RESEARCH PROJECT WORK

TITLED
A COMPARATIVE ANALYSIS
OF
HALDIRAM VS BIKANER OFFERINGS

SUBMITTED IN PARTIAL FULFILLMENT OF MBA (4
th
SEMESTER)
PROGRAM OF GBTU(200!20"")#

SUBMITTED BY SUBMITTED TO
BRAJESH KUMAR PATHAK DEAN MANAGEMENT DEPT$
ROLL NO# 0"%2&002' MIMT GREATER NOIDA #
MBA 4
TH
SEM

MANGALMAY INSTITUTE OF MANAGEMENT AND TECHNOLOGY
GREATER NOIDA
1
INDEX
S.NO. TOPIC PAGE
1- Certificate of Institute
2. Declaration
3. Acknowle!e"ent
#. Introuction
5. Objective of the project
6. Scope of the project
7. Research Methodolog
$. Co"%arati&e Anal'sis
!. Data "#alsis a#d I#terpretatio#
$%. Research &i#di#gs
$$. 'i(itatio#s
$). *o#cl+sio# a#d Reco((e#datio#
$,. "ppe#dices
$-. .ibliograph
2
DECLARATION
I here by declare that I am doing my Research Term Paper Project titled A
comparative analysis of Haldiram Vs Bikaner fferings!"
I #anted to choose c$rrent topic% and d$ring my disc$ssion #ith my &entor
Prof" 'andeep Agar#al% #e decided that comparative analysis #o$ld be a
good topic to #ork on" This project is being carried o$t as comp$lsory part
of &BA c$rric$l$m" The content of this report is based on the information
collected by me d$ring my ten$re from different so$rces" This training is
being done to get e(pos$re of ind$stry and partial re)$irement of &BA
co$rse*
It is for only ed$cational p$rpose"
BRA+,'H -.&AR PATHA-
R// 0" 1234561157
&I&T 8R,AT,R 0I9A"

3
ACKNOWLEDGEMENT
:irst and foremost I #o$ld like to convey my gratit$de to my g$ide Prof"
'andeep Agar#al for his g$idance and s$pport d$ring the co$rse of
dissertation "He has been a remarkable so$rce of inspiration and g$idance
I have learnt some cr$cial lessons to life and also gro#n as individ$al
/astly b$t al#ays ; my parents% #hom I shall forever be gracef$l for their
enco$ragement and love and their belief to see me s$ccessf$l in life"
BRA+,'H -.&AR PATHA-
R// 0" 1234561157
&I&T 8R,AT,R 0I9A
4
IN/ROD0*/ION
The study of ths !"o#e$t s to u%de"st&%d the o'e"%( )h$h &"e *&de
&+&,&-,e -y H&,d"&*.s &%d /0&%e"1 &%d &,so the"e s $o*!&"&t+e
&%&,yss of -oth the -"&%ds2 HALDIRAM 3 & %&*e &sso$&ted )th
ds$e"%%( $o%su*e"s fo" s)eets &%d %&*0ee%s fo" the !&st s4 de$&des
% I%d& &%d &-"o&d2 It *&de ts *odest st&"t % the -e(%%%( of )&y -&$0
% 1541 % /0&%e" % the St&te of R&#&sth&%2 The -"&%d %&*e
6HALDIRAM 222 7"e!&"%( ths !"o#e$t I )e%t to e&$h &%d e+e"y $&%tee%
o)%e" NCR -e$&use )e )e"e do%( o%,y %sttuto%&, *&"0et2 It %$,ude1
s$hoo,s $&%tee%s $o,,&(e $&%tee%s1 hos!t&,s $&%tee%s $%e*& h&,,s
sho!!%( *&,,s -( -&8&&"1 &%d othe"s %sttuto%&, $&%tee%s )he"e $h!s
&%d %&*0ee%s &"e so,d2
I h&+e $o,,e$ted &-out &,, the !"odu$t of H&,d"&* -ut )o"0ed -&s$&,,y fo"
$h!s &%d N&*0ee%s se(*e%ts2
I )e%t to the $&%tee%s &%d s&) the $h!s &%d N&*0ee%s the"e )e
o-se"+e the fo,,o)%( th%(s
19 :hethe" ou" !"odu$t s &+&,&-,e
o" %ot &t th&t $&%tee%2 If %ot the% )e s&) of )h$h $o*!&%y !"odu$t s
&+&,&-,e2
;
29 Ho) *u$h s&,e s of th&t
!&"t$u,&" $ou%te" &%d )h&t the s&,es +o,u*e th&t $ou%te" *&y (+e to us2
39 :h&t s the st"e%(th of th&t
!&"t$u,&" $ou%te"<
49 H&s th&t $ou%te" so *&%y -"&%ds
of $h!s &%d N&*0ee%s2
A%d f )e (et ou" !"odu$t1 )e used to &s0ed the s&,es +o,u*e1
"es!o%se of $o%su*e"1 de,+e"y &%d thus $&*e to 0%o) %te"est of
"et&,e"s2
If )e d%t (et ou" !"odu$t )e s&d &-out us1 &-out ou" !"odu$ts1 &-out
the *&"(% )h&t )e (+e to "et&,e"s1 &-out the f&$,tes1 &-out &dded
+&,ue1 )e *&0e the* &)&"e &-out *&"(% d'e"e%$e1 $o*!&"%( the
$o*!etto"s !"odu$t &%d *&"(% !"o+ded -y the*2
A%d the% )e *&de the* u%de"st&%d the e4t"& f&$,tes &%d u%=ue
se,,%( !o%t of ou" !"odu$t &%d *&0e the* "e&dy to s&,e ou" !"odu$t2
Thus )e de+e,o!ed the *&"0et fo" H&,d"&*.s !"odu$t2
Afte" ths I s&) the $o*!etto".s !"odu$t >=u&%tty9 &%d &s0ed the
st"e%(th2 :e &,so $ou%ted the s(%&(e &%d & st&%d of &,, the
$o*!etto".s $o*!&%y &%d H&,d"&*.s )h$h s &t th&t !&"t$u,&" sto"e2
?
The% &%&,yses the d&t& )h$h )&s $o,,e$ted f"o* *&"0et2 A%d the%
$o*e to & $o%$,uso% o% the -&ss of th&t &%&,y8ed d&t& &%d
%fo"*&to%2 Afte" &,, t -e$o*es !oss-,e to *&0e & *e&%%(fu, &%d
usefu, "e!o"t2

OVERVIEW OF THE COMPANY

Marchi#g "head1 &or " 2lobal 3rese#ce1
S)eet &%d S&,t &"e &s d&*et"$&,,y o!!oste to e&$h othe" &s No"th !o,e &%d
South 7o,e -ut they !e"fo"* )o%de"s )he% used o% the t&ste -uds1 ths
de,$&te use of -oth the t&stes % Mth&s >S)eet Me&t9 &%d N&*0ee%s >S&,ty
S%&$0s9 h&s *&de H&,d"&*.s u%ds!uted ,e&de" of the s)eet %dust"y2
H&,d"&*.s sy%o%y*ous )th s)eet *e&t &s C&d-u"y s to Cho$o,&tes2 /y
def&u,t H&,d"&*.s $&% -e te"*ed &s @T&ste of T"&dto%A2
F"o* & hu*-,e -e(%%%( % /0&%e" % 153B H&,d"&*Cs h&+e ("o)%
!he%o*e%&,,y &%d &"e tod&y &% %te"%&to%&,,y "e%o)%ed s)eet *e &t
*&%uf&$tu"e" )th $h&% of "est&u"&%ts &%d s &,so o% the +e"(e of st&"t%(
B
&*use*e%t !&"0s2 It s the D&( -e&"e" of the t"&dto%&, I%d&% s)eet1
H&,d"&*.s )&s st&"ted -y Sh" G&%(&-s&%# A("&)&, &,&s H&,d"&* A("&)&,1
)ho s the ("&%df&the" of Sh" Sh+0s&% A("&)&,1 the *&% "es!o%s-,e fo" the
su$$esses &%d f&*e of H&,d"&*.s he h&s *&de the -"&%d & househo,d %&*e
% I%d&2 H&,d"&*.s !"odu$ts %he"ts the M&t$h,ess =u&,ty1 Ee"o *!u"ty
&%d )o",d $,&ss !&$0&(%(1 eF$e%t dst"-uto% %et)o"0 &"e the h&,,*&"0 of
e&$h &%d e+e"y H&,d"&*.s 7"odu$t &%d to to! t u! the t"u*! $&"d of
"e&so%&-,e !"$es &%d eF$e%t *&"0et%( st"&te(y &%d the 0ey to su$$ess2
He&d=u&"te"ed &t N&(!u" >M2S29 I%d&2
The *&%&(e*e%t &t H&,d"&*Gs s =u&,ty $o%s$ous %o dou-t Sh" Sh+0s&%
A("&)&, &,)&ys -e,e+es % su!e"o" %!ut su!e"o" out!ut2 It h&s "e(o%&,
oF$es &t Mu*-&2 /&%(&,o"e &%d Che%%&2 It s & *e*-e" of the SFA >S%&$0s
Food Asso$&to%s of A*e"$&9 H ESA >Eu"o!e&% S%&$0s Food Asso$&to%92
The $o*!&%y h&s )o% !"est(ous I%te"%&to%&, Food &)&"d f"o* TROFEO
I%te"%&to%&, A,*e%to$&% of /&"$e,o%& S!&% % 15552 The $o*!&%y h&s ISOI
5JJ1K2JJJ $e"tL$&to% &%d HACC7 $e"tL$&to% -y Det No"s0e Me"t&s of
Nethe",&%ds2
4"'DIR"M5S 2RO03 IN " N0/S4E'' 3ROD0*/6
N
S0y s the ,*t fo" H&,d"&*.s &%d ts !"odu$t "&%(e2 The s)eet *e&t "&%(e
$o%ssts of the f&*ous O&#u O&t,1 /e%(&, R&s(u,,&1 Ch&* Ch&*1 Gu,&-
P&*u%1 R&# /ho(1 Oes&" A%(u" to %&*e & fe)2 The N&*0ee%s >S&,ty "&%(e9
$o%ssts of the f&*ous /0&%e" Se+1 A,oo /hu#&1 Moo%( D&,1 Oh&tt& Mtth&1
C,&ss$ D&,1 Co"%D&0es1 7ot&to Ch!s1 Moth &%d +&"ety of 7&!&ds2 Soft d"%0s
>Sh&"-&ts9 the "&%(e %$,udes e4$t%( D&+ou"s ,0e the Roy&, /&d&*1 Rose
S=u&sh1 O"&%(e S=u&sh1 Ohus S=u&sh H Th&%d& )h$h se"+es &s e%e"(y
su!!,e*e%ts &%d $oo,&%ts1 I% &ddto% H&,d"&*.s e%#oys & st"o%( *&"0et
sh&"e % 7"o$essed M,01 /&0e"y &%d I$e C"e&*s2
EX3OR/6
H&,d"&*.s foot!"%ts &"e !"ese%t % *o"e th&% 1? $ou%t"es su$h &s UO1
USA1 C&%&d&1
Aust"&,&1 Eu"o!e1 S%(&!o"e1 M&,&ys&1 S",&%0&1 The Mdd,e E&st &%d A"&-
Cou%t"es2
&0/0RE 3'"N6
7,&% &"e the !!e,%e to e4!o"t Food 7"odu$ts u%de" the @Mo.!,ee8A -"&%d
%&*e )th &%d e4!&%ded !"odu$t -&se
5
*4"IN O& RES/"0R"N/S6
The ("ou! s h&+%( e4$,us+e Ch&% of Rest&u"&%ts ,0e @A-h% &%d&%A1 @Hot
S!otA1 @Th&&th /&&tA1 &%d @7,&%et FoodA &%d s &,so st&"t%( &% &*use*e%t
!&"0 % the %e&" futu"e2
MO//O6 7S+perior I#p+t S+perior O+tp+t82


QUALITY POLICY
:e &t 4"'DIR"M &OODS IN/ERN"/ION"' '/D.9N"230R2 &"e $o**tted
to *&%uf&$tu"e +&"ety of S)eets >S)eet*e&ts91 N&*0ee%s >S&+o"es91 7&st&
H 3 K D S%&$0s >E4t"uded Foods9to the Co*!,ete s&tsf&$to% of ou"
Do*est$ H I%te"%&to%&, Custo*e"s )th "e(&"d to Qu&,ty H Food S&fety2
:e shall strive to provide ;orld class <+alit prod+cts b6
a= 0tili>i#g hgie#ic9 safe a#d pre(i+( <+alit i#gredie#t a#d
(aterial.
1J
b= "dheri#g to good (a#+fact+ri#g a#d hgie#ic practices.
:e &"e $o**tted to $o%t%u&,,y *!"o+e &,, ou" &$t+tes to e%h&%$e
$usto*e" s&tsf&$to%1 o"(&%8&to%&, !e"fo"*&%$e &%d *&"0et
,e&de"sh!2
:e sh&,, $o*!,y )th st&tuto"y1 "e(u,&to"y "e=u"e*e%ts &%d &,, ou" &$to%s
)ou,d -e !,&%%ed &%d e4e$uted to fu,L,, ths !o,$y $o%sste%t,y th"ou(h to
ded$&ted %+o,+e*e%t of &,, e*!,oyee2
":"RDS
H&,d"&*Gs N&(!u" h&s )o% !"est(ous I%te"%&to%&, Food &)&"d
f"o* /RO&EO I#ter#atio#al "li(e#tocia# of .arcelo#a
Spai# i# $!!!.
I#ter#atio#al Me(bership a#d *erti?catio#
E+ropea# S#ac@s "ssociatio#
S#ac@s &ood "ssociatio#s9 Airgi#ia9 0.S.".
11
ISO6 !%%$B)%%% *erti?catio# a#d 4"**3
*erti?catio# b Det Nors@e Aeritas of
Netherla#ds.
*OM3"NC EX3OR/
O0R EX3OR/S
A"ou%d 2J *,,o% eth%$ I%d&%s s!"e&d % o+e" & %u*-e" of $ou%t"es &"ou%d
the )o",d &%d )e h&+e st&"ted ou" e4!o"t of s)eets &%d s%&$0s % )&y -&$0
155? to "e&$h the eth%$ I%d&%s &-"o&d2
12
:e 0ee! )th us 5%D eEports ;orth prod+cts &%d )e &"e su$$essfu,,y
e4!o"t%( the* to &"ou%d 1? $ou%t"es2
Ou" =u&,ty of !"odu$ts s -&$0ed )th ISOB!%%$6)%%% a#d 4"**3
*erti?catio#2 2JR *!o"ted *&$h%e"es &%d %e) te$h%=ues of
*&%uf&$tu"%( -&ses & t"ue I%te"%&to%&, ,oo0 &%d he,!s us % *eet%( the
st"%(e%t =u&,ty %o"*s &dhe"%( to I%te"%&to%&, St&%d&"ds2
3ROS3E*/IAE M"RFE/
7"os!e$t+e *&"0ets fo" ou" 7"odu$ts
13
7"os!e$t+e *&"0et fo" /"&%d H&,d"&*s
12 Russ&
22 U0"&%e
32 U0
42 M&d&(&s$&"
;2 Reu%o%
?2 Ch%&
3ROD0*/S &OR EX3OR/S
H&,d"&*.s N&(!u" H&s +&"ety of I%d&% S%&$0s H S)eets t&0%( $&"e of
=u&,ty &%d t&ste fo" ts $usto*e"s f"o* &"ou%d the )o",d2 A,, !"odu$ts &"e
$&te(o"8ed &s ,sted2
14
NAMOEEN
S:EETS
7A7AD
GIFT /OSES
/AOERY 7RODUCTS
*ON/"*/S
4ead OGce6
H&,d"&* Foods I%te"%&to%&, Ltd
H&,d"&* Foods I%te"%&to%&, Ltd2
12131 1JJ Feet Ro&d1 H&,, II St&(e1
I%d"&%&(&"&*1
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No 1U21 7ee"&% St"eets1
S&,("&*1 Ne&" AMM Studo1
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G&%esh Ch&tu"th s $e,e-"&ted to *&"0 the -"th &%%+e"s&"y
of Lo"d G&%esh1 so% of Lo"d Sh&%0&" &%d Goddess 7&"+&t2
Ths fest+&, s $e,e-"&ted fo" 1J d&ys % M&h&"&sht"& st&te
&%d th"ou(hout I%d&2 Ths fest+&, $o*es o% the 4th d&y of
/h&d&"+& Shu0,&K!&0sh of H%du $&,e%d&"2
De+otees of G&%esh -"%( the do, of G&%esh to the" houses
MODAO
1B
o% ths d&y )th $h&%ts of G&%!&t Bappa Morya. &%d
)o"sh! the Ido, of Lo"d G&%esh2 7eo!,e do !u#&1 of the do,
t)$e & d&y K *o"%%( &%d e+e%%( t,, the do, s % the"
ho*e2 M&h&"&sht"&%s *&0e s)eets $&,,ed Modak &%d o'e"
the* to G&%esh2
The G&%esh do,s &"e 0e!t fo" ethe" o%e &%d & h&,f1 L+e1
se+e% o" te% d&ys &%d the% the Ganesh Visarjan s
!e"fo"*ed1 )he"e-y the do,s &"e **e"sed % se& )&te"s2
F"eedo* L(hte" Lo0*&%y& T,&0 st&"ted the $usto* of
Sarvajanik Ganeshosav >!u-,$ fest+&,9 % M&h&"&sht"&1
du"%( the I%d&% I%de!e%de%$e L(ht &(&%st the /"tsh2 The
&* -eh%d ths )&s to -"%( the !eo!,e $,ose to e&$h othe"2
F"o* the% o%1 ths fest+&, s $e,e-"&ted % &,*ost e+e"y ,&%e1
hous%( so$ety &%d &"e& % M&h&"&sht"& &%d thus *&0%(
G&%esh Ch&tu"th & !u-,$ fest+&,2 Hu(e !&%d&,s o" st&(es
&"e set u! &%d de$o"&ted -e&utfu,,y &%d !eo!,e )o"sh! the
do, of Lo"d G&%esh to(ethe"2
4aldira( at a 2la#ce
H&,d"&* food %te"%&to%&, ,*ted tod&y s "e$o(%sed &s &
st&" e4!o"t house 1 -ythe d"o$t&te (e%e"&, of fo"e(% t"&de 1
& de!&"t*e%t )o"0%( u%de" the *%st"y of $o**e"$e 1
OAPU OATLI
1N
(o+e"%*e%t of %d&2The h&,d"&* -"&%d (oes )&y -&$0 to
153B )he% t )&s #ust & "et&, s)eet &%d%&*0ee% $ho! %
/0&%e"1 "&#&sth&%2 The s*&,, -ut the s(%L$&%t to)%
%est,ed %t heth&" dese"t %t he %o"thK)est "&#&sth&%2 Sh"
sh+0s&% &("&)&,1 fo%de" of H&,d"&*.s&,)&ys $he"shed the
d"e&* of -u,d%( &% e*!"e )h$h $&te"ed to the
$o**o%*&%2 Ths d"e&* )&s "e&,8ed % the e*-od*e%t of
h&,d"&*.s N&(!u">15BJ92H&,d"&* -hu#&)&,& -e$&*e
o!e"&t+e &%d soo% t -e$&*e & hot f&+ou"te of
&,,%&(!u"&%s2 A *ode, f&$to"y of ts t*e fo" *&%uf&$tu"%(
s)eet &%d %&*0ee%s )&sset u!He )&s the L"st to
$o**e"$&,se the %&*e
H&,d"&*Gs
% 15;N &%d %&*ed hssho!
H&,d"&* /hu#&)&,&
1 ded$&ted to hs ,e(e%d&"y f&the"2 The !o!u,&"tyof
H&,d"&*Gs
soo% ("e) &%d the t"&de e4!&%ded to &,*ost &,, the $o"%e"s
% I%d&2L&te
Sh" R&*esh)&",&,
15
)&s soo% &ded -y hs e,dest so%
7"&-hu Sh&%0&"
1 the!"ese%t Ch&"*&%1 )hose u%dete""ed e'o"ts &%d
*&%&(e"&, s0,, ,ed tod+e"sL$&to% %to t"&dto%&, I%d&%
S)eets2 The ("o)%( de*&%d ,ed to e4!&%so%% !"odu$to%
&%d the o!e%%( of %e) su!e"-,y de$o"&ted &%d )e,,
*&%t&%ed fou" sho)"oo*s % Oo,0&t&2 The ,&test1 u%de" the
h&,,*&"0K 7u"e Food1 )&s %&u(u"&ted&t MI7 Ro&d % 15551
%e&" A"!o"t $o+e"%( &% &"e& of 1JJ thous&%d s=2ft so &s
to$"e&te & ,&%d*&"0 % Oo,0&t&2 Ths e4=uste sho)"oo*
$u* *&%uf&$tu"%( u%t1)h$h -o&sts *o"e th&% 1JJJ te*s
to (o"(e u!o%1 o'e"s the *ost &*-e%tsu""ou%d%(2 E+e"y
e'o"t h&s -ee% t&0e% to !"o+de the -est of the
H&,d"&*Gs
*&de&%d !&$0ed % the *ost hy(e%$ $o%dto%s2 A se"es of
st&te of the &"t *&$h%e"esh&+e -ee% %st&,,ed to *&%t&%
u%fo"* ,e+e, of !"odu$to%2 E+e"y e'o"t s t&0e% to*&%t&%
st"$t +(, o+e" =u&,ty &%d $o%fo"*ty of st&%d&"ds2 The"e s
& fu,,KDed(ed,&-o"&to"y1 )h$h *o%to"s the =u&,ty of the
"&) *&te"&,s &%d1 %s!e$ts &%d testss&*!,es d"&)% f"o*
-&t$hes of d&,y !"odu$to%2 A% RHD )%( +(o"ous,y
studes*e&%s to *!"o+e =u&,ty1 t&ste1 !&$0&(%( &%d )&ys
2J
to *!"o+e the she,f ,fe of the!"odu$ts2 St"e%uous e'o"ts &"e
u%de"t&0e% to "e&$h the -est of e+e% the *ost!e"sh&-,e
s)eetsK % ts o"(%&, t&ste to &%y !&"t of the )o",d o%
$,e%tde*&%d2
H&,d"&*Gs
K& !,&$e )he"e Qu&,ty &%d Se"+$e s & *&tte" of h&-t2
@HALDIRAMA 3 & %&*e &sso$&ted )th ds$e"%%( $o%su*e"s
fo" s)eets &%d %&*0ee%s fo" !&st s4 de$&des % I%d& &%d
&-"o&d2 It *&de ts *odest st&"t % the -e(%%%( of )&y
-&$0 % 1541 % /0&%e"1 & st&te of R&#&sth&%2 The -"&%d
%&*e HALDIRAM /HUPIYA:ALA )&s %t"odu$ed du"%( !"eK
!&"tto% e"& 3 15411 su-se=ue%t,y the "e&$h )&s e4te%ded
to e&ste"% !e"t of I%d& 2e2 1Oo,0&t& % 15;N1 fu"the"
$o%so,d&ted to )este"% I%d& &,so &t N&(!u" % 15?N &%d
f"o* the"e t %e+e" ,oo0ed -&$0 &%d +e%tu"ed L"st *&#o"
ste! % ths d"e$to% -y o!e%%( u! & % Ch&%d% Cho)0 %
15N31 the *&% hu- of $o**e"$&, $e%t"es % De,h2 The
!"*e fo$us )&s to se"+e s)eets &%d %&*0ee%s &*o%(st
d"e$t $o%su*e"s &%d the t"&de2 H&,d"&* O"(%&ted % -,ue
ye&" 15J2 &t /0&%e" % R&#&sth&%2 Du"%( ts e&",est ye&" t
)&s ,e&d -y th"ee -"othe"s Sh" Moo,$h&%d 1 Sh"
S&ty&%&"&y&% &%d SHRI R&*es&)&"2 Sh" Moo,$&h%d &%d hs
21
fou" so%s %&*e,y Sh" Sh+ Osh&%1 Sh" Sh+ R&t&%1 Sh"
M&%oh&" L&,&% &%d Sh" M&dhusud&% d+e"sLed %to
d'e"e%t te""to"es of I%d&2 E%$ou"&(ed -y t"e*e%dous
"es!o%se of $o%su*e"s1 VHALDIRAM. de$ded to (o fo" u!K
("&d&to% o% te$h%o,o(y1 !&$0%1 !"odu$to% et$2 )th the
%st&,,&to% of !,&%t *&$h%e"y of of o"de" of -est &+&,&-,e
st&te 3of 3the
ES7ORTS
@HALDIRAMA G"ou! fo"es(hted the ("o)th !ote%t&, % f&st
food %dust"y )h$h )&s t&0%( sh&!e -y ,e&!s &%d -ou%ds2
VN&*0ee%. )&s o%e of the &"e&s )h$h )&s *ost sou(ht
&fte" &%d the ("ou!1 )thout ,&((%( -eh%d1 h&d set u! &
*ost *ode"% !,&%t &d#&$e%t to the Sho) "oo* &t M&%
M&thu"& "o&d e4$,us+e,y fo" the *&%uf&$tu"e of VN&*0ee%.2
Ths !,&%t )&s set u! % the ye&" 155B u%de" the
ste)&"dsh! of M"2 7&%0&# A("&)&,1 & you%( dy%&*$
e%t"e!"e%eu" )th & D&" of *ode"% *&%&(e*e%t1
,e&de"sh!1 o!e% +so%1 "esu,t o"e%t&to%2 /y +"tue of M"2
7&%0&# A("&)&,1 )ho s the *&%&(%( d"e$to" of HALDIRAM
GROU71 the !&$0&(%(1 =u&,ty1 $o*!ett+e !"$%( et$2 h&s
-e$o*e the h&,,*&"0 of VHALDIRAM. N&*0ee% &%d )th the
%st&,,&to% of !,&%t &%d *&$h%e"y f"o* U2S2A2 the $o*!&%y
22
&,so st&"ted *&%uf&$tu"%( !ot&to !"odu$ts &%d h&s -ee%
&-,e to (et %$"e&sed sh&"e of the *&"0et &*o%(st st'
$o*!etto%2 Need,ess to s&y th&t the $o*!&%y s e4!o"t%(
ts !"odu$ts to +&"ous !&"ts of the )o",d
+82 U2S2A21 C&%&d&1 U2O21Eu"o!e1 Mdd,e E&st1 F&" E&st1
Mos$o)1 Aust"&,&1 Ne)8e&,&%d1 S",&%0&1 Ne!&,1 P&!&%1
Th&,&%d1 et$2 &%d &"e o% the th"esho,d of !e%et"&t%( othe"
!&"ts of the )o",d2 It s e%$ou"&(%( to %ote th&t the ("ou! s
"e$e+%( !ost+e e%=u"y.s f"o* &*o%(st the !"os!e$t+e
$,e%ts &-"o&d &%d s =ute $o%Lde%t to *eet the" de*&%d
fu,,y )th !ost+e &tttude1 !e"so%&,8ed se"+$e &%d )th
=u&,ty !"odu$ts2 Co%t%uous e'o"ts &"e -e%( %t&ted to
*&0e su"e th&t )e "e&$h the u%t&!!ed *&"0ets &-"o&d &%d
e&"% fo"e(% e4$h&%(e fo" ou" $ou%t"y2
FUTURE 7LANS
Loo0%( &t the t"e*e%dous s$o!e % the f&st food %dust"y
thou(h $o*!etto% f"o* MNCs &%d othe" (&%ts % the
Le,d1the ("ou! h&s &% &*-tous !"o#e$t o% De,hK
P&!u"H(h)&y &t Gu"(&o% to u%de"t&0e *&%uf&$tu"%( of
)ho,e "&%(e of !"odu$ts )h$h ),, house *&%uf&$tu"%(
f&$,tes1 "est&u"&%t1 Sho) "oo* et$2 &%d ),, s&tsfy the
$usto*e"s to the" u,t*&te &"ou%d the :o",d1 h&+%( ed(e
23
o+e" the othe"s2 MISSION Ou" !e"!etu&, $o%sste%t =u&,ty1
-est !&$0%( st"&te(y1 +&st *&"0et $o+e"&(e &%d the
%u*-e" of ye&"s of e4!e"e%$e h&+e (+e% us & $utt%( ed(e
+sK WK+s ou" $o*!etto"s2 Ou" %&tu"&, ,0 to *!"o+e ou"
!e"fo"*&%$e &%d =u&,ty )th e&$h !&ss%( ye&" h&s t&0e%
us )&y &he&d of ou" %e&"est $o*!etto"s2 The !eo!,e &t
HALDIRAM.s &"e +e"y se%st+e &%d ou" $usto*e" f"e%d,y
&-out the $o*!,&%ts1 )h$h %fe$t s & "&"e o$$u""e%$e f"o*
the $usto*e"s &%d de&,e"s2

24
.IF"NER *OM3"NC 3RO&I'E
4IS/ROC
2;
/0&%e"+&,& s o%e of I%d&Gs *ost !"o*%e%t f&*,es %
the -us%ess of t"&dto%&, hos!t&,ty !"odu$ts ,0e S)eets
&%d N&*0ee%s2 Ou" fo"ef&the"s de+oted the" ,fet*e %
de+e,o!%( e4$,us+e "e$!es )h$h &"e %o) ou" !"oud
f&*,y se$"ets2 To ths )e&,th of %he"ted 0%o),ed(e ou"
%e) (e%e"&to% h&s %o) &dded &%othe" d*e%so% K
Mode"% Te$h%o,o(y2
Tod&y1 /IOANERMALA FOODS 7MT2 LTD2 s &% ISO
5JJ1I2JJJ1 HACC7 &%d SQF 2JJJ
$*
$e"tLed $o*!&%y
)th fou" *ode"% *&%uf&$tu"%( u%ts % the N&to%&,
C&!t&, Re(o% &%d & $h&% of NN out,ets % I%d& &%d
&-"o&d1 se"+%( +e(et&"&% No"th I%d&%1 South I%d&%1
Co%t%e%t&,1 Ch%ese $us%e &%d F&st food &,o%( )th &
+&st +&"ety of t"&dto%&, I%d&% s)eets &%d s%&$0s
2?

O+r *o#cepts
2B
.IF"NERA"'"

The t"&dto%&, I%d&% s)eet sho! $u* "est&u"&%t s &% e4!e"e%$e % tse,f2
He"e you $&% L%d the !,e&su"e H )&"*th of t"&dto%&, I%d&% S)eets1
N&*0ee%s1 Ch&&t H S%&$0s &%d 1JJX !u"e Me(et&"&% *u,t $us%e
"est&u"&%t )h$h s se"+ed H de,+e"ed )th !&sso% &%d $e,e-"&to%2
/0&%e"+&,&.s $o%$e!t &,)&ys h&s -ee% to %%o+&te &%d yet *&%t&% the
o"(%&, D&+ou" of t"&dto%&, I%d&% food )th !"*&"y fo$us o% =u&,ty1
hy(e%e &%d &'o"d&-,ty2 Custo*e" s&tsf&$to% s ,0e & "e,(o% &t
/0&%e"+&,& &%d th&t s )hy )e h&+e -ee% &-,e to 0ee! ou" $e%tu"y o,d
t"&dto% &,+e2 /0&%e"+&,& sho)"oo*s &"e ,o$&ted % I%d&1 Ne!&,1 UAE H
Ne) Ee&,&%d2

.IF"NO

/0&%o s ou" %te"%&to%&, -"&%d of !&$0&(ed S)eets1 N&*0ee%s1 7&!&d &%d
She"-ets1 *&%uf&$tu"ed to the )o",d st&%d&"ds of hy(e%e &%d =u&,ty2
/0&%o.s !&$0&(ed !"odu$ts h&+e &,)&ys -ee% & -( ht )th $usto*e"s %
-oth I%d& &%d &-"o&d2 The" food !"odu$ts ,0e %&*0ee%s1 $oo0es &%d
2N
sy"u!s h&+e *&de t the *ost !"efe""ed % -et)ee% *e&, s%&$0 &,, o+e" the
)o",d2 /0&%o.s $o%$e!t of $o%st&%t %%o+&to% th"ou(h the use of *ode"%
te$h%o,o(y fo" !&$0&(%( "et&%s ts o"(%&, D&+ou" fo" *&4*u* t*e
!e"od2 :th ths +&st +&"ety of L%est !&$0&(ed !"odu$ts o%e $&% &,)&ys
"e&dy to $e,e-"&te & s)eet *o*e%t 1 &%y t*e 1 &%y )he"e2 /0&%o !"odu$ts
&"e &+&,&-,e % /0&%e"+&,& H /0&%o Ch&t C&fe sho)"oo*s &%d % ,e&d%(
su!e" *&"0ets &%d "et&, sto"es % I%d& H &-"o&d2
.IF"NO *4"/ *"&H
/0&%o Ch&t C&fY s & %e) &(e $o%$e!t of /0&%e"+&,& &*ed &t
est&-,sh%( & st"o%( %et)o"0 % the $o"!o"&te &%d the "et&, se(*e%t2 It s &
$h&% of f&st food "est&u"&%ts &%d Tu$0 Sho!s se"+%( t"&dto%&, I%d&% Ch&t1
Co*-o Me&,s1 /u"(e"1 788& &%d S%&$0s % & *ode"% hy(e%$
e%+o"%*e%t2The" *&% fo$us h&s -ee% to !"o+de e4=uste,y !&$0&(ed
t"&dto%&, food &t &% &'o"d&-,e !"$e to )he"e+e" the" $usto*e" ("ou!s &"e
,o$&ted1 -e t $o"!o"&te houses1 *&,,s o" e+e% e4h-to% st&,,s2 The"
%%o+&t+e *e%u &%d st&teKofKtheK&"t *&%uf&$tu"%( &%d de,+e"y syste*s
e%su"es o"(%&, D&+ou" f"o* -&seK0t$he%KtoK$usto*e"
25
Aisio#
To s&+ou" &%d sh&"e the $e%tu"y
o,d $u,%&"y he"t&(e of
/0&%e"+&,& )th u,t*&te t&ste
&%d "e,sh%( f"esh%ess &%d
e%su"%( su!e"o" $usto*e"
e4!e"e%$e -y !"o+d%( h(hest st&%d&"ds of !"odu$t
=u&,ty H se"+$e2

*erti?catio#s
3J
Tod&y the /IOANO !"odu$t =u&,ty s "e$o(%8ed the )o",d o+e"2 /0&%e"+&,&
Foods 7+t2 Ltd2 s & UL Re(ste"ed F"* &%d h&s -ee% &)&"ded ISO
5JJ1I2JJN1 HACC7 H SQF 2JJJ CM

31
ISO !%%$6)%%% 4"**3 RE2IS/R"/ION
.IF"NERA"'"
32

The t"&dto%&, I%d&% s)eet sho! $u* "est&u"&%t s &% e4!e"e%$e % tse,f2
He"e you $&% L%d the !,e&su"e H )&"*th of t"&dto%&, I%d&% S)eets1
N&*0ee%s 1 Ch&&t H S%&$0s &%d 1JJX !u"e Me(et&"&% *u,t $us%e
"est&u"&%t )h$h s se"+ed H de,+e"ed )th !&sso% &%d $e,e-"&to%2
/0&%e"+&,&.s $o%$e!t &,)&ys h&s -ee% to %%o+&te &%d yet *&%t&% the
o"(%&, D&+ou" of t"&dto%&, I%d&% food )th !"*&"y fo$us o% =u&,ty1
hy(e%e &%d &'o"d&-,ty2 Custo*e" s&tsf&$to% s ,0e & "e,(o% &t
/0&%e"+&,& &%d th&t s )hy )e h&+e -ee% &-,e to 0ee! ou" $e%tu"y o,d
t"&dto% &,+e2 /0&%e"+&,& sho)"oo*s &"e ,o$&ted % I%d&1 Ne!&,1 UAE H
Ne) Ee&,&%d2

/IOANO

/0&%o s ou" %te"%&to%&, -"&%d of !&$0&(ed S)eets1 N&*0ee%s1 7&!&d
&%d She"-ets1 *&%uf&$tu"ed to the )o",d st&%d&"ds of hy(e%e &%d =u&,ty2
/0&%o.s !&$0&(ed !"odu$ts h&+e &,)&ys -ee% & -( ht )th $usto*e"s %
-oth I%d& &%d &-"o&d2 The" food !"odu$ts ,0e %&*0ee%s1 $oo0es &%d
sy"u!s h&+e *&de t the *ost !"efe""ed % -et)ee% *e&, s%&$0 &,, o+e" the
)o",d2 /0&%o.s $o%$e!t of $o%st&%t %%o+&to% th"ou(h the use of *ode"%
te$h%o,o(y fo" !&$0&(%( "et&%s ts o"(%&, D&+ou" fo" *&4*u* t*e
33
!e"od2 :th ths +&st +&"ety of L%est !&$0&(ed !"odu$ts o%e $&% &,)&ys
"e&dy to $e,e-"&te & s)eet *o*e%t 1 &%y t*e 1 &%y )he"e2 /0&%o
!"odu$ts &"e &+&,&-,e % /0&%e"+&,& H /0&%o Ch&t C&fe sho)"oo*s &%d
% ,e&d%( su!e" *&"0ets &%d "et&, sto"es % I%d& H &-"o&d2

/IOANO CHAT CAFE

/0&%o Ch&t C&fY s & %e) &(e $o%$e!t of /0&%e"+&,& &*ed &t
est&-,sh%( & st"o%( %et)o"0 % the $o"!o"&te &%d the "et&, se(*e%t2 It s
& $h&% of f&st food "est&u"&%ts &%d Tu$0 Sho!s se"+%( t"&dto%&, I%d&%
Ch&t1 Co*-o Me&,s1 /u"(e"1 788& &%d S%&$0s % & *ode"% hy(e%$
e%+"o%*e%t 2The" *&% fo$us h&s -ee% to !"o+de e4=uste,y !&$0&(ed
t"&dto%&, food &t &% &'o"d&-,e !"$e to )he"e+e" the" $usto*e" ("ou!s
&"e ,o$&ted1 -e t $o"!o"&te houses1 *&,,s o" e+e% e4h-to% st&,,s2 The"
%%o+&t+e *e%u &%d st&teKofKtheK&"t *&%uf&$tu"%( &%d de,+e"y syste*s
e%su"es o"(%&, D&+ou" f"o* -&seK0t$he%KtoK$usto*e"2



34
Objective of the project
:h,e *&"0et%( o%,y !"o#e$t "e!o"t the" *ust -e su* o-#e$t+e o" (o&,
-e$&use )th ou" &%y o-#e$t+e 1 %o !"o#e$t Re!o"t $&% -e $o*!,eted % t"ue
se%se so the *&% o-#e$t+e of do%( ths !"o#e$t Re!o"t &"e I K
:h&t the su-#e$t t&u(ht % $,&ss"oo* &t M2/2A $ou"se s
$o*!,ete,y theo"et$&, so du"%( the !"o#e$t I $o*!&"e ho) the *&"0et%(
&$t+ty &t &% o"(&%8&to% +&"es )th ths theo"y2
To $"e&te the $o%t&$t )th )o"0%( of &% o"(&%8&to% &%d see the
d'e"e%t ty!es of *&"0et%( &$t+tes2 It &,so he,!s us to t&0e 0%o),ed(e
&-out !"odu$t dst"-uto" !"o*oto% &%d -uy%( -eh&+o"2
To L%d out the ty!es of $h&%%e,1 -y )h$h !"odu$t s
se,,%( &%d to 0%o) *o%o!o,y &%d &+e"&(e s&,es of these out,ets2
3;
The objective of the project is to st$dy on the basis of <P=s of marketing
mi(>
Prod$ct
Price
Place
Promotion
The project is to $nderstand the cons$mer attit$de and b$ying behavior
To#ards Hladiram and Bikaner prod$cts""
#hy they $se these prod$cts"
3?
Mar@eti#g (iE



7"odu$t 7"o*oto%
7"$e 7,&$e
M&"0et%( *4 s the set of *&"0et%( too,s th&t the L,* uses to !u"sue
t *&"0et%( o-#e$t+e % the t&"(et *&"0et2
Mar@eti#g MiE of 4aldira(5s
3rod+cts
Ch!s1 N&*0ee%s 1 S)eets 1 7$0,es 1 !&!&d 1 Sy"u! 1 :oo !es
*hips
The"e &"e s4 D&+o"s % $h!s $,&ss$s s&,t
7ud%& t"e&t
3B
7&!"0&
M&st M&s&,&
/o,e,os
N s&,t
/aste of chips
7ud%& t"e&t K T&ste of !ud%&
7e!"0& K T&ste of ("ee% $h,,
M&st *&s&,& K T&ste of To*&to
C,&ss$ s&,t K 7,&% Z o%,y s&,ted2
/o,etos K
N s&,ted K M&s&,& s&,ted
R+Ies6B
T&0&t&0
:oo !es
3N
Na(@ee#6B
/hu#&
A&,u /hu#&
A,, % o%e
O&#u M4e"
O&sh&*" *4e"
/o*-&y *4e"
Nut $"&$0e"
3ea#+t
7,&%
S&,ted
M&s&,&
7&%$h "&tt&%
Oh&% *eethe"
Nee*-u M&s&,&
35
*ha##a
/o*-&y Ch&%%&
M&d"&s Ch&%%&
O&-u, Ch&%%&
Ch&%%& D&,

MiE
7%%et M4
M" $h 7%%et
Ch&!&tt D&,
3apad
P&+t"
Medu*
7u%#&-
M" $h
4J

Sr+p
M&%(o !&%&
O&&,& 0h&t&
Th&%d
/&d&* 0es&"y&
Rose
Ohus
Le*o%
3ic@les
M&%(o
M" $h
Le*o%
M4
41
S;eets
The"e &"e so *&%y s)eets &t sho) "oo* -ut o%,y fe) &"e &+&,&-,e %
!&$0ets &%d $&%es
Soo% !&!&"
So&% $&0e
R&&s(u,,&
Chu*$h*
Gu,&- #&*u%
Coo0es1 -s$uts &%d $&0e &"e &+&,&-,e % "et&,
*&"0et2
3rod+ct J+alities
I*!e$$&-,e =u&,tes1 They fo$us o% TQM -efo"e the L%sh ,0e -e$&use
the =u&,ty &,o%( f &d+e"tse*e%t )h$h H&,d"&* H /0&%e"+&,& (+es
&s & $o*!ett+e ed(e des(% %%o+&t+e of !&$0ets d&y -y d&y2 It s &
!o!u,&" due to ts $o,o"fu, !&$0ets of N&*0ee% )h$h s u%-e&t&-,e -y
othe" -"&%ds2
&eat+res6B
42
Testy S%&$0s 1 Sut&-,e )th d"%0s &s )e,, &s se"+%( (uest
2
.ra#d #a(e6B
Hu(e -"&%d %&*e %&to% )de
:arra#t
T&0es % "etu"% )he% !"odu$t e4!"es o" &%y o" &%y othe" d&*&(e
)h$h s &$$de%t&,s2
3rice6B
The !"$e s d'e"e%t fo" d'e"e%t !"odu$t $h!s2
Disco+#t
De!e%ds u!o% the s&,es e4e$ut+e1 &%d "et&,e".s -&"(&%%( &%d &s
d'e"e%t s$he*e2
"llo;a#ce
F4ed1 &s !e" dst"-uto" t&"(et &%d $o*!&%es t&"(et to the s&,es
!e"so%2
3+blic relatio#s
43
M&"0et%( s&,es e4e$ut+e !&ys & +st to "et&,e"
T*e to t*e2
Sales eEec+tive
C"e&te %e) $ou%te"s fo" th&t !&"t$u,&" dst"-uto" o% )h$h he s
)o"0%(2
3ro(otio#
S$he*e ,0e s$"&t$h $ou!o%1 Ds$ou%t $ou!o%1 /&(s1 C&!s1 TK sh"t1 :%
$he&te"s et$2 &"e (+e% to "et&,e" &%d $usto*e"
NoteIKDisco+#t co+po# are do+ble edge s;ord 9 to the c+sto(ers
beca+se ;he# c+sto(er gets a#d disco+#t co+po# 4eK She goes to
sho; roo( of 4aldira(5s a#d b+s a#other prod+ct a#d th+s he
beco(e a #e; c+sto(er a#other prod+ct.
"dvertise(e#t
Spe#t h+ge a(o+#t i# ads2
3lace
44
O%e of the *ost *!o"t&%t th%( &%y $o*!&%es s the !,&$e2 :he% the
$o*!&%y s&,es ts !"odu$t &%d fo" & (ood s&,es +o,u*e1 the ,ste%&-,e th%(s
&"e se(*e%t%( t&"(et%(1 &%d !osto%%( s *ust2 Fo" ths )o"0 the
$o*!&%y "e$o(%8ed ts $usto*e" 2e2 )ho &"e the $usto*e" &%d )he"e &"e
they2 The% he st&"ts )o"0%(2
The $ou!o% ts $usto*e" &%d *&"0et !,&$e2 The%
t&"(et the* &%d &fte" &,, t $"e&tes & !osto% % the $usto*e" *%d2
The H&,d"&*s H /0&%e"+&,& )o"0 % to )&ys s%$e
t s the *&"0et ,e&ds % N&*0ee% *&"0et so1 t does %ot $&"e of ts
$o*!etto" &%d %eed %ot to )o"0 *o"e fo" ts !"o*oto% &%d !osto% due to
ts =u&,ty &%d -"&%d %&*e 1 -ut fo" $h!s ts )o"0 "e(u,&",y2
/he co(pa# seg(e#t its (ar@et it to tpe.
$. Retail (ar@et
22 I#stit+tio#al (ar@et2
Retail Mar@et
The $o*!&%y h&s 0e!t &,, the o!e% *&"0et &s "et&, *&"0et % *ss &,, the
sho!1 E&",y sho!s 1 ("o$e"y sho!1 &%d (e%e"&, sto"e &"e %$,uded2
I#stit+tio#al (ar@et
4;
I% ths se(*e%t the $o*!&%y h&s 0e!t &,, the %sttuto%&, sho!U
$o%te%ts2 I% ths se(*e%t $o,,&(e $&%tee%s1 s$hoo, $&%tee%s1 hos!t&,
$&%tee%1 Rest&u"&%t1 $%e*& h&,,s1 sho!!%( *&,,s1 ts &"e %$,uded2
To study !"ese%t s%&$0s *&"0et
To L%d out the %&*0ee% !ote%t&, *&"0et2
To L%d out the *&"0et sh&"e of H&,d"&*.s N&*0ee% % $o*!&"so% to
/0&%o1 C"&41 Leh&"1 &%d othe"s
To L%d out the -"&%d &%d !&$0 &+&,&-,ty % the &+&,&-,ty% the
"es!e$t+e *&"0et 2
To de%tfythe VDst"-uto% Net)o"0. of H&,d"&* 7"odu$ts2
To (et o+e"+e) of s&,es s$e%&"o of the H&,d"&*.s /"&%ds +s & +s
ts $o*!etto"s2
To #ud(e the &)&"e%ess ,e+e, of "et&,e"s "e(&"d%( the +&"ous D&+o"s
of %&*0ee%s2
To &%&,yse the "et&,e" $"te"& fo" !"o*ot%( &%y -"&%d &%d the
%eeds &%d !"o-,e*s of "et&,e"2
To $o,,e$t de&s &%d su((esto%s f"o* the *&"0et2
To L%d out the futu"e *&"0et !ote%t&, of %&*0ee%s2
4?
To L%d out st"e%(th of H&,d"&* &%d do S:OT &%&,yss of H&,d"&*.s
%&*0ee%s2
To su((est st"&te(es to %$"e&se the *&"0et sh&"e of H&,d"&*.s
%&*0ee%2 These o-#e$t+es )e"e &$he+ed -y fo,,o)%( & )e,, thou(ht
out !,&% &%d deL%%( the !"o-,e* fo" e&$h
o-#e$t+es se!&"&te,y2 S&*!,%( &%d othe" st&tst$&, too,s )e"e
$o%sde"ed fo" &$he+%( the (+e% o-#e$t+es2
Scope of the project
The scope of the project can be presented as>
To st$dy Haldiram and Bikaner prod$cts as a product"
4B
To st$dy ho# the company has increased the product valu over a
period of time"
To st$dy the Haldiram and Bikaner Product! L"# and Mrc$a#d"!
M"%"
To $nderstand the co#!u&r'! prcpt"o# to#ards Haldiram and
Bikaner brands"
To $nderstand the pac(a)"#) aspects of the prod$ct"
To st$dy the ho# the company has done *ra#d"#) of s#eets and
namkeens"
To st$dy the pr"c"#) !trat)+ of the company regarding these
prod$cts"
To st$dy the d"!tr"*ut"o# c$a##l $sed by the companies to market
these prod$cts"
To st$dy the Pro&ot"o#al,M"% ?s$ch as Advertising% Personal selling
% P$blicity% and 'ales promotions@ $sed by the company"
Product, -.To $nderstand the Haldiram and Bikaner prod$cts as a
prod$cts"
9efinitionA Prod$ct is a b$ndle of $tilities" A prod$ct can be anything
#hich
4N
satisfies the needs and #ants of the c$stomer"
A good% idea% method% information% object% or service that is the end res$lt of
a process and serves as a need or #ant satisfier" It is $s$ally
a b$ndle of tangible andintangible attrib$tes ?benefits% feat$res% f$nctions% $
ses@ that a seller offers to a b$yer for p$rchase"
5" /a#> A commercially distrib$ted good that is ?3@ tangible personal
property% ?5@ o$tp$t or res$lt of a fabrication% man$fact$ring% or prod$ction
process% and ?B@ passes thro$gh a distrib$tion channel before being
cons$med or $sed"
B" &arketing> A good or service that most closely meets the re)$irements of
a partic$lar market or segment and yield eno$gh profit to j$stify its
contin$ed e(istence"
Lvl! o/ product!C Cor *#/"tA The f$ndamental need or
#ant?h$nger@ that cons$mers satisfy by cons$ming the prod$ct or service"
Consider what we have talked about many times in this tutorial; people make buying
decisions that satisfy their needs. While many needs are addressed by the consumption
of a product or service, some needs are not. For instance, customers may need to be
perceived highly by other members of their group or need a product that is easy to use
or need a risk-free purchase. n each of these cases, and many more, the core product
itself is the benefit the customer receives from using the product.
45
n some cases these core benefits are offered by the product itself !e.g., floor cleaner"
while in other cases the benefit is offered by other aspects of the product !e.g., the can
containing the floor cleaner that makes it easier to spread the product". Conse#uently,
at the very heart of all product decisions is determining the key or core benefits a
product will provide. From this decision, the rest of the product offering can be
developed.
E%pctd *#/"tAThe set of attrib$tes or characteristics that b$yers
normally e(pect and agree to #hen they p$rchase a prod$ct"
Au)&#td *#/"t, Incl$sion of additional feat$res% benefits% attrib$tes or
related services that serve to differentiate the prod$ct from its competitors"
$arketers often surround their actual products with goods and services that provide
additional value to the customer%s purchase. While these factors may not be key
reasons leading customers to purchase !i.e., not core benefits", for some the inclusion
of these items strengthens the purchase decision while for others failure to include
these may cause the customer not to buy. tems considered part of the augmented
product include&
Customer Service ' (his consists of additional services that support the
customer%s needs including offering training and assistance via telephone or
online.
Complementary Products ' (he value of some product purchases can be
enhanced with add-on products, such as items that make the main product
easier to use.
;J
Accessibility ' )ow customers obtain the product can affect its perceived value
depending on such considerations as how easy it is to obtain !e.g., stocked at
nearby store, delivered directly to office", the speed at which it can be obtained,
and the likelihood it will be available when needed.
0.To u#dr!ta#d t$ Product l"# a#d Mrc$a#d"! &"%, Product
L"# >Total ho# many prod$cts company have "
* product line refers to a number of products that are related and developed by the
same manufacturer. +roduct lines are not to be confused with product bundling, which
combines various items into one type of product. tems within a product line generally
share the same basic theme, and with the help of a successful marketing plan these
products can be entirely effective.
Fre#uently, a product line includes different products that are offered to the public at
varying price points. (his way, a manufacturer or company can ensure that all products
within a line will be purchased by all kinds of people. +roduct line e,tension refers to
any additional products that may be added to a current product line.
$uch has been, is and will be made of how important product merchandising is, but
from a purely definition standpoint, the idea of product merchandising means you put
the best face on your product, giving it the widest dispersal of information to capture
the largest market share you possibly can. n short, you use a shotgun blast to hunt
;1
s#uirrels.
-es, know the visual there might be difficult to get out of your mind, but THAT'S THE
POINT. Creating a visual, whether literally or figuratively, is what product
merchandising is all about. *t .et /la0on, we1re well aware that a picture is worth a
thousand words and the more images of a product, the better, but good images is
only one aspect of good product merchandising
Product 1"dt$ > different category in #hich the company divide its
prod$ct" Prod$ct #idth refers to the n$mber of prod$ct lines sold by one
company" The prod$ct line refers to the same kind of prod$ct b$t falls in
same categories prod$cts are similar in their main character" s$m total of
all of these prod$ct line is #idth of prod$ct mi("
Product dpt$ > $nder one prod$ct ho# many s$bAprod$cts company
provides or ho# many varieties company have for that prod$ct " The no of
variants of a partic$lar prod$ct is called prod$ct depth"
Mrc$a#d"! &"%A The breadth and depth of the prod$cts carried by
retailers" Also kno#n as Prod$ct Assortment" (he combination of goods that a
store sells. The activity of promoting the sale of goods at retail"
&erchandising activities may incl$de display techni)$es% free samples%onAtheA
spot demonstration% pricing% shelf talkers% special offers% and other pointAofA
;2
sale methods" According to American &arketing Association% merchandising
encompasses Dplanning involved in marketing the right
merchandise or service at the right place% at the right time% in the
right )$antities% and at the right price"
2. Co#!u&r 3$av"our 4
Individ$als or gro$ps ac)$iring% $sing and disposing of prod$cts% services%
ideas% or e(periences" Incl$des search for information and act$al p$rchase"
Incl$des an $nderstanding of cons$mer tho$ghts% feelings% and actions"
/uy%( /eh&+ou" s the de$so% !"o$esses &%d &$ts of !eo!,e %+o,+ed %
-uy%( &%d us%( !"odu$ts2
Need to understand:
)hy $o%su*e"s *&0e the !u"$h&ses th&t they *&0e<
)h&t f&$to"s %Due%$e $o%su*e" !u"$h&ses<
the $h&%(%( f&$to"s % ou" so$ety2
Co%su*e" /uy%( /eh&+ou" "efe"s to the -uy%( -eh&+ou" of the
u,t*&te $o%su*e"2 A L"* %eeds to &%&,y8e -uy%( -eh&+ou" fo"I
/uye"s "e&$to%s to & L"*s *&"0et%( st"&te(y h&s & ("e&t *!&$t o%
the L"*s su$$ess2
;3
The *&"0et%( $o%$e!t st"esses th&t & L"* shou,d $"e&te & Marketing
Mix >MM9 th&t s&tsLes >(+es ut,ty to9 $usto*e"s1 the"efo"e %eed to
&%&,y8e the )h&t1 )he"e1 )he% &%d ho) $o%su*e"s -uy2
M&"0ete"s $&% -ette" !"ed$t ho) $o%su*e"s ),, "es!o%d to *&"0et%(
st"&te(es2
Stages of the *o#s+(er .+i#g 3rocess
S4 St&(es to the Co%su*e" /uy%( De$so% 7"o$ess >Fo" $o*!,e4 de$so%s92
A$tu&, !u"$h&s%( s o%,y o%e st&(e of the !"o$ess2 Not &,, de$so% !"o$esses
,e&d to & !u"$h&se2 A,, $o%su*e" de$so%s do %ot &,)&ys %$,ude &,, ? st&(es1
dete"*%ed -y the de("ee of $o*!,e4ty222ds$ussed %e4t2
The 6 stages are:
12 Problem Recognition>&)&"e%ess of %eed9KKd'e"e%$e -et)ee% the
des"ed st&te &%d the &$tu&, $o%dto%2 DeL$t % &sso"t*e%t of
!"odu$ts2 Hu%(e"KKFood2 Hu%(e" st*u,&tes you" %eed to e&t2
o Information searchKK I%te"%&, se&"$h1 *e*o"y2
o E4te"%&, se&"$h f you %eed *o"e %fo"*&to%2 F"e%ds &%d
"e,&t+es >)o"d of *outh92 M&"0ete" do*%&ted sou"$esC
$o*!&"so% sho!!%(C !u-,$ sou"$es et$2
A su$$essfu, %fo"*&to% se&"$h ,e&+es & -uye" )th !oss-,e
&,te"%&t+es1 the evoked set2
;4
Hungry, want to go out and eat, evoked set is
o Ch%ese food
o I%d&% food
o -u"(e" 0%(
o 0,o%d0e 0&tes et$
22 Evaluation of AlternativesKK%eed to est&-,sh $"te"& fo" e+&,u&to%1
fe&tu"es the -uye" )&%ts o" does %ot )&%t2 R&%0U)e(ht &,te"%&t+es o"
"esu*e se&"$h2 M&y de$de th&t you )&%t to e&t so*eth%( s!$y1
I%d&% (ets h(hest "&%0 et$2
If %ot s&tsLed )th you" $ho$e the% "etu"% to the se&"$h !h&se2 C&%
you th%0 of &%othe" "est&u"&%t< Loo0 % the ye,,o) !&(es et$2
I%fo"*&to% f"o* d'e"e%t sou"$es *&y -e t"e&ted d'e"e%t,y2
M&"0ete"s t"y to %Due%$e -y 6f"&*%(6 &,te"%&t+es2
32 Purchase decisionKKChoose -uy%( &,te"%&t+e1 %$,udes !"odu$t1
!&$0&(e1 sto"e1 *ethod of !u"$h&se et$2
42 PurchaseKKM&y d'e" f"o* de$so%1 t*e ,&!se -et)ee% 4 H ;1 !"odu$t
&+&,&-,ty2
;2 Post-Purchase EvaluationKKout$o*eI S&tsf&$to% o"
Dss&tsf&$to%2 Co!niive "issonan#e1 h&+e you *&de the "(ht
de$so%2 Ths $&% -e "edu$ed -y )&""&%tes1 &fte" s&,es $o**u%$&to%
;;
et$2
Afte" e&t%( &% I%d&% *e&,1 *&y th%0 th&t "e&,,y you )&%ted &
Ch%ese *e&, %ste&d2
Research Methodolog
The !u"!ose of the *ethodo,o(y s to des$"-e the "ese&"$h !"o$edu"e2 Ths
%$,uded o+e"&,, "ese&"$h des(% !"e!&"&to% of the fo"*&t fo" d&t& $o,,e$to%
to e+e"y de&,e" &%d out,ets ho,de"s2
/he data collectio# (ethod a#d a#alsis proced+re
The *ethodo,o(y used to $&""y out the !"o#e$t "e!o"t % the
&%&,y8%( the d&t& $o,,e$to% -y the su"+ey *ethod2 The su"+ey o% the d&t&
$o,,e$to% )&s the *&de -y the %te"+e)%( the $o%$e"% !e"so%&,8es -y the
L,,%( u! the s!e$L$ fo"*&t fo" d&t& $o,,e$to%2
Data tpes
The"e &"e t)o ty!es of d&t&
22 7"*&"y d&t&
32 Se$o%d&"y d&t&
$. 3ri(ar Data6B
;?
D&t& those &"e (+e% -y the $o*!&%y t se,f to "e&$h to the "et&,e"s2
). Seco#dar data
D&t& )h$h &"e $o,,e$ted -y Le,d )o"0 &%d su"+ey2
Data collectio# (ethod
T)o d'e"e%t fo"*&t of d&t& $o,,e$to% )e"e !"e!&"ed 0ee!%( % the
+e) the *!o"t&%t d&t& to -e $o,,e$ted )h$h $&% u! & )&y to L%d out the
*&"0et sh&"e of the H&,d"&*s !"odu$t &%d /0&%e" !"odu$t &%d s(%&(e &%d
st&%ds !"o+ded -y the $o*!&%y &%d d'e"e%t s$he*e o'e"ed to the* -y
H&,d"&*s &%d the% 2 A fo"*&t s !"e!&"ed fo" $o,,e$t%( d&t&2
&ield ;or@
Fo" %te"+e)%( the "et&,e"s )e%t to e&$h &%d e+e"y s$hoo,1 $o,,&(e1
hos!t&,1 "est&u"&%t of )est De,h2 Thus I %te"+e) &-out 1;J $&%tee% o)%e"s
&%d the e%t"e dst"-uto" o+e" the e%t"e NCR2 I &s0ed the* to he,! *e %
L,,%( the fo"*&t fo" $o,,e$t%( d&t&2
Sa(pli#g a#d research desig#
Research desig#6B
/pe6 EEplorator L3reli(i#ar I#vestigatio#=
So+rces s+rve b (ea#s of str+ct+red +#disg+ised a#d
;B
of i#for(atio# ge#eral face to face i#teractio# ;ith o+tlet
holders a#d +sed so(e seco#dar data.
"rea of sa(pli#g6 N*R.
3"Have yo$ heard abo$t Haldiram and Bikanervala E
;N
I0T,RPR,TATI0A
22 Do you !"efe" H&,d"&* &%d /0&%e"+&,&.s !"odu$ts<
I0T,RPR,TATI0A
;5
32 :h$h !"odu$t do you ,0e *ost of H&,d"&*.s &%d /0&%e"+&,&As<
I0T,RPR,TATI0A
?J
42 :h&t $o*!e,s you to $o%su*e t<
I0T,RPR,TATI0A
?1
;2 Do you th%0 -oth &$=u"e & (ood %&*e % the *&"0et<
I0T,RPR,TATI0A
?2
?2 :h&t s you" sou"$e of %fo"*&to% "e(&"d%( theses -"&%ds<
I0T,RPR,TATI0A
?3
B2 At )h$h -"&%d of f&st food "est&u"&%t $h&% )ou,d you $o%sde"
e&t%(<
I0T,RPR,TATI0A
N 2 :h$h s you" f&+ou"te f&st food I%d&% "est&u"&%t $h&% <
?4
I0T,RPR,TATI0A
52 Ho) f&+ou"&-,e s you" &tttude to)&"ds h&,d"&* H /0&%e"+&,&<
?;
I0T,RPR,TATI0A
1J2 Ho) ,0e,y )ou,d you -e to "e$o**e%d H&,d"&* to othe"s<
??
I0T,RPR,TATI0A
112 :h&t do you ,0e the *ost &-out H&,d"&* &%d -0&%e"+&,&<
?B
I0T,RPR,TATI0A
122 To )h&t e4te%t does H&,d"&*.s o'e" &d+&%t&(es th&t othe" -"&%ds
$&%%ot<
?N
I0T,RPR,TATI0A
132 H&,d"&*.s H /0&%e"+&,& s2
?5
I0T,RPR,TATI0A
142 Ho) )e,, do e&$h of the fo,,o)%( )o"ds des$"-es ths -"&%d<
BJ
I0T,RPR,TATI0A
1;2 H&,d"&* &%d /0&%e"+&,& &"e *o"e th&% & !"odu$t to *e<

B1
I0T,RPR,TATI0A
Research &i#di#gs
The"e &"e %o &%y )&,, !&%t%(s o" -&%%e"s % $&%tee%s &s s(%&(e of
H&,d"&*.s &%d /0&%e"+&,& !"odu$t )h,e the $o*!etto"s &"e
!"o+d%( *&%y f&$,tes ,0e ths2
The L"st &%d the *&#o" !"o-,e* s th&t the $o*!&%y does %ot h&+e
d"e$t &%d !e"*&%e%t $o%t"&$t )th "et&,e"s2 It s (e%e"&, $o*!,&%
B2
th&t the"e s & -( $o**u%$&to% (&! -et)ee% the $o*!&%y &%d the
"et&,e"s &%d %o o%e s to so,+e the" !"o-,e*2
The se$o%d !"o-,e* of "et&,e"s s %o% &+&,&-,ty of =u$0 "es!o%se of
dst"-uto"s2
Dst"-uto"s do %ot se%d the "e&dy sto$0 &%d thus the de,+e"y *&%
su'e"s the !"o-,e*s )he% the "et&,e" de*&%ds % e*e"(e%$y2
O%e of the *&#o" !"o-,e*s s 2e2 they &"e the !"$e d'e"e%$e2 They
&"e (ett%( s&*e !"odu$t % d'e"e%t !"$e f"o* othe"s su!!,e"s >the
othe" su!!,e"s &"e (+%( o% ,ess !"$e &%d s$he*es9 thus ths !"o-,e*
s +e"y -( fo" dst"-uto"s &%d su!!,e"s -oth2
Se$o%d !"o-,e* s )ho,es&,e *&"0etC the )ho,es&,e *&"0et s $"e&t%(
!"o-,e* e%te"%( % dst"-uto"s &"e&s2
The !"o-,e* f&$ed -y the dst"-uto"s s ,&$0 of st&%ds % *&"0et2 Ths
!"o-,e* dstu"-s the dst"-uto"s &%d "et&,e"s -oth2 Ret&,e"s de*&%d
st&%ds to dst"-uto"s -e$&use e4e$ut+e of othe"s $o*!&%y does %ot
&,,o) to use the" st&%ds to !ut ou" !"odu$t2
'i(itatio#s
B3
E+e"y !"o#e$t h&s ts ,*t&to% &%d t s )se to !o%t the* out %ste&d of
(,oss%( o+e" the*2 Ths !"o#e$t )&s h&+%( so*e ,*t&to%1 )h$h s )"tte%
-e,o)1 &%d the &* !"ese%t&to% s to %$"e&se $o%Lde%$e % the !"ese%t
"esu,t2
L*t&to% of su"+ey
The u%+e"se study s NCR2 The "esu,t of ths study shou,d%.t -e
(e%e"&,8ed )th &%y othe" !&"t of NCR o" of the $ou%t"y o" )ho,e
I%d&% &t ,&"(e2
Thou(h &,*ost &,, the !,&$es the %u*-e" of $U- &"e $ou%ted -ut % fe)
,&"(e "et&, sto"es ,0e /( /&8&&"1 $o%+e%to%s1 the %fo"*&to% )&s
%oted do)% &s (+e% -y "et&,e"s2
Study )&s ,*ted to %sttuto%&, out,ets sto$0%( % NCR2
I%fo"*&to% $o,,e$to% too0 so *&%y d&ys2
The &*ou%ts of s&,es o" s&,es +o,u*e *&y d'e"e%t % d'e"e%t *o%ths2
B4
*ON*'0SIONS M
RE*OMMEND"/ION
19 The"e s h(h &)&"e%ess ,e+e, fo" d'e"e%t H&,d"&*.s H /0&%e"+&,&
!"odu$ts &*o%(st the "et&,e"s2
29 F"o* the su"+ey of 2;J "et&,e"s % NCR t )&s %ot$ed th&t % *ost of
the "et&,e"s &"e 0ee!%( H&,d"&* %&*0ee%s &s )e,, &s /0&%e"+&,&1
Othe" -"&%d %&*0ee%s )h$h &,so o$$u!y & *&#o" sh&"e &"e Leh&"1
C"&42
39 M&"0et sh&"e of H&,d"&* %&*0ee%s H /0&%e"+&,& s *o"e th&%
dou-,e of ts $o*!etto"s2
49 F"o* the d&t& $o,,e$ted t s =ute $,e&" th&t )h,e !"o*ot%( &%y
-"&%d the fo"e*ost $o%sde"&to%s &"e (ood de*&%d &%d (ood *&"(%
fo,,o)ed -y "e(u,&" su!!,y &%d %e4t $o*e -"&%d %&*es2
;9 M&#o"ty of "et&,e"s !"o*ote H&,d"&*.s %&*0ee% fo,,o)ed -y Leh&"1
/0&%o1 &%d C"&4 % th&t o"de"2
?9 A+e"&(e &%%u&, s&,e $o*e out to -e h(hest fo" H&,d"& Vs %&*0ee%s
fo,,o)ed -y Leh&"1 /0&%o1 ,o$&, -"&%d ,0e %&*0ee% 1 R&#&1 Sh&**1
B;
T%(,e1 Sh&h1 Ao%e1 et$2 &,so h&+e & s(%L$&%t sh&"e )he% $,u--ed
to(ethe"2
B9 M&"(%s &"e "e+&,ed -y "et&,e"s h(hest fo" ,o$&, -"&%d fo,,o)ed -y
Leh&"1 /0&%o &%d H&,d"&*.s % th&t o"de"2
N9 /"&%d &)&"e%ess fo" H&,d"&*.s !"odu$t s +e"y h(h % $o*!&"so%
to /0&%e"+&,&2
59The"e s s(%L$&%t,y h(h -"&%d ,oy&,ty fo" H&,d"&*.s !"odu$t
&*o%(st the $o%su*e"s2
1J9 /0&%o h&s ("e&t M&"0et sh&"e % 0&"o, -&(h due to ts s)eets
$o"%e"
119 Leh&" h&s ("e&t *&"0et sh&"e % O&t)&"y& s&"& due to !"o!e"
dst"-uto% $h&%%e, % th&t &"e&2
129 /0&%e"+&,& %&*0ee% &"e e=u&,,y !"efe""ed &s H&,d"&*.s2 It s &,so
%ot$ed th&t you%( !eo!,e !"efe" Leh&". A,oo /hu#&1 M&s&,& L&$$h& &%d
Ou0u"e o+e" H&,d"&*.s2 The "e&so%s fo" ths $ou,d -e th&t the T2M2
&d+e"tse*e%t of Leh&" h&s &% e*oto%&, &!!e&, fo" the you%(
(e%e"&to%2
139 /0&%o.s N&t0h&t N*-u &%d C"&4 *&st *&tte" &"e % ("e&t de*&%d
o+e" H&,d"&*.s2
149 Most of the "et&,e" )e"e $o*!,&%%( &-out the ,ess !"oLt *&"(%2
1;9 The *&% Co%su*e" se(*e%t fo" H&,d"&* s u!!e" &%d *dd,e
$,&ss -ut Leh&"1 C"&4 &%d /0&%o h&s $o%su*e"
Se(*e%t fo" ,o)e" $,&ss too -y h&+%( & !&$0et of Rs 2 of 12 (*2
B?
1?9 The"e s ("e&t d&*&%d of Rs ; !&$0et2
1B9 Most of "et&,e"s )e"e $o*!,&%%( th&t the"e )&s %o so"t of $"edt
(+e% % e"& of $"edt2
Co*!&%y shou,d $o%sde" the !"o-,e*s of "et&,e"s &%d
$&%tee%.s o)%e"2
Co*!&%y shou,d !"o-,e*s of dst"-uto"s2
Resett,e*e%t of ds!ute ,0e %o% !&y*e%ts &%d )"o%(
$o**t*e%t !"o-,e*s s %e$ess&"y -y &%othe" e4e$ut+e2
St&%d shou,d -e !"o+ded to %eedy "et&,e"s -e$&use &%othe"
$o*!&%y.s e4e$ut+e $"e&tes !"o-,e*2
Co*!&%y shou,d (+e the st&%ds &%d "&$0s to e&$h &%d e+e"y
$ou%te"s )he"e ts !"odu$t s so,d2
Co*!&%y shou,d !"e+e%t the %te"fe"e%$e of dst"-uto" % e&$h
othe"s &"e&s2
Co*!&%y shou,d !"e+e%t the u%de"$utt%( % *&"0et2
Co*!&%y shou,d !"e+e%t the )ho,es&,e dstu"-&%$e2
BB
Co*!&%y shou,d (+e the %$e%t+es to ts e4e$ut+es &s e4t"&
-e%eLts &fte" s&,&"y2
Co*!&%y shou,d ,ste% &%d $&"e of s&,es e4e$ut+e2
Co*!&%y shou,d "e$o(%8e the !"o-,e*s % *&"0et2
The +e"y %e$ess&"y )o"0 s *&"0et s$"ee%%( &%d "e$o(%8%( the
st"e%(th &%d )e&0%esses of $o*!etto"s2
Co*!&%y shou,d s!e%d so*e &*ou%t o% &d+e"tse*e%t of ts
!"odu$ts -e$&use the $o*!etto"s &"e us%( $e,e-"tes &s the"
!"o*ote" % &ds2 Fo" F+r@+re N+hi *ha;la &%d fo" 'as Saif "li
Fha#.
Co*!&%y shou,d !"o+de ds!,&y to $&%tee%s &%d $&fete"&s.
Co*!&%y shou,d !&%ts the )&,,s of $&fete"&s t*e to t*e
-e$&use ts $o*!etto"s do ths1 ths ),, -ou%d the "et&,e"s to
s&,e ou" !"odu$t.

APPENDICE5
BN
RE5EARCH PRO6ECT WORK
F$estionnaires
Dear All
The following questionnaires is part of my project for A
COMPARATI! A"A#$%I% O& 'A#DIRAM ( )I*A"!RA#A
O&&!RI"+% , The information pro-i.e. /y you woul. /e 0ept
confi.ential ( won1t /e use. outsi.e the pur-iew of this project2
BRA+,'H -.&AR PATHA-
R//" 0o" 1234561157
G.R', > &BA
Dar R!po#d#t%
I am cond$cting a s$rvey for HALDIRAM 7 3IKANERVALA
OFFERING5 Product'! for my &BA programme"
I #o$ld be highly gratef$l to yo$ if yo$ spare yo$r val$ed time in filling $p
this )$estionnaire"
B5
Na&> ************************************"""
Occupat"o#> 't$dent H 'ervice H B$siness
3"Have yo$ heard abo$t Haldiram and Bikanervala E
a" Ies b" 0o

Interpretation>
NJ
22 Do you !"efe" H&,d"&* &%d /0&%e"+&,&.s !"odu$ts<
&2 Yes -2 No
I%te"!"et&to%I
N1
32 :h$h !"odu$t do you ,0e *ost of H&,d"&*.s &%d /0&%e"+&,&As<
&2 S)eets -2 %&*0ee% $2 $h&&ts d2 Ch!s
I%te"!"et&to%I
42 :h&t $o*!e,s you to $o%su*e t<
&2 /"&%d %&*e -2 M&"&%ts $2 Qu&,ty d2 7"$e2 E 2 othe"
N2
I%te"!"et&to%I

N3
;2 Do you th%0 -oth &$=u"e & (ood %&*e % the *&"0et<
&2 yes -2 No $2 C&%.t s&y
I%te"!"et&to%I
?2 :h&t s you" sou"$e of %fo"*&to% "e(&"d%( theses -"&%ds<
&2 Ad+e"ts%( -2 L+e de*o%st"&to% $2 Ho*e sho!!%( d2 Ret&,
out,et2
N4
I%te"!"et&to%I
B2 At )h$h -"&%d of f&st food "est&u"&%t $h&% )ou,d you $o%sde"
e&t%(<
&2 /0&%e"+&,& -2 E+e"("ee%s $2 H&,d"&* d2 S&(&" "&t%&
N;
I%te"!"et&to%I
N 2 :h$h s you" f&+ou"te f&st food I%d&% "est&u"&%t $h&% <
&2 /0&%e"),& -2 H&,d"&* $2 /e%(&, s)eets d2 S&(&" "&t%&
N?


I%te"!"et&to%I
52 Ho) f&+ou"&-,e s you" &tttude to)&"ds h&,d"&* H /0&%e"+&,&<
&2 H(h,y !ost+e -2 7ost+e $2 Neut"&, d2 Ne(&t+e
NB
I%te"!"et&to%I
1J2 Ho) ,0e,y )ou,d you -e to "e$o**e%d H&,d"&* to othe"s<
&2H(h,y "e$o**e%d&-,e -2 Re$o**e%d&-,e $2 Less
"e$o**e%d&-,e d2Not )o"th
NN
I%te"!"et&to%I

112 :h&t do you ,0e the *ost &-out H&,d"&* &%d -0&%e"+&,&<
&2 Qu&,ty -2 7"$e $2 A*-e%$e d2 Se"+$e
N5
I%te"!"et&to%I
122 To )h&t e4te%t does H&,d"&*.s o'e" &d+&%t&(es th&t othe" -"&%ds
$&%%ot<
&2 H(h -2 Medu* $2 Lo)
5J
I%te"!"et&to%I

132 H&,d"&*.s H /0&%e"+&,& s2
&2I%%o+&t+e -2 O%o),ed(e&-,e $2 T"ust)o"thy d2 2 Ad*"&-,e e2
Hy(e%$
51
I%te"!"et&to%I
142 Ho) )e,, do e&$h of the fo,,o)%( )o"ds des$"-es ths -"&%d<
&2 Do)% to e&"th -2 Ho%est $ 2D&"%( d2 d2 Re,&-,e e2 Su$$essfu,
52
I%te"!"et&to%I

1;2 H&,d"&* &%d /0&%e"+&,& &"e *o"e th&% & !"odu$t to *e<
&2 Yes -2 No $2 C&%.t s&y
53
I%te"!"et&to%I
/I/LIOGRA7HY
.oo@
54
Gaur singh sanjaya and saggharteu sanjay New Delhi, event marketing and event management
3
rd
edition vikas u!lishing house, "##$
Ooth&" C2R1 Rese&"$h Methodo,o(y1 Msh)& !"&0&sh&%1 Ne) De,h1 Re!"%ted
Edto%1 2JJ41 7&(e 1K1122
R&*&s)&*y M2S2 H N&*&0u*&" S21 M&"0et%( M&%&(e*e%t1 M&$*,,&% I%d&
Ltd2 7u-,$&to%1 Ne) De,h1 3"d edto% 2JJ22
Maga>i#es
A H M1 /"&%d E=uty H the St"&te(st
/us%ess Tod&y2
/us%ess :o",d
I#ter#et ;ebsite
)))2y&hoose&"$h2$o*2
)))2(oo(,e2$o*
)))2h&,d"&*2$o*
)))2-0&%e"+&,&2$o*
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