To build, maintain and nurture business relationships with partners, primarily,
our global strategic alliances, through marketing motions, to develop mutually p
rofitable outcomes to grow Cisco Services footprint, optimize our share of walle t and to drive incremental business for our partners Drive creative marketing plans in partnership with our strategic partners to gen erate demand for our services portfolio and execute against those plans. Plan and carry out innovative and integrated marketing programs for Cisco Servic es software portfolio, including software-as-a-service and software-enabled solu tions, through different routes-to-market such as digital and social marketing, telemarketing, content syndication, and events to acquire new customers and/or b uying centers. Create thought leadership and nurturing campaigns mapped to the buyers intended business outcomes to establish Ciscos brand presence in the software space. Collaborate with partners and cross-functional teams to promote cross-sell, and up-sell programs leveraging on existing installed base. Support the development and implementation of launch plans across field marketin g Effectively manage and track the marketing program budget and metrics ----------------------------------------------------------- proof of concept - digital and lss projects