CHAPTER IV

ANALYSIS AND INTERPRETATION

TABLE 4.1: TABLE SHOWING THE GENDER OF THE
RESPONDENTS
S.NO GENDER NO.OF
RESPONDANTS
PERCENTAGE
1. Male 74 74
2. Female 26 26
TOTAL 100 100
The above table shows that 74 o! the "es#o$%e$ts a"e male a$% 26 o! "es#o$%e$ts a"e
!emale.
Major!" #$4%& o' !() r)*+o,-),!* ar) .a/).
TABLE 4.0: TABLE SHOWING THE AGE GRO1P OF THE
RESPONDENTS
S.NO AGE GRO1P NO.OF
RESPONDENTS
PERCENTAGE
1. &elow 2' (ea"s 26 26
2. 2')4' (ea"s 4* 4*
+. 4')6' (ea"s 2, 2,
4. 6' a$% above 1 1
TOTAL 100 100
The above table shows that 26 o! the "es#o$%e$ts a"e below 2' (ea"s- 4* o! the
"es#o$%e$ts a"e .$ betwee$ 2')4' (ea"s- 2, o! the "es#o$%e$ts a"e .$ betwee$ o! 4')6'
(ea"s a$% 1 o! the "es#o$%e$t .s above 6' (ea"s.
Major!" o' !() r)*+o,-),!* #42%& 3)/o,4 !o !() a4) 4ro5+ 00640 ")ar*.
TABLE 4.7: TABLE SHOWING THE ED1CATIONAL LEVEL OF
THE RESPONDENTS
S.NO ED1CATIONAL LEVEL NO.OF
RESPONDENTS
PERCENTAGE
1. S/hool level +1 +1
2. Colle0e level 6' 6'
+. P"o!ess.o$al 12al.!./at.o$ 3 3
4. Othe"s ' '
TOTAL 100 100
The above table shows that +1 o! the "es#o$%e$ts belo$0 to the /ate0o"( s/hool level-
6' o! the "es#o$%e$ts to /olle0e level a$% 3 o! the "es#o$%e$ts a"e #"o!ess.o$all(
12al.!.e%.
Major!" o' !() r)*+o,-),!* #80%& 3)/o,4 !o !() 9a!)4or" 9o//)4) /):)/.
TABLE 4.4: TABLE SHOWING THE OCC1PATIONAL STAT1S
OF THE RESPONDENTS
S.NO OCC1PATIONAL STAT1S NO.OF
RESPONDENTS
PERCENTAGE
1. A0"./2lt2"e 2 2
2 &2s.$ess4P"o!ess.o$ 23 23
+ P2bl./ se/to" em#lo(ee 1* 1*
4 P".vate se/to" em#lo(ee 16 16
, Othe"s +, +,
TOTAL 100 100
The above table shows that 2 o! the "es#o$%e$ts a"e a0"./2lt2"al.sts- 23 o! the
"es#o$%e$ts o! the "es#o$%e$ts a"e b2s.$ess o" #"o!ess.o$al me$- 1* o! the "es#o$%e$ts
a"e em#lo(ees .$ #2bl./ se/to"- 16 o! the "es#o$%e$ts a"e em#lo(ees .$ #".vate se/to"
a$% +, o! the "es#o$%e$ts a"e othe"s.
Major!" o' !() r)*+o,-),!* #7;%& 3)/o,4 !o !() <o!()r*= 9a!)4or".
TABLE 4.;: TABLE SHOWING THE MARITAL STAT1S OF THE
RESPONDENTS
S.NO MARITAL
STAT1S
NO.OF
RESPONDENTS
PERCENTAGE
1 Ma"".e% ,' ,'
2 5$ma"".e% ,' ,'
TOTAL 100 100
The above table shows that ,' o! the "es#o$%e$ts a"e ma"".e% a$% ,' o! the
"es#o$%e$ts a"e 2$ma"".e%.
T(5* !() r)*+o,-),!* ar) )>5a//" .arr)- #;0%& a,- 5,.arr)- #;0%&.
TABLE 4.8: TABLE SHOWING THE TYPE OF FAMILY OF
RESPONDENTS
S.NO TYPE OF FAMILY NO.OF RESPONDENTS PERCENTAGE
1 6o.$t !am.l( 24 24
2 N2/lea" !am.l( 76 76
TOTAL 100 100
The above table shows that 24 o! the "es#o$%e$ts belo$0 to 7o.$t !am.l( a$% 76 o! the
"es#o$%e$ts belo$0 to $2/lea" !am.l(.
Major!" o' !() r)*+o,-),!* #$8%& ar) , ,59/)ar 'a./".
TABLE 4.$: TABLE SHOWING THE N1MBER OF EARNING
MEMBERS IN THE FAMILY
S.NO EARNING MEMBERS NO.OF RESPONDENTS PERCENTAGE
1 1 +3 +3
2 2 46 46
+ + 7 7
4 4 a$% above * *
TOTAL 100 100
The above table shows that +3 o! the "es#o$%e$ts have 1 ea"$.$0 membe" .$ the."
!am.l(- 46 o! the "es#o$%e$ts have 2 ea"$.$0 membe"s .$ the." !am.l(- 7 o! the
"es#o$%e$ts have + ea"$.$0 membe"s .$ the." !am.l( a$% * o! the "es#o$%e$ts have
above 4 ea"$.$0 membe"s .$ the." !am.l(.
Major!" o' !() r)*+o,-),!* #48%& (a:) 0 )ar,,4 .).3)r* , !()r 'a./".
TABLE 4.2: TABLE SHOWING THE N1MBER OF CHILDREN IN
THE FAMILY
S.NO N1MBER OF CHILDREN NO.OF
RESPONDENTS
PERCENTAGE
1 1 46 46
2 2 44 44
+ + 7 7
4 4 a$% above + +
TOTAL 100 100
The above table shows that 46 o! the "es#o$%e$ts have a /h.l% .$ the." !am.l(-44 o!
the "es#o$%e$ts have 2 /h.l%"e$ .$ the." !am.l( - 7 o! the "es#o$%e$ts have /h.l%"e$ .$
the." !am.l( a$% + o! the "es#o$%e$ts have 4 a$% above /h.l%"e$ .$ the." !am.l(.
Major!" o' !() r)*+o,-),!* #48%& (a:) 1 9(/- , !()r 'a./".
TABLE 4.?: TABLE SHOWING THE MONTHLY INCOME OF THE
RESPONDENTS

S.NO MONTHLY INCOME NO.OF
RESPONDENTS
PERCENTAGE
1 8ess tha$ 1'-''' 4 4
2 1'''1)2'''' 22 22
+ 2'''1)+'''' 4* 4*
4 +'''1 a$% above 26 26
TOTAL 100 100
The above table shows that 4 o! the "es#o$%e$ts have mo$thl( .$/ome less tha$
Rs.1'''' - 22 o! the "es#o$%e$ts have the." mo$thl( .$/ome .$ betwee$ Rs.1'''1)
Rs.2'''' - 4* o! the "es#o$%e$ts have the." mo$thl( .$/ome .$ betwee$ o! Rs.2'''1)
Rs.+'''' a$% 26 o! the "es#o$%e$t have mo$thl( .$/ome mo"e tha$ Rs.+'''1.
Major!" o' !() r)*+o,-),!* #42%& (a:) .o,!(/" ,9o.) , 3)!@)), R*.000016
R*.70000.
TABLE 4.10: TABLE SHOWING THRO1GH WHICH MODE THE
RESPONDENTS READ NEWS
S.NO MODE TO READ NEWS NO.OF RESPONDENTS PERCENTAGE
1 News#a#e" ' '
2 O$l.$e ' '
+ &oth 1'' 1''
TOTAL 100 100
The above table shows that 1'' o! the "es#o$%e$ts "ea% $ews th"o20h both $ews#a#e"
a$% o$l.$e.
Major!" o' !() r)*+o,-),!* #100%& r)a- ,)@* !(ro54( 3o!( .o-)* #,)@*+a+)r a,-
o,/,)&.
CHART 4.10.1: CHART SHOWING THRO1GH WHICH MODE THE
RESPONDENTS READ NEWS
TABLE 4.11: TABLE SHOWING HOW OFTEN THE
RESPONDENTS READ ONLINE NEWSPAPERS
S.NO PERIOD OF
TIME
NO.OF
RESPONDENTS
PERCENTAGE
1 Da.l( ,7 ,7
2 O$/e .$ a wee9 2* 2*
+ Fo"t$.0htl( 14 14
4 Othe"s 1 1
TOTAL 100 100
The above table shows that ,7 o! the "es#o$%e$ts "ea% o$l.$e $ews#a#e"s %a.l( - 2*
o! the "es#o$%e$ts a"e "ea%.$0 o$/e .$ a wee9- 14 o! the "es#o$%e$ts a"e "ea%.$0 o$l.$e
$ews#a#e"s !o"t$.0htl( a$% 1 o! the "es#o$%e$t /omes 2$%e" the /ate0o"( :othe"s;.
Major!" o' !() r)*+o,-),!* #;$%& r)a- o,/,) ,)@*+a+)r* -a/".
CHART 4.11.1: CHART SHOWING HOW OFTEN THE
RESPONDENTS READ ONLINE NEWSPAPERS
TABLE 4.10: TABLE SHOWING THE RESPONDENTSA
AWARENESS ABO1T THE S1PPLEMENTS AVAILABLE ALONG
WITH THE NEWSPAPERS
S.NO AWARENESS NO.OF RESPONDENTS PERCENTAGE
1 <es 31 31
2 No 3 3
TOTAL 100 100
The above table shows that 31 o! the "es#o$%e$ts a"e awa"e o! the s2##leme$ts
ava.lable alo$0 w.th the $ews#a#e" a$% 3 o! the "es#o$%e$ts $ot awa"e o! the
s2##leme$ts.
Major!" o' !() r)*+o,-),!* #?1%& ar) a@ar) o' !() *5++/).),!* a:a/a3/).
CHART 4.10.1: CHART SHOWING THE RESPONDENTSA
AWARENESS ABO1T THE S1PPLEMENTS AVAILABLE ALONG
WITH THE NEWSPAPERS
TABLE 4.17: TABLE SHOWING THE RESPONDENTSA SO1RCE OF
AWARENESS OF VARIO1S NEWSPAPERS
S.NO SO1RCE OF AWARENESS NO.OF RESPONDENTS PERCENTAGE
1 Fam.l( membe"s 13 13
2 F".e$%s -$e.0hbo"s a$% "elat.ves 2' 2'
+ A%ve"t.seme$ts ,3 ,3
4 Othe"s 2 2
TOTAL 100 100
The above table shows that 13 o! the "es#o$%e$ts a"e awa"e o! the $ews#a#e"s th"o20h
!am.l( membe"s- 2' o! the "es#o$%e$ts a"e awa"e o! the $ews#a#e"s th"o20h !".e$%s-
$e.0hbo"s a$% "elat.ves- ,3 o! the "es#o$%e$ts a"e awa"e o! the $ews#a#e"s th"o20h
a%ve"t.seme$ts a$% 2 o! the "es#o$%e$ts a"e awa"e th"o20h othe" so2"/es.
Major!" o' !() r)*+o,-),!* #;?%& ar) a@ar) o' !() ,)@*+a+)r* !(ro54(
a-:)r!*).),!*.
CHART 4.17.1: CHART SHOWING THE RESPONDENTSA SO1RCE
OF AWARENESS OF VARIO1S NEWSPAPERS

TABLE 4.14: TABLE SHOWING THE MEDIA THRO1GH WHICH
THE RESPONDENTS ARE AWARE OF THE NEWSPAPERS
S.NO MEDIA NO.OF RESPONDENTS PERCENTAGE
1 Telev.s.o$ 47 47
2 Ra%.o * *
+ Ma0a=.$es 4 4
4 Othe"s ' '
TOTAL ;? ;?
The above table shows that 47 o! the "es#o$%e$ts a"e awa"e th"o20h telev.s.o$- * o!
the "es#o$%e$ts a"e awa"e th"o20h "a%.o- 4 o! the "es#o$%e$ts a"e awa"e o! the
$ews#a#e"s th"o20h ma0a=.$es.
Major!" o' !() r)*+o,-),!* #4$%& ar) a@ar) o' !() ,)@*+a+)r* !(ro54( !()
.)-5. o' !)/):*o,.
CHART 4.14.1: CHART SHOWING THE MEDIA THRO1GH
WHICH THE RESPONDENTS ARE AWARE OF THE
NEWSPAPERS
TABLE 4.1;: TABLE SHOWING WHICH NEWSPAPER IS READ BY
THE RESPONDENTS
S.NO NEWSPAPER READ NO.OF RESPONDENTS PERCENTAGE
1 The >.$%2 +* +*
2 New ?$%.a$ E@#"ess 1* 1*
+ D.$amala" 27 27
4 Da.l( tha$th. * *
, D.$a9a"a$ 3 3
TOTAL 100 100
The above table shows that +*! the "es#o$%e$ts "ea% The >.$%2 $ews#a#e" -1* o! the
"es#o$%e$ts "ea% the $ews#a#e") New ?$%.a$ E@#"ess-27 o! the "es#o$%e$ts "ea% the
$ews#a#e")D.$amala"-* o! the "es#o$%e$ts "ea% the $ews#a#e")Da.l( tha$th.-3o! the
"es#o$%e$ts "ea% the $ews#a#e")D.$a9a"a$.
Major!" o' !() r)*+o,-),!* #72%& o' !() r)*+o,-),!* r)a- BT() H,-5A ,)@*+a+)r.
CHART 4.1;.1 : CHART SHOWING WHICH NEWSPAPER IS READ
BY THE RESPONDENTS
TABLE 4.18: TABLE SHOWING THE TYPE OF CONTENT THE
RESPONDENTS LICE TO SEEC WHILE READING A NEWSPAPER
S.NO TYPE OF CONTENT NO.OF RESPONDENTS PERCENTAGE
1 &2s.$ess 21 21
2 Pol.t./s 21 21
+ Eve$ts .$ the a"ea 1' 1'
4 S#o"ts a$% Ge$e"al $ews +3 +3
, A%ve"t.seme$ts 3 3
TOTAL 100 100
The above table shows that 21o! the "es#o$%e$ts "ea% the b2s.$ess /o$te$t- 21 o! the
"es#o$%e$ts "ea% the #ol.t./s /o$te$t- 1' o! the "es#o$%e$ts "ea% the eve$ts .$ the a"ea
t(#e o! /o$te$t- +3 o! the "es#o$%e$ts "ea% the s#o"ts a$% 0e$e"al $ews /o$te$ts a$%
3 o! the "es#o$%e$ts "ea% the a%ve"t.seme$t /o$te$t.
Major!" o' !() r)*+o,-),!* #7?%& r)a- !() *+or!* a,- 4),)ra/ ,)@* !"+) o' 9o,!),!.
CHART 4.18.1: CHART SHOWING THE TYPE OF CONTENT THE
RESPONDENTS LICE TO SEEC WHILE READING A NEWSPAPER
TABLE 4.1$: TABLE SHOWING THE RESPONDENTSA LICING TO
HAVE AN ADVERTISEMENT WHILE READING A NEWSPAPAER
S.NO OPTIONS NO.OF
RESPONDENTS
PERCENTAGE
1 <es 6+ 6+
2 No +7 +7
TOTAL 100 100
The above table shows that 6+ o! the "es#o$%e$ts l.9e to have a$ a%ve"t.seme$t wh.le
"ea%.$0 a $ews#a#e" a$% +7 o! the "es#o$%e$ts %oes $ot l.9e to have a$ a%ve"t.seme$t.
Major!" o' !() r)*+o,-),!* #87%& /D) !o (a:) a, a-:)r!*).),! @(/) r)a-,4 a
,)@*+a+)r.
CHART 4.1$.1: CHART SHOWING THE RESPONDENTSA LICING
TO HAVE AN ADVERTISEMENT WHILE READING A
NEWSPAPAER
TABLE 4.12: TABLE SHOWING THE PREFERNCE OF THE
RESPONDENTS TO READ A PARTIC1LAR NEWSPAPER
S.NO FACTORS RANCS BY RESPONDANTS
PERCENTAGE OF RESPONDENTS
1 0 7 4 ; 8 $ 2 ? 10
1 P"./e 27 1, 1+ , * + 11 4 * 6
2 Co$te$t 14 1+ 1, 12 6 12 3 11 , +
+ O!!e"s , 12 7 1+ 1, 12 6 12 1+ ,
4 8a$02a0e 2+ 2' 11 1+ * 6 * + 4 4
, E$te"ta.$me$t 3 3 17 * 13 11 7 11 , 4
6 Ava.lab.l.t( 6 7 * 1* 14 1+ 11 7 * *
7 S2##leme$ts 1 11 7 1+ 3 1, 1* 6 12 *
* Sta$%a"% o!
la$02a0e
12 3 12 11 7 3 1' 1* 7 ,
3 Re#2tat.o$ 1 4 * , 3 * 7 1* 17 2+
1' 8a(o2t a$%
!o"mat
2 1 2 + , 12 12 11 2' +2
TOTA8 1'' 1'' 1'' 1'' 1'' 1'' 1'' 1'' 1'' 1''
The above table shows that 27 o! "es#o$%e$ts a"e .$!l2e$/e% b( #"./e-1, o!
"es#o$%e$ts a"e .$!l2e$/e% b( /o$te$t-1, o! "es#o$%e$ts a"e .$!l2e$/e% b( o!!e"s-2+
o! "es#o$%e$ts a"e .$!l2e$/e% b( la$02a0e-13 o! "es#o$%e$ts a"e .$!l2e$/e% b(
e$te"ta.$me$t-1* o! "es#o$%e$ts a"e .$!l2e$/e% b( ava.lab.l.t(-1* o! "es#o$%e$ts a"e
.$!l2e$/e% b( s2##leme$ts- 1* o! "es#o$%e$ts a"e .$!l2e$/e% b( sta$%a"% o!
la$02a0e-2+ o! "es#o$%e$ts a"e .$!l2e$/e% b( "e#2tat.o$- +2 o! "es#o$%e$ts a"e
.$!l2e$/e% b( la(o2t a$% !o"mat .$ ma7o".t(.
TABLE NO.4.1?: TABLE SHOWING WHICH ONLINLE
NEWSPAPER IN PREFERED BY THE RESPONDENTS
S.NO ONLINE NEWSPAPER NO.OF RESPONDENTS PERCENTAGE
1 The >.$%2 4+ 4+
2 New ?$%.a$ E@#"ess 1+ 1+
+ D.$amala" 2, 2,
4 Da.l( tha$th. 11 11
, D.$a9a"a$ * *
TOTAL 100 100
The above table "eveals that 4+ o! the "es#o$%e$ts "ea% :The >.$%2; o$l.$e
$ews#a#e"- 1+ o! the "es#o$%e$ts "ea% New ?$%.a$ E@#"ess- 2, o! the "es#o$%e$ts
"ea% D.$amala" o$l.$e- 11 o! the "es#o$%e$ts "ea% Da.l( tha$th. o$l.$e a$% * o! the
"es#o$%e$ts "ea% D.$a9a"a$ o$l.$e.
Major!" o' !() r)*+o,-),!* #47%& r)a- BT() H,-5A ,)@*+a+)r o,/,).
CHART 4.1?.1: CHART SHOWING WHICH ONLINLE
NEWSPAPER IN PREFERED BY THE RESPONDENTS
TABLE 4.00: TABLE SHOWING THE REASONS WHY THE
RESPONDENTS PREFER READING NEWS ONLINE
S.NO REASONS NO.OF
RESPONDENTS
PERCENTAGE
1 Saves t.me 4* 4*
2 Eas( a//ess ++ ++
+ Aa".o2s o#t.o$s o! $ews#a#e"s 17 17
4 News#a#e"s a"e b.ase% 2 2
TOTAL 100 100
The above table shows that 4* o! the "es#o$%e$ts "ea% $ews o$l.$e be/a2se .t saves
t.me-++ o! the "es#o$%e$ts "ea% $ews o$l.$e be/a2se o! .ts eas( a//ess-17 o! the
"es#o$%e$ts "ea% $ews o$l.$e be/a2se the"e a"e va".o2s o#t.o$s o! o$l.$e $ews#a#e"s a$%
2 o! the "es#o$%e$ts "ea% $ews o$l.$e be/a2se the $ews#a#e"s a"e b.ase%.
Major!" o' !() r)*+o,-),!* #42%& r)a- ,)@* o,/,) 3)9a5*) ! *a:)* !.).
TABLE 4.01: TABLE SHOWING THE NEWSPAPERS IMPORTANT
ROLE AS INDIACATED BY THE RESPONDENTS
S.NO ROLE OF NEWSPAERS NO.OF RESPONDENTS PERCENTAGE
1 P"ov.%.$0 .$!o"mat.o$ 7* 7*
2 To e$te"ta.$ 12 12
+ To t"a$sm.t /2lt2"e 7 7
4 A%ve"t.s.$0 + +
TOTAL 100 100
The above table shows that 7* o! the "es#o$%e$ts th.$9 the $ews#a#e"s; .m#o"ta$t "ole
.s to #"ov.%e .$!o"mat.o$- 12 o! the "es#o$%e$ts th.$9 the $ews#a#e"s; .m#o"ta$t "ole .s
to e$te"ta.$- 7 o! the "es#o$%e$ts th.$9 the $ews#a#e"s; .m#o"ta$t "ole .s to t"a$sm.t
/2lt2"e a$% + o! the "es#o$%e$ts th.$9 the $ews#a#e"s; .m#o"ta$t "ole .s to a%ve"t.se.
Major!" o' !() r)*+o,-),!* #$2%& *a"* !(a! !() ,)@*+a+)r*A .+or!a,! ro/) * !o
+ro:-) ,'or.a!o,.
CHART4.01.1: CHART SHOWING THE NEWSPAPERS
IMPORTANT ROLE AS INDIACATED BY THE
RESPONDENTS
TABLE 4.00.1: TABLE SHOWING THE SATISFACTION LEVEL OF
RESPONDENTS TOWARDS E1ALITY
S.NO SATISFACTION LEVEL NO.OF
RESPONDENTS
PERCENTAGE
1 Ae"( h.0h sat.s!a/t.o$ +7 +7
2 >.0h sat.s!a/t.o$ +, +,
+ Mo%e"ate sat.s!a/t.o$ 26 26
4 8ow sat.s!a/t.o$ 2 2
, Ae"( low sat.s!a/t.o$ ' '
TOTAL 100 100
The above table shows that +7 o! the "es#o$%e$ts a"e ve"( h.0hl( sat.s!.e% w.th the
12al.t( o! the $ews#a#e"- +, o! the "es#o$%e$ts a"e h.0hl( sat.s!.e% w.th the 12al.t( o!
the $ews#a#e"- 26 o! the "es#o$%e$ts a"e mo%e"atel( sat.s!.e% w.th the 12al.t( o! the
$ews#a#e" a$% 2 o! the "es#o$%e$ts have low sat.s!a/t.o$ w.th the 12al.t( o! the
$ews#a#e".
Major!" o' !() r)*+o,-),!* #7$%& ar) :)r" (4(/" *a!*')- @!( !() >5a/!" o' !()
,)@*+a+)r.
TABLE 4.00.0 TABLE SHOWING THE SATISFACTION LEVEL OF
RESPONDENTS TOWARDS PRICE
S.NO SATISFACTION LEVEL NO.OF
RESPONDENTS
PERCENTAGE
1 Ae"( h.0h sat.s!a/t.o$ 1+ 1+
2 >.0h sat.s!a/t.o$ ,3 ,3
+ Mo%e"ate sat.s!a/t.o$ 17 17
4 8ow sat.s!a/t.o$ 3 3
, Ae"( low sat.s!a/t.o$ 2 2
TOTAL 100 100
The above table shows that 1+ o! the "es#o$%e$ts a"e ve"( h.0hl( sat.s!.e% w.th the
#"./e o! the $ews#a#e"- ,3 o! the "es#o$%e$ts a"e h.0hl( sat.s!.e% w.th the #"./e o! the
$ews#a#e"- 17 o! the "es#o$%e$ts a"e mo%e"atel( sat.s!.e% w.th the #"./e o! the
$ews#a#e" 3 o! the "es#o$%e$ts have low sat.s!a/t.o$ w.th the #"./e o! the $ews#a#e"
a$% 2 o! the "es#o$%e$ts a"e .$ ve"( low sat.s!a/t.o$ w.th the #"./e o! the $ews#a#e".
Major!" o' !() r)*+o,-),!* #;?%& ar) (4(/" *a!*')- @!( !() +r9) o' !()
,)@*+a+)r.
TABLE 4.00.7 TABLE SHOWING THE SATISFACTION LEVEL OF
RESPONDENTS TOWARDS S1PPLEMENTS
S.NO SATISFACTION LEVEL NO.OF
RESPONDENTS
PERCENTAGE
1 Ae"( h.0h sat.s!a/t.o$ 1+ 1+
2 >.0h sat.s!a/t.o$ 44 44
+ Mo%e"ate sat.s!a/t.o$ +' +'
4 8ow sat.s!a/t.o$ 3 3
, Ae"( low sat.s!a/t.o$ 4 4
TOTAL 100 100
The above table shows that 1+ o! the "es#o$%e$ts a"e ve"( h.0hl( sat.s!.e% w.th the
s2##leme$ts o! the $ews#a#e"- 44 o! the "es#o$%e$ts a"e h.0hl( sat.s!.e% w.th the
s2##leme$ts o! the $ews#a#e"- +' o! the "es#o$%e$ts a"e mo%e"atel( sat.s!.e% w.th the
s2##leme$ts o! the $ews#a#e" 3 o! the "es#o$%e$ts have low sat.s!a/t.o$ w.th the
s2##leme$ts o! the $ews#a#e" a$% 4 o! the "es#o$%e$ts a"e .$ ve"( low sat.s!a/t.o$
w.th the s2##leme$ts o! the $ews#a#e".
Major!" o' !() r)*+o,-),!* #44%& ar) (4(/" *a!*')- @!( !() *5++/).),!* o' !()
,)@*+a+)r*.
TABLE 4.00.4 TABLE SHOWING THE SATISFACTION LEVEL OF
RESPONDENTS TOWARDS FACT1AL INFORMATION
S.NO SATISFACTION LEVEL NO.OF
RESPONDENTS
PERCENTAGE
1 Ae"( h.0h sat.s!a/t.o$ 24 24
2 >.0h sat.s!a/t.o$ +' +'
+ Mo%e"ate sat.s!a/t.o$ ++ ++
4 8ow sat.s!a/t.o$ 1' 1'
, Ae"( low sat.s!a/t.o$ + +
TOTAL 100 100
The above table shows that 24 o! the "es#o$%e$ts a"e ve"( h.0hl( sat.s!.e% w.th the
!a/t2al .$!o"mat.o$ o! the $ews#a#e"-+' o! the "es#o$%e$ts a"e h.0hl( sat.s!.e% w.th
the !a/t2al .$!o"mat.o$ o! the $ews#a#e"-++ o! the "es#o$%e$ts a"e mo%e"atel( sat.s!.e%
w.th the !a/t2al .$!o"mat.o$ o! the $ews#a#e" 1' o! the "es#o$%e$ts have low
sat.s!a/t.o$ w.th the !a/t2al .$!o"mat.o$ o! the $ews#a#e" a$% + o! the "es#o$%e$ts a"e
.$ ve"( low sat.s!a/t.o$ w.th the !a/t2al .$!o"mat.o$ o! the $ews#a#e".
Major!" o' !() r)*+o,-),!* #77%& ar) .o-)ra!)/" *a!*')- @!( !() 'a9!5a/
,'or.a!o, o' !() ,)@*+a+)r.
TABLE 4.00.; TABLE SHOWING THE SATISFACTION LEVEL OF
RESPONDENTS TOWARDS AVAILABILITY
S.NO SATISFACTION LEVEL NO.OF
RESPONDENTS
PERCENTAGE
1 Ae"( h.0h sat.s!a/t.o$ 17 17
2 >.0h sat.s!a/t.o$ +2 +2
+ Mo%e"ate sat.s!a/t.o$ 2+ 2+
4 8ow sat.s!a/t.o$ 1* 1*
, Ae"( low sat.s!a/t.o$ 1' 1'
TOTAL 100 100
The above table shows that 17 o! the "es#o$%e$ts a"e ve"( h.0hl( sat.s!.e% w.th the
ava.lab.l.t( o! the $ews#a#e"- +2 o! the "es#o$%e$ts a"e h.0hl( sat.s!.e% w.th the
ava.lab.l.t( o! the $ews#a#e"- 2+ o! the "es#o$%e$ts a"e mo%e"atel( sat.s!.e% w.th the
ava.lab.l.t( o! the $ews#a#e" 1* o! the "es#o$%e$ts have low sat.s!a/t.o$ w.th the
ava.lab.l.t( o! the $ews#a#e" a$% 1' o! the "es#o$%e$ts a"e .$ ve"( low sat.s!a/t.o$
w.th the ava.lab.l.t( o! the $ews#a#e".
Major!" o' !() r)*+o,-),!* #77%& ar) (4(/" *a!*')- @!( !() a:a/a3/!" o' !()
,)@*+a+)r.
TABLE 4.07 TABLE SHOWING THE WHY THE RESPONDENTS
CHOOSE NEWSPAPERS RATHER THAN OTHER MEDIA
S.NO OPTIONS NO.OF
RESPONDENTS
PERCENTAGE
1 ?$!o"mat.ve 43 43
2 &ette" at .m#"ov.$0 la$02a0e s9.ll +3 +3
+ Rel.able /o$te$t 11 11
4 Othe"s 1 1
TOTAL 100 100
The above table shows that 43 o! the "es#o$%e$ts /hoose $ews#a#e" be/a2se the( a"e
.$!o"mat.ve- +3 o! the "es#o$%e$ts /hoose $ews#a#e" be/a2se the( a"e bette" at
.m#"ov.$0 la$02a0e s9.ll- 11 o! the "es#o$%e$ts /hoose $ews#a#e" be/a2se the( a"e
"el.able .$ /o$te$t a$% 1 o! the "es#o$%e$t /omes 2$%e" the /ate0o"( :othe"s;.
Major!" o' !() r)*+o,-),!* #4?%& 9(oo*) ,)@*+a+)r* ra!()r !(a, o!()r .)-a
3)9a5*) ! * ,'or.a!:).
TABLE 4.04.1 TABLE SHOWING TO WHAT EFTENT THE
RESPONDENTS AGREE TO THE STATEMENT <NEWSPAPER
READING IS VERY ESSENTIAL=
S.NO OPTIONS NO.OF
RESPONDENTS
PERCENTAGE
1 St"o$0l( a0"ee 72 72
2 A0"ee 2, 2,
+ Ne2t"al + +
4 D.sa0"ee ' '
, St"o$0l( %.sa0"ee ' '
TOTAL 100 100
The above table shows that 72 o! the "es#o$%e$ts st"o$0l( a0"ee to the above stateme$t-
2, o! the "es#o$%e$ts a0"ee to the above stateme$t a$% + o! the "es#o$%e$ts a"e
$e2t"al w.th the above stateme$t.
Major!" o' !() r)*+o,-),!* #$0%& *!ro,4/" a4r)) !o !() a3o:) *!a!).),!.

TABLE 4.04.0 TABLE SHOWING TO WHAT EFTENT THE
RESPONDENTS AGREE TO THE STATEMENT <PRICE OF THE
NEWSPAPERS ARE REASONABLE=
S.NO OPTIONS NO.OF
RESPONDENTS
PERCENTAGE
1 St"o$0l( a0"ee 12 12
2 A0"ee 6+ 6+
+ Ne2t"al 2' 2'
4 D.sa0"ee 4 4
, St"o$0l( %.sa0"ee 1 1
TOTAL 100 100
The above table shows that 12 o! the "es#o$%e$ts st"o$0l( a0"ee to the above stateme$t-
6+ o! the "es#o$%e$ts a0"ee to the above stateme$t- 2' o! the "es#o$%e$ts a"e $e2t"al
w.th the above stateme$t- 4 o! the "es#o$%e$ts %.sa0"ee w.th the above stateme$t a$%
1 o! the "es#o$%e$t st"o$0l( %.sa0"ee w.th the above stateme$t.
Major!" o' !() r)*+o,-),!* #87%& a4r)) !o !() a3o:) *!a!).),!.

TABLE 4.04.7 TABLE SHOWING TO WHAT EFTENT THE
RESPONDENTS AGREE TO THE STATEMENT <NEWSPAPERS
ARE AVAILABLE WHEN NEEDED=
S.NO OPTIONS NO.OF
RESPONDENTS
PERCENTAGE
1 St"o$0l( a0"ee 21 21
2 A0"ee +4 +4
+ Ne2t"al +7 +7
4 D.sa0"ee 7 7
, St"o$0l( %.sa0"ee 1 1
TOTAL 100 100
The above table shows that 21 o! the "es#o$%e$ts st"o$0l( a0"ee to the above
stateme$t- +4 o! the "es#o$%e$ts a0"ee to the above stateme$t- +7 o! the
"es#o$%e$ts a"e $e2t"al w.th the above stateme$t- 7 o! the "es#o$%e$ts %.sa0"ee
w.th the above stateme$t a$% 1 o! the "es#o$%e$t st"o$0l( %.sa0"ee w.th the above
stateme$t.
Major!" o' !() r)*+o,-),!* #7$%& ,)5!ra/ @!( !() a3o:) *!a!).),!.
TABLE 4.04.4 TABLE SHOWING TO WHAT EFTENT THE
RESPONDENTS AGREE TO THE STATEMENT
<S1PPLEMENTS ARE VERY 1SEF1L=
S.NO OPTIONS NO.OF
RESPONDENTS
PERCENTAGE
1 St"o$0l( a0"ee 14 14
2 A0"ee 46 46
+ Ne2t"al 22 22
4 D.sa0"ee 1+ 1+
, St"o$0l( %.sa0"ee , ,
TOTAL 100 100
The above table shows that 14o! the "es#o$%e$ts st"o$0l( a0"ee to the above stateme$t-
46 o! the "es#o$%e$ts a0"ee to the above stateme$t- 22 o! the "es#o$%e$ts a"e $e2t"al
w.th the above stateme$t- 1+ o! the "es#o$%e$ts %.sa0"ee w.th the above stateme$t a$%
,o! the "es#o$%e$t st"o$0l( %.sa0"ee w.th the above stateme$t.
Major!" o' !() r)*+o,-),!* #48%& a4r)) @!( !() a3o:) *!a!).),!.
TABLE 4.04.; TABLE SHOWING TO WHAT EFTENT THE
RESPONDENTS AGREE TO THE STATEMENT <ONLINE
NEWSPAPERS AT TIMES DOMINATE THE NEWSPAPERS #PAPER
FORMAT&=
S.NO OPTIONS NO.OF
RESPONDENTS
PERCENTAGE
1 St"o$0l( a0"ee 13 13
2 A0"ee 26 26
+ Ne2t"al +2 +2
4 D.sa0"ee 16 16
, St"o$0l( %.sa0"ee 7 7
TOTAL 100 100
The above table shows that 13 o! the "es#o$%e$ts st"o$0l( a0"ee to the above stateme$t-
26 o! the "es#o$%e$ts a0"ee to the above stateme$t- +2 o! the "es#o$%e$ts a"e $e2t"al
w.th the above stateme$t- 16 o! the "es#o$%e$ts %.sa0"ee w.th the above stateme$t a$%
7 o! the "es#o$%e$t st"o$0l( %.sa0"ee w.th the above stateme$t.
Major!" o' !() r)*+o,-),!* #70%& ,)5!ra/ @!( !() a3o:) *!a!).),!.
CHAPTER IV6ANALYSIS AND INTERPRETATION
CHAPTER V6FINDINGS AND S1GGESTIONS
;.1 FINDINGS
Ma7o".t( B74C o! the "es#o$%e$ts a"e male.
Ma7o".t( o! the "es#o$%e$ts B4*C belo$0 to the a0e 0"o2# 2')4' (ea"s.
Ma7o".t( o! the "es#o$%e$ts B6'C belo$0 to the /ate0o"( /olle0e level.
Ma7o".t( o! the "es#o$%e$ts B+,C belo$0 to the Dothe"sE /ate0o"(.
Th2s the "es#o$%e$ts a"e e12all( ma"".e% B,'C a$% 2$ma"".e% B,'C.
Ma7o".t( o! the "es#o$%e$ts B76C a"e .$ $2/lea" !am.l(.
Ma7o".t( o! the "es#o$%e$ts B46C have 2 ea"$.$0 membe"s .$ the." !am.l(.
Ma7o".t( o! the "es#o$%e$ts B46C have 1 /h.l% .$ the." !am.l(.
Ma7o".t( o! the "es#o$%e$ts B4*C have mo$thl( .$/ome .$ betwee$ Rs.2'''1)
Rs.+''''.
Ma7o".t( o! the "es#o$%e$ts B1''C "ea% $ews th"o20h both mo%es B$ews#a#e"
a$% o$l.$eC.
Ma7o".t( o! the "es#o$%e$ts B,7C "ea% o$l.$e $ews#a#e"s %a.l(.
Ma7o".t( o! the "es#o$%e$ts B31C a"e awa"e o! the s2##leme$ts ava.lable.
Ma7o".t( o! the "es#o$%e$ts B,3C a"e awa"e o! the $ews#a#e"s th"o20h
a%ve"t.seme$ts.
Ma7o".t( o! the "es#o$%e$ts B47C a"e awa"e o! the $ews#a#e"s th"o20h the
me%.2m o! telev.s.o$.
Ma7o".t( o! the "es#o$%e$ts B+*C o! the "es#o$%e$ts "ea% :The >.$%2;
$ews#a#e".
Ma7o".t( o! the "es#o$%e$ts B+3C "ea% the s#o"ts a$% 0e$e"al $ews t(#e o!
/o$te$t.
Ma7o".t( o! the "es#o$%e$ts B6+C l.9e to have a$ a%ve"t.seme$t wh.le "ea%.$0 a
$ews#a#e".
Ma7o".t( o! the "es#o$%e$ts B4+C "ea% :The >.$%2; $ews#a#e" o$l.$e.
Ma7o".t( o! the "es#o$%e$ts B4*C "ea% $ews o$l.$e be/a2se .t saves t.me.
Ma7o".t( o! the "es#o$%e$ts B7*C sa(s that the $ews#a#e"s; .m#o"ta$t "ole .s to
#"ov.%e .$!o"mat.o$.
Ma7o".t( o! the "es#o$%e$ts B+7C a"e ve"( h.0hl( sat.s!.e% w.th the 12al.t( o! the
$ews#a#e".
Ma7o".t( o! the "es#o$%e$ts B,3C a"e h.0hl( sat.s!.e% w.th the #"./e o! the
$ews#a#e".
Ma7o".t( o! the "es#o$%e$ts B44C a"e h.0hl( sat.s!.e% w.th the s2##leme$ts o! the
$ews#a#e"s.
Ma7o".t( o! the "es#o$%e$ts B++C a"e mo%e"atel( sat.s!.e% w.th the !a/t2al
.$!o"mat.o$ o! the $ews#a#e".
Ma7o".t( o! the "es#o$%e$ts B++C a"e h.0hl( sat.s!.e% w.th the ava.lab.l.t( o! the
$ews#a#e".
Ma7o".t( o! the "es#o$%e$ts B43C /hoose $ews#a#e"s "athe" tha$ othe" me%.a
be/a2se .t .s .$!o"mat.ve.
Ma7o".t( o! the "es#o$%e$ts B72C st"o$0l( a0"ee to the above stateme$t
Ma7o".t( o! the "es#o$%e$ts B6+C a0"ee to the above stateme$t.
Ma7o".t( o! the "es#o$%e$ts B+7C $e2t"al w.th the above stateme$t.
Ma7o".t( o! the "es#o$%e$ts B46C a0"ee w.th the above stateme$t.
Ma7o".t( o! the "es#o$%e$ts B+2C $e2t"al w.th the above stateme$t.
;.0 S1GGESTIONS
The $ews#a#e"s a"e at t.mes b.ase% wh./h /a$ be avo.%e%.
O$l.$e $ews#a#e"s a"e 2se!2l to b2s.$ess #eo#le to 0et .$!o"mat.o$ w.th.$ !ew
m.$2tes.
&2t the"e .s a lot o! loa%.$0 #"oblems w.th "e0a"%s to o$l.$e $ews#a#e".
Most #eo#le /a$;t a//ess o$l.$e $ews#a#e"s as the( la/9 $etwo"9 /o$$e/t.o$.
CONCL1SION
F"om the above st2%( .t .s obse"ve% that the "es#o$%e$ts #"e!e" mostl( DThe >.$%2
$ews#a#e"E tha$ the othe"s be/a2se o! the 12al.t( o! the #a#e"- #"./e a$% ava.lab.l.t(. ?t
was also !o2$% o2t that #eo#le #"e!e" "ea%.$0 o$l.$e $ews#a#e"s be/a2se .t saves t.me.
Th2s the ove"all obse"vat.o$ o! the st2%( "eveals that "es#o$%e$ts a"e
sat.s!.e% towa"%s the." 2sa0e o! $ews#a#e"s.
BIBLIOGRAPHY
1. WWW.GOOGLE.COM
0. WWW.THEHIND1.COM
7. WWW.DINAMALAR.COM
4. WWW.DINACARAN.COM
;. WWW.SCRBID.COM
8. WWW.DAILYTHANTHI.COM
$. WWW.NEWINDIANEFPRESS.COM
2. (!!+:GG@@@.>5)*!a.9o.G/3rar"G+40007?G!()6.9D,*)"6>5ar!)r/"
?. (!!+:GG@@@.>5)*!a.9o.G/3rar"G71$;777G)/).),!*6o'6,)@*+a+)r6-)*4,
10. (!!+:GG@@@.>5)*!a.9o.G/3rar"G11?1?0048G!()6'5,9!o,6o'6,)@*+a+)r*6,6
*o9)!"6a64/o3a/6+)r*+)9!:)
11.(!!+:GG@@@.>5)*!a.9o.G/3rar"G1G1610744?00?G35*,)**6,)@*6@)36*!)*6
-'')r6'ro.6,)@*+a+)r*6,
APPENDIF
A ST1DY ON C1STOMERS AWARENESS AND SATISFACTION
LEVEL OF NEWSPAERS AND ONLINE NEWSPAPERS
1. Name a$% a%%"essFFFFFFFFFFFFFFFFFFFFFFFFFFFFFFFFFFFFFFFFFFFFFFFFFFFFFFFF
2. Ge$%e" G aC Male
bC Female
+. A0e 0"o2# G aC &elow 2' (ea"s
bC 2')4' (ea"s
/C 4')6' (ea"s
%C 6' a$% above.
4. E%2/at.o$al level G aC S/hool level
bC Colle0e level
/C P"o!ess.o$al 12al.!./at.o$
%C Othe"s s#e/.!(FFFFFFFFFFF
,. O//2#at.o$al stat2s G aC A0"./2lt2"e
bC &2s.$ess 4 P"o!ess.o$
/C P2bl./ se/to" em#lo(ee
%C P".vate se/to" em#lo(ee
eC Othe" s#e/.!(FFFFFFFFFFFF
6. Ma".tal Stat2s G aC Ma"".e%
bC 5$ma"".e%
7. T(#e o! !am.l( G aC 6o.$t !am.l(
bC N2/lea" !am.l(
*. N2mbe" o! ea"$.$0 membe"s aC 1
.$ the !am.l( G bC 2
/C +
%C 4 a$% above
3. N2mbe" o! /h.l%"e$ .$ G aC 1
the !am.l( bC 2
/C +
%C 4 a$% above
1'. Fam.l( mo$thl( .$/ome G aC 8ess tha$ Rs.1'-'''
bC Rs.1'-''1 ) Rs.2'-'''
/C Rs.2'-''1 ) Rs.+'-'''
%C Rs.+'-''1 a$% above.
11. Th"o20h wh./h mo%e %o (o2 "ea% G aC News#a#e"
$ewsH bC O$l.$e
/C &oth
..2..
12. >ow o!te$ %o (o2 "ea% o$l.$e $ews#a#e"sH G aC Da.l(
bC O$/e .$ a wee9
/C Fo"t$.0htl(
%C Othe"s s#e/.!(FFFFFFFFFF

1+. A"e (o2 awa"e o! the s2##leme$ts ava.lable G aC <es
alo$0 w.th the $ews#a#e"sH bC No
14. State the so2"/e o! awa"e$ess o! va".o2s $ews#a#e"sH G aC Fam.l( membe"s
bC F".e$%s- $e.0hbo"s a$% "elat.ves
/C A%ve"t.seme$ts
%C Deale"s
1,. ?! .t .s th"o20h a%ve"t.seme$ts- #lease s#e/.!( the me%.aH G aC Telev.s.o$
bC Ra%.o
/C Ma0a=.$es
%C Othe"s s#e/.!(FFFFFFFFF
16. Ih./h o! the !ollow.$0 $ews#a#e"s %o (o2 "ea%H G aC The >.$%2
bC New ?$%.a$ E@#"ess
/C D.$amala"
%C Da.l( tha$th.
eC D.$a9a"a$
17. Ihat t(#e o! /o$te$t %o (o2 l.9e to see9 whe$ "ea%.$0 G aC &2s.$ess
a $ews#a#e" bC Pol.t./s
/C Eve$ts .$ the a"ea
%C S#o"ts a$% Ge$e"al $ews
eC A%ve"t.seme$ts
1*. Do (o2 l.9e to have a$ a%ve"t.seme$t wh.le "ea%.$0 G aC <es
the $ews#a#e" H bC No
13. Ra$9 the !ollow.$0 a//o"%.$0 to (o2" #"e!e"e$/e G P"./e
to "ea% a #a"t./2la" $ews#a#e"Bas 1-2-+-4J..C Co$te$t
O!!e"s
8a$02a0e
E$te"ta.$me$t
Ava.lab.l.t(
S2##leme$ts
Sta$%a"% o! la$02a0e
Re#2tat.o$
8a(o2t a$% Fo"mat
...+J
2'. Ih./h o$l.$e $ews#a#e"s %o (o2 "ea% Bo"C #"e!e"H G aC The >.$%2
bC New ?$%.a$ E@#"ess
/C D.$amala"
%C Da.l( tha$th.
eC D.$a9a"a$
21. Ih( %o (o2 th.$9 #eo#le "ea% $ews .$ G aC Saves t.me
o$l.$eH bC Eas( a//ess
/C Aa".o2s o#t.o$s o! $ews#a#e"s
%C News#a#e"s a"e b.ase%
22. A//o"%.$0 to (o2- what .s the $ews#a#e";s G aC P"ov.%.$0 .$!o"mat.o$
.m#o"ta$t "oleH bC To e$te"ta.$
/C To t"a$sm.t /2lt2"e
%C A%ve"t.s.$0
2+. State the level o! sat.s!a/t.o$ abo2t the !ollow.$0 as#e/ts "elat.$0 to the $ews#a#e" that
(o2 #2"/hase a$% "ea%H
As#e/ts V)r" (4(
*a!*'a9!o,
H4(
*a!*'a9!o,
Mo-)ra!)
*a!*'a9!o,
Lo@
*a!*'a9!o,
V)r" /o@
*a!*'a9!o,
1. K2al.t( o! the #a#e"
2. P"./e
+. S2##leme$ts
4. Fa/t2al .$!o"mat.o$
,. Ava.lab.l.t(
24. Ih( %o (o2 /hoose $ews#a#e" "athe" G aC ?$!o"mat.ve
tha$ othe" me%.aH bC &ette" at .m#"ov.$0 la$02a0e s9.ll
/C Rel.able /o$te$t
%C Othe"s s#e/.!(FFFFFFFFFFFFFF
2,. Please state as to what e@te$t (o2 a0"ee w.th the !ollow.$0 stateme$ts.
S!a!).),!* SA A N DA SDA
1. News#a#e"s "ea%.$0 .s ve"(
esse$t.al
2. P"./e o! the $ews#a#e"s a"e "easo$able
+. News#a#e"s a"e ava.lable whe$ $ee%e%
4. S2##leme$ts a"e ve"( 2se!2l
,. O$l.$e $ews#a#e"s at t.mes %om.$ate
the L$ews#a#e"sL B#a#e" !o"matC
SA ) St"o$0l( A0"ee- A) A0"ee- N)Ne2t"al- DA ) D.sa0"ee- SDA ) St"o$0l( D.sa0"ee.
END

A ST1DY ON C1STOMER AWARENESS AND
SATISFACTION LEVEL ON NEWSPAPERS AND ONLINE
NEWSPAPERS


CHAPTER VI6CONCL1SION