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  • Quantitative Methods For Management-Exercise

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    Harsimrat Singh
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    This document contains reports from Microsoft Excel that analyze the optimization of a marketing budget allocation across different channels to maximize profit. The reports show the target values considered, adjustable values tested, constraints defined, and sensitivity analysis conducted. The optimal solution allocated $35k to radio, $18k to TV, $30k to newspaper, and $18k to direct mail, achieving a maximum profit of $2,297,000 while satisfying all constraints.

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    Quantitative methods for management-exercise

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    This document contains reports from Microsoft Excel that analyze the optimization of a marketing budget allocation across different channels to maximize profit. The reports show the target values considered, adjustable values tested, constraints defined, and sensitivity analysis conducted. The optimal solution allocated $35k to radio, $18k to TV, $30k to newspaper, and $18k to direct mail, achieving a maximum profit of $2,297,000 while satisfying all constraints.

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    © All Rights Reserved
    Download as XLSX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as xlsx, pdf, or txt
    21 views4 pages

    Quantitative Methods For Management-Exercise

    Uploaded by

    Harsimrat Singh
    This document contains reports from Microsoft Excel that analyze the optimization of a marketing budget allocation across different channels to maximize profit. The reports show the target values considered, adjustable values tested, constraints defined, and sensitivity analysis conducted. The optimal solution allocated $35k to radio, $18k to TV, $30k to newspaper, and $18k to direct mail, achieving a maximum profit of $2,297,000 while satisfying all constraints.

    Copyright:

    © All Rights Reserved
    Download as XLSX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as xlsx, pdf, or txt
    of 4

    Microsoft Excel 12.

    0 Answer Report
    Worksheet: [Question-3.xlsx]Sheet1
    Report Created: 05-08-2013 00:51:04
    Target Cell (Max)
    Cell Name Original Value Final Value
    $G$4 Profit 2297000 2297000
    Adjustable Cells
    Cell Name Original Value Final Value
    $C$3 Radio 35 35
    $D$3 TV 18 18
    $E$3 Newspaper 30 30
    $F$3 Direct mail 18 18
    Constraints
    Cell Name Cell Value Formula Status Slack
    $G$6 Total cost Profit 87250 $G$6<=$I$6 Not Binding 2750
    $G$7 Amt-radio Profit 35 $G$7<=$I$7 Binding 0
    $G$8 Amt-TV Profit 18 $G$8<=$I$8 Not Binding 7
    $G$9 Amt-newspaper Profit 30 $G$9<=$I$9 Binding 0
    $G$10 Amt-Directmail Profit 18 $G$10<=$I$10 Binding 0
    $G$11 Profit -5.4 $G$11<=$I$11 Not Binding 5.4
    $G$12 Profit 54000 $G$12<=$I$12 Binding 0
    $C$3 Radio 35 $C$3>=0 Not Binding 35
    $D$3 TV 18 $D$3>=0 Not Binding 18
    $E$3 Newspaper 30 $E$3>=0 Not Binding 30
    $F$3 Direct mail 18 $F$3>=0 Not Binding 18
    Microsoft Excel 12.0 Sensitivity Report
    Worksheet: [Question-3.xlsx]Sheet1
    Report Created: 05-08-2013 00:51:04
    Adjustable Cells
    Final Reduced Objective Allowable Allowable
    Cell Name Value Cost Coefficient Increase Decrease
    $C$3 Radio 35 0 7000 1E+30 7000
    $D$3 TV 18 0 50000 1000 50000
    $E$3 Newspaper 30 0 18000 1E+30 18000
    $F$3 Direct mail 18 0 34000 1E+30 666.6666667
    Constraints
    Final Shadow Constraint Allowable Allowable
    Cell Name Value Price R.H. Side Increase Decrease
    $G$6 Total cost Profit 87250 0 90000 1E+30 2750
    $G$7 Amt-radio Profit 35 7000 35 7.857142857 35
    $G$8 Amt-TV Profit 18 0 25 1E+30 7
    $G$9 Amt-newspaper Profit 30 18000 30 3.928571429 13.5
    $G$10 Amt-Directmail Profit 18 666.6666667 18 27 10.5
    $G$11 Profit -5.4 0 0 1E+30 5.4
    $G$12 Profit 54000 27.77777778 54000 2750 24300
    Microsoft Excel 12.0 Limits Report
    Worksheet: [Question-3.xlsx]Limits Report 1
    Report Created: 05-08-2013 00:51:05
    Target
    Cell Name Value
    $G$4 Profit 2297000
    Adjustable Lower Target Upper Target
    Cell Name Value Limit Result Limit Result
    $C$3 Radio 35 0 2052000 35 2297000
    $D$3 TV 18 4.5 1622000 18 2297000
    $E$3 Newspaper 30 16.5 2054000 30 2297000
    $F$3 Direct mail 18 4.5 1838000 18 2297000
    Radio TV Newspaper Direct mail
    35 18 30 18 Profit
    7000 50000 18000 34000 2297000
    Constraints
    Total cost 350 1800 700 1200 87250 <= 90000
    Amt-radio 1 35 <= 35
    Amt-TV 1 18 <= 25
    Amt-newspaper 1 30 <= 30
    Amt-Directmail 1 18 <= 18
    0.6 -0.4 -0.4 -0.4 -5.4 <= 0
    1800 1200 54000 <= 54000

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