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    Saurabh Kumar
    This document outlines the contents of a project report divided into 4 chapters. Chapter 1 provides an introduction and background on the objectives, scope, limitations and research methodology. It also gives a history of advertising. Chapter 2 contains information about a company profile, its brands, and organizational structure. It discusses conflicts. Chapter 3 examines advertising effectiveness. Chapter 4 analyzes and interprets collected data. The document concludes with recommendations, a conclusion, questionnaire, and bibliography.

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    Content

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    Saurabh Kumar
    9 views1 page
    This document outlines the contents of a project report divided into 4 chapters. Chapter 1 provides an introduction and background on the objectives, scope, limitations and research methodology. It also gives a history of advertising. Chapter 2 contains information about a company profile, its brands, and organizational structure. It discusses conflicts. Chapter 3 examines advertising effectiveness. Chapter 4 analyzes and interprets collected data. The document concludes with recommendations, a conclusion, questionnaire, and bibliography.

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    This document outlines the contents of a project report divided into 4 chapters. Chapter 1 provides an introduction and background on the objectives, scope, limitations and research methodology. It also gives a history of advertising. Chapter 2 contains information about a company profile, its brands, and organizational structure. It discusses conflicts. Chapter 3 examines advertising effectiveness. Chapter 4 analyzes and interprets collected data. The document concludes with recommendations, a conclusion, questionnaire, and bibliography.

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    © All Rights Reserved
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    Download as doc, pdf, or txt
    9 views1 page

    Content

    Uploaded by

    Saurabh Kumar
    This document outlines the contents of a project report divided into 4 chapters. Chapter 1 provides an introduction and background on the objectives, scope, limitations and research methodology. It also gives a history of advertising. Chapter 2 contains information about a company profile, its brands, and organizational structure. It discusses conflicts. Chapter 3 examines advertising effectiveness. Chapter 4 analyzes and interprets collected data. The document concludes with recommendations, a conclusion, questionnaire, and bibliography.

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    of 1

    CONTENTS

    Chapter 1 Page No
    Introduction of Project 1-2
    Objective Need of the study 3
    Scope of the Study 4
    Limitation of Project
    !esearch "ethodo#o$y %-1&
    'istory Of (dvertisement 11-1)
    Chapter 2
    *ompany Profi#e 1+-2&
    ,rands of Par#e ,iscuit 21-2%
    Or$ani-ationa# Structure 2.-3&
    *onf#ict 31-34
    Chapter 3
    (dvertisin$ /ffectiveness 3-&
    Chapter 4
    0ata (na#ysis and Interpretation 1-)
    Recommendation 59
    Conclusion 60--61
    Questionnaire 62-64
    i!liograph" 65

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