LIST OF ATTEMPTED QUESTIONS AND ANSWERS

Multiple Choice Single Answer

Question What is also known as subliminal perception?

Correct Answer Absolute threshold

Your Answer Absolute threshold

Multiple Choice Single Answer

Question Characteristics of Attitudes include a feature as " ATTITUDES
HAVE AN .." :-
Correct Answer OBJECT

Your Answer OBJECT

Multiple Choice Multiple Answer

Question Managerial approach of Consumer behavior is :-

Correct Answer Micro in nature , Cognitive in nature , Overemphasis rationality

of consumers
Your Answer Micro in nature , Cognitive in nature

Multiple Choice Multiple Answer

Question The components of attitude are :-

Correct Answer Cognitive Component , Conative Component , Affective

Component
Your Answer Cognitive Component , Conative Component , Affective
Component

True/False
Question Marketing research is a part of consumer research which in turn
is a part of product research.
Correct Answer False

Your Answer False

Multiple Choice Single Answer

Question Name the Primary need of Human being :-

Correct Answer Medicine

Your Answer Medicine

Select The Blank

Question ________ are interested in knowing the feedback of consumers.

Correct Answer Marketers

Your Answer Marketers