EXECUTIVE SUMMARY

OBJECTIVES


MISSION


KEY TO SUCCESS
COMPANY SUMMARY



OWNERSHIP


HISTORY


LOCATIONS


FACILITIES
PRODUCTS AND SERVICES



DISCRIPTION


COMPATITIVE COMPARISON


SALES LITERATURE


SOURCING AND FULFILLMENT


TECHNOLOGY


FUTURE PRODUCTS AND SERVICES
MARKET ANALYSIS
SUMMARY



MARKET TRENDS


MARKET GROWTH


INDUSTRY ANALYSIS


INDUSTRY PARTICIPANTS


DISTRIBUTION PATTERNS


COMPETITION AND BUYING
PATTERNS


MAIN COMPETITOR
STRATEGY AND IMPLIMENTATION SUMMARY


STRATEGY PYRAMID


VALUE PROPOSITION


COMPETETIVE EDGE


MARKETTING STRATEGY


POSITIONING STATEMENT


PRICING STRATEGY


PROMOTION STRTATEGY


DISTRIBUTION PATTERN


MARKETING PROGRAMS


SALES STRATEGY


SALES FORECAST


SALES PROGRAM


STRATEGIC ALLIANCES


MILESTONES
MANAGEMENT SUMMARY



ORGANISATIONAL STRUCTURE


MANAGEMENT TEAM


MANAGEMENT TEAM GAPS


PERSONNAL PLAN
FINANCIAL PLAN



IMPORTANT ASSUMPTIONS


KEY FINANCIAL INDICATORS


BREAKEVEN ANALYSIS


PROJECTED B/S.


PROJECTED CASH FLOW


BUSINESS RATIOS


LONGTERM PLAN
APPENDEX.