“DETERMINATION OF TARGET MARKET FOR

MTEK BATTERIES
& USE OF SALES PROMOTION
ACTIVITIES TO IMPROVE ITS SALES IN NAGPUR CITY”

Questionnaires
1. Details of dealer:

Name of the firm:

Type of jobs at the firm:
Name of proprietor:
Address:
Contact no:

2. Names of batteries you are dealing with:

MTEK OKAYA EXIDE SU-KAM LUMINOUS

OTHERS

3. Current available stock of batteries:

None More than five More than ten More than twenty five

4. Turnover per year (No. of batteries)____________________

5. Rating the batteries:(with respect to its life, services, design, promotion schemes, awareness)

Excellent Good Average Poor Failure

Exide
MTEK
Okaya
Luminous
Su-kam

Local brand

6.Suggestion for improvement in performance in any aspect______________________

____________________________________________________________________________
____________________________________________________________________
 7. References of customers of MTEK batteries:

1._____________________________________contact no.______________
2. _____________________________________contact no.______________
3. _____________________________________contact no.______________

8. How the MTEK batteries are better than other brands?

___________________________________________________________________
__________________________________________________________________

9. Promotional material requirements for promotional activity:

◊ Flex board size (6x3, 7x4, other specific):____________

◊ Pamphlets (packaging in 1000)_____________

◊ Banners _____________

◊ Small dummies ____________________

10. Advertisement budgets (conditions apply):

◊ Paper ads:___________

◊ Local channel ads:_______________

◊ Radio ads:_________________

11. Available promotional material currently available:

______________________________________________________________

12. Do the sales executive visits at your place at least twice a month?

YES NO
SIGNATURE & SEAL OF FIRM