Brian Chesky

ATTN: Airbnb
San Francisco, California
CEASE AND DESIST
Dear Mr. Chesky,
I represent Bebo Inc. and its subsidiaries (Bebo) in trademark matters. It has come to my attention that on or about
July 16th, 2014, you announced and began to use a new logo for AirBnB named Blo. As you noted in your blog
post (blog post), the logo represents belonging, and community.
However, as the internet subsequently noted, the Blo logo also represents a smorgasbord of genitalia.
As you probably know, Bebo has historically been a pioneer in Genital Marketing(TM). Just last year, I announced on
YouTube that Bebos revolutionary whiteboard feature had aggregated the worlds largest collection of hand-drawn
penii. The video announcement grew virally, and netted over 1M signups for the Bebo re-launch.
I contend that the visual representation of genitals has become an iconic, strong, firmly associated image with the
Bebo brand worldwide.
Given that Bebo has hung its hat on the tip of Genital Marketing(TM), we firmly request that you discontinue the use
of the Blo logo immediately. The phallic nature of the AirBnB logo has the potential to confuse, conflate, and
deceive the general public. Furthermore, continued practice of Genital Marketing(TM) is likely to falsely create the
impression that AirBnB is associated with, affiliated to, or as funny as Bebo.
As fans of the AirBnB lodging service, we hope that you are able to remedy the situation by withdrawing the logo
promptly. I appreciate your understanding of this sensitive matter.
Very truly yours,
Michael Birch
Founder, Bebo
BEBO INC. 387 TEHAMA STREET SAN FRANCISCO, CALIFORNIA 94103 WWW.BEBO.COM
BEBO INC. 387 TEHAMA STREET SAN FRANCISCO, CALIFORNIA 94103 WWW.BEBO.COM