Assignment: Meaning of Business Strategy Explanation of The Need For Business Strategy 3 7 10

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Assignment

DRIVE SPRING 2014


PROGRAM Bachelor of Business Administration- BBA
SEMESTER 2
SUBJECT CODE & NAME BBA202: BUSINESS STRATEGY
BK ID B1519
CREDIT & MARKS 2 CREDITS; 30 MARKS

Note: Answer all questions. Each question is followed by evaluation scheme.


Q. No Questions

Marks Total Marks
1 What is business strategy? Explain the need for business strategy.

Meaning of business strategy
Explanation of the need for business strategy

3
7

10
2 Define strategic management. What are the causes for failure of Strategic
Management?

Definition of Strategic Management
Causes for failure of Strategic Management

3
7

10
3 Write short notes on the following:
a) Core competencies and their importance
b) Strategic leadership.

a) Core competencies and their importance
b) Strategic leadership.

5
5

10

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