MISSION

"We aim to be the leading

manufacturer and distributor of high-
quality appliances in the Philippines and
in the world our products will be a
part of people's everyday life."
VISION
We will achieve the highest standard of
customer satisfaction through Customer
Relationship Management.
We will strive in providing high-quality products
and services through continuous business
process improvements.
We will create a rewarding corporate climate in
which employees are highly motivated and
results-driven.
We will become one of the most admired
companies in the Philippines.


COMMENTS ABOUT THE SLOGAN:











Submitted to:
Engr. Ma. Socorro Bunda

July 21, 2014
Submitted by:
Santiago, Emilene
Santos, Roydalyn
Sayaman, Nicka Arnelie
Sico, Gian Carl
Tan, Carla Mae
IEE 42

NEGATIVE
Its too common for slogans
It should be more specific
It should be catchier so that customers
wont forget it easily.

POSITIVE
Their slogan is appropriate for the
product they manufacture since
appliances help people to make their
lives comfortable.
It is easy to understand
It is simple but meaningful