By:-

Kevin Doshi A001

Prashant Malhotra A005
Harsh Khandelwal A007
Jenish Badani A008
PepsiCo Inc., anAmerican multinational food and
beverage corporation.

The company's products were distributed across
more than 200 countries.

PepsiCo is the second largest food and beverage
business in the world.

Pepsico 20 + brand , largest pepsi i.e 20 b $

It moved into india mkt by cos willingness to take
36.9% share in conglomaret called pepsi foods
private ltd.

Design:- LOGO and Package Design.

Taste:- Mild and Sweet.

Delight:- Refreshing.


Functional: Refreshing

Economical: Affordable Price

Emotional: Youngistan and Associations with
Sports (Cricket, Football, etc).
Identity: Soft drink for youths
through LOGO, Brand Ambassador.

Image: Cool, Lively and Youthful.

Perception: Refreshing Mild Soft-Drink.

Position: Youth and Sporty
Line Extension
250ml, 500ml,
1L etc
Category
Extension
Tropicana
Sub-Brand
Diet Pepsi
New Brand
Lays
Pepsico
House of Brands
1. Aquafina
2. Fritolay
3. 7UP
4. Mountain Dew
5. Mirinda
6. Lipton
7. Pepsi
Pepsico
Product Brand Sub-Brand
Licensed
Brand
Endorsed
1. Diet Pepsi
2. Pepsi
Atom
1. Aquafina
2. Fritolay
3. Tropicana
4. Quaker oats
5. Gatorate
6. 7up
7. Doritos
8. Mountain
dew
Dr. Pepper Pepsi
SOFT DRINK,
GIANT
CIRCULAR
LOGO
EMOTIONALLY
ATTACHED,
NEXT
GENERATION
DRINK
YOUTHFUL
COOL,
SMART,
UPBEAT
YOUNG,
VIBRANT,
DYNAMIC
YOUNG, FUN
R
E
L
A
T
I
O
N
S
H
I
P