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drive
Audi Sport performance:
The S6, S7 and S8 accelerate
past conventional thinking
Upslope, downtown:
The Audi allroad legend
returns in style
move
Getting schooled:
Audi uses sh to develop the
next standard in safety
inspire
High and low:
New Orleans bounces back
magazine/2012/issue 02
Audi
taylormadegolf.com @taylormadegolf /taylormadegolf
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PERFORMANCE
IS EVERYTHING.
An Au di t ha nk y o u .
While this might sound familiar, its a story we never
tire of telling: Audi is celebrating a nice stretch of record
success. But instead of listing the record sales months and
growth, Id like to take this opportunity to thank you, the
Audi owners, the Audi magazine readers, the dealers and
the service technicianseveryone in the entire Audi family.
We truly could not have done it without you.
In this issue, we are celebrating Audi Sport, speci-
cally the unveiling of the 2013 S6, S7, S8 and RS 5. Each
of these remarkable, progressive performance vehicles has
its own individual character, but beyond that, they all rep-
resent the powerful capabilities of Audi Sport overall. We
are very excited to provide a full suite of S models to give
performance enthusiasts the denitive Audi take on power.
Were also going to continue to showcase progres-
sive technologies. In this issue, were diving down into
swarm technology, a biologically derived sensory system
based on the mass movements of ocks of birds and schools
of sh. We are working on ways to use that kind of instant
reaction to help prevent accidents on the road. And since
were Audi, we never forget about luxury, either. In this issue
we are taking a look at Audi exclusive colors, which can be
ordered for any Audi model. We are always happy when our
customers want to express their individuality.
Finally, were continuing to champion those who are
dedicated to progress. One article takes a look at people who
have given their time and efort (and investments) to help
rebuild New Orleans and its economy since the devastation
of Hurricane Katrina seven years ago, while another delves
into the simple pleasure of tracing the origin of every ingre-
dient in a perfect meal.
As always, we love to hear from you, our readers
and our customers, so dont be shy about writing. Tell us
what you like and even what you dont. We are listening.
Editorial
Scott Keogh
President
Audi of America, Inc.
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Audi magazine / 01
Contents
Audi news 04
New models, new technology
and newsworthy events.
drive
Cant spell sport
without an S 12
Audi heightens every moment
with a trio of powerful new per-
formance cars. Introducing the
S6, S7 and S8.
A new legend unfolds 22
Legendarily dedicated owners
discover that the new Audi
allroad takes the rugged road to
their hearts.
High ve 30
Meet the Audi RS 5, the perfor-
mance car that makes the hardest
racing enthusiasts swoon.
Accelerated thinking 34
The Audi A8 engine variants each
tell a powerfully progressive
story.
inspire
Preserving history 66
You might be able to pickle a
perfect moment in your life too.
Teeing of at quattro Cup 70
Its the season for the worlds
largest amateur tournament, so
we decided to give the players a
few tips on wedge work.
In the clouds 74
Less than ten years ago, Bhutan
didnt allow travelers. Since then,
the small Buddhist kingdom in
the Himalayas has started letting
tourists in to see what just might
be Nirvana on Earth.
move
Meet the worlds fastest
professionals 40
For the instructors at the Audi
sportscar experience, life isnt
always lived at 100 mph. Just
most of the time.
Google Earth 44
See how, in fact, you can get
there from here with Audi
connect.
Swarm technology 46
Audi engineers look at how the
biomechanical impulses of sh
and birds hold promising leads
to a safer automotive future.
Xtreme 50
You probably wont see Karl
Hofer on the road. Because hes
on tougher ones.
Color me impressed 54
Inside the colorful world of Audi
exclusive options.
Aerodynamics 58
We might not be able to break
Newtons laws of motion, but
maybe we can slide around
them.
Two steps to connectivity 62
Pick your phone and pick your
car. Get all the benets of
BLUETOOTH connectivity.
For those who dream, faraway
does not exist 80
As the rst Visual Strategist for
NASAs Jet Propulsion Labora-
tory, Dan Goods knows he has to
produce art that asks some big
questions.
High and low 86
A look at some of the people who
have helped make New Orleans
a community again in the seven
years since Hurricane Katrina.
Owners spotlight 94
A look at a few distinctive Audi
afcionados and the vehicles
that move them.
Kids space 96
Games and more to keep kids
busy on your next road trip.
Cult objects 98
An intriguing selection of global
oddities and one-of-a-kind gifts.
Cult apps 100
Finding your next Angry Birds.
50
74
80
86
30
58
12
22
02 / contents / Audi magazine Audi magazine / 03
News
Ne w mo de l s , ne w t e c hno l o gy
a nd c o mpa ny ne ws .
Audi agship takes the ultra-luxury market by storm
The Audi A8 was recognized at the rst annual Connected World Magazine Connected Car of the Year awards inaugural award
ceremony, in the ultra-luxury segment. Some of the things that were taken into account for the awarding process were the safety
of hands-free technologies, the convenience of voice controls, emergency response systems, navigation features, and infotainment
systems with connectivity to peripheral devices. Audi connectand its integration with Google Earth, Google Voice, and Google
Maps Street Viewhelped propel the A8to victory by making navigating the interface and all of the interior systems simple and intuitive.
Furthermore, Audi made the A8a mobile hotspot capable of pairing up to eight Wi-Fienabled passenger devices to help keep
you connected almost anywhere you go. The available Executive Rear Seating package adds an extra touch of elegance and technology
withdual 10" screens withindividualizedcontrols, power rear single seats withmassage functions, a small refrigerator betweenthe rear
seats, and rear-seat ventilation. And lets not forget the four engine choicesto suit any driverwhich helped push the A8 to the top.
Audi Le Mans prototype excels in 2012 sports car season
As the 2011 Le Manswinning Audi R18 TDI took the checkered ag for the 2012 Mobil 1 Twelve Hours
of Sebring in May this year, the legendary raceway was simultaneously playing host to some exciting new Audi
racecar prototypes. Much of the pre-season excitement had been centered on the diesel/electric hybrid version of
the R18, which had had its debut run at the FIA World Endurance Championship round at Spa-Francorchamps in
Belgiumearlier in the month.
This Audi R18 e-tron quattro combines the mid-engine 3.7-liter V-6 TDI that drives the rear wheels
with an electric motor that drives the front wheelsa newtake on the much-touted Audi quattro all-wheel drive.
More recently, in mid-June, Audi Sport Team Joest ran the 24 Hours of Le Mans, running two hybrid cars
within a four-car efort. Audi teams nished 1st, 2nd, 3rd and 5th. With the addition of this groundbreaking new
hybrid platform coupled with the tried and true R18 TDI vehicles, it is clear that Audi is still the one to beat.
Its the most wonderful time of the year
Although 33-year-old Swede Mattias Ekstrm nished third during
opening weekend of the DTM season in late April in Hockenheim, Germany,
hes still looking forward to a big, big season. Of course, it is disappointing,
said Ekstrm. Today, we simply werent quick enough and I made a mistake.
The result hurts a little bit, but surely, we will get chances to win.
It will certainly take more than a third-place nish to discourage title
defender and eight-time champion Audi from their chances this year. Why?
The Audi A5 DTM. As the fourth model to be elded by the brand in the DTM,
the Audi A5 replaces the A4, the model that won four of the last seven DTM
titles for the team.
Notably lower and sturdier than its predecessor, the body of the
A5 DTM is about 16.4 feet long, 6.4 feet high and 3.8 feet low. While the
vehicle uses the same engine as the A4, the transmission now operates via
paddle shifters on the steering wheel. That level of precision as compared to
conventional manual gearshifts efectively quadruples mileage up to almost
15,000 miles.
Couple this revolutionary newmodel with the youngest driver lineup in
the 2012DTM, andit seems the Audi racingteamwill have a lot to be condent
about this year. Catch all the races in the U.S. online at www.speed2.com.
With 16 consecutive months of record sales, Audi puts the top three luxury makers on notice
Audi sales continue to rise. Conventional knowledge tells us there are three leaders in the American
luxury segment, but with more than 16 consecutive months of record sales for Audi of America, conventional
knowledge may need to be rethought. In May, Audi sold 10 percent more than in the previous year11,503
cars in the U.S. Worldwide, more than 600,000 cars were sold in the rst ve months of the year, putting
Audi on target to sell some 1.4 million cars across the globe in 2012.
New car sales of the Audi A6 continue to play a signicant role in this success, as did U.S. sales of Q5
and Q7 SUV models this summer. The new redesign of the A4 and A5, as well as the continued momentum
spurred on by the A7, are poised to help Audi continue to break sales records in the U.S. and around the
world. Audi is stepping up as a major player in the luxury market segment, and though U.S. market share is
still low compared to their biggest rivals, Audi sales momentum is still on the rise.
04 / news / Audi magazine Audi magazine / 05
Audi across the ocean
The Audi Sailing team was ready to take on the world this
summer as three-time Olympic champion Jochen Schmann and the
rest of the German-French sailing platform ALL4ONE set sail at the
Trofeo Conde de God in Barcelona in May, carrying the Audi colors
for the third year in a row. It was a tough but encouraging start to the
season. The team is gearing up to compete at Kieler Woche, followed
by the Royal Cup and Copa del Rey, and nally the Valencia Cup.
Stephan Kandler, CEO of ALL4ONE, is excited for the oppor-
tunity to bring fresh talent to the team, especially one that has been
sailing together for several seasons: Sailing in these regattas will
enable us to have some new faces on board around the core team,
who has been sailing together for a few years now. It has always been
one of the main goals of our platform to bring up new talents. It is a
great opportunity for us to build with continuity and to prepare the
future of sailing.
Ladies, start your engines
On April 1, at the 2012 Japanese Super GT Championship at Okayama, 25-year-old Swiss sensation Cyndie Allemann became
the rst woman to race an Audi R8 LMS. In doing so, she joined an elite group of female drivers who have made their mark on the
sport in an Audi vehicle.
Audi has produced several legends thanks to the brands unwavering support of women in racing. From Frances famed
Michle Mouton, the rst and only woman to win a World Rally Championship round (in 1982), to Tamara Vidali, the talented Italian
driver who enjoyed great success in Super Touring Car racing in the 1990s, Audi has fostered generation after generation of ber-
talented female racers. Michle Mouton and Tamara Vidali clearly demonstrated that a woman can come out on top very well in a
sport dominated by men, explains Head of Audi Motorsport, Dr. Wolfgang Ullrich.
With a ninth-place nish in her rst weekend in the GT300 class of the 2012 Japanese Super GT Championship, it seems
Cyndie Alleman is more than ready to carry on this important Audi tradition.
Soundly engineered acoustics
Were all accustomedto the roar of aninternal combustionengine, but what happens whenyour engine turns into a motor? With
electric motors nowpowering some very impressive vehicles, the challenge nowis to make the vehicle feel, and sound, more natural.
Sound engineers are an integral part of this process, and no company is leading the push quite like Audi and the Audi e-tron line.
Electric motors are by nature very quiet since there isnt the combustion of a standard gasoline engine, but therein also lie
problems. First is the problem of training the brain to get used to not having the sound. Recall when hybrid technology rst came
into the fray: when the engine cut of at a red light, drivers got nervous, as if they were stuck dead on the road. More important,
without sufcient engine noise, drivers are more likely to speed, creating greater risk of accident, and passersby could be injured
without the benet of hearing a vehicle coming their wayimagine, for instance, a child chasing a ball into the street. So the Audi
e-tron sound engineering team is concerned with developing not only a sound that will satisfy the driver, but also one that keeps
everyone around the driver safe.
Audi uses 3D technology to premiere the new A3 in Geneva
The stylish and rened new Audi A3 wasnt the only Audi debut that stunned the masses at the International
Geneva Motor Show. To help premiere the redesigned A3, Audi used a new 3D technology called A3 Dimension.
The video display wall for A3 Dimension consists of 25 displays that provide a unique spatial impression to the
viewer. The new technology allows three-dimensional images to be presented with greater brilliance and clarity. People
and objects appear to viewers as realistic pop-outs and seem close enough to touch. And making use of this innovative
technology was the 3D lm Wheres Rocky, which stars factory driver and 2010 Le Mans winner Mike Rockenfeller.
With A3 Dimension, we are using an innovative technology that represents the new generation of the Audi A3,
said Toni Mel, Head of Communications for AUDI AG. The 3D lms allow our cars to be experienced dynamically and
in motion at the exhibition stand. This particular type of presentation has never been seen before.
The introduction of the redesigned A3 using this innovative technology is just another example of how Audi is
leading the automotive industry into the future.
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Never miss a beat. For the latest in Audi news visit pulse.audiusanews.com.
06 / news / Audi magazine
Exclusive for Audi magazine readers
Receive a Tassimo single cup home brewing
system with purchase of any Bosch appliance.
1

Theres a reason people are driven to seek out German machines.
German engineering
you can park in your kitchen.
Its time to give your American kitchen a German accent. Its not enough
that weve been named the #1 and #2 dishwasher by a leading consumer
publication ten times. At Bosch, we strive to deliver the same quality and
efciency throughout our entire line. Its the result of our German engineering
heritage. Offering wall ovens with the fastest pre-heat available.2 Preserving your
produce up to twice as long3 through advanced refrigeration technology. And,
of course, building a dishwasher thats quieter than rain. What others think is
innovative, weve always called German engineering. www.bosch-home.com/us
1 Offer valid for purchases made 09/01/2012 through 11/30/2012. Offer valid with any concurrent Bosch promotion. Must
purchase one select Bosch home appliance to qualify. For details on how to receive your exclusive Tassimo single-cup home
brewing system, visit http://boschappliances.audioffer.com. There you can register, see a list of models eligible for this offer,
and print a redemption form. Mail the redemption form, a receipt that shows proof of appliance purchase, and a photocopy
of your Audi vehicle registration to the address shown at http://boschappliances.audioffer.com. 2 Claim based on wall
ovens exceeding 4.2 cu ft in capacity. 3 VitaFresh results are based on an independent study performed against Bosch
conventional refrigerators. 2012 BSH Home Appliances.
Team
Publisher Audi of America, Inc.
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Foulk / Mark Fruechtnicht / Martim Galvao / Jessica
Gessner / Ricky Goyal / Bridget Hanrahan / Samar
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Patrick / Andrea Santilli / Ben Sedillos / Amanda
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Torres / Thomas Uen
Contributing Writers
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Mller / Daniel Schuster
Cover Art Audi AG
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All rights reserved. 2012 Audi of America, Inc. Audi,
all model names, Audi connect, Audi Sport, Cylinder on
Demand, e-tron, FSI, MMI, quattro, Singleframe
and the Singleframe grille design, S line, S tronic, TFSI,
Truth in Engineering, and the four rings logo are trademarks
or registered trademarks of AUDI AG. TDI is a registered
trademark of Volkswagen AG. All other trademarks are the
property of their respective owners. Some European models
shown. Some features may not be available at time of order.
Above: In the Audi light tunnel ...
The person holding the ashlight simulates an
oncoming vehicle. Corresponding sections of the
LED headlights immediately dim their light in
this area, to help lessen glare for the benet of
oncoming drivers.
08 / team / Audi magazine
Some streets are making some tracks envious | A look at the RS 5. 30
The Audi allroad Revival unfolds | On the slopesand in the magazine. 22

Making every moment more powerful | Audi introduces the S6, S7 and S8. 12
drive

S6
S7
S8
10 / drive / Audi magazine Audi magazine / 11

Au di S 6, Au di S 7, Au di S 8: As we l l a s i mpr e s s i v e l o o k s a nd
e x t e ns i v e e qu i pme nt f e a t u r e s , a l l t hr e e ha v e a c o mpl e t e l y ne w e ngi ne .
T ha nk s t o C y l i nde r o n De ma nd e ngi ne e f f i c i e nc y t e c hno l o gy, whi c h
s wi t c he s f r o m e i ght c y l i nde r s t o f o u r, a s ne e de d, t he 4. 0- l i t e r T F S I
o f f e r s o u t s t a ndi ng pe r f o r ma nc e .
By He r ma nn J . M l l e r
Eight cylinders
for sporty driving
and outstanding
performance.
Cant spell sport
without an
S
6
S
6
S
6
F o u r o f t he ne w 4. 0- l i t e r T F S I e ngi ne s e i ght c y l i nde r s
de ac t i v at e i n par t - l o ad mo de . T he r e mai ni ng f o u r o pe r at e
u nde r hi ghe r l o adand mo r e e f f i c i e nt l y.
S is the abbreviation used by almost every auto
manufacturer to mean sport. But with Audi, that one letter
means more: more power, more features, more character and
more technology, as evidenced in the new line of S models.
Distinctive design features, progressive engines and inno-
vative efciency technology make the latest members of
the S family high-performance athletes in an unmistakably
high-end outt.
1
Perhaps the most important feature of the new
models is concealed beneath the hood: the 4.0-liter TFSI.
This completely new V8 is immediately recognizable by a
design feature normally found exclusively in motor racing.
Like the Le Manswinning Audi R18 TDI, the new 4.0-liter
TFSI has its hot side inside, which is howengine designers
describe having the exhaust manifolds not anged to the
outside of the engine but emergingfromtheVangle between
the cylinder banks. The advantage of this design is reected
especially in improved thermodynamics. To put it simply, you
get better engine response. And thanks to the turbocharg-
ers, also located between the cylinders, the four-liter engine
achieves remarkable performance gures: 420 horsepower
in the Audi S6 and Audi S7, and up to 520 horsepower in the
Audi S8, all guaranteeing outstanding performance. >>
1
Four cylinders for
efcient driving
at low revs.
1
S
7
S
7
S
7
T he ac t i v e no i s e c anc e l l at i o n s y s t e m anal y z e s
po s s i bl e u nwant e d s o u nds and e mi t s an o u t - o f - phas e
ant i - s o u nd t o e ns u r e ac o u s t i c c o mf o r t i n t he i nt e r i o r.
But Cylinder on Demand is the real name of the
game here. Noting that high-power engines are often oper-
ated in more subdued, daily driving conditions, consuming
an unnecessarily large amount of fuel in the process, our
engineers took the logical stepof switchingoffour cylinders
under these circumstances, thus allowing the remaining
cylinders to work more efciently. This means that the eight-
cylinder engine runs alternately on eight or four cylinders,
depending on your performance requirements.
1
To rule out any impairment to ride comfort due to
typical four-cylinder operation, theenginesits onbearings that
actively counteract undesired vibrations and low-frequency
droningnoises. Inaddition, acoustical comfort inthevehicleis
ensuredby anactivenoisecancellationsystemthat eliminates
unwantednoisefromindividual speed-dependent frequencies,
similar tospecial aircraft headphones. Four microphones inte-
grated into the roof liner measure the unwanted sound and
emit an out-of-phase anti-sound that combines with and
thus cancels out the original sound. Evenif youlistenintently,
there is no change in the meaty tone of the eight-cylinder as
it switches to four-cylinder mode. The only thing you notice
is the color of the fuel consumption indicator in the cockpit
display changing fromgray to green. >>
Audi magazine / 17 16 / drive / Audi magazine
S
8
S
8
S
8
S
8
T he f u e l c o ns u mpt i o n whe n i n i t s f o u r - c y l i nde r c o nf i gu r at i o n
i s s i gni f i c ant l y l o we r t han i t i s i n c o nv e nt i o nal e i ght - c y l i nde r mo de .
Bu t pu t y o u r f o o t do wn and y o u wo n t be di s appo i nt e d.
The efciency of TFSI is highly remarkable for
an engine of this size. At a constant, moderate speed on a
at highway, the fuel consumption when in its four-cylinder
conguration is signicantly lower than it is in conventional
eight-cylinder mode. But put your foot down and you wont
be disappointed. Ina ash, the four turns back into aneight,
delivering acceleration that leaves nothing to be desired.
1
The outward appearance of the Audi S6 and Audi
S7 is no less impressive. The distinctively styled Audi Sin-
gleframe grille dominates the front view, which can be
made even more impressive with optional full LEDheadlight
technology. The silhouettes stand out with aluminum-look
exterior side mirrors, special body-color rocker panels, black
brake calipers and large S-design 19" wheels, while larger
spoilers (on the Audi S6 only), oval twin tailpipes and a dif-
fuser withofset blade impart elegance anddynamismtothe
rear ends of the Sedan and the Audi S7 ve-door Coupe. >>
The Audi S8 is an even more impressive sight: stan-
dard full LED headlight technology, an Audi Singleframe
grille witheight distinct horizontal slats, and20" (or optional
21") wheels reveal that this is an exemplary vehicle indeed,
and just what one would expect of the Audi agship.
The Audi air is also evident in the interior. Special
sport seats covered in exclusive Lunar Silver Valcona leather
with diamond quilting and contrasting stitching, instrument
inserts in stylish gray, and aluminum-look shift paddles and
pedals create elegant accents in the interior of the Audi S8.
The same is true of the sporty leather-covered multifunction
steering wheel and the chic ambient lighting.
In the Audi S6 and Audi S7 too, the pedals are alu-
minum-nished, and the S logo decorates the door sills,
the seats, the leather-covered multifunction sports steering
wheel, and even the ignition key. Passengers in the back of
the Audi S7 are seated in particularly sporty styleinstead
of conventional seats, there are two sport seats integrated
into the rear bench, mirroring the front seats right down
to the details.
The new S models also meet the highest standards
in terms of suspension. Standard Audi adaptive air suspen-
sionsport, in conjunction with the innovative Audi drive
select system, helps ensure a perfect compromise between
grip and comfort. Permanent quattro all-wheel drive with
sports diferential helps optimize traction, while the dynamic
steering systemlives up to its name, ofering precise steer-
ing feel and optimum road feedback. All of these things
convey an agile, dynamic and efficient drive: what Audi
means by Truth in Engineering.
1
Strictly speaking, in view of their numerous good
qualities, the new models should be given more elaborate
letter namessuch as EEEIDAS for elegant, exclusive, ef-
cient, innovative, dynamic, agile sportiness.
1
But Audi will
just be sticking with the one: S is stunning. //
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1 See www.fueleconomy.gov for EPA estimates. Your mileage will vary.
Meaty engine: The new 4.0-liter TFSI
Four liters displacement spread over eight cylinderseven
the basic statistics of this engine are promising. But more
impressive still is the horsepower of the most powerful ver-
sion, reserved for the top-of-the-line Audi S8. The power
curve rises linearly and reaches a peak of 520 horsepower
at 5,800 revs of the crankshaft, while the torque curve is
hardly a curve at all. Just above idle speed, the turbocharged
engine efortlessly hits 295 lb-ft, and after that, the curve
becomes a straight line: the huge maximumtorque of 481 lb-
ft is available over virtually the entire rpm range. The other
version of the 4.0-liter TFSI is almost as lively. With 420
horsepower and a peak torque of 406 lb-ft, the engines in the
Audi S6 and Audi S7 are also ttingly powerful and efcient.
1

Jump ahead four years since allroad last graced our
American roadways: It is now poised to make a comeback
with the introduction of the 2013 Audi allroad. But prior to
this legendary vehicle being reintroduced to the masses,
Audi decided to reward ten of its most dedicated fans with
a once-in-a-lifetime luxury ski trip, and an opportunity to be
some of the rst Americans to get behind the wheel. Read
on, as these die-hardfans andsoon-to-be ones alike get their
chance to be up close and personal with the new allroad at
one of the countrys premier ski destinations
On a classically crisp February day in the shadowof
the toweringWasatch mountains of Utah, Audi executives,
a few lucky contest winners, and a crowd of enthusiasts
converged on the posh alpine town of Park City, about 35
miles east of Salt Lake City, to partake of the fresh mountain
air, marvel at skiers competing in the Visa Freestyle Inter-
national, and celebrate the revival of the allroad nameplate
at the Audi allroad Revival event. >>
As enormous oodlights highlighted
the massive sculpted moguls, U.S. Ski Team
star and Olympic medalist Heather McPhie
lined herself up in the starting gate, dug her
poles rmly into the snow, took a deep breath,
and on cue, hurled herself down the course in
a spectacular display of perseverance and ath-
leticism. As she crossed the nish line ahead
of her opponent, there were already people
standing in the victory circlelongtime owners
of the legendary Audi allroad.
First introduced to the U.S. market in
2001, the Audi allroad immediately spoke to a
segment of the car-buying population that had
beendiscountedinthe luxury vehicle market for
far too long. Its rugged appearance and rened
sensibility made for a unique and intriguing
platform. But it was its undeniable capability
that truly won its fans over.
P ho t o gr a phy by E r i c S c hr a mm a nd Ka r l - He i nz L a nge
Wr i t t e n by Ki t S mi t h
A c r o wd o f e nt hu s i a s t s c o nv e r ge d o n t he po s h a l pi ne t o wn
o f Par k Ci t y t o c el ebr at e t he r ev i v al of t he al l r oad namepl at e.
A new legend
unfolds
Separate along perforation for allroad poster
Craig and
Michelle Sabina
In August 2002, I was just about to turn 40, getting
ready to celebrate our rst wedding anniversary and
seven months pregnant! My beloved husband arrived
home from work on a beautiful summer day in Hood
River, Oregon, gave me a kiss and handed me a set of
keys, saying, Honey, happy anniversary and happy
birthday. Oh, and by the way, to celebrate the birth of
our rst child, come outside and see how we are going
to safely bring him home from the hospital! It goes
without saying I was stunned by the gorgeous brand-
new 2002 Audi allroad in our driveway.
Wheeeeeee! Freestyling on frozen
Lake Sinissippi outside Hustisford,
Wisconsin, during the lunch break at
the 2009 Badger State Audi Clubs ice-
driving seminar. Warning: Dont attempt
to have this much fun in any car that
doesnt say allroad on the back.
We had allroad drivers send in their most memorable allroad
stories: howit got themout of a jam, howit beat the elements,
or just how it made them feel. Meet Craig Sabina, former U.S.
Ski Teammoguls champ, and the nine others who won the trip
to the Audi allroad Revival event in Park City, Utah.
So there I was I had decided to tow my ur quattro
four hours to the Audi Club track event. To say I was
nervous was an understatement. I had never done
anything like this before. Soon, however, my fears
were put to rest. The allroad was a towing MACHINE!
It handled the 4,000 pounds with ease. I will also
always remember the strange looks we got from
other drivers.
Our rst allroad, owned while
stationed at Hill Air Force Base in
Utah. Despite a 32" snowfall, this
allroad got us to the hospital safely
for my sons birth and will always
have a special place in the family.
Enjoying a great day out chasing my wife in
her allroad with my S4, four turbos whistling
in the cool winter air.
Kayaking with family and friends.
6 hours paved, 0.5 hour gravel,
0.25 hour rutted road. Made use of
the raised ride height.
The day started out routine enough, but by lunch my
company was sending people home and by 5 pm,
there was over eight inches of snow on the ground
with the wind picking up. I helped get cars unstuck
from the parking lot on my way to my allroad, then
drove past cars, trucks and SUVs all unable to make
headway on the slick, snowy roads. Closer to home
I drove through over a foot of snow on my road
and plowed through a drift three times that high.
Nothing better for making Wisconsin winters just
another day.
Daniel Fox
Wheeeeeee!
The driven snow
Shawn Jones
Eric Harten
John Virnig
Bernard Bornhorst
Dustin Brown
Mike Hawley
The most memorable moment in my 2004 allroad
was drag racing with my roof box on! I cant think of
another car that I can use to hit the slopes during the
day, and drag race with at night!
Brian Swisher
This is a picture of me driving the Audi through
the surf on a beach in Texas. The allroad just
plowed through the water as if it was on a
normal road. Never even got the slightest
feeling of getting stuck and was in complete
control. What an amazing car and experience!
Robert Ledeboer
My most memorable mile was part of a forest service
road excursion from the upper Blue Lake to Red Lake in
California. After uneventfully completing about half of
this trip, I was stopped by several rock shelves. These
looked to be about 18 inches high. I almost turned
around for fear of high centering or hanging up the
rear body upon descending these. However, I pushed
the suspension all the way up, and the allroad escape
angle saved my bacon while I very slowly braked the
wheels sliding down each step.
The ten contest winners were Audi allroad owners
and enthusiasts who had won a luxurious, all-expenses-paid
trip to the event by submitting an inspiring story about an
allroad model. Meanwhile, ten allroad vehicles made their
way across the country and had taken a prominent position
on the street in front of the trendy Sky Lodge hotel, where
they were made available to the public for viewing and test
drives, to show of their stunning new design, legendary
capability, and premium technology.
So, accompanied by experts well-versed in all that
the new allroad has to ofer, each of the winners got their
chance to see if the comeback was all it was cracked up to be.
And fromtheir glowing reviews, apparently it lived up to its
legendary predecessor. Daniel Fox of Winnetka, Illinois, said,
I liked the newallroads feel and handling responsiveness.
Oh, and that matte-nish wood trim is just gorgeous! And
Shawn Jones of Lakeland, Tennessee, said, I wholeheart-
edly applaud the efort to blend that same combination of
sportiness, capability, and functionality I love in my current
allroad into the newstyle. Ive already been to the dealer to
inquire about reserving mine and will be among the rst in
my area to own the new allroad.
No one is more dedicated to their car than an
allroad owner. Mention the name allroad, and every one
of them will douse you with more anecdotes than a proud
parent bragging about their childs achievements. And this is
the case with allroad owners fromevery corner of the nation.
The reasons for this are twofold. First and foremost,
allroad is an incredible vehicle, but that alone could not
account for the otherworldly status bestowed upon it. The
other crucial aspect of this phenomenon is the above and
beyond mentality that Audi applies to its customers own-
ership experience. Personal attention does not end when
they drive of the dealership lot, it stays with them for as
long as they own an Audi. Its a simple formula that when
applied to a vehicle of great potential adds up to a strato-
spheric response.
In front of the Sky Lodge, where ten of the new
Audi allroad vehicles were displayed during
the Audi allroad Revival event. The hotelpart
unbridled luxury, part quaint charmis close to
the slopes and nighttime entertainment alike.
No o ne i s mo r e de di c at e d t o t he i r c ar
t han an al l r o ad o wne r.
As the sun dipped below the mountaintops and test
drives began winding down, some attendees drifted over to
the weekends other event, the 2012 Visa Freestyle Interna-
tional taking place at nearby Deer Valley Resort. Attracting
the top professional skiers from around the globe, the event
showcases professional skiing at its pinnacle. Under the glow
of a hazy moon and lit by ashes from a blazing man-made
light spectacle, the moguls and aerials courses shone almost as
bright as the talented skiers who showed up to tame them. Of
course, since Audi is the Ofcial Vehicle of the U.S. Ski Team, it
was an ideal place to showcase the newallroad as well. Several
of the vehicles were perched at the bottom of each ski run in
a show of support, providing a slightly surreal touch to the
already spectacular slope-side setting. >>
2012 Audi of America, Inc. Audi, the four rings emblem and all model names are registered trademarks of AUDI AG.
Make a lasting impression.
Audi Genuine Sport and Design Accessories
The world-renowned Audi Studio creates not only the signature look of your Audi,
but the styling elements that allow you to make your own statement. Discover the
full range of self-expression at your Audi Dealer and at audi-collection.com.
Audi Genuine Accessories. Expect Excellence.
Running boards
Stainless steel running boards help make
it easier to step in and out. Rubber pads
help reduce the risk of slipping. Requires
a special car jack, sold separately. Exhaust tips
Rolled-edge, stainless steel accents
add a little extra flash as you pass.
Audi license plate frames
Declare your passion.
Choose your finish.
Audi Mag Ad_SportDesign_June_v2.indd 1 6/1/12 3:19 PM
No t e v e n bi t t e r c o l d c an dampe n
e nt hu s i as m whe n wat c hi ng at hl e t e s
pe r f o r m at t he i r pe ak .
[FEB 1113 2012]
One after another, the pros took to their respective courses and
pointed their skis toward glory, giving the lively crowd a perfect
recipe for staying warm. As the volume level of the crowd lining
the hillside proved, not even bitter cold can dampen enthusi-
asmwhen watching athletes performat their peak. For the ten
contest winners, the whole adventure had been a vivid example
of the dedication to its customers and premium experiences
that Audi has become synonymous with. And when reading
the winners stories, it is obvious that the love goes both ways.
The next morning, as the weekends festivities wrapped
up and the surrounding peaks played hard-to-get with the
advancing clouds, it became abundantly clear that the story of
the returning allroad was going to be one of a return to great-
ness. All that was extraordinary about the original allroad has
been reimagined in stunning modern form. They say lightning
doesnt strike the same location twice. Obviously, they dont
know the story of the Audi allroad. //
Gu a r a nt e e d t o ma k e y o u ga s p, a t f i r s t gl a nc e a nd f i r s t dr i v e .
By S t e v e n Mi c ha i l
Ideas like this start less in blueprint formthan with a
sense of inspiration. They come fromthe type of people who
see that theres always roomfor something more. Fromthe
aggressive front fascia tothe rear spoiler, the 2013Audi RS 5
is here and ready to drive unlike any Audi youve ever seen.
In the previous issue, we chronicled the Audi sports-
car experience in Sonoma, California. If you havent yet
made the trek to Sonoma, theres a new incentive to do so:
the Audi RS 5. Several of these special models will be avail-
able at the Audi sportscar experience this summer to help
continue the Audi Sport racing heritage dened in part by
the iconic red rhombus.
Heart-racing style
Since the restyle of the Audi A5 is a stunning
departure from its predecessor, there was no better time
to release, for the first time in the U.S., the Audi RS 5.
With the newly designed Audi Singleframe grille seam-
lessly connecting to the new, more slender signature head-
lights and crisply dened bumpers that cradle the vehicle,
the RS 5 gives you a look as stunning as its performance.
More sharply dened in every way, it will leave an athletic
impression on you. >>
High five
Peeking out between the spokes are high-performance 14.4" wave-
cut front disc brakes, which are lightweight for better handling but
also ventilated, perforated and wave-shaped for exceptional heat
dissipation compared to regular solid disc brakes.
Audi RS 5 badging adorns the shift knob, steering wheel, special embossed
RS 5 sport seats, door sills and instrument cluster. High-quality materi al s
and preci se workmanshi p bl anket ever y i nch of the i nteri or.
_ seconds _horsepower _mph
1
060 mph Top track speed at
4.5 450 174
Worthy of the best tracksor the better driveways
Of course, the RS 5 wouldnt be the beast it is with-
out the legendary Audi quattroall-wheel drive systemwith
sports diferential. With all four wheels being powered, Audi
quattro helps you have unmatched traction on nearly any
driving surface, and for those of you who think all-wheel
drive is only needed in rain, sleet and snow, think again.
This systemcan unequally split propulsive power at the rear
wheels to help keep the vehicle heading in the desired direc-
tion. So when turning, the outside rear wheel receives more
torque to help keep the car moving in the correct direction
without outward roll. This system is constantly running, so
despite having your foot on the throttle, theres nothing to
worry about, even when youre coasting. These sophisticated
control characteristics have beenadaptedtosuit the dynamic
character of the vehicle itself andcanbe individually custom-
ized for any driver using the Audi drive select.
We have again taken our years of engineering experi-
ence and developed a car that not only is trackworthy, but
even makes the drive to the office a little more exciting.
Drawing upon our lengthy Audi Sport racing heritage, the
RS 5 isnt just a brilliant car to drive, its a bold statement of
purpose: Audi doesnt compromise on power, performance,
technology or luxury in any of the cars we build. Nowhere is
that more apparent than in the all-new 2013 Audi RS 5. //
Expressive on the inside
With the signature driver-centric interior design
Audi imposes on each of its vehicles, the RS 5 follows in this
tradition with a few special touches. The RS 5 three-spoke
multifunction at-bottom sport steering wheel, with shift
paddles, makes you a conductor of interior control and helps
you keep your eyes on the road. Audi RS 5 badging adorns
the shift knob, steering wheel, special embossed RS 5 sport
seats, door sills and instrument cluster. Optional oferings
like the leather/Alcantara seating surfaces of the S Sport
seats and decorative AluminumRace inlays allowyou to give
the RS 5 your own personal stamp. High-quality materials
and precise workmanship blanket every inch of the interior.
Lets talk numbers
Our 4.2-liter naturally aspiratedV8engine with FSI
direct injection powers the RS 5, producing an inspiring 450
hp and 317 lb-ft of torque, accelerating 0 to 60 mph in just
4.5 seconds. This impressive quickness is thanks to weight-
saving technologies and philosophies embodied at Audi. The
innovative seven-speed Audi S tronicdual-clutch transmis-
sion yields a wide spread of gear ratios optimizing engine
performance, and helps shift more smoothly with virtually
no interruption in power ow. We thought of everything,
even the way it sounds: The exhaust system with sound
ap produces a throaty V8 sound. The optional acoustically
retuned sports exhaust systemwith black tailpipe nishers
sings an even more extraordinary song.
1 Top track speed electronically limited in the U.S.
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Yo u c a n t c a l l y o u r s e l f pr o gr e s s i v e l u x u r y
i f y o u r e s t i c k i ng t o a l l t he o l d ga me s .
Accelerated
thinking
For years, weve been told what a luxury sedan is
and what it is expected to be. It should be heavy and be
driven by a big, big powerplant. It should appeal only to your
parents, and your parents parents. Your children should be
mortied by it. Youll hear that performance comes second
to comfort in all circumstances, and that technology is too
avant-garde for the luxury driver.
At Audi, we reject those notions outright. Though
we do believe that there is a driver for a roaring W12 or
V8 engine, we also believe that true luxuryprogressive
luxuryis offering exactly what any driver might desire.
As an A8 driver, youll nd that you have options that give
you the freedom to express luxury however you want. And,
as an Audi driver, we know you have come to expect more
than what you might nd in ordinary luxury sedans. Thats
why weve made the more fuel-efcient V6 and TDI clean
diesel engines available.
1
Where other manufacturers take a
bigger is better approach to building their agship sedans,
we take a better is better approach. This is progressive
luxury.
So now, allow us to take you through the A8 engine
oferings and some of the distinguishing technologies that
separate the A8 from the fold
By S t e v e n Mi c ha i l
1 See www.fueleconomy.gov for EPA estimates. Your mileage will vary.
W
1
2
V
8
V
6
V
6
6. 3 F S I 4. 0 T F S I
3. 0 T DI
3. 0 T F S I
This giant 6.3-liter 12-cylinder
engine ofers a look back to the golden age
of luxury agships. The available W12 pro-
duces 500 hp and 463 lb-ft of torque via an
engine built froman aluminumengine block
and cylinder heads, as well as getting up to
21 mpg. It propels the A8 from0 to 60 mph
in a mere 4.4 seconds. Beyond all of that,
youll still ndAudi weight-savingtechnology
throughout the vehicle, and technology and
audio packages that render all the true luxury
oferings youd expect froma luxury sedan.
1,2
For those of you who want our agship in its most
quintessential form, the 4.0-liter TFSI Audi V8 engine is the
one for you. The modest 420-hp engine produces 444lb-ft of
torque, giving you a 0-to-60 time that may surpise you. The
4.0-liter TFSI even produces more power than its 4.2-liter
predecessor, thanks to its turbocharged displacement. And
with Cylinder on Demandenergy efciency technology, the
V8 operates as a 4-cylinder, depending on the driving condi-
tions, shutting of half of the cylinders to remain efcient.
1,2
Come fall 2013, the U.S. luxury
segment will receive the available V6 TDI
clean diesel Audi A8. This engine produces
240 hp, but with a whopping 406 lb-ft of
torque, it still reaches the 0-to-60 mark in
nearly the same time as the 3.0-liter TFSI
gasoline engine. The major diferences here
are the lower emissions and substantial
highway mpg that the TDI engine delivers,
makingit the most fuel-efcient A8available,
thanks to the inherent energy advantage that
diesel fuel ofers. And with available start-
stop efciency system, weve created a ag-
ship sedan with mid-sized fuel efciency.
1,2
With a constantly changing automotive
environment, a big, inefcient engine may not be
your priority when thinking about the pinnacle of
luxury, and fortunately Audi took that to heart.
Having multiple engine oferings is a signicant
part of progressive luxury. With a considerable
weight savings, the 333 horses produced by
the 3.0-liter TFSI V6 engine is neck-and-neck in
torque with the old 4.2-liter V8, while sacricing
very little interms of performance, due to its light
stance. One of the more thoughtful technolo-
gies this engine ofers is the start-stop efciency
system(also available inthe A84.0T), whichactu-
ally shuts ofthe engine when driving conditions
allow, for instance, when the vehicle is stopped
for a long period of time as a train passes.
1 See www.fueleconomy.gov for EPA estimates. Your mileage will vary. 2 060-mph times will vary from model to model. Obey all speed and trafc laws.
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Getting schooled | Audi technology has gone shing for better safety solutions. 46
move
Even the road less traveled is still traveled by Audi | A look at
the driver who drives them. 50
Audi connect and Google Earth | Picture the world at your ngertips. 44
38 / move / Audi magazine Audi magazine / 39
Paul Charsley, 45
You could say that racing is in Paul Charsleys blood. His
father was a team manager for endurance racing teams in
Europe and, later, the United States, working the legend-
ary 24 Hours of Le Mans in France, where his team nished
as high as second placeand his team even won Daytona
in 1983. While his brother followed dad into the pit crew,
Charsley chose the drivers seat, spending 20 years racing
endurance, touring, and super touring carsor basically
anything with wheels and an engine. Now, hes thrilled to
be passing along that experience to fellowenthusiasts. Our
heart is in teaching people howto drive really well, and Audi
vehicles make that job easy. For Charsley, its almost the
perfect gig. Ive wanted to be a racecar driver since I was
ve years old, and nowI get to go to the racetrack every day.
I dont think it can get much better than that. Well, other
than driving an R8 at Le Mans.
Andrew Shoen, 41
The track in Sonoma is famously difcult. But its nothing
new for Bay Area native Andrew Shoen, who grew up a few
miles away and has been coming to the raceway in Sonoma
(formerly Inneon Raceway) since he was eight. He would
ride his dirt bike in the hills above the racetrack as a kid, and
attended his rst racing school there as a teen. (I was like
a kid in a candy store, he remembers.) But while Shoen may
know the raceway like the back of his hand, it represents
a stif challenge for beginners, one that requires a high-
performance automobile. The technology that Audi has
behind its cars is world-class, and to be able to get someone
with very little racing experience up to triple digits on their
rst daythat has a lot to do with the cars. Shoen also feels
lucky to teach at a track where he has such a strong personal
connection. Ive been coming here for over 30 years, so I
think peoplecanpick uponmy enthusiasmandpassionfor it.
Jef Sakowicz, 29
Growing up in Southern California, Jef Sakowicz was, by
his own admission, a trash-talking, punk little kid. Racing
became his competitive outlet at an early age, and Sakowicz
progressed quickly from BMX bikes to go-karts to Formula
cars, which he has raced competitively on and of since he
was 18. I loved the competitiveness, the internal drive,
the pushing yourself beyond your own comfort limits. Plus
Au di i ns t r u c t o r s s ha r e t he i r pa s s i o n f o r dr i v i ng.
Meet the worlds
fastest
professionals
Paul Charsley
Andrew Shoen
The raceway in Sonoma, California.
its just funtheres nothing quite like taking a green ag, Ill tell you.
Along the way, Sakowicz also worked as an instructor, helping people tap
into the same thrill hes always experienced out on the racetrack. You
can make an R8 not drive well or you can make someones hair stand up
on the back of their neck. Its all about techniquemy job is to teach
people how to realize the cars full capability, to show them how good
these cars really are.
Jef Sakowicz
Operating year-round in Sonoma, California, the Audi
sportscar experience is a behind-the-wheel instructional
driving program where you can actually drive high-per-
formance Audi sportscars on a real track, in a controlled
environment, supervised by professional drivers. But the
drivers who work there dont just help Audi enthusiasts
tell great stories about their time on the track, they have
some to share too.
By J a y Br i da
Nico Rondet, 41
Given his background, it should come as no surprise that
Nico Rondet ended up racing cars. He was born in France
and raised in Brazil, two countries with deeply ingrained,
passionate racing cultures. As far back as I remember, I
wanted to be a racecar driver. Not a reman like most boys:
a racecar driver. And after graduating high school, Rondet
dedicated himself to pursuing his calling full time (against
the wishes of his parents), spending more than a decade
racing competitively around the world, from F-Ford in So
Paulo and England, to Formula Cup in France, to the Dodge
Pro Series in the U.S. His career gave him an appreciation
for Audi vehicles, both on the track and on the road. Audi
has always been on the forefront of technology, without
sacricing their real-world manners. And its these two
worlds that he tries to bridge as an instructor. Everything
the racecar driver does routinely on the track is what could
save lives on the road. I get to put my passion to work, and
try to make a diference, one class at a time.

Tyler McQuarrie, 33
For Bay Area native Tyler McQuarrie, cars have always been
more than just transportation. For me, a car is a kind of a
statement. It says a lot about your personality. So, for a kid
that started racing cars at the age of 14 and soon gravitated
towards drifting, a distinct style of racing in which the driver
drifts the car through tight corners at high speeds, Audi
is a perfect t. Audi vehicles have their own look and feel
that is unique. They dont try to be diferent, they just are
diferent, and that makes themstand out fromother manu-
facturers. McQuarrie, who has been teaching in Sonoma for
15 years, says one of the best parts of his job as an instruc-
tor is seeing students come of the track for the rst time
with this glow in their eye. These cars are amazing pieces
of machinery. It doesnt matter what someones skill level
is coming intheyre going to get a thrill.

Tony Brakohiapa, 36
Tony Brakohiapa wasnt born into racing. In fact, he was born
in Ghana, West Africa (his father was an African diplomat),
not exactly a racing hotbed. He subsequently moved to
Colorado, where he was raised, but it wasnt until living in
the Bay Area after college that Brakohiapa discoveredthe Jim
Russell Racing school in Sonoma and really fell in love with
racing. After competing in go-karts and then the Formula
Mazda series, he switched to Formula Drift, whose drift-
racing style led to stunt-driving gigs for TVand movies. Its
work that requires a high degree of technical driving skill,
something Brakohiapa hopes to pass on to Audi sportscar
experience students. We want people to realize howgreat
these Audi vehicles are, and also howmuch of an efect they
have on the cars ability to handle. We teach taking an active
role in drivingI like to see people leave at the end of the
day exhausted but fullled.
Jef Westphal, 25
JefWestphal never imagined a career in racing until getting
a job at the local go-kart track in high school. The Bay Area
native broke the track record in one of his rst times out.
That led me to the racing side of things, and I just started
to see that I was one of the fastest out of the gate every
time I was in a new car or on a new track. For me, I love the
constant challenge of manipulating the vehicle to go faster.
As an instructor, he appreciates driving a car that has racing
performance but is still accessible to nonprofessionals. The
Audi vehicles are a nice blend of sports car with everyday
drivingthey have a very condence-inspiring platform. Its
something that he sees reected in the faces of his students
every time he leads themaround the track. Theres a certain
amount of perma-grin when someones driving an R8behind
me. I do see a lot of big eyes and a lot of big smiles.
Jeff Westphal
Tony Brakohiapa
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42 / move / Audi magazine

+ [zoom in]
[Satellite]

_
The CIA knows a thing or two about digging up
intelligence about remote locations, so it should come as
no surprise that their investment in a little-known company
called Keyhole, Inc., led to the creation of an incredibly
realistic, three-dimensional map of Earths surface. And
Google, being a pioneer of innovation, quickly took notice,
bought out the company, and developed it into the ground-
breaking technology we now know as Google Earth.
Today, Google Earth tempts anyone in front of a
computer screen to witness the wonders of the world from
their seat, allowing them to explore almost every nook and
cranny of the planet, from the highest peaks to the lowest
valleys and every pocket of human civilization in between,
almost as if they had been physically teleported there. And
considering that Audi is a leader in bringing innovative tech-
nologies like Audi connect to the automotive world, it
makes perfect sense that we, the forward-looking brand,
would join forces with Googleto make their most intuitive
and advanced navigation system yet.
Before we get to inner workings of this matchup,
it may help to get a little background on how these maps
came tobe. Createdusinga combinationof satellite imagery,
aerial photography and a computer programcalled GIS 3D,
which combines the images into a three-dimensional map,
Google Earth adds a spectacular new dimension to an
ancient navigational tool.
The result is an extremely realistic representation of
locales, from skyscrapers in a major metropolis to detailed
mountains surrounding a ski resort to, when using Google
Maps Street View, street-level vantage points that put
you close to walking the terrain yourself. And when you
imagine this hi-tech feature optimized to help navigate
the roadways, it brings the notion of reading a map up into
the 21st century.
Google Earthworks in concert with the advanced
Audi MMI Navigation plus systemas part of the available
Audi connectfeature. Using 3G wireless technology, Audi
connect allows you to tap into the Internet, thus enabling
access to the vast wealth of information Google has to
ofer. Just imagine a road trip where you can easily search
for almost any point of interest, calculate a route there,
and stick to it with the help of a stunning aerial viewas your
guide. It gives you a whole newsense of freedomby letting
you ne-tune a trip at any point along the way. And with a
subscription to SiriusXMTrafc, data is continuously fed into
the MMI display, so unforeseen bottlenecks can be avoided
with the greatest of ease.
1

Like a predestined force, access to the Internet is
becoming even more ubiquitous with every passing day,
meaning navigating our enormous network of asphalt
nerves is bound for some incredible advancements in the
future. Although, after experiencing the incredibly har-
monious relationship between Audi MMI Navigation and
Google Earth, most would surely agree that the future
has already arrived. //
Au di pr o v i de s a ne w pe r s pe c t i v e o n y o u r de s t i na t i o n.
By Ki t S mi t h
[Kiener Plaza, St. Louis, MO]
[Street View]
[360-degree]
1 Distracted driving can cause a loss of vehicle control. The features and technologies
discussed above are ofered for convenience, and should be used only when it is safe and
appropriate. The Wi-Fi hotspot feature is intended for passenger use only. Always pay
careful attention to the road, and do not drive while distracted. See dealer for details.
Audi magazine / 45
Swarm technology
T he i mpo r t a nc e o f go o d s c ho o l i ng
I s t he gr o u p s ma r t e r t ha n t he i ndi v i du a l ? No t a l wa y s , bu t t he be ha v i o r o f a ni ma l
s wa r ms pr o v i de s t he mo de l f o r t he f u t u r e ne t wo r k i ng o f v e hi c l e s . P r o f e s s o r J e ns
Kr a u s e , f i s h e c o l o gi s t i n Be r l i n, a nd Ro ma n S c hi ndl ma i s t e r, r e s po ns i bl e f o r v e hi c l e
c o nc e pt s a t Au di , i n di a l o g o n s wa r m i nt e l l i ge nc e i n f i s h a nd i n c a r s .
By L i s a F t i ng
Audi magazine / 47
p = 1 (1 a)
n
Its not about the destination. Its about the joy of the ride.
For just $49 a year, you can extend your passion for Audi into a lifetime of friendships and
memorable moments. Audi Club North America members enjoy mystery rallies, tech sessions,
winter driving schools, special discounts, picnics, autocrosses, club magazines and more.
Join ACNA and extend your passion to the fullest. Visit www.audiclubna.org P
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Fish and bicycles may not have much in common,
but Professor Jens Krause, a sh ecologist in Berlin, and
Roman Schindlmaister, a mastermind behind vehicle con-
cepts at Audi, think that sh and cars may be a completely
diferent story.
Theyre referring to the idea of swarm intelligence:
the communication within a network that enables consider-
ably more efcient navigation for the individual.
Fish possess a lateral line that senses pressure
waves transmitted by other members of their school, says
Krause. Fish can also localize via their sense of smell. [They]
can reorganize themselves far more quickly than a human
being ever could. The outcome is the extremely synchronized
behavior, which reduces collisions and trafc jams.
Its this insight that inspired Schindlmaister and his
team at Audi to create a range of diferent communication
channels to link vehicles with one another and with the
environmentthe essence of so-called swarmtechnology.
The aim of the networked car is to enable our cus-
tomers to travel more safely, quickly, in greater comfort,
and more efciently, Schindlmaister says.
Consider Travolution, an ambitious Audi pilot
project that considers road trafc as an entire system. By
establishingcommunicationbetweencars andtrafc signals,
things like stop times, braking and acceleration phases, and
fuel consumption are all reduced.
Audi engineers believe that if vehicles are networked
with one another, the driver will benefit from the same
efect. Of course, the probability that one vehicle can detect
a danger and then pass that information on to others varies
in accordance with the proportion of those equipped with
the communications module.
Which brings up an interesting question. It will be
quite some time before larger numbers of cars are net-
worked. So, how many information sources are needed for
swarm technology to be efective?
Accordingto Krause, it takes just 15to 30individuals
to form a competent network. He also brings up another
important factor to consider: the area across which the
user-relevant information is gathered. If we take the
example of a city center or an even smaller zone, you dont
need many vehicles in order to gather and exchange helpful
information. //
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01 Roman Schindlmaister
(left) and Jens Krause pool
their knowledge.
Where a is the probability that a single sh will detect a risk, and
n is the number of sh in a group, p will be the probability that a
connected swarm will be able to pass on information about a risk.
Travolution uses the same equation with regard to trafc ow.
Example
a = 5%(3 lanes, trafc jam ends in 100 meters); n = 35 cars total
p (jam-end detection) = 1 (1 0.05)
35
= 83%
Xtreme
Ka r l Ho f e r wo r k s o n be ha l f o f t he c u s t o me r.
He t e s t s Au di mo de l s pr i o r t o ma r k e t l a u nc h f o r
t he i r e v e r y da y u s a bi l i t y i n s o me o f t he mo s t e x t r e me e v e r y da y
s c e na r i o s o n t he pl a ne t .
By Agne s Ha ppi c h
Location
From rmqi to Korla, China
Altitude
7,200 to 13,900 feet above sea level
Temperature
66F to 75F
Humidity
30%
Location
From Golmud to Xining, China
Altitude
Temperature
32F to 77F
Humidity
35%
Location
From Golmud to the Kunlun Mountains, China
Altitude
Temperature
70F to 79F
Humidity
30%
Location
From Chengdu to Kangding, China
Altitude
Temperature
75F to 100F
Humidity
40%to 95%
Location
United Arab Emirates
Altitude
650 feet above sea level
Temperature
93F to 115F
Humidity
10%
Location
From Bangalore to Chennai, India
Altitude
1,300 feet above sea level
Temperature
86F to 108F
Humidity
60%to 80%
Audi magazine / 51
Yo u c a n pl a n t he t e s t r o u t e f r o m a s pe c i f i c po i nt
A t o a s pe c i f i c po i nt B. Wha t ha ppe ns i n be t we e n,
ho we v e r, r e ma i ns u nk no wn. Ka r l Ho f e r
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Miles covered by Hofers test teamin 2010
alone.
Number of times the test drivers have circled
the globe, measured in total miles driven by
Hofers teamover the last ten years.

Days per year spent testing.

Number of climate zones, on a total of 5 conti-
nents, included in the test programs. Tempera-
tures range from -32F (Northern China) to
118F (United Arab Emirates). Testing covers
altitudes spanning from 505 feet below sea
level (Turpan Depression, China) to 14,960
feet above sea level (Kunlun Mountains, China).
7,456,000
1,700
330
6
Some Audi testing statistics
01 Globetrotter Hofer in his ofce in Ingolstadt.
Exotic souvenirs bear testament to his travels in China.
Northern China, minus 36 degrees Fahrenheit. Fine, powdery
snow sweeps like dust across the endless, straight country road. Karl
Hofer has a feel for snow, including this kind. He knows exactly what
sorts of challenges it represents for an Audi. The snow in the north
of China nds its way into every single crack. It gets into every single
one of the cars seals. Its Hofer who makes sure that seals in China
are particularly robust, that the underbody protection is reinforced in
Brazil, and that the air conditioning prevents windows from steaming
up in damp tropical zones.
Karl Hofer heads up testing in Audi markets throughout the
world. He monitors customers whose everyday lives are completely dif-
ferent from those of German buyers. Around one year before a model is
introduced into a newmarket, Hofers teambegins its everyday usability
checkswith 20 to 25 specialists, he travels to the country in question
and tests the newAudi models on location. In contrast to classic vehicle
testing with camouaged prototypes, the focus is not on pushing the
cars to their limits. Hofers team conducts testing under real- life condi-
tions, that is, exactly as the customer will use the car later. In doing so,
Hofer rst asks himself where the customer drives. Hofer and his team
analyze climates, altitudes and humidity in the country.
But just as important as where the customer drives is how the
customer drives. In order to nd that out, Hofer invites locals to take
the wheel, and then monitors their driving style. How often does the
test customer honk the horn? How does he drive through puddles? To
what level does he set the air conditioning? As Hofer says, Only those
who start their car every morning at minus 35 degrees can truly judge
how quickly the windows defrost.
He tries to appreciate and understand the everyday habits of
the customerregardless of where in the world they live. Of particular
importance to Hofer are the conversations he has with the people on
location. The most important thing that you need in my job, alongside
the specialist knowledge, is an interest in unfamiliar cultures, in people.
I want to know how the customer thinks and ticks. I want our cars to t
perfectly with the customers and the market.
This even includes vehicle care. Hofer talks about the observa-
tions he makes when he asks people on location to wash a test car. Many
countries dont have car washes like we do. The car is often washed with
dirty water and a rough cloth, or with detergents that we dont know. Our
paint has to be able to cope withall that. To make sure that the paintwork
is up to the job, Hofer takes samples of the chemicals and the water back
with himto Ingolstadt, where their composition is examined in the Audi
lab. And it is not just washing that presents a wide variety of issues. Fuel
quality, too, varies heavily fromcountry to country, sometimes fromfuel
station to fuel station. Therefore, the test team also analyzes fuel tank
contents in foreign countries.
Sometimes, it is detective work that Karl Hofer,
himself, does. He sits in his ofce in Ingolstadt in front of a
relief map that shows the peaks and valleys of China. From
a drawer, he fetches a small glass container containing
coarse -grain, lumpy salt. Hofer shakes the container, and
its contents crackle. This is road salt from the streets of
Moscow. It has a completely diferent consistency to that of
our German road salt. When this salt binds with slush and
dirt, it joins into clumps as hard as concrete that then form
a crust around the running gear.
Hofers team conducts testing almost everywhere
worldwide, but most roads lead to China. The diferences
in altitude and climate are particularly great in China,
explains the mechanical engineer. On the high plateaus of
Tibet, the temperature is still 35 degrees Celsius [95F] at
2,000 meters [6,560 ft] above sea level. Even if there are
only two mountains in the whole world where these kinds of
conditions prevail, we test there. At the end of the day, our
cars must be armed to deal with any road that our customer
wants to drive.
When the cars return to Germany after testing, they
are disassembled and examined thoroughly. The ndings
that Hofers team derives from the test drives are then
passed on to the teams technical development colleagues
in Ingolstadt.
For example, Brazilian Audi drivers have Hofer to
thank that their cars have reinforced underbodies. You see,
in Brazil, many villages, known as road villages, are arranged
around one single through -road. In order to ensure that
through traffic reduces its speed, the locals build speed
bumps at the entrance to the village. However, the height of
these bumps is not standardized, as it is in Germany. Resi-
dents often do this for self-protection. The main thing is to
make sure that the cars really have to slow down. Whether
all cars make it over the humps without incurring damage
doesnt seem to be that important! explains Hofer.
If an Audi A5, for example, has to drive over one
of these bumps, it could happen that the underbody gets
scraped. Karl Hofer therefore saw to it that the underbody
protection of Brazilian Audi vehicles was reinforced.
The team spends 330 days a year on the worlds
roads, with the cars covering around 7.5 million miles. Karl
Hofer himself spends most of the year on test-drives. In his
ofce in Ingolstadt, his maps of the world and containers
of dust from China or salt from Russia tell the tale of his
travels in far-of lands. However, asked whether he enjoys
traveling in his spare time, he smiles a wry smile. No. Travel
is no longer a hobby of mine. I prefer to be at home with my
family, perhaps go to an exhibition or a concert. //
Location
Northeast China
Altitude
1,640 feet above sea level
Temperature
-22F to 0F
Humidity
40%
Location
From Korla to Golmud, China
Altitude
Temperature
66F to 96F
Humidity
35%
Location
Hokkaido, Japan
Altitude
330 to 5,250 feet above sea level
Temperature
7F to 25F
Humidity
40%to 70%
Location
From Recife to So Paulo, Brazil
Altitude
660 to 4,600 feet above sea level
Temperature
95F to 107F
Humidity
30%to 80%
01
By Da ni e l S c hu s t e r a nd J a y Br i da
Outside, you might choose a Classic Red, or an
Ipanema Brown. Inside, think Oak Sepia inlays, with Powder
Beige leather and a Smoky Blue leather-wrapped steering
wheel. Or Piano Black inlays with Cognac leather interior
surfaces.
Audi exclusive ofers you an extensive palette of
exterior colors, Valcona leather or Alacantra interiors in
numerous different colors, as well as a choice of wood,
lacquer or metallic inlays. All with the same commitment to
quality, craftsmanship and meticulousness that Audi ofers
throughout the rest of its vehicles. >>
Feeling blue? How about Palace Blue pearl with an
Alabaster White interior?
Red-hot? Howabout RedValcona leather, Tamo Ash
inlays and a Mamba Black pearl exterior?
It may be a little-known fact, but in the rareed
world of Audi owners, theres an even more exclusive world:
that of Audi exclusive interior and exterior colors. Designed
especially for Audi, these distinctive colors are designed to
provoke as much as they are to attract.
Audi exclusive
Au di e x c l u s i v e o f f e r s o wne r s t he c ha nc e t o
c o l o r f u l l y e x pr e s s t he i r i ndi v i du a l i t y.
Color me impressed
Classic Red pearl
Sand Beige pearl
Mamba Black pearl
Giventhe almost limitless options andcombinations,
you wont be seeing many of these color combinations on
the road, but thats the whole point. For an additional sum,
depending on your desires, you can turn your already impres-
sive Audi into somethingevenboldera unique expressionof
your own aesthetic sensibilities. It can connect you further
to your car. Its a matter of letting your inner id out to say
something, loudly if you have to.
But beyond these exclusive colors, you can even
take it a stepfarther andcustomize a color. For that, you can
work with your Audi dealer and the Audi production unit at
Neckarsulmto pick your own exclusive color. All you need is
a Pantone number or an accurate color chip (and timeup
to nine months for your car to be properly painted to your
specications) and you can enjoy a spectacularly singular
style statement for others to envy. Or be amused by.
She colors the Audi world
For paint, it sometimes takes ten process loops to meet
the requirements set by Audi color designer Sandra Hartmann.
The experienced Color &Trim designer has a clear idea of how
to dene every new color. Ultimately, it is not about creating
the most colorful palette possible; every color must be the right
match for Audi. Gaudy is easy. Flat colors are considerably more
demanding, she explains. Because Panther Black is not simply
black, and the sporty Ibis White is far from being a standard
white. Hartmann also often reinterprets colors, incorporat-
ing trends, dening nuances. [No one has] had the same red
for 50 years, she continues. Sometimes it has more yellow,
sometimes more blue. The world is always changing, and our
customers change with it. //
I t s a mat t e r o f l e t t i ng y o u r i nne r i d o u t t o
s ay s o me t hi ng, l o u dl y i f y o u hav e t o.
Audi exclusive ofers a universe of colors, exterior and
interior, as well as many diferent trims, stitching
styles, accessories, electronic features and accessories.
The number of unique combinations is probably incal-
culableand they are all done with Audi craftsmanship
and commitment to detail.
Ipanema Brown metallic
Saddle Brown pearl
In the end, its a customized car, made to your
tastes. While we think every Audi is a piece of art, how you
envision your one-of-a-kind Audi exclusive is what truly sets
it apart, creating something breathtaking and bold. And
very much yours.
01 Every color must be right for Audi. Even lampshades can serve
as color samples. 02 Audi color designer Sandra Hartmann often
reinterprets colors. The world is always changing, and our customers
change with it.
02
01
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Aerodynamics is something for people who cant
buildengines. Dr. Moni Islamcanonly smirk at the famous
quotation from Enzo Ferrari. The Head of Aerodynamics
and Aeroacoustic Development at Audi knows of a great
many automotive milestones that made history not just
with their engines but also with their aerodynamics. His job
is much more about combining unique design with the very
best handling characteristics and, through systematic detail
development, further increasing the efciency of the vehicle.
An early example of successful aerodynamics is the
Horch930Sit celebratedits premiere at the 1939Frankfurt
Auto Show, was extremely advanced for its time and had
a major impact on the design language of many postwar
models. With the 92 hp fromits V8 engine, the Horch 930 S
had a measured top speed of 110 mpha best-in-class at
the time. And no wonder: the aerodynamics were top-notch.
Recent testing in the Audi wind tunnel put its Cd gure at
0.42. Back then, luxury sedans comparable to the 930 S
achieved gures of around 0.60. (See sidebar on page 60.)
In 2011, Dr. GerhardWickern, an aerodynamicist at
the Audi WindTunnel Center, obviously sees plenty of room
for improvement. With the knowledge we have today, just
a few changes to this Horch would make it considerably
more aerodynamic. The basic form of the exterior skin is
not yet ideal, a covered, smooth underbody would reduce
turbulence and, in a third step, the owof cooling air would
have to be addressed.
The Horch 930 S was created during an earlier
heyday of aerodynamic development in Germany. In 1982,
Audi delivered a further milestone with the C3 generation
of the Audi 100as the aerodynamic world champion, it
made history with a Cd value of 0.30. The streamlined form
of the lightweight bodyshell and the high waistline were
seen as particularly revolutionary, and enabled what were
extremely lowfuel consumption gures in those days. With
even better fuel consumption, an aluminumbodyshell and a
Cd gure of just 0.25, the Audi A2 from 1999 underscored
the expertise of Audi engineers and its aerodynamicists in
particular. >>
Au di a e r o dy na mi c i s t s
c o mbi ne u ni qu e
de s i gn wi t h e x c e l l e nt
a c o u s t i c c o mf o r t ,
s a f e ha ndl i ng a nd
t he be s t po s s i bl e
e f f i c i e nc y. T hi s c a n
be a c hi e v e d o nl y
t hr o u gh e x t e ns i v e
de t a i l de v e l o pme nt .
By C hr i s t i a n G nt hne r
Audi magazine / 59
185.6 MPH
With the elegant, stretched line of its rear end, the
Audi A7 ve-door coupe would appear to deliver the antith-
esis of this. But, thanks to the integration of aerodynamics
in the very early phase of the development process, the ve-
door coupe, too, is the aerodynamic best-in-class with a Cd
gure of 0.28. It is our goal to enable excellent design and
not to inhibit it, stresses Dr. Moni Islam. The retracting rear
spoiler was decided on in agreement with the wind tunnel
team. This means that the rear can remain smooth, while
optimizing handling at high speeds.
The aerodynamics are heavily influenced by the
design. Aerodynamicists work on the total vehicle concept.
We take part in vehicle and component development from
a very early stage, claries the 41-year-old aerodynamic
engineer. If you want to achieve progress in aerodynamics,
you have to know where the greatest potential lies.
Dr. Islams team uses computer simulations to
analyze and improve details of airow along the vehicles
outer skin and underbody, and in the engine bay. In order
to achieve increasingly ambitious aerodynamic targets, we
have to be able to take a very deep look into the airow, he
explains. That is why we work with huge computers that
have up to 2,500 networked processors in order to resolve
the airow details.
Onefocal point of day-to-day workis theimprovement
of aeroacoustics, suchas those relatedtosealingandglazing.
The windtunnel teamhas beenrunningingenious aeroacous-
tic tests in Ingolstadt since 1999. The combined knowledge
has long been fed into series production models, which is
why the Audi A7 ve-door coupe is now the quietest car in
its class. Concave mirror microphones and head simulators,
for example, are used to measure and minimize the sound
generatedby the exterior mirrors. Withthe optional acoustic
glass, which is a laminated glass incorporating a special
acoustic lm, virtually no sound is able to nd its way into
the interior.
In order to eliminate problem noises arising from
airow around the vehicle, the engineers need the perfect
backdrop. Here at Audi, we have the worlds quietest wind
tunnel, claims Dr. GerhardWickern with certainty. The aero-
acoustics specialist was extensively involved in the develop-
ment and construction of the newAudi WindTunnel Center,
and his patented noise-cancellation systemis state-of-the-
art. Alongside the combinedaerodynamic/aeroacoustic wind
tunnel, Audi also operates a special engine cooling wind
tunnel and a climatic wind tunnel. Before going to market,
every vehicle goes through the three wind tunnels around
250 times. Employees clock up to 6,500 hours of testing
per year across the three facilities.
Dr. Islamis convinced that aerodynamics and aero-
acoustics will become increasingly important, especially
for electric and hybrid vehicles. With these drive technolo-
gies, it is possible to recuperate energy fromthe movement
of the vehicle. This means that part of the energy used for
accelerating the vehicle can be recovered. However, that
does not apply to energy required to overcome drag. Thus,
the relative proportion of aerodynamics within the overall
losses increases in comparison with the other components
of energy consumption.
For the aerodynamic team, the development target
remains simple going forward: Best in Class. Right now,
the Audi Q3, Q5, Q7 and the latest generation of the Audi
A8 hold the number one slot in aerodynamics. The Audi A6,
A7 and A8 are the quietest cars in their respective classes.
The demands set with every new vehicle generation are
already dened in the eyes of the aerodynamiciststhe
optimization of the aerodynamics down to the very last
detail of the bodyshell, underbody and engine compart-
ment, the minimization of noise in the interior through
systematic aeroacoustic development, and the develop-
ment of newairowconcepts for minimizing consumption.
It is simply a matter of time until the brand with the four
rings sets the next milestonewith optimum aerodynamic
characteristics and a technically perfect engine. //
Drag coefcient
The drag coefcient, or Cd value, is a measure of how
easily a body slips through the air. The Cd value of a
perpendicular panel is 1.0. Modern passenger cars achieve
an average Cd of 0.30. In the wind tunnel, the Cd gure
is measured using a standard six-component scale at 87
mph, because it stabilizes at about 50 mph and is no longer
dependent upon speed, and 87 mph lies exactly in the
middle of this stable zone.
185.6-MPH WIND SPEED
It goes without saying that high-speed
measurements are par for the course in
the Audi Wind Tunnel Center. After all,
the successful Le Mans racing cars are
among the vehicles optimized here.
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Audi magazine / 61 60 / move / Audi magazine
Two steps to connectivity
BlackBerry
A6////A7////A8////Q7
A3////TT////R8
A4////A5////Q5
iPhone
Pick your phone
Notes
Start
talking
Android
Windows Phone
Popular smartphone BLUETOOTH pairing instructions
1
Pick your car
Pa i r i ng P ho ne t o Au di MMI Na v i ga t i o n pl u s a nd
S e c u r e S i mpl e Pa i r i ng ( SS P )
BL UE TOOT H Te c hno l o gy Pa i r i ng P r o c e du r e
Pa i r i ng P ho ne t o Au di MMI Na v i ga t i o n pl u s
Turn on your BlackBerry smartphone.
Choose Manage Connections icon.
Turn on the BLUETOOTH technology.
Choose Set Up BLUETOOTH.
Click Search to scan for your Audi BLUETOOTH connection.
Switch on the ignition to the Accessories mode and then turn on the
Audi MMI system.
Turn on your phone and place into Pairing or Search mode.
Choose Audi MMI when it appears on the device.
2
The Audi MMI system will state that a PIN is required and asks if you
would like to connect. Press the Audi MMI control knob to select Yes.
Next, the screen on the Audi MMI system will ask if the six-digit PIN
that is displayed matches the PIN that is displayed on your phone.
When conrmed, press the Audi MMI control knob to select Yes.
Press Pair on your phone to complete the pairing process. Your phone
book will start to synchronize.
Switch on the ignition to the Accessories mode, and then turn on the
Audi concert radio or Audi Navigation System plus (RNS-E).
Place phone into Pairing mode to search for devices.
Choose Audi UHV when it appears on the device.
2
Enter the default PIN 1234 to complete the pairing. The phone book
will synchronize when the pairing is complete.
Switch on the ignition to the Accessories mode and turn on the radio
system.
Turn on your phone and place into Pairing or Search mode.
Choose Audi MMI when it appears on the device.
2
Audi MMI system asks if you require a PIN. Select Yes and press the
control knob.
Enter a four-digit PIN of your choice into the Audi MMI and turn the
control knob to press OK.
Take the same four-digit PIN you entered on the MMI and enter it into
the phone and press OK. The phone book will begin to synchronize
when the pairing is complete.
Turn on your Windows smartphone.
Tap the Arrow button.
Choose Settings > System > BLUETOOTH.
Choose BLUETOOTH to turn it on.
Your system will immediately scan for your Audi
BLUETOOTH connection.
Turn on your Androidsmartphone.
Press the Menu key.
Choose Settings > Wireless & Networks > BLUETOOTH.
Choose Scan for devices to search for your Audi
Turn on your iPhone.
Choose Settings > General > BLUETOOTH.
Your system will immediately scan for your Audi
Important information for Androidphone when completing pairing process:
A BLUETOOTH authorization request will appear on the display of the phone
asking you to choose Accept to connect the phone book on the phone.
Also, place a check mark in the box for Always to allow for automatic synchroni-
zation when you enter the car again with the BLUETOOTH technology on.
Important information for BlackBerry when completing pairing process:
When pairing is successful, a prompt will appear on the BlackBerry display
to click Yes to begin the phone book synchronization.
Also, place a check mark in the box for Dont ask again to allow automatic
pairing when you enter the car again with the BLUETOOTH technology on.
Is my phone compatible with the Audi
BLUETOOTH system?
Visit www.audiusa.com/bluetooth
to check that your phone has been
approved for use with the Audi
BLUETOOTH system in your particular
vehicle model and model year.
Do both the Audi concert radio and
Audi MMI systems have call waiting?
Yes, though it may not be compatible
with all phones. When you accept a
second incoming call, the active call is
automatically placed on hold.
To have a private conversation,
without other passengers in the
vehicle hearing the call, is there a way
to just use the handset?
To have a private conversation, you
must turn of the BLUETOOTH
connection from your phone.
1 The information within this technology tutorial must be used in conjunction with the
information in the Audi owners manuals. Please refer to the owners manuals for all
information and warnings. By using this technology tutorial, you acknowledge that you
are aware of the warnings and information that must be read within the owners manuals
and will use this information to augment that material. 2 Note: It may take up to 30
seconds after switching on the ignition before the Audi device is detected on the phone.
1
2
?
!
Please enter PIN
1
0
2
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4
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9
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*
#
0
In the clouds | Contemplating the mountain kingdom of Bhutan. 74
The galaxy in a grain of sand | Dan Goods creates art from a universal space. 80
High and low | Recovery and redemption in the Crescent City. 86
inspire
Audi magazine / 65 64 / inspire / Audi magazine
Te l l i ng t he ba c k s t o r y o f t he f o o d o n y o u r
pl a t e ha s ne v e r be e n mo r e de l e c t a bl e .
By J o r da n Ma c k a y
Applying a final touch to the meal, I delicately
dusted both the plump heritage pork chops we bought
froma rancher just outside of town and some locally farmed
potatoes with the sea salt that I keep in a little plastic bag
in the cupboard. Flaky, coarse, briny and mineral, its the
last of a salt that I gathered myself years ago on a beach in
southern Chile. Not much is left, so its precious. But then
again, all thats needed to replenish homemade sea salt is
another trip to a coast.
Theres something to be said about not only knowing
the biography of a meal, but preserving it too.
Its overkill, you say? Quite the opposite, as its one
of the simplest examples of the way the newDIYfood ethos
has impacted my life. Just ask the kimchi thats been slowly
maturing in my fridge for the last six months. Or the jars of
ruby summer tomatoes that my wife and I can every year so
that we can savor their bright sweetness eight months later
during the dark nights of winter.
Given the breakneck technological expansion into
the future that impacts our lives daily with such wizardry as
cloud computing and augmented reality, its refreshing that
the most progressive trends in the food world today amount
to culinary primitivism. >>
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66 / inspire / Audi magazine Audi magazine / 67
These days, its possible to produce a meal at home
in which we can know and trace the direct origin of every
single ingredient. Not only is it getting easier to do this all
the time, but for anyone who loves food and loves to get
out and explore his own surroundings, it is, regardless of
the calorie count, a nourishing way to live.
For instance, the Manhattan that Imenjoying before
dinner is made with rye whiskey distilled and aged just a
couple miles from my house at the Anchor distillery in San
Francisco, and the brandied cherry on top comes from a
sack of sour cherries I brought back from New York state
last summer and have been soaking ever since in cognac
with a vanilla bean. (Okay, the vermouth in the drink comes
from Italy.)
The rst course is taking advantage of those toma-
toes, which we buy from Dirty Girl Produce of Santa Cruz,
just a twisting drive down the coastal highway. Dirty Girl is
famous for these tomatoes, which are dry-farmed and so
produce smaller, more intense-tasting fruit. Weve tried the
best San Marzano tomatoes canned in southern Italy, but
never seem to nd anything that tastes as rich and bright.
We just cook themdown in a pan and throwthemover some
homemade pasta, the making of which is as easy as throwing
together some our and egg yolks (fresh from the farm),
rolling it out, cutting it by hand and then drying it on the
backs of our dining room chairs. Into the mix, we throw
some duck prosciutto made by Stuart Brioza, a chef whose
recently opened State Bird Provisions is one of the hottest
newrestaurants in San Francisco. Brioza cured and wrapped
the duck breasts and then gave themto us to age ourselves,
which took a month, hanging in our cellar.
If you think that locally sourced eating is just a
phenomenon of the generous year-round climate of Cali-
fornia, youre wrong. The Farmers Table in Iowa produces
dinners meant to introduce people to their farmers and
help educate them on how to eat locally year-round in a
climate with four very diferent seasons. Chef Ben Willcott
of Texas French Bread in Austin, Texas, can produce entire
meals with ingredients grown on farms entirely within the
famous city limits.
For our next meal, we took a page from the play-
book chef Brioza had given us, this time clueing us in to the
wonders of fermentation. One evening last fall we took a
bunch of local cabbages purchased at the stand of Green
Gulch Farm, a meditation center and farm in Marin County.
Half we mixed with garlic, salt, chili paste, onions and other
sundries to make the kimchi. The other half we julienned
and mixed with salt, and jarred it down in the basement.
Six weeks later, we pulled it out and had the most delicious
sauerkraut Ive ever tasted, warming it up to serve with that
pork chop.
Sauerkraut is one of the most ingenious things
ever, Brioza said. Its two ingredients: cabbage and salt.
To think that you can take something that grows out of the
ground and another thing thats evaporated out of the sea,
and together they make one of the healthiest foods in the
world. The fermentationincabbage happens spontaneously,
once its leaves start to break down with salt, and the health
benets bestowed by the active microorganisms are said to
include maintaining healthy colonies of good bacteria in your
digestive tracts, as well as making nutrients in the food more
available to our bodies.

Andits not only home chefs like me that are getting
behind this movement. Restaurants all over are doing it,
from the Daily Pickles at The Publican in Chicago to pickled
gs and plums at Boat Street Cafe and Kitchen in Seattle.
Many restaurants are also doing homemade sauerkraut, as
well, like Grner in Portland or Bar Tartine in San Francisco,
whose chef Nick Balla told me recently that culturing and fer-
menting things in his restaurant is a way of layering avors
deep into the inner substance of the rawingredients we use.
Indeed, the evolution of the home chef has been
striking. From being forced to buy pre-packaged, plastic-
wrapped meats, anonymous vegetables, and industrially
canned produce a generation ago, now we can trace almost
all the foods we put on our tables and even transform them
through preservation, curing and fermentation into truly
living and dynamic products. A kind of culinary biography,
a story you can tell, not only of the meal, but perhaps even
of how you came to make it, capturing a perfect moment in
time. Of course, none of that is new. Were just rediscovering
practices that were lost or forgotten, gettingback to knowing
our food. And, man, does it taste good. //
01
5-liter fermenting crock and weighing stones
1520 lbs organic cabbage (green or purple)
1T sea salt per head of cabbage
Wash crock and utensils in hot water. Air dry.
Do not wash cabbage!
02
Remove outer layers of a few cabbages, and set aside.
Thinly slice or shred the heads. Put a couple handfuls
of sliced cabbage in crock, sprinkle with salt (to taste,
should be moderately salty), and squeeze salted cabbage
hard with hands to release juice.
03
Continue with remaining heads. Every 4" of chopped
cabbage, place whole leaf on top and press down with
st. You want a tight pack. When 6" from top, place
your last whole leaves over top of mixture, place stones
on top, close lid, and ll water channel on top of crock.
BASIC OLD WORLD SAUERKRAUT RECIPE
04
Set crock in a temperate, undisturbed area and wait
six weeks, relling channel on top of crock when
necessary in order to maintain water seal. After six
weeks, jar up your delicious, probiotic sauerkraut and
refrigerate.
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Pacic Ocean
Spanish Bay
The Residences
The Clubhouse
The Inn
Tennis Courts
17 Mile Drive
N
The U.S Final will be held Aug. 2326 at The Links at Spanish Bay
and Pebble Beach Golf Links, both in Pebble Beach, near Monterey,
California.
The World Final will be held Nov. 2327 at the Arabella Golf Club,
Western Cape, South Africa.
You can follow all the action at www.facebook.com/audiquattrocup
In order to celebrateand educatethe amateurs out there, here
are some tips from our partner at TaylorMade, Brian Bazzel, a product
creator who works closely with TaylorMades Tour Staf pros, Tour techni-
cians and R&D department to develop new innovations in wedge design
to help golfers better execute shots in the scoring zone, i.e., within 100
yards of the green: >>
Teeing of at
quattro Cup
I n a nt i c i pa t i o n o f t he l a r ge s t a ma t e u r go l f t o u r na me nt i n t he wo r l d,
we l e t a pr o t e a c h u s a f e w t hi ngs a bo u t go l f.
80
local tournaments
dealers across the country will
be hosting a record-shattering
2
days of nals at
Pebble Beach Resorts
2012 AUDI QUATTRO CUP U.S. FINAL
Weve been getting almost too excited about the
2012 Audi quattro Cup. Local tournaments have already
started as of press time, and there are some 80,000 avid
amateur golfers participating worldwide, with 60 dealer-
sponsored tournaments being held in the U.S. alone.
Here are some key dates and links, if youll pardon
the pun, so you can follow the quest for the quattro Cup:
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Pebble Beach Golf Links The Links at Spanish Bay
Opened 1919. Designed to have as many holes on the shoreline
as possible, with nine holes directly on the blufs overlooking
the ocean. Ranked #1 public course by Golf Digest magazine
in 2011. At $495 per round, one of the most expensive golf
courses in the world.
Opened 1987. Modeled after an authentic Scottish course.
Dramatic ocean views, very strong winds, sloping dunes.
Surrounded by environmentally sensitive areas of limits to
golfers. Bagpiper plays at sunset every evening.
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What makes a great wedge?
A wedges sole-geometry and bounce can make
specic types of shots easier to play by allowing the proper
club-to-ground contact. The traditional denition of bounce
is the angle of the center sole relative to the ground. The
greater the angle, the more bounce, and vice versa.
Ahighbounce angle is goodfor ufy greenside sand
and soft turf conditions, or if you swing down on a steep
angle. A low bounce angle is good for playing from rm
turf and hardpan, or if your downswing angle is shallow.
Youwont nda bounce number onTaylorMades new
ATVWedge because the innovative sole design takes on dif-
ferent bounces depending on how you position the club for
the type of shot youre hitting. (ATV stands for All-Terrain
Versatility.) Whether youre exploding fromsoft greenside
sand or playing a half-wedge from a rm, bare lie, the ATV
Wedge will help you execute both shots successfully.
Relax. Keep head down. Keep right
leg bent. Tighten core for better balance.
Hold club like a live bird. Hands up to right
ear. Keep head down even after youve hit
the ball. Belt buckle should face the target
Six wedge shots every player needs
A good wedge game will help you hit the ball close
to the hole on shots played fromthe scoring zone. Combine
a well-designed wedge with the right technique and youll
lower your score, fast. Here are six shots youll commonly
play witha wedge, andthe keys toexecutingthemawlessly:
CHIP (within 20 feet of the putting surface)
The leading edge and front of the sole are primarily used
on a chip. Position almost all of your weight on your left
side, choke down on the grip, position your hands ahead
of the ball, use your putting stroke and swing crisply
through impact.
PITCH (20 feet to 40 yards from the putting surface)
Play the ball in the middle of a narrow, open stance with
your hands even with or slightly ahead of the ball. Swing
back with relaxed arms, letting your wrists cock naturally,
then accelerate through the ball.
BUNKER EXPLOSION
The sole of the ATVWedge is designed to bounce through
the sand just the right amount without digging. Open
the clubface wide to make full use of the bounce, open
your stance and play the ball slightly forward. Then swing
down briskly, making contact three to ve inches behind
the ball, exploding the sand under the ball out of the
trapand the ball along with it.
FLOP SHOT
Open your stance and clubface the same way you would
to explode from sand, but instead of hitting behind the
ball, focus on sliding the face cleanly underneath, like a
spatula under a pancake. Stay relaxed, keep your head
still and accelerate!
HALF AND THREE-QUARTER SHOTS
Assume a narrow, open stance with most of your weight
on your left side, square clubface and hands even with
the ball. Swing back smoothly, using the length of your
backswing to gauge how far the ball ies.
FULL SHOT
Position the ball just behind the middle of your stance.
On the downswing, make sure you shift your weight to
your left side and hit down briskly, letting the loft of the
club propel the ball into the air with maximumbackspin.
Remember, wedges are about accuracy, not distance.
Make a controlled swing, not a hard one. //
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Pebble Beach, Pebble Beach Golf Links, Pebble Beach Resorts, The Links at
Spanish Bay, the Heritage logo, and their respective underlying distinctive
images are trademarks, service marks and trade dress of Pebble Beach
Company. All rights reserved.
There is no road rage in Bhutan. Admittedly, theres
not much trafc in Bhutan eitherits main city, Thimphu,
is the only capital city in the world without a trafc light
but the countrys roads could charitably be described as
challenging.
Nestled between China and India, Bhutan is a moun-
tain kingdom, which means that any road you take will,
sooner or later, switchback its way uphill or downhill, or
both. The roads are too narrow for lane markings, one side
always features a sheer drop and, just to add an extra degree
of difculty, shaggy yak are prone to appear out of nowhere,
ambling serenely along the middle of the road.
Yet Bhutanese drivers take it all in stride. If, while
trying to pass, a driver comes face to face with oncom-
ing trafc, there are no horns, no swearing: everyone just
serenely pulls back into place. Order is restored.
Bhutan is a country that clings rmly to its tradi-
tions, foremost among thema deep devotion to Buddhism.
This is a country where monks are esteemed above royalty,
and where stray dogs are treated with care: according to
Buddhist doctrine, that mangy cur could be the reincarna-
tion of a family member.
Its the commitment to tradition that makes Bhutan
such a compelling destination. Few countries have been as
untouched by Western ways. The majority of people >>
Ne s t l e d hi gh i n t he mo u nt a i ns a nd bo r de r i ng I ndi a , T i be t a nd t he Pe o pl e s Re pu bl i c
o f C hi na , t he Ki ngdo m o f Bhu t a n i s a v e r i t a bl e o a s i s o f c a l m.
In the
clouds
By Ut e J u nk e r
Audi magazine / 75
wear traditional dress, 70 percent of the population still
makes a living by farming, and all buildings are by law built
in traditional style, complete with whitewashed walls and
elegantly carved wooden doors and windows. Newfangled
inventions such as billboards and cigarettes (which are con-
sideredun-Buddhist) are outlawed. Life is still livedaccording
to the rhythmof the seasons and the Buddhist calendar.
Pristine countries are all well and good in theory,
but there is usually a downside. Traveling in an undeveloped
country is often arduous: hard beds, noisy neighbors, and a
decided lack of ne dining and spa experiences.
Not inBhutan. AmanResorts one-of-a-kindproperty,
Amankora, allows visitors to explore Bhutan in depth while
still enjoying luxurious suites, superb meals and tranquil
surroundingsnot to mention the occasional massage.
Amankora consists of ve separate lodges scattered
aroundthe country. Guests designtheir ownitinerary, spend-
ing a fewnights each in the lodges of their choice, traveling
from one to another with their own car and driver. Like all
Aman properties, the lodges are both intimate and luxuri-
ous. Its tempting to stay curled up in your sprawling suite,
where even the bathtub has a viewhowever, the emphasis
here is on getting to know this beautiful country.
That means not just an extensive program of walks
and hikes catering to every tness level, but also a wide
range of cultural activities, fromhaving your horoscope cast
by a Buddhist monk to participatingina butter-lamplighting
ceremony (which aims to dispel the darkness of ignorance)
to lessons in archery, the national sport of Bhutan.
Each lodge has its own avor and its own character.
Amankora Gangtey, located in the Phobjika Valley, 9,800
feet above sea level, is one of the most serene. In an efort
to preserve the valleys most endangered inhabitants300
elegant black-necked cranesthe government has banned
electric wires, leaving most of the valleys 5,000 inhabitants
dependent on solar power or their own generators.
Guests whoare stayinginone of Amankora Gangteys
eight suites can hike through beautiful rhododendron and
pine forests, across highpastures where nomadic yak herders
have their tents. Alternatively, a visit to the crane conser-
vation center lets you observe these beautiful creatures at
close range, while a visit to the mighty dzong, or fortress,
standing watch over the valley is a must. >>
Audi magazine / 77
However, some of Gangteys most memorable expe-
riences can be had without leaving the lodge. A traditional
Bhutanese hot stone bathtakes place ina convertedfarmers
shed not far from the resort. Before you arrive, a wooden
tub is lled with water, to which stonesheated for hours in
a reare added. Once youre safely submerged in the tub,
stafopen out the doors of the shed, letting you luxuriate in
panoramic views across the valley while yousoak upthe heat.
A shed also features in what is perhaps Amankora
Gangteys most memorable experience: the potato shed
dinner. Dinner in a farming shed is not usually considered
the height of romance, but once the lodge stafhave brought
in wood-red ovens and blankets to warm you up, and ne
linen and crockery on which a traditional Bhutanese meal
will be served, and once they have lit the whole thing with
hundreds of candles (stuck into the natural ledges formed by
the dry-stone wall), the experience becomes truly magical.
By contrast withGangtey, whereyoucrunchyour way
across the grass on frosty mornings, Amankora Punakha is
set ina subtropical valley, where mangoes andbananas grow,
and white-water rafting is on ofer when the river is high
enough. Astonishingly, the two lodges are just a few hours
drivefromeachotheradrivethat is anexperienceinitself. As
the road winds its way rst up, then down the mountainside,
the vegetation changesfrompine to oak and silver r, with
branches covered in rugged coats of moss, down through
an ever-changing range of cypress and cus to birch, cherry
blossomand rhododendrons. As with every drive in Bhutan,
its an adventure. //
At a glance...
Bhutan fees and charges:
In addition to a visa, the government imposes a minimumdaily spend
for visitors ranging between $165 (low season) and $200 (high
season) per person per day. This fee includes basic accommodation,
meals, tours and transport. Visitors who want more luxurious
accommodation, or who want to travel on their own or with a small
group, will need to pay extra. All visitors must have a conrmed
itinerary in order to enter the country.
Getting there:
Druk Air (www.drukair.com.bt), Bhutans national airline, ies twice a
week fromBangkok to Paro, with return fares around $950.
Staying there:
Amankora rates are $1,300 per night for single occupancy and $1,400
per night for double occupancy. This includes all meals, car and driver,
and a wide range of treks and activities. www.amanresorts.com
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78 / inspire / Audi magazine
By J a y Br i da
For those who dream faraway does not exist
When your rsum includes the phrase Created
installations for JPL about ndingother planets aroundother
stars, including one where I drilled a hole in a grain of sand,
its clear whatever you are doing is a bit ofthe beaten path.
When it further explains howyou turned a mousea
picture of an actual mouseinto a search engine, you can
only be Dan Goods.
Goods is an artist. Now, he admits to having no skill
as a painter or a draftsman. Which makes him an untradi-
tional artist perhaps and certainly the only artist who has
ever been hired at the Jet Propulsion Laboratory in Pasadena,
California, to be an artist (or Visual Strategist), but an
artist nonetheless. The media he works in are conceptual
as well as physical. He uses materials like aerogel, which is
99.8 percent as light as air and is basically reproof, and
glass bottles. But he also uses liquid crystals and invisible
lights. As well as sand.
About that sand
After some time freelancing as a graphic designer in
Seattlemaking money and discovering that Im a worka-
holic, Goods says over dinner in Northeast L.A.he decided
that he needed to go to Europe and, basically, discover
himself. While many artists go to Europe to nd inspiration,
Goods was inspired to become an artist by going to Europe.
So, upon returning to the States, he dropped the
career and managed to get accepted at Art Center College
of Design, a prestigious art school in Pasadena. During
a summer session, he applied to an opening at Caltech
(another Pasadena connectionbasically, the feeder school
to the NASA-operated JPL) to help David Kremmers, the
Conceptual Artist at Caltech, develop a visual strategy for
a representational search engine that would deliver better,
more easily applied information for academic subjects than
normal search terms. >>
if
=
x6 =
room
full of
sand
one tenth of a mm = the thousands
of known planets in the Milky Way
all the galaxies in
the known universe
1 mm
The Past Is Present
When you rst walk in, you see a clock made
up of lights. As you move in the space, you
realize that the lights are in fact diferent
sizes and distances away and only look like
a clock fromthat initial perspective. There is
also a microphone you can talk into, and your
voice comes back to you seconds, minutes,
even months later. This is much like the
night sky, which is made up an array of lights
coming from diferent distances away, light
that originated at vastly diferent times. The
galaxy we see as an array of lights is actually
a patchwork of history.
Go o ds : I want t o f i nd t he e s s e nc e o f s o me t hi ng,
t he n c o mmu ni c at e what t hat i s i n a s u r pr i s i ng and be au t i f u l way.
Through his work at Caltech, he met the director
of JPL and asked about a job, saying maybe they might be
able to use an artist to help explain what they actually do.
Initially skeptical, the director asked himto showsomething
to him. So he showed him a project he had done with glass
soda bottles, a bottle pipe organ that he had fastened to
the roof of his car. Eventually I got the right angle and
distance, between 30 and 35 mph, and I thought it could
be great for a taco stand truck so that youd hear the music
as the truck moved. >>
What he andKremmers came upwithwas a mouse. A
literal mouse. They thought the best way to deliver informa-
tion on, say, the operation of the tear ducts in mice would
be for researchers in the study of eld mice to be able to
move a cursor over the tear duct of a mouse, which would
then produce a drop-down menu of relevant studies done
by other researchers in the eld.
It is 99.8%as light as air
Is 1,000times less densethanglass
Was usedontheMars Pathnder rover
Provides 39times moreinsulationthan
thebest berglass insulation
Solid Smoke
Hidden Light
About aerogel
First shown at Technorama in Winterthur, Switzerland, it
was part of the Light.Art.Work exhibition and was Goods
rst public show using aerogel, using evocative lights to
highlight an almost otherworldly glow.
NASAis constantly lookingfor Earth-like planets, but has trouble
because the suns around which they orbit are so much brighter.
They are undoubtedly there, but with present technology, they
remain unseen. To illustrate this, Goods projects a movie on a For a segment of the Faraway Does Not Exist
video, please visit directedplay.com/aerogel.html
Once he nished at Art Center, he found that that
kind of conceptual workway beyond graphic art and tra-
ditional designappealed to him. I liked the idea of giving
people the chance to interact with something beautiful,
meaningful or even profound, give themsomething to think
about, Good says. I found I really liked being around big
ideas.
wall, while a 20,000-watt spotlight shines on the same space,
washing the lmout completely. Only when someone walks in
front of the spotlight, and the sun-like light is blocked, is the
projected lmrevealed within the persons shadow.
Audi magazine / 83
Impressed with the unorthodox pipe organ and
mouse atlas, the director then gave him six months to do
something else. Thats how Goods found himself drilling a
hole in a grain of sand.
He thought about the audience, did a little math and
came up with an idea: The Big Playground.
Think about a grain of sand, think of how tiny it
is. But think of that grain of sand representing a whole
galaxyit would take six rooms lled with sand to contain
all of the galaxies of the known universe, Goods explains,
very patiently.
Then, he drilled a hole one tenth of a millimeter
wide in the grain of sand to represent the thousands of
known planets in the Milky Way. The ironic part is that when
viewed under a microscope, the small hole gives one a giant
perspective on vision, meaning and the enormity of our
At the core of everything he does, however, theres
a sense of wonderand humanity. Even a sense of humor.
Working with aerogel, for example, an expensive,
translucent material that allows him to project lights and
create a colorscape of texture andmood, he likes todoa little
parlor trick. Taking advantage of the insulating properties of
these small, thin blocks of whipped glass, he likes to nd
someone nervous-looking and then pull out the blowtorch.
He then puts the victims hand behind a thin sheet of the
heatproof substanceand the heat doesnt reach their hand.
In the end, no matter how complex the technology
or how simple the process, Goods tries to surprise: I want
to nd the essence of something, then communicate what
that is in a surprising and beautiful way. //
A look at some more of Dan Goods installations and where to nd them:
Curiosity
A collaboration with David Delgado located in the atrium of the Terry Lee Wells
Nevada Discovery Museum.
It stands 7 feet tall and 12 feet wide, and consists of about 30 variously sized
at plastic fresnel lenses mounted between two sheets of etched glass. The larger
the donation, the larger the lens. This freestanding, interactive piece sets the tone
for the museum as a place of curiosity, exploration and fun.
Beneath the Surface
This installation for the Jet Propulsion Laboratory consists of a large cloud that con-
tains infrared lights. Infrared light is invisible to the naked eye, but is visible to many
cellphone cameras. Just as the Juno mission uses special detectors to peer through
the clouds of Jupiter and reveal the depths of its storms, when you take a picture with
your cellphone, you can see lightning storms underneath this dynamic surface.
This was rst shown at the Pasadena Museum of California Art. It is available to be
shown elsewhere.
airFIELD
Goods latest public work, a collaboration with Nik Hafermaas and Jamie Barlow,
debuted in the late spring of 2012 in the new International Terminal at Atlantas
Hartseld-Jackson Atlanta International Airport. Its described as a data driven
sculpture. But knowing Goods, its probably best to see it before trying to explain it.
universe. The director was impressed. He has now been the
Visual Strategist at JPL for almost a decade.

Commissioning Jupiterand beyond
Its not all galactic for Goods. He is very grounded,
actually. He lives in South Pasadena with his wife and three
kids. And he doesnt only inspire NASAor help them cre-
atively explain their missionshe also works on a variety of
other installations that he does on commission.
He works largelike the eCLOUD installation in the
Mineta San Jose International Airportand he works small
like projecting swimming sh onto a sheet which was then
hung over a French door to make it feel like an aquariumfor
a private party. He works lightwith aerogel blocks nearly
as light as air, whipped glass, basically, he saysand he
works very heavyre-creating the atmosphere of Jupiter for
Beneath the Surface, an exhibit rst shown at the Pasadena
Museum of California Art.
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eCLOUD
This is a collaborationwithNik Hafermaas andAaronKoblin.
It is located in the Terminal B Concourse of Mineta San Jose
International Airport.
The eCLOUD is a dynamic sculpture inspired by the
behavior of clouds. Made from unique polycarbonate tiles
and liquid crystals that fade between transparent and
opaque states, its patterns are transformed periodically
by real-time weather reports from around the world. It
won a Silver International Design Excellence Award (IDEA)
in the Environments category.
Audi magazine / 85 84 / inspire / Audi magazine
High and low
N E
W
O R L
E A
N S
Its always felt altogether appropriate that New
Orleans was born in a swamp and lives largely below sea
level. You got the sense that it never had far to go when it
fell from grace.
And yet when the fall did happen, it was worse than
anyone could ever have imagined. Despite shrugging of
several devastating hurricanes in its history, what happened
in the aftermath of Katrina showed a city in free fall, losing
a third of its population, losing several neighborhoods, even
losing its sense of humor about its well-earned nickname
The City That Care Forgot. That self-efacing, and some-
what accurate, description became a bitter irony after the
hurricane. >>
By J a y Br i da
Ne w Or l e a ns o n t he r o l l e r c o a s t e r o f r e c o v e r y a nd r e l a ps e .
But at the same time, incredible new restaurants
are owering near ancient institutions. New bars, like the
Neal Bodenheimerowned Cure in the once-ooded Freret
neighborhood, are popping up, dedicated to nely crafted
cocktails made with essential oils, organic fruits and more
than enough top-shelf liquor. Newpeople have added a new
spirit to an old city and old residents are nding new hope.
In true NewOrleans style, it calls for a toast. Maybe
with a Sazerac, NewOrleans signature cocktailrye, bitters,
simple syrup and a splash of absintheand a half dozen
raw oysters.
Calling the tune in the new Crescent City
At the beginningat least at the beginning of the
post-Katrina New Orleans experiencethere was Republic,
the rst venue owned by Robert (pronounced la franaise:
RO-bear) LeBlanc. It fast became the center of music in a city
of out-of-work musicians. It became a community center, a
concert venue and, most important, the kind of place that
wasnt a denably typical NewOrleans music venuethat
is, one constrictedby its past as muchas anything. Instead, it
was a place where indie rock held the stage one night, where
hip-hopdidthe next, where a famous jazz saxophonist might
take the late slot after an electronica party.
That was LeBlancs vision when he gave up his job
at Goldman Sachs in New York to return to his hometown.
Ive always loved all kinds of music. It just seemed it was
the kind of place that made the most sense at the time,
LeBlanc said over dinner at his latest endeavor, a stylishly
post-industrial bistro in the Central Business District called
Ste. Marie. But what it turned into was something bigger,
a real focal point. I knew I had to come home. I just didnt
know what I was going to do, he said. I loved New York,
but I saw myself here after the storm. But I thought Id run
a record label or something, instead well, Ive found a
diferent thing. >>
But thencame a secondirony. The hurricane changed
not just countless lives, but the very perception of what was
possible in this improbable city huddled beneath Lake Pont-
chartrain. It took some time for the shock to wear of, but
as the months went by, as the money poured in frompublic
and private sources and the rebuilding started, a tentative
new hope began to build: New Orleans could stay low and
still reach new heights.
By no means is the city all the way back. Some
lifelong residents still long for the day they can return.
And here and there, even on the edges of the tourist districts
which were largely untouched, you still see the telltale sign
of ood damagesuch as the quadrant pattern of letters
that insurance agents spraypainted on houses that were to
be assessed.
Pictures of a city: Colorful
scenes from magical and
practical New Orleans.
Page 86: Steamboat Capt.
Milton P. Doulluts house,
built in 1905, was inuenced
by the steamboats of the era
and the Japanese exhibit at
the 1904 St. Louis Worlds
Fair. Set in the Lower Ninth
Ward, it is one landmark
that was largely spared in
the devastation of the city by
Hurricane Katrina in 2005.
Always drink responsibly, and never drink and drive.
-20
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So instead of his old trader instinct of buying low
and selling high, he doubled, tripled and eventually qua-
drupled down on New Orleans. In addition to Republic and
Ste. Marie, he now owns the gastropub Capdeville, also in
the Central Business District, and the shabby-chic, utterly
delicious Sylvain, just steps from Jackson Square. Business
is good, but more than that, success has enabled him to
work with the other side of the rebuilding efort, the non-
prot side. Hes involved with the Field of Dreams project
in the Ninth Ward, an efort to build athletic facilities in
the neighborhood hardest hit by Katrina, one thats still
struggling to recover.
At left: Laura Paul is one
of the prime movers of
lowernine.org, founded by
Rick Prose in 2007 to rebuild
the Lower Ninth Ward. More
than six years since Katrina,
they are still doing it.
Mississippi River
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Lake Pontchartrain
below sea level
at lowest
The Lower Ninth gains ground
Far ofthe tourist trail, the NinthWard doesnt have
famous restaurants or much of a backstory. It was mostly a
place where people livednext toa waterway calledIndustrial
Canal. Even before the stormit was one of poorest parts of
a very poor city, and when it was virtually wiped out after
the levees broke, there was a widespread feeling it might
never come back at all.
About three days after Katrina, Laura Paul decided
to drive there from Montreal to see what she could do to
help change that perception. >>
After starting with a non-prot that recycled the
usable parts of gutted and ood-damaged houses and fun-
neledthe resale money back intothe community, Paul moved
on to the grassroots lowernine.org, a resource center for
the communitynowjust over 2,000 according to the 2010
census, compared to a neighborhood of 14,000 in 2000
where they can nd information on rebuilding their house,
access social services and develop sustainable economic
development in the neighborhood.
Its also a place for voluntourists, people who come
down to NewOrleans to take in the fruits of the city at night
and are willing to get their hands dirty during the day. You
can help out with building a house, or work in an urban farm,
or at the very least, visit the neighborhood to let the people
there know they havent been forgotten.
Paul feels that way sometimes. Fundraising is a
constant struggle. People do forget, she said. But at the
same time, it doesnt take long to realize that there is a
pointthere is hope.
Paul is a fount of energy, particularly when she starts
talking about the political situation of her adopted city. She
knows the players, meets with some of the more famous
people who have donated to the rebuilding efforts, and
still works on the streets of the Lower Ninth Ward and her
neighborhood, the adjacent Bywater.
You get swept up in it. Theres so much to do and
there are so many issues to address here, you just look for
signs that what you do matters, she said.
One sign is the fact that the rst grocery store in
years has opened up in the Lower Ninth. Started as the rst
of a small local chain by actor Wendell Pierce, a NewOrleans
native who plays a trombonist in the HBOshowTreme, which
is shot and based in the city, Sterling Farms is bringing fresh
produce and health foods to people at reasonable prices.
Its such a great investmentwell, money, I have
no idea, Paul said, but for Wendell, a guy who knows this
place and this town, its just so important as a symbol of
whats possible.
Watching the parade go by, cobbler in hand
The first stirrings of another Mardi Gras season
brought back the parades, the beads, the drinks in hands,
the cries of Throwme something, mister! Theres a comfort
in the debauchery. It again revealed New Orleans at its
staggering, carefree best. It is a welcome reminder of the
citys ancient past and a welcome sign of its rebirth from
its immediate past.
Neal Bodenheimers other bar is the newly opened
Bellocq. Co-owned and -operated by Kirk Estopinal and
MatthewKohnke, it resides inThe Hotel ModernNewOrleans
on Lee Circle. From a window seat, Bodenheimer and a few
others watched one of the rst parades of the season go
by. Bodenheimer spoke about his path back home. Another
native, he, like LeBlanc, moved down from New York after
the storm. It was now a familiar story. The need to move
back, or start fresh, to do something for the city.
He and his wife, Kea, a lawyer, are currently working
on a project to address the school issues in town. If we as
A new roof $600800
Re-wiring a house $1,500
Re-plumbing a house $8001,000
Insulating $1,000
Sheetrock $1,2001,600
Kitchen cabinets/countertops $1,400
Lumber
(damaged studs/sills/etc.) $750
Lumber (window/door trim/
baseboards, etc.) $800
New windows and doors $1,600
$1217 K
is the cost of rebuilding a house
in the Lower Ninth Ward
using volunteer labor only
a city have to start over, we need to start right, he said.
His father then came in with a giant party, all
drenched in beads and in high spirits for the middle of the
afternoon. He tended to themfor a minute, then came back.
What can I get you to drink? he asked, noticing an
empty Sazerac glass. Actually, try the cobbler. Cobbler, Bel-
locqs specialty, was last popular in the 19th century. It soon
appeared on the table. It was in a small metal container. It
had pulped strawberries, vermouth and herbal Benedictine
over crushed ice. It was delicious.
It felt right, drinking a 21st-century version of a
19th-century drink in a bar located in The Hotel Modern
while watching a parade based on an ancient pre-Lenten
custom, talking about a city that has a deep connection
to the past but has only just started on lling in its blank
slate for the future. //
Always drink responsibly, and never drink and drive.
Information courtesy of lowernine.org.
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Owners spotlight
When we were younger we lled the interior sack
with skis and headed for the mountains. Today, we drive to
our ranch in Mexico, where we are building a home. These
days the ski sack is lled with 2x4s and other long building
materials. Its become our semi-utility vehicle par excel-
lence, Barbara explains. Lets not forget that the road to
their Mexican ranch is nothing like a regular US highway,
but rather a bone-jarring (her description) dirt road, one
the couple traverses at least twice a month.
Alongwiththe external abuse this car has taken, their
three Great Danes have also made the vehicle home. Though
they all have had their own preference in seatingSocrates
lying Sphinx-like across the back seat, Hannibal standing
upright on one of the seats, head out and ears opping in
the air, and Cleopatra lying vertically between the two front
seats, playing radio DJ with her nails at every opportunity
the sheer mass of these dogs is testament enough to the
versatility the 5000S has ofered the Thornburgs.
And despite the wear and tear you would expect on
a car that has been this lived-in for over 25 years, their only
challenge is locating suitable replacement parts to keep her
part of the family.
AndthoughtheThornburgs realizeit may soonbetime
to part ways with their beloved Audi 5000S, they say it still
looks great parkedinfront of their 1887-built Victorianhome.
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One Audi takes a couple 300,000 miles over 25 years
Barbara and Andrew Thornburg are about to expe-
rience something few people do in a lifetime. Their 1985
Audi 5000S is about to turn over its 300,000th mile. As
they drive the nal few miles, Andrew can hardly contain
his excitement.
Two hundred and ninety-nine thousand, Andrew
bellows. Were nearly there!
Shall I drive for awhile? Barbara asks, likely in jest.
Are you kidding?! Im not missing this! he
responds.
Barbara and Andrew have been married to one
another for 41 years, and to their Audi 5000S for 25 of
those. Being an engineer, Andrew is more than impressed,
he is in awe of how long and how far their car has carried
them. Not only has this car lasted by engineering standards,
but its sleek contemporary style does not suggest a vehicle
built more than a quarter century ago.
3
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Hi s wi f e dr e w t he l i ne af t e r he hi nt e d
he want e d t o mo v e t o I ngl o s t adt , Ge r many.
One mans story of having owned 74 Audi vehicles
(and counting )
Ted Keifer is no ordinary car lover. Over the course of
his 30 years as a licensed driver, hes had 74 diferent Audi
vehicles in his garage. And though his wife understands his
passion for the brand, she drew the line after he hinted he
wanted to live in Ingolsadt, Germany, where the largest Audi
production site is located.
I thought about moving there, briey, he says, but
my wifesaidthat might becrossingtheline. SoI stayedherein
the States and I continue to be a brand advocate to this day.
But besides his wife, not much else comes before
Audi for Keifer, who owns a design agency in Connecticut
called iOn Creative. He bought his rst Audi in 1982 when
he was just 16 years old. It was a 76 Audi 100LS that he
picked up for about $1,700, a little over his budget as he
was working in a grocery store at the time, but it was love at
rst sight. It only had 49,000 miles on it and was owned by
the quintessential little old lady who pampered it. He had
to talk his folks into letting himpurchase it, and brought his
father down to check out the car. Though skeptical at rst
of a German car, his dad was taken aback by how solid the
car felt, and that there was real wood used in the interior.
Teds dad was impressed and soon approved the purchase.
I kept up[the previous owners] traditionof pamper-
ing the car during my ownership. I parked it far away from
other vehicles and I waxed it every other week. I really appre-
ciated the craftsmanship of the vehicle and I was hooked on
the Audi brand. Everywhere I went, people commented on
how nice the car looked, Ted said.
Soonit was time for anupgrade, andtwo years later,
he found his way to an 81 Audi 4000S. And drove that
faithfully until he pulled up next to an Audi 5+5 Coupe
in trafc. He asked the driver about it, what 5+5 meant,
and the driver replied, Its a 5-cylinder with a 5-speed
transmission.
Ted became consumed with the urge to get one, and
scanned classied pages for months before nally stum-
bling upon one: Just when I was ready to give up, I found
a used one for sale at the local Audi dealer. I went for a test
drive and was amazed at the smooth acceleration of the
inline 5-cylinder engine. Needless to say I drove it home.
As Audi quality andtechnology continuedtoimprove
over the next 20 years, so didTeds passion and enthusiasm
for the brand. He joined the Audi Club of North America
where he met many other people with a similar addiction to
Audi. And though some of his other, non-believing friends
thought he was crazy, he tells us that he tried other cars but
they didnt have the same buildandquality he was expecting.
Ted currently drives a 2008 A6 S line in Daytona
Grey and believes that hell hold onto it for many years to
come. His wife appreciates hearing thatthough she fully
expects him to break his promise. He did mention that
hes already checked out the 2012 A6, but says hes going
to avoid driving past the dealership for as long as he can.
94 / spotlight / Audi magazine Audi magazine / 95
YOUR AUDI
YAY!
Time to put on your smarty pants. Find at least ve
things that are diferent in images A and B.
2012 allroad 2013 allroad
SPOT tHE
DIFFERENCE
Were looking for a fewyoung car designers. Draw
your favorite Audi model! Well feature some of
the best entries in this space in upcoming issues.
To enter, please e-mail audiart@designory.com
for a submission form
featured artist
Madeline Barcelos, age 5
Whe n y o u t ak e y o u r par e nt s o n t he r o ad, t he y c an ge t f i dge t y.
S u gge s t i ng a f e w game s wi l l he l p t he t i me pas s mo r e qu i c k l y !
Kids space
{ }
A B
Think you know your stuf? Unscramble these Audi-
related words and show us what youve got.
S C R A MB L E
0 1 q u a t t r o 0 2 a l l r o a d 0 3 s o l a r s u n r o o f 0 4 t d i c l e a n d i e s e l
0 1 c a r c o l o r 0 2 h e a d l i g h t s 0 3 r o o f r a i l s 0 4 w i n d s h i e l d 0 5 b l a c k b a r o n w a l l 0 6 t a b l e l e g i n f o r e g r o u n d d o y o u s e e a n y m o r e ?
rotauqt laladro
laors ofrunos
dit elcan sdieel
Then, when youre done,
send your drawing along with
the submission form to:
Draw Audi
211 E. Ocean Blvd., Suite 100
Long Beach, CA 90802
START
DONT
GET LOST!
Corners, switchbacks,
straightawaysget your
Audi to the nish line.
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96 / kids / Audi magazine Audi magazine / 97
Corcel Luxury Bathtub
It wont take a rubber ducky to get you into this
bathtub. With clean lines and ample room to
stretch out, this tub is the rst of its kind using
carbon as its basic material. Deep black and unde-
niably chic, this tub may elevate your bathroom
to your new favorite spot in the house. $72,000
www.corcel.eu/en
Peter Donders Bench
Belgian designer Peter Donders created his C-Bench
by wrapping carbon ber string around a form, then
removing the form. This piece of improvisatory furni-
ture is incredibly strong, and yet light (about 13lbs),
airy, and open. And very exclusive: there are only
10 made. $34,000
www.peterdonders.com
Blackbird Acoustic Guitar
We love wooden guitars as much as the next guy, but when youre having a
hootenanny out in the woods or on the water, the elements can be an issue.
Enter BlackbirdGuitars. Weighinginaroundthree pounds, their Rider model is
a small guitar with a huge, rich sound, and is, according to the manufacturer,
virtually indestructible and unafected by humidity. So, rain or shine, youre
ready to rock. $1,600
www.blackbirdguitar.com
T hi s i s s u e , i t s c a r bo n f i be r i n s o me s e r i o u s l y de s i r a bl e f o r ms .
Cult objects
Exoconcept Watercraft
Though theres no sign yet of the worlds first hoverboard, the Exoconcept
EXOWATTwill satisfy just about every adventure junkies need for speed. Powered
by an electric engine and removable battery packs, the EXOWATT allows you
to move across the water with ease while creating no emissions and no noise.
(Should be available through U.S. distributors soon after the Fort Lauderdale
International Boat Show 2012 in late October.) est. price $39,600*
www.exo-concept.com
monCarbone iPhone 4/4S Case
Chances are you spent a decent amount on your
iPhone, so it doesnt make a lot of sense to protect it
with a imsy case. The monCarbone Hovercoat carbon
fiber iPhone 4/4s case features aerospace-grade
material that provides strength and durability equiva-
lent to steel. $49.99
www.moncarbone.com
*Based on exchange rate at time of writing.
98 / cult / Audi magazine Audi magazine / 99

Dock your iPad, iPod or iPhone in the newBeoSound 8. Or connect an MP3 player, PC or MAC and let every note, rif, chord, pop, phrase and
quirk take your head wherever you want. This amazing speaker is a true Bang & Olufsen powerhouse of sound that you dont want to live without.
Going for a spin? Well now get the same unparalleled sound performance in your Audi with Bang & Olufsens Advanced Sound Systems custom
made for the Audi eet.
Stop by your closest B&O showroom and show your Audi keys for your chance to win a BeoSound 8. Visit www.bang-olufsen.com or call
888 315 9679 for more information about the BeoSound 8. MSRP $999.
DEVICE MEET DOCK.
B E OS OUND 8
B A NG & OL UF S E N
A DVA NC E D S OUND S Y S T E M
F OR A UDI A 7 S P OR T B A C K
iPod, iPhone andiPadare trademarks of Apple Inc., registeredinthe U.S. andother countries. Wall mount alsoavailable for BeoSound8.
SpellTower
The tile spelling game with yummy-looking screen.
Tag contiguous letters to make words. As those tiles
disappear, new ones are brought down, creating new
patterns. Various play modes (e.g., speed, minimum
word length), plus local multiplayer mode. All with a
simple, elegant interface. The down side is it will take
over your life.
Wind Geo
Golfers, kite iersand birds? Find accurate, real-time
wind(strengthanddirection) andtemperature informa-
tion anywhere in the world.
WiFi RC
Control pretty much any remote-controlled vehicle
via your iPhone with this app. All you need is a small
connection kit, and you can start steering your radio-
controlled car, boat, tank, whatever, either using an
onscreen joystick or by tilting your phone. No need for
multiplecontrollers! Youcanevenstreamor recordvideo
of your maneuvers with the attachable vehicle camera.
Edition29
These apps by 29GPS showcase a new find daily in
various elds such as motoring, travel, hotelsvia
daily updates to your iPhone, includinga GPS-enabled
map to guide you to them. But the real treasures are
their iPadmagazines covering design, cinema, music,
sport, motoring, architecture, even the Newall in a
stunningly photographed, media-rich tableau format.
100 Cameras in 1
Connecting easily to Instagram, Twitter, and Face-
book, this is one of the most versatile lens and efects
apps at the moment, with 100 diferent efects and a
surprisingly simple interface.
Cult apps
Cinemagram
Halfway between photo and video, Cinemagram
allows you to choose a section of a photo to animate
while the rest stays still. Fun, afecting, evena bit eerie.
8mm Vintage Camera
Bathe your videos in the look and feel of 8mmand other
retro lmefects, such as scratches, ickering, vintage
coloring, even projector sound!
iPod touch is a registered trademark of Apple Inc.
Apple is not a participant or sponsor of this promotion.
100 / cult / Audi magazine

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