The document discusses three popular shampoo brands in the Indian mass market - Clinic Plus, Head and Shoulder, and Chik. It provides information on the type of shampoo, target consumer, decision-maker, and consumer segment for each brand. Clinic Plus is a cosmetic shampoo targeting females aged 8 to 14, with parents as decision-makers. Head and Shoulder is an anti-dandruff shampoo targeting males and females aged 18 to 25, with experts/celebrities influencing decisions. Chik is also a cosmetic shampoo, targeting females aged 18 to 25, with mothers as the main decision-makers.
The document discusses three popular shampoo brands in the Indian mass market - Clinic Plus, Head and Shoulder, and Chik. It provides information on the type of shampoo, target consumer, decision-maker, and consumer segment for each brand. Clinic Plus is a cosmetic shampoo targeting females aged 8 to 14, with parents as decision-makers. Head and Shoulder is an anti-dandruff shampoo targeting males and females aged 18 to 25, with experts/celebrities influencing decisions. Chik is also a cosmetic shampoo, targeting females aged 18 to 25, with mothers as the main decision-makers.
The document discusses three popular shampoo brands in the Indian mass market - Clinic Plus, Head and Shoulder, and Chik. It provides information on the type of shampoo, target consumer, decision-maker, and consumer segment for each brand. Clinic Plus is a cosmetic shampoo targeting females aged 8 to 14, with parents as decision-makers. Head and Shoulder is an anti-dandruff shampoo targeting males and females aged 18 to 25, with experts/celebrities influencing decisions. Chik is also a cosmetic shampoo, targeting females aged 18 to 25, with mothers as the main decision-makers.
Sama Shaily Kujur PGP/17/040 Nikita Mirakhur PGP/17/095 Visvesh S PGP/17/188 Manisha Jaiswal PGP/17/217 Alexandre Le Ret IE/17/001 Please keep heading font size : 32, calibri ( headings) , use format painter from the next slide and for text also Affective element Specific to the 3 brands Clinic Plus Head and Shoulder Chik Kind of Shampoo Cosmetic, HUL Product Anti-Dandruff, P&G Product Cosmetic, Cavinkare Product Target Consumer Females in age group 8 to 14 yrs Male and Females in age group 18- 25 yrs Females between 18-25 yrs Decision- maker Parents who are decision makers Expert or Celebrity Mother Consumer Segment Low Income Consumer Premium Consumer Low Income Consumer