions
RESEARCH ON INTERNATIONAL MARKETS
I 2009 l f li i i F f ll b 4 % USD 2 billi h
France: Lingerie Sales in France, in EUR billion, 2005-2009
In 2009, sales of lingerie in France fell by -4.5% to USD 2.5 billion - the
price decline was not offset by an increase in volume.
Cuts in the budget for below. In 2009, sales of lingerie in France
fell by -4.5% in value to EUR 2.5 billion, according to preliminary
data compiled on the first 8 months of the year by the Institute
Lingerie Sales in France, in EUR billion,
2005-2009
French fashion. And on the eve of the opening of the 47th
edition of International Fair lingerie (SIL) in Paris from January
22 to 24.
For the first time, the price decline was not offset by a increase
2 50
2,61
2 54
2,60
2,64
2,6
2,8
2005 2009
n
in volume of purchases last year. The average budget spent on
lingerie bought in 2009 fell below 100 euros per woman (93
euros, against 108 in 2008), partly because of cuts made by the
15-24 (-34 euros on average), traditional engine market.
2,50
2,54
2,2
2,4
-1.3%
+4%
-2.4%
i
n

E
U
R

b
i
l
l
i
o
n
Unsurprisingly, lingerie - and actors organized independent
trade - has been affected by the general gloom has affected the
entire textile market last year (-4.1% for apparel sales between
January and November 2009 by the MFI). The sector has
2
2005 2006 2007 2008 2009
-4.5%
suffered somewhat less than the loan-to-wear (-5.5%).
In terms of distribution channels, hypermarkets concentrate 21%
of the market, with specialty channels (19%) and independent
retailers (15%).
50
Source: Franchise Magazine, January 2010
( )
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