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    Barriers Part

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    Nilima Pisharody
    A $500,000 price gap remained between NBC and Paramount for the rights to Frasier after both sides made concessions. Paramount was willing to take the show elsewhere if a deal couldn't be reached with NBC, but NBC was uncertain about calling Paramount's bluff. Additionally, Kelsey Grammer wanted a 3-year contract extension that NBC was unwilling to offer. Failure of the negotiations risked sparking a bidding war between networks for popular programs like Frasier.

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    Barriers Part

    Uploaded by

    Nilima Pisharody
    15 views1 page
    A $500,000 price gap remained between NBC and Paramount for the rights to Frasier after both sides made concessions. Paramount was willing to take the show elsewhere if a deal couldn't be reached with NBC, but NBC was uncertain about calling Paramount's bluff. Additionally, Kelsey Grammer wanted a 3-year contract extension that NBC was unwilling to offer. Failure of the negotiations risked sparking a bidding war between networks for popular programs like Frasier.

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    Frasier Barriers

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    A $500,000 price gap remained between NBC and Paramount for the rights to Frasier after both sides made concessions. Paramount was willing to take the show elsewhere if a deal couldn't be reached with NBC, but NBC was uncertain about calling Paramount's bluff. Additionally, Kelsey Grammer wanted a 3-year contract extension that NBC was unwilling to offer. Failure of the negotiations risked sparking a bidding war between networks for popular programs like Frasier.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as pptx, pdf, or txt
    15 views1 page

    Barriers Part

    Uploaded by

    Nilima Pisharody
    A $500,000 price gap remained between NBC and Paramount for the rights to Frasier after both sides made concessions. Paramount was willing to take the show elsewhere if a deal couldn't be reached with NBC, but NBC was uncertain about calling Paramount's bluff. Additionally, Kelsey Grammer wanted a 3-year contract extension that NBC was unwilling to offer. Failure of the negotiations risked sparking a bidding war between networks for popular programs like Frasier.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as pptx, pdf, or txt
    of 1

    Strategic

    GAP present in the price quoted by the two parties


    Even after creative restructuring of the deal and parties giving up few things which were
    easier to give away, a $500,000 price GAP existed
    Psychological
    Paramount was ready to go to another network in case the deal with NBC fails. NBC was
    not sure if they should test this.
    Kelsey Grammer wanted to match the record for longest-running TV character James
    Arness, thus wanted a 3year pick up period, which was not acceptable by NBC (This
    issue was taken up before the negotiation process begin)
    Institutional
    A failed deal would lead to a bidding war in which all networks vied for each others
    programs
    Paramount could put their show immediately on CBS in case the deal with NBC failed.
    BARRIERS

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