PACKAGING & LABELING

Gurtek Singh

MBA IInd
PACKAGING
Packaging may be defined as the general
group of activities in product planning
which involves designing and producing
the container or wrapper for the product.

WILLIAM J . STANTON
REASON FOR THE GROWTH OF PACKAGING
SELF SERVICE
CONSUMER AFFLUENCE
COMPANY AND BRAND IMAGE
INNOVATION OPPURTUNITY
PURPOSE OF PACKAGING
PRODUCT PROTECTION
PRODUCT CONTAINANT
PRODUCT ATTRACTIVENESS
PRODUCT IDENTIFICATION
PRODUCT CONVENIENCE
EFFECTIVE SALES TOOLS
SEGMENTATION
CHANNEL CO-OPERATION
KINDS OF PACKAGING
Consumer package
Family package
Re-use package
Multiple package
Transit package

ADVANTAGES OF PACKAGING
TO THE MANUFACTURES:
To keep safe
To facilitate storage
To facilitate distribution
To increase demand
To increase profits
To increase the goodwill of enterprise

Advantages to middlemen:

* Helpful in storage
* Helpful in handling
* Helpful in presenting the products before
customers
* Helpful in increasing sales and profits
* Self advertising
LABELLING
The label is that part of the product which
carries verbal information about the
product or the sellers. A label may be part
of the package or it may be a tag attached
directly to the product.
FUNCTIONS OF LABELLING
It enables the producer to give clear
instructions about the uses of the product.
Manufacturer buyer relation is
established.
Buyers can easily identify the product.
It encourages producers to make only
standard products.

CLASSIFICATION OF LABELS
LABELS
BRAND LABEL GRADE LABEL DESCRIPTIVE LABEL
PURPOSE OF LABELLING
To bring home the product features
To facilitate the exchange process
To encourage self service
Product related services
THANK YOU