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    4P and STP of Dabur Odomos

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    Pankaj Kute
    Dabur Odomos is a mosquito repellent cream, lotion, gel, and spray that changes the body's odor to deflect mosquitoes while being skin friendly. It has a 90% market share in India and targets lower-middle income groups through competitive pricing of 72 Rs for 100 gm and widespread distribution, advertising through television, print ads, and social media, and marketing directly in slums. The product aims to serve both urban and rural customers in the middle 60% income segment as a critical, family protection product against mosquitoes with a niche market position.

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    4P and STP of Dabur Odomos

    Uploaded by

    Pankaj Kute
    211 views2 pages
    Dabur Odomos is a mosquito repellent cream, lotion, gel, and spray that changes the body's odor to deflect mosquitoes while being skin friendly. It has a 90% market share in India and targets lower-middle income groups through competitive pricing of 72 Rs for 100 gm and widespread distribution, advertising through television, print ads, and social media, and marketing directly in slums. The product aims to serve both urban and rural customers in the middle 60% income segment as a critical, family protection product against mosquitoes with a niche market position.

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    4P and STP of Dabur Odomos - Analysing the 4P and STP of Dabur Odomous - Marketing management

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    Dabur Odomos is a mosquito repellent cream, lotion, gel, and spray that changes the body's odor to deflect mosquitoes while being skin friendly. It has a 90% market share in India and targets lower-middle income groups through competitive pricing of 72 Rs for 100 gm and widespread distribution, advertising through television, print ads, and social media, and marketing directly in slums. The product aims to serve both urban and rural customers in the middle 60% income segment as a critical, family protection product against mosquitoes with a niche market position.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as pptx, pdf, or txt
    211 views2 pages

    4P and STP of Dabur Odomos

    Uploaded by

    Pankaj Kute
    Dabur Odomos is a mosquito repellent cream, lotion, gel, and spray that changes the body's odor to deflect mosquitoes while being skin friendly. It has a 90% market share in India and targets lower-middle income groups through competitive pricing of 72 Rs for 100 gm and widespread distribution, advertising through television, print ads, and social media, and marketing directly in slums. The product aims to serve both urban and rural customers in the middle 60% income segment as a critical, family protection product against mosquitoes with a niche market position.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as pptx, pdf, or txt
    of 2

    DABUR ODOMOS

    Mosquito Repellant
    Cream, Lotion, Gel, Spray
    Skin friendly
    Changes body odour to deflect
    mosquitoes
    Skin Friendly niche product
    72 Rs for 100 gm
    Targeted at Lower-middle
    income groups
    Competitive pricing
    90 % market share
    Less price sensitivity
    Used in places having
    mosquito menace
    Mass product
    Strong distribution
    network
    Pan-India presence
    Television & print ads
    Awareness campaign
    Social media marketing
    Marketing in slums
    DABUR ODOMOS
    Segmentation
    To cater middle the 60
    % of the income group
    Serve both urban and
    rural customers

    Targeting
    Healthcare product
    Protection from
    mosquitoes
    Skin cream
    Niche market


    Positioning
    Offering a critical
    needed product
    Protection for family
    and friends

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