What strategies did Rockstar use during their

two year marketing campaign?

How did they spread their content over a range
of conventional and non-conventional media?

Why leave the mainstream media until the very
last?

Why use such a range of marketing strategies?
Read the Media Magazine article and add to your notes. Now think about
the following questions:
Plan an answer to the question
above.

Write up your first three points
to submit for marking.