UNIT 7 UNIT 8 UNIT 9 UNIT 10 UNIT 11 UNIT 12

MARKETING PLANNING MANAGING

PEOPLE
CONFLICT NEW
BUSINESS
PRODUCTS
Market
Research
Listen to a
market research
consultant
being
interviewed
about her job.
Starting a
Business -
Writing a
Business Plan
Creativit
Part o! a radio
"rogramme on
develo"ing
creativit in the
work"lace.
#nderstanding
com"etitors
$wo "eo"le
discuss
understanding
com"etitors in
the conte%t o! a
marketing "lan.
$he &irbus
Listen to "art o!
a lecture on the
&irbus.
'brid Cars
'brid cars
"ollute less than
conventional
cars( but what
are the like to
drive) Listen to
a "erson who
has driven one.
Marketing
Listen to a
lecturer in
Marketing
introducing his
course and this
to"ic.
Business Plan -
*%am"les and
Best Practices
Change
Management
Listen to an
em"loee
talking to her
boss about the
wa she and her
team work.
eBa
Listen to a
business school
seminar on the
+nternet
com"an eBa.
,air trade
Listen to a
market
researcher
asking sho""ers
about ,air
$rade "roducts.
Pricing
Strategies
'ow can low-
cost airlines
o!!er such
chea" tickets)
$his short
interview
e%"lains their
"ricing strateg.
What t"e o!
business "lan
do + need
-iscrimination
Listen to Mr
.ri!!in( a
'uman
Resources
e%"ert( talking
about
discrimination
in the
work"lace.
e-econom
Listen to an
e%tract !rom a
lecture about
the
characteristics
o! success!ul
ecommerce
businesses.
Public relations
Listen to a
"ublic relations
account
e%ecutive
talking about
how she got
into the area o!
"ublic relations
and about her
job.
.lobal Workers
& global
econom leads
to movement o!
"eo"le - listen
to a talk about
.lobal
Work!orce
-evelo"ment.
/nowledge
Management
& human
resources
manager talks
about how
knowledge
management has
changed and
challenged her
organisation.
'ow to treat
our sta!!
Listen to a
management
training leader
give a talk on
how to treat
sta!!.
,inancial
management
& Chie!
,inancial
0!!icer talks
about how he
im"roved his
business.
Leadershi"
Listen to a
discussion on
what is a good
leader taking
"lace during
some sta!!
training.