Special Exam Midterm Comm 18

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Our Lord’s Grace Montessori School and Colleges

Commonwealth Avenue, Diliman, Quezon City

COMMUNICATION RESEARCH (COMM 18)


SPECIAL MIDTERM EXAMINATION
February 24, 2004

Name: _____________________________________________________________________________

I. Essay (75 pts)

1. Differentiate Quantitative and Qualitative Research approaches according to dimensions and


areas. (20 pts)
2. Explain the three concepts of content analysis. (10 pts)
3. Uses of content analysis and explain each (15 pts)
4. Differentiate the research approaches according to example, advantage and disadvantages. (20
pts)

a. Social Role
b. Depth Interview
c. Rhetorical Analysis
d. Library Research
e. Focus Group
f. Participant observation
g. Comparative analysis

5. Differentiate the four basic methods of survey. (10 pts)

a. Mail survey
b. Phone survey
c. Personal interview
d. Group Administration

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