Jason Derulo ft.

Snoop Dogg
Wiggle

Wiggle was published on the 21
st
May 2014, the
director was Colin Tilley and by the 3
rd
of July 2014 it
had reached 72,567,241. The music video is focused on
woman and their big fat butts.

Sound:

The music video starts
off with Jason Derulo
in a bed with loads of
women; this suggests
the music video is
about women. The only
sound that can be
heard while this clip is
on is the sound of
forest animals such as
birds and insects; this gives a tropical feel to the music
video. Suddenly going from a quiet environment where
only birds and insects
could be heard a loud
and fast beat of bongo
drums are used which
suggests the
connotation of a
tropical atmosphere
more.


Mise-en-scene:

The mise-en-scene in the music video plays a great deal
of describing what the music video is about, the use of
lots of woman connote
that it is focused on
woman. The use of
editing in the title
placing wiggle on top
of the clip is then used
further placing it on
one of the artists
jumpers; this jumper is
red suggesting passion
or danger of either woman or the men as they are the
one wearing the clothing, the fact that both artist wear
these clothes connote that maybe theyre the dangerous
or passionate ones. The locations used in the video
connote the tropical environment further. The artists
fashion and the use of jewelry connote the type of music
they provide as they
are stereotypically
rich; also the use of
location provides this
suggestion further
suggesting they have a
lot of money to travel.
The use of characters
such as an overweight
man that takes his top
on is a counter type to the possibility of the music being
about woman wiggling their body parts. Also
stereotypically woman are thought to of had big bums as
this can link with the lyrics.
Editing:

As the bongo drums
start to play at the
start of the music
video lots of quick
cuts are shown to
link with the quick
action of the bongo
drums. Within the Wiggle music video the title is
placed near the start, this is placed in the editing stages
so that the name of the song is established. It is placed
on top of the footage to make the video more appealing.

Camerawork: