Articles from General Knowledge Today

Marketing Aptitude for Banking Examinations: List of

Topics
2010- 05- 26 22:05:00 GKToday
A - Basics of Marketing Management
1. Understanding Market
2. Def inition of Marketing
3. Dif f erence Between Selling & Marketing
4. Who is a Customer?
5. Evolution of Marketing
6. Features of Marketing
7. Functions of Marketing
8. Importance of Marketing
9. Meaning & Functions of Marketing Management
10. Basic Concepts of Marketing
11. Basics of Marketing Process
12. Marketing Process: The Basic Schematic
B : Basics of Marketing Environment and Consumer Behavior
1. Understanding Marketing Environment
2. Understanding Consumer Behavior
3. Cultural & Social Factors Af f ecting Buyer's Behavior
4. Personal Factors Af f ecting Buyer's Behavior
5. Economical Factors Af f ecting Buyer's Behavior
C- Basics of Market Segmentation
1. Understanding Market Segmentation
2. A Marketers Questions on Segmentation Analysis
3. Variables of Segmentation: Consumer Markets
4. Variables of Segmentation: Industrial Markets
5. Understanding Targeting Approaches: Dif f erentiated,
Undif f erentiated, Niche & Micromarketing
D : Basics of Marketing Mix
1. Understanding Marketing Mix : 4P's and 4C's
2. The Extended Marketing Mix f or Service Industry: Additional 3 Ps
Revision Summary:
1. Summary Not es -1
2. Summary Notes 2
3. Summary Notes 3
4. Summary Notes 4
5. Summary Notes 5
E : Product
1. Concept of Product
2. Understanding Product Positioning
3. Products versus Goods
4. Convenience Goods, Shopping Goods and Specialty Goods
5. Industrial Products
6. Product Mix, Product Lines & Cannibalization
7. Basics of Brand
8. Product Lif e Cycle