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    Raga and Tanishq

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    Aditi Rathi
    The document discusses two jewelry brands, Titan Raga and Tanishq. Titan Raga produces ethnic watches for sophisticated Indian women featuring Indian cultural symbolism. Tanishq is described as trustworthy, credible, innovative and revolutionary. Both brands aim to make women feel beautiful, elegant, and classy regardless of age. The document proposes effectively combining the two brands through co-branded products like watches, jewelry, and accessories to position them as essential for women to feel beautiful and the center of attention. It recommends launching new gold and silver watch models, bringing user communities together on social media, and influencing women through fashion industry trendsetters.

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    Raga and Tanishq

    Uploaded by

    Aditi Rathi
    233 views6 pages
    The document discusses two jewelry brands, Titan Raga and Tanishq. Titan Raga produces ethnic watches for sophisticated Indian women featuring Indian cultural symbolism. Tanishq is described as trustworthy, credible, innovative and revolutionary. Both brands aim to make women feel beautiful, elegant, and classy regardless of age. The document proposes effectively combining the two brands through co-branded products like watches, jewelry, and accessories to position them as essential for women to feel beautiful and the center of attention. It recommends launching new gold and silver watch models, bringing user communities together on social media, and influencing women through fashion industry trendsetters.

    Original Description:

    Raga and Tanishq- Consumer Behavior Case Study

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    The document discusses two jewelry brands, Titan Raga and Tanishq. Titan Raga produces ethnic watches for sophisticated Indian women featuring Indian cultural symbolism. Tanishq is described as trustworthy, credible, innovative and revolutionary. Both brands aim to make women feel beautiful, elegant, and classy regardless of age. The document proposes effectively combining the two brands through co-branded products like watches, jewelry, and accessories to position them as essential for women to feel beautiful and the center of attention. It recommends launching new gold and silver watch models, bringing user communities together on social media, and influencing women through fashion industry trendsetters.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as pptx, pdf, or txt
    233 views6 pages

    Raga and Tanishq

    Uploaded by

    Aditi Rathi
    The document discusses two jewelry brands, Titan Raga and Tanishq. Titan Raga produces ethnic watches for sophisticated Indian women featuring Indian cultural symbolism. Tanishq is described as trustworthy, credible, innovative and revolutionary. Both brands aim to make women feel beautiful, elegant, and classy regardless of age. The document proposes effectively combining the two brands through co-branded products like watches, jewelry, and accessories to position them as essential for women to feel beautiful and the center of attention. It recommends launching new gold and silver watch models, bringing user communities together on social media, and influencing women through fashion industry trendsetters.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as pptx, pdf, or txt
    of 6

    Raga and Tanishq

    Group 1
    Disha Agarwal 13P | Versha Mangla 13P179 |
    Aditi Rathi 13P187 | Archit Arora 13P198
    Titan Raga
    Ethnic watch for the sophisticated Indian woman, embellished with
    striking symbolism from Indian culture

    Brand women trusted and confided in
    Brand that made women feel beautiful and sensuous and elegant
    Tanishq
    Trust, Credible, Innovative and Revolutionary

    Brand that made women feel beautiful and classy irrespective of age
    Commonality of Appeals
    Inner Beauty, Sensuality and a Self-Concept

    Unique combination of respecting tradition and modern lifestyle
    Craftsmanship
    Feel Glamour
    Feel Beautiful
    Feel
    Important
    Centre of
    attraction
    Sense of
    community
    Social Active
    Educated
    Planned
    Purchase
    High
    Disposable
    Income
    Self Image
    Titan Raga + Tanishq
    effective synergy implementation
    Apparel
    Jewelry*
    Watch* Accessories
    Makeup
    Titan Raga + Tanishq
    Titan Raga + Tanishq
    Brand Position - emphasizes on jewelry and watches as essentials for women to
    appear beautiful, be centre of attraction, etc.
    Brand Delivery

    New Models of watches made of gold, silver should be launched
    User Community of both the brands should be brought together via social media,
    print media
    Social Media should be utilized for launches, promotion, reviews, dialogue
    purposes as well for the users
    Influence the female community via trend setters from fashion industry
    Co-branded gift coupons for special occasions (like weddings)
    Brand Value Proposition - A Timeless Beauty

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