Jennifer Simpson

724-355-0382

4523 Corday Way, Pittsburgh PA, 15224
jenniferksimpson@live.com
jenksimpson.weebly.com


Education
Sl i ppery Rock Uni versi ty - May 2013 | Bachel or of Arts - Communi cati on
Held a successful event for Shannons Kandy Kitchen from implementing a strategic marketing campaign
Gained hands-on experience in social media marketing, news story writing, feature story writing, and
campaign management

Experience
January 2013 | May 2013 Campai gn Partner
Shannons Kandy Kitchen | 223 Franklin St., Slippery Rock, PA 16057
Partnered with local business owner to develop a campaign strategy for selling Mothers Day candy
Analyzed target audience and developed marketing strategy through print and digital mediums for
advertisement
Generated profit and community awareness for this business during the event
November 2013 | Present Assi stant Manager
Gap Inc. | 2200 Tanger Blvd., Washington, PA 15301
Responsible for the daily operations of a 5 million dollar store and 40+ direct reports
Accountable for analyzing and following up on weekly reports for customer experience and
communicating successes and opportunities with associates
Partnered with local organizations, such as the Pittsburgh Ronald McDonald House, to arrange events
and to raise money and develop community awareness
Increased mens department sales by 4% from the prior year through effective merchandising
February 2012 | November 2013 Assi stant Manager
Pacific Sunwear | 1911 Leesburg Grove City Rd., Mercer, PA 16137
Responsible for driving in-store and digital sales while promoting the companys social media platforms
o Store ranked #1 in the company for digital sales in August 2013
Maintained a clear line of communication between associates, management, and corporate
Recruited, hired, trained, and retained relevant talent




Evaluated and advised associates on their performance and areas of opportunity