1

2010 SECONDARY EDUCATION CURRICULUM

Career Pathways in Technology and Livelihood Education
AGRI-FISHERY ARTS I

General Standard:
The learner demonstrates understanding of his/her Personal Entrepreneurial Competencies (PECs), the environment and market as well as the
process/production and delivery of quality products/services in growing high-value vegetables.

Quarter I and II
STAGE 1: RESULTS/OUTCOMES STAGE 2: ASSESSMENT
Standard Essential At the level of
Content Performance Understanding Question
Product/
Performance Understanding Performance
The learner
demonstrates
understanding of
Personal
Entrepreneurial
Competencies
(PECs):
Characteristics
Attributes
Lifestyles
Skills
Traits


Analysis and
interpretation of
PECs by cluster
achievement
planning
power


The learner
prepares a plan of
action that
addresses his/her
areas of
development based
on his/her PECs
and improves
further his/her
areas of strength










Successful
entrepreneurs
continuously
develop and
improve their PECs
How does one
ensure success in a
chosen
entrepreneurial
career? (such as:
producer of
vegetables, poultry
and fish products)
Plan of action
addressing
personal
areas of
development
based on
ones PECs
and
improving
further ones
areas of
strength
Explanation
Describe your PECs focusing on strengths and
developmental areas
Criteria:
comprehensiveness (should include
characteristics, attributes, etc.)
clarity
conciseness

Interpretation
Compare your PECs with those of a successful
practitioner
Criteria:
objectivity
details/focus
conclusiveness
illustration

Application
Apply ones PECs in pursuing a chosen
entrepreneurial activity
Criteria:
efficiency/effectiveness
level of competence
level of confidence
attitude/behavior

Assessment of the plan of
action based on the
following criteria:
comprehensive-ness
appropriateness of
strategies in terms of
addressing personal
areas of development
based on ones PECs
and improving further
ones areas of strength
doability






2
2010 SECONDARY EDUCATION CURRICULUM
Career Pathways in Technology and Livelihood Education
AGRI-FISHERY ARTS I

STAGE 1: RESULTS/OUTCOMES STAGE 2: ASSESSMENT
Standard Essential At the level of
Content Performance Understanding Question
Product/
Performance Understanding Performance
Perspective
Express your thoughts from the viewpoint of a
seasoned entrepreneur the importance of PECs
Criteria:
validity
relevance
critical
plausibility
sensitivity

Empathy
Express your feelings if you are an entrepreneur who
finds difficulty in coping with the PECs of a chosen
career
Criteria:
openness
objectivity
sensitivity

Self-Knowledge
Assess, based on the results of your PECs, your
level of confidence as a prospective entrepreneur in
vegetable production
Criteria:
reflective/insightful
depth
objectivity








3
2010 SECONDARY EDUCATION CURRICULUM
Career Pathways in Technology and Livelihood Education
AGRI-FISHERY ARTS I

STAGE 1: RESULTS/OUTCOMES STAGE 2: ASSESSMENT
Standard Essential At the level of
Content Performance Understanding Question
Product/
Performance Understanding Performance
The learner
demonstrates
understanding of
environment and
market
Key Ideas
- consumers
needs and
wants
- existing
industry that
relates with a
career choice
or
entrepreneurial
activity; and
- product/service
that satisfies
the needs and
wants of target
customers

Key Processes
- SWOT
analysis
- Opportunity
seeking and
seizing

The learner
formulates a
business idea
based on the
analysis of the
immediate
environment and
market
The needs and
wants of the target
market and industry
help determine the
product to be
produced and/or
service to be
offered

Ones choice of
entrepreneurial
activity is
influenced by the
needs and wants of
consumers

Seeking and
responding
effectively to a
business
opportunity are the
basis for starting
and maintaining
successful business
ventures
How does one
determine the
needs and wants of
the target market in
an immediate
community,
town/city and
industry?

How does one
select an
entrepreneurial
activity to be
pursued?

How can one
respond effectively
to a business
opportunity?
Formulation
of a business
idea based
on the
analysis of
the
immediate
environment
and market
Explanation
Explain the importance of the immediate environment
and market in identifying business opportunity
Criteria:
comprehensiveness
clarity
Coherence of ideas
conciseness

Interpretation
Interpret the data gathered from the immediate
environment and market in identifying business
opportunities
Criteria:
reliability
accuracy
objectively
relevance
validity

Application
Generate business ideas from data analysis
Criteria:
appropriateness
innovativeness
practicality

Perspective
Express from the point of view of a business owner
the importance of scanning the environment and
market in generating business ideas
Assessment of the
formulated business idea
based on the following
criteria:
profitability/ feasibility
practically
responsiveness to
consumer needs
innovativeness



4
2010 SECONDARY EDUCATION CURRICULUM
Career Pathways in Technology and Livelihood Education
AGRI-FISHERY ARTS I

STAGE 1: RESULTS/OUTCOMES STAGE 2: ASSESSMENT
Standard Essential At the level of
Content Performance Understanding Question
Product/
Performance Understanding Performance
Criteria:
validity
relevance
insightful

Empathy
Express your feelings when entrepreneurs offer the
same type of business in a certain locality and
town/city
Criteria:
objectivity
tactfulness
persuasiveness
sensitivity
open-mindedness

Self-Knowledge
Self-assess your level of confidence in formulating
business ideas
Criteria:
reflective
insightful
objectivity











5
2010 SECONDARY EDUCATION CURRICULUM
Career Pathways in Technology and Livelihood Education
AGRI-FISHERY ARTS I

STAGE 1: RESULTS/OUTCOMES STAGE 2: ASSESSMENT
Standard Essential At the level of
Content Performance Understanding Question
Product/
Performance Understanding Performance
The learner
demonstrates
understanding of
the process and
delivery in
producing high-
value vegetable

Key Ideas
selecting the
legal forms of
business
ownership
complying with
the legal
requirements and
regulations
securing a capital
to start the
business
choosing the
business location
designing a store
layout
applying the 4
Ms of production
selecting the
appropriate
marketing
strategy:
The learner applies/
follows the 4 Ms of
production in
determining the
resources needed
to produce/render a
marketable product.
An efficient
application of the 4
Ms of production
helps one create/
produce a saleable
product/service
How does one
produce a
marketable product
and/or render
service that relates
with poultry
production
Production
plan that
adheres to
the 4 Ms of
production
required to
render a
service
Explanation
Prove the importance of adhering to the 4 Ms of
production
Criteria:
comprehensive
clarity
conciseness

Interpretation
What are the implications when a vegetable grower
deviates from the process flow?
Criteria:
insightfulness
significance
objectivity

Application
Design new ways in maximizing effectiveness and
efficiency in the production process
Criteria:
appropriateness
efficiency/effectiveness
practicality

Perspective
If you own a big manufacturing business, what might
be your view of the production process?
Criteria:
validity
relevance
Assessment of the
production plan shall be
based on the following
criteria:
adherence to the
principles of 4 Ms of
production
completeness/
thoroughness of the
analysis
practicality and
profitability of the
product/ service




6
2010 SECONDARY EDUCATION CURRICULUM
Career Pathways in Technology and Livelihood Education
AGRI-FISHERY ARTS I

STAGE 1: RESULTS/OUTCOMES STAGE 2: ASSESSMENT
Standard Essential At the level of
Content Performance Understanding Question
Product/
Performance Understanding Performance
- product
- price
- promotion
- distribution

performing a
simple record
keeping
bookkeeping and
other financial
procedures


critical
sensitivity

Empathy
What would be your imagination when workers
deviate from the process flow
Criteria:
responsiveness
openness
objectiveness
persuasiveness

Self-Knowledge
Why do you buy product/service of good quality?
Criteria:
appropriateness
depth
objectivity

















7
2010 SECONDARY EDUCATION CURRICULUM
Career Pathways in Technology and Livelihood Education
AGRI-FISHERY ARTS I

General Standard:
The learner demonstrates understanding of his/her Personal Entrepreneurial Competencies (PECs), the environment and market as well as the
process/production and delivery of high-value vegetables.

Quarter 1 and 2
STAGE 1: RESULTS/OUTCOMES STAGE 2: ASSESSMENT
Standard Essential At the level of
Content Performance Understanding Question
Product/
Performance Understanding Performance
The learner
demonstrates
understanding of
the concepts in
producing and
marketing high
value vegetables

4Ms of producing
high value
vegetables

Basic steps in
starting a
business

Legal forms of
business
ownership

Start-up capital

Prepare the land
for planting

Grow seedlings

The learner
produces and
markets high value
vegetables
demonstrating
successful
production and
marketing indices
Regular
improvement in
producing and
marketing high
value vegetables
influences greater
productivity and
success in
vegetable business
How can one
become a
successful
vegetable grower?

How do regular
improvement in
producing and
marketing high
value vegetables
influences greater
productivity and
success in
vegetable
production
business?

Marketable
high value
vegetable
(Product)

Production
and
marketing of
high value
vegetable
(Process)

Explanation
Explain common practices of growing high value
vegetables
Criteria:
accurate
in-depth
insightful

Interpretation
Evaluate the cost and return of growing high value
vegetables
Criteria:
meaningful
illustrative
significant

Application
Produce and market high value vegetables
Criteria:
purposeful
efficient
engaging

Perspective
Compare the profitability of producing and marketing
season vegetables and high-value vegetables
Assessment of high value
vegetables produced using
the following criteria:
purity
quality
attractiveness
productiveness
Tools:
Rubrics/checklist for
assessment of high-value
vegetables

Assessment of the cultural
processes and practices of
growing high-value
vegetables using the
following criteria:
completeness of task
use of tools and
materials
workmanship
time management
attitude in the workplace




8
2010 SECONDARY EDUCATION CURRICULUM
Career Pathways in Technology and Livelihood Education
AGRI-FISHERY ARTS I

STAGE 1: RESULTS/OUTCOMES STAGE 2: ASSESSMENT
Standard Essential At the level of
Content Performance Understanding Question
Product/
Performance Understanding Performance
Criteria:
informative
revealing

Empathy
Relate the feeling of a successful vegetables
grower
Criteria:
worthwhile
gratifying
self-actualize

Self-Knowledge
Reflect on the production and marketing of high-value
vegetables based on your experience
Criteria:
awareness
reflective
insightful

Tools:
Rubrics/checklist for
assessment of process and
practices of growing high-
value vegetables

Assessment for marketing
the harvested vegetables
using the following criteria:
marketability
records keeping
product pricing
product packaging

Tools:
Rubrics/checklist for
assessment marketing of
high-value vegetables













9
2010 SECONDARY EDUCATION CURRICULUM
Career Pathways in Technology and Livelihood Education
AGRI-FISHERY ARTS I


General Standard:
The learner demonstrates understanding of his/her Personal Entrepreneurial Competencies (PECs), the environment and market as well as the
process/production and delivery of quality products/services in poultry production.

Quarter III
STAGE 1: RESULTS/OUTCOMES STAGE 2: ASSESSMENT
Standard Essential At the level of
Content Performance Understanding Question
Product/
Performance Understanding Performance
The learner
demonstrates
understanding of
Personal
Entrepreneurial
Competencies
(PECs):
Characteristics
Attributes
Lifestyles
Skills
Traits


Analysis and
interpretation of
PECs by cluster
achievement
planning
power


The learner
prepares a plan of
action that
addresses his/her
areas of
development based
on his/her PECs
and improves
further his/her
areas of strength










Successful
entrepreneurs
continuously
develop and
improve their PECs
How does one
ensure success in a
chosen
entrepreneurial
career? (such as:
broiler and egg
production)
Plan of action
addressing
personal
areas of
development
based on
ones PECs
and
improving
further ones
areas of
strength
Explanation
Describe your PECs focusing on strengths and
developmental areas
Criteria:
comprehensiveness (should include
characteristics, attributes, etc.)
clarity
conciseness

Interpretation
Compare your PECs with those of a successful
practitioner
Criteria:
objectivity
details/focus
conclusiveness
illustration

Application
Apply ones PECs in pursuing a chosen
entrepreneurial activity
Criteria:
efficiency/effectiveness
level of competence
level of confidence
attitude/behavior
Assessment of the plan of
action based on the
following criteria:
comprehensive-ness
appropriateness of
strategies in terms of
addressing personal
areas of development
based on ones PECs
and improving further
ones areas of strength
doability






10
2010 SECONDARY EDUCATION CURRICULUM
Career Pathways in Technology and Livelihood Education
AGRI-FISHERY ARTS I

STAGE 1: RESULTS/OUTCOMES STAGE 2: ASSESSMENT
Standard Essential At the level of
Content Performance Understanding Question
Product/
Performance Understanding Performance
Perspective
Express your thoughts from the viewpoint of a
seasoned entrepreneur the importance of PECs
Criteria:
validity
relevance
critical
plausibility
sensitivity

Empathy
Express your feelings if you are an entrepreneur who
finds difficulty in coping with the PECs of a chosen
career
Criteria:
openness
objectivity
sensitivity

Self-Knowledge
Assess, based on the results of your PECs, your
level of confidence as a prospective entrepreneur in
poultry production
Criteria:
reflective/insightful
depth
objectivity








11
2010 SECONDARY EDUCATION CURRICULUM
Career Pathways in Technology and Livelihood Education
AGRI-FISHERY ARTS I

STAGE 1: RESULTS/OUTCOMES STAGE 2: ASSESSMENT
Standard Essential At the level of
Content Performance Understanding Question
Product/
Performance Understanding Performance
The learner
demonstrates
understanding of
environment and
market
Key Ideas
- consumers
needs and
wants
- existing
industry that
relates with a
career choice
or
entrepreneurial
activity; and
- product/service
that satisfies
the needs and
wants of target
customers

Key Processes
- SWOT
analysis
- Opportunity
seeking and
seizing

The learner
formulates a
business idea
based on the
analysis of the
immediate
environment and
market
The needs and
wants of the target
market and industry
help determine the
product to be
produced and/or
service to be
offered

Ones choice of
entrepreneurial
activity is
influenced by the
needs and wants of
consumers

Seeking and
responding
effectively to a
business
opportunity are the
basis for starting
and maintaining
successful business
ventures
How does one
determine the
needs and wants of
the target market in
a province and
industry?

How does one
select an
entrepreneurial
activity to be
pursued?

How can one
respond effectively
to a business
opportunity?
Formulation
of a business
idea based
on the
analysis of
the
immediate
environment
and market
Explanation
Explain the importance of the immediate environment
and market in identifying business opportunity
Criteria:
comprehensiveness
clarity
Coherence of ideas
conciseness

Interpretation
Interpret the data gathered from the immediate
environment and market in identifying business
opportunities
Criteria:
reliability
accuracy
objectively
relevance
validity

Application
Generate business ideas from data analysis
Criteria:
appropriateness
innovativeness
practicality


Assessment of the
formulated business idea
based on the following
criteria:
profitability/ feasibility
practically
responsiveness to
consumer needs
innovativeness






12
2010 SECONDARY EDUCATION CURRICULUM
Career Pathways in Technology and Livelihood Education
AGRI-FISHERY ARTS I

STAGE 1: RESULTS/OUTCOMES STAGE 2: ASSESSMENT
Standard Essential At the level of
Content Performance Understanding Question
Product/
Performance Understanding Performance
Perspective
Express from the point of view of a business owner
the importance of scanning the environment and
market in generating business ideas
Criteria:
validity
relevance
insightful

Empathy
Express your feelings when entrepreneurs offer the
same type of business in a certain province
Criteria:
objectivity
tactfulness
persuasiveness
sensitivity
open-mindedness

Self-Knowledge
Self-assess your level of confidence in formulating
business ideas
Criteria:
reflective
insightful
objectivity









13
2010 SECONDARY EDUCATION CURRICULUM
Career Pathways in Technology and Livelihood Education
AGRI-FISHERY ARTS I

STAGE 1: RESULTS/OUTCOMES STAGE 2: ASSESSMENT
Standard Essential At the level of
Content Performance Understanding Question
Product/
Performance Understanding Performance
The learner
demonstrates
understanding of
the process and
delivery in poultry
production

Key Ideas
selecting the
legal forms of
business
ownership
complying with
the legal
requirements and
regulations
securing a capital
to start the
business
choosing the
business location
designing a store
layout
applying the 4
Ms of production
selecting the
appropriate
marketing
strategy:
- product
- price
The learner applies/
follows the 4 Ms of
production in
determining the
resources needed
to produce/render a
marketable product.
An efficient
application of the 4
Ms of production
helps one create/
produce a saleable
product/service
How does one
produce a
marketable product
and/or render
service that relates
with poultry
production
Production
plan that
adheres to
the 4 Ms of
production
required to
render a
service
Explanation
Prove the importance of adhering to the 4 Ms of
production
Criteria:
comprehensive
clarity
conciseness

Interpretation
What are the implications when a poultry raiser
deviates from the process flow?
Criteria:
insightfulness
significance
objectivity

Application
Design new ways in maximizing effectiveness and
efficiency in the production process
Criteria:
appropriateness
efficiency/effectiveness
practicality

Perspective
If you own a big manufacturing business, what might
be your view of the production process?

Assessment of the
production plan shall be
based on the following
criteria:
adherence to the
principles of 4 Ms of
production
completeness/
thoroughness of the
analysis
practicality and
profitability of the
product/ service




14
2010 SECONDARY EDUCATION CURRICULUM
Career Pathways in Technology and Livelihood Education
AGRI-FISHERY ARTS I

STAGE 1: RESULTS/OUTCOMES STAGE 2: ASSESSMENT
Standard Essential At the level of
Content Performance Understanding Question
Product/
Performance Understanding Performance
- promotion
- distribution

performing a
simple record
keeping
bookkeeping and
other financial
procedures


Criteria:
validity
relevance
critical
sensitivity

Empathy
What would be your imagination when workers
deviate from the process flow
Criteria:
responsiveness
openness
objectiveness
persuasiveness

Self-Knowledge
Why do you buy product/service of good quality?
Criteria:
appropriateness
depth
objectivity













15
2010 SECONDARY EDUCATION CURRICULUM
Career Pathways in Technology and Livelihood Education
AGRI-FISHERY ARTS I

General Standard:
The learner demonstrates understanding of his/her Personal Entrepreneurial Competencies (PECs), the environment and market as well as the
process/production and delivery of poultry meat and eggs.

Quarter 3
STAGE 1: RESULTS/OUTCOMES STAGE 2: ASSESSMENT
Standard Essential At the level of
Content Performance Understanding Question
Product/
Performance Understanding Performance
The learner
demonstrates
understanding in
producing and
marketing poultry
products (meat and
egg)
4Ms of poultry
production

Compute cost of
production

Basic steps in
starting a
business
ownership

Start-up capital

Select breeds to
raise

Providing
housing and
other facilities

The learner
produces and
markets poultry
meat and eggs
demonstrating
successful
production and
marketing indices

Applying updated
technological and
entrepreneurial
approaches in
producing and
marketing poultry
products (meat and
eggs) simplifies
poultry work and
reduces production
cost.
To what extent do
technology and
entrepreneur-ship
influence success in
producing and
marketing poultry
meat and eggs?

How can one
become a
successful poultry
raiser?

How do application
of updated
technological and
entrepreneurial
approaches in
producing and
marketing poultry
work and reduces
production cost?
Marketable
poultry
products
(Product)

Production
and marketing
of poultry
products
(Performance)

Explanation
Explain the activities in raising and marketing poultry
products.
Criteria:
accurate
in-depth
insightful

Interpretation
Evaluate the cost and return of raising poultry

Criteria:
meaningful
illustrative
significant

Application
Produce and market poultry products
Criteria:
logical
efficient
effective

Perspective
Analyze the food efficiency of your broiler/layer
Assessment of poultry
products, produced using
the following criteria:
size and weight
production efficiency

Tools:
Rubrics/checklist for
assessment of poultry
products produced

Assessment of the
production of poultry
products using the
following criteria:
completeness of task
use of materials and
equipment
workmanship
time management
attitude in the workplace

Tools:
Rubrics/checklist for the
assessment of
production processes




16
2010 SECONDARY EDUCATION CURRICULUM
Career Pathways in Technology and Livelihood Education
AGRI-FISHERY ARTS I

STAGE 1: RESULTS/OUTCOMES STAGE 2: ASSESSMENT
Standard Essential At the level of
Content Performance Understanding Question
Product/
Performance Understanding Performance

Raise poultry
(meat/eggs)

Pricing methods
of poultry
products

Market poultry
products













































Criteria:
informative
revealing
credible

Empathy
Imagine what would it be like to walk in poultry
raisers shoes who fall short of production
standards?
Criteria:
open
responsive
tactful

Self-Knowledge
Self-assess your decision-making abilities in poultry
raising
Criteria:
awareness
reflective
self-adjusting
Assessment for marketing
poultry products using the
following criteria:
marketability
profitability
records keeping
product pricing
product packaging

Tools:
Rubrics/checklist for
assessment in marketing
poultry products












17
2010 SECONDARY EDUCATION CURRICULUM
Career Pathways in Technology and Livelihood Education
AGRI-FISHERY ARTS I

General Standard:
The learner demonstrates understanding of his/her Personal Entrepreneurial Competencies (PECs), the environment and market as well as the
process/production and delivery of quality products/services in processing fish product.

Quarter IV
STAGE 1: RESULTS/OUTCOMES STAGE 2: ASSESSMENT
Standard Essential At the level of
Content Performance Understanding Question
Product/
Performance Understanding Performance
The learner
demonstrates
understanding of
Personal
Entrepreneurial
Competencies
(PECs):
Characteristics
Attributes
Lifestyles
Skills
Traits


Analysis and
interpretation of
PECs by cluster
achievement
planning
power


The learner
prepares a plan of
action that
addresses his/her
areas of
development based
on his/her PECs
and improves
further his/her
areas of strength










Successful
entrepreneurs
continuously
develop and
improve their PECs
How does one
ensure success in a
chosen
entrepreneurial
career? (such as:
producer of fish
products)
Plan of action
addressing
personal
areas of
development
based on
ones PECs
and
improving
further ones
areas of
strength
Explanation:
Describe your PECs focusing on strengths and
developmental areas
Criteria:
comprehensiveness (should include
characteristics, attributes, etc.)
clarity
conciseness

Interpretation:
Compare your PECs with those of a successful
practitioner
Criteria:
objectivity
details/focus
conclusiveness
illustration

Application:
Apply ones PECs in pursuing a chosen
entrepreneurial activity
Criteria:
efficiency/effectiveness
level of competence
level of confidence
attitude/behavior

Assessment of the plan of
action based on the
following criteria:
comprehensive-ness
appropriateness of
strategies in terms of
addressing personal
areas of development
based on ones PECs
and improving further
ones areas of strength
doability






18
2010 SECONDARY EDUCATION CURRICULUM
Career Pathways in Technology and Livelihood Education
AGRI-FISHERY ARTS I

STAGE 1: RESULTS/OUTCOMES STAGE 2: ASSESSMENT
Standard Essential At the level of
Content Performance Understanding Question
Product/
Performance Understanding Performance
Perspective:
Express your thoughts from the viewpoint of a
seasoned entrepreneur the importance of PECs
Criteria:
validity
relevance
critical
plausibility
sensitivity

Empathy:
Express your feelings if you are an entrepreneur who
finds difficulty in coping with the PECs of a chosen
career
Criteria:
openness
objectivity
sensitivity

Self-Knowledge:
Assess, based on the results of your PECs, your
level of confidence as a prospective entrepreneur in
processing fish products
Criteria:
reflective/insightful
depth
objectivity








19
2010 SECONDARY EDUCATION CURRICULUM
Career Pathways in Technology and Livelihood Education
AGRI-FISHERY ARTS I

STAGE 1: RESULTS/OUTCOMES STAGE 2: ASSESSMENT
Standard Essential At the level of
Content Performance Understanding Question
Product/
Performance Understanding Performance
The learner
demonstrates
understanding of
environment and
market
Key Ideas
- consumers
needs and
wants
- existing
industry that
relates with a
career choice
or
entrepreneurial
activity; and
- product/service
that satisfies
the needs and
wants of target
customers

Key Processes
- SWOT
analysis
- Opportunity
seeking and
seizing

The learner
formulates a
business idea
based on the
analysis of the
immediate
environment and
market
The needs and
wants of the target
market and industry
help determine the
product to be
produced and/or
service to be
offered

Ones choice of
entrepreneurial
activity is
influenced by the
needs and wants of
consumers

Seeking and
responding
effectively to a
business
opportunity are the
basis for starting
and maintaining
successful business
ventures
How does one
determine the
needs and wants of
the target market in
country and
industry?

How does one
select an
entrepreneurial
activity to be
pursued?

How can one
respond effectively
to a business
opportunity?
Formulation
of a business
idea based
on the
analysis of
the
immediate
environment
and market
Explanation:
Explain the importance of the immediate environment
and market in identifying business opportunity
Criteria:
comprehensiveness
clarity
Coherence of ideas
conciseness

Interpretation:
Interpret the data gathered from the immediate
environment and market in identifying business
opportunities
Criteria:
reliability
accuracy
objectively
relevance
validity

Application:
Generate business ideas from data analysis
Criteria:
appropriateness
innovativeness
practicality


Assessment of the
formulated business idea
based on the following
criteria:
profitability/ feasibility
practically
responsiveness to
consumer needs
innovativeness






20
2010 SECONDARY EDUCATION CURRICULUM
Career Pathways in Technology and Livelihood Education
AGRI-FISHERY ARTS I

STAGE 1: RESULTS/OUTCOMES STAGE 2: ASSESSMENT
Standard Essential At the level of
Content Performance Understanding Question
Product/
Performance Understanding Performance
Perspective:
Express from the point of view of a business owner
the importance of scanning the environment and
market in generating business ideas
Criteria:
validity
relevance
insightful

Empathy:
Express your feelings when entrepreneurs offer the
same type of business in a certain country
Criteria:
objectivity
tactfulness
persuasiveness
sensitivity
open-mindedness

Self-Knowledge:
Self-assess your level of confidence in formulating
business ideas
Criteria:
reflective
insightful
objectivity









21
2010 SECONDARY EDUCATION CURRICULUM
Career Pathways in Technology and Livelihood Education
AGRI-FISHERY ARTS I

STAGE 1: RESULTS/OUTCOMES STAGE 2: ASSESSMENT
Standard Essential At the level of
Content Performance Understanding Question
Product/
Performance Understanding Performance
The learner
demonstrates
understanding of
the process and
delivery in
processing of fish
products

Key Ideas
selecting the
legal forms of
business
ownership
complying with
the legal
requirements and
regulations
securing a capital
to start the
business
choosing the
business location
designing a store
layout
applying the 4
Ms of production
selecting the
appropriate
marketing
strategy:
- product
- price
The learner applies/
follows the 4 Ms of
production in
determining the
resources needed
to produce/render a
marketable product.
An efficient
application of the 4
Ms of production
helps one create/
produce a saleable
product/service
How does one
produce a
marketable product
and/or render
service that relates
with processing of
fish products
Production
plan that
adheres to
the 4 Ms of
production
required to
render a
service
Explanation
Prove the importance of adhering to the 4 Ms of
production
Criteria:
comprehensive
clarity
conciseness

Interpretation
What are the implications when a fish processor
deviates from the process flow?
Criteria:
insightfulness
significance
objectivity

Application
Design new ways in maximizing effectiveness and
efficiency in the production process
Criteria:
appropriateness
efficiency/effectiveness
practicality

Perspective
If you own a big manufacturing business, what might
be your view of the production process?

Assessment of the
production plan shall be
based on the following
criteria:
adherence to the
principles of 4 Ms of
production
completeness/
thoroughness of the
analysis
practicality and
profitability of the
product/ service



22
2010 SECONDARY EDUCATION CURRICULUM
Career Pathways in Technology and Livelihood Education
AGRI-FISHERY ARTS I

STAGE 1: RESULTS/OUTCOMES STAGE 2: ASSESSMENT
Standard Essential At the level of
Content Performance Understanding Question
Product/
Performance Understanding Performance
- promotion
- distribution

performing a
simple record
keeping
bookkeeping and
other financial
procedures


Criteria:
validity
relevance
critical
sensitivity

Empathy
What would be your imagination when workers
deviate from the process flow
Criteria:
responsiveness
openness
objectiveness
persuasiveness

Self-Knowledge
Why do you buy product/service of good quality?
Criteria:
appropriateness
depth
objectivity













23
2010 SECONDARY EDUCATION CURRICULUM
Career Pathways in Technology and Livelihood Education
AGRI-FISHERY ARTS I

General Standard:
The learner demonstrates understanding of his/her Personal Entrepreneurial Competencies (PECs), the environment and market as well as the
process/production and delivery of common fish products.

Quarter 4
STAGE 1: RESULTS/OUTCOMES STAGE 2: ASSESSMENT
Standard Essential At the level of
Content Performance Understanding Question
Product/
Performance Understanding Performance
The learner
demonstrates
understanding of
the concepts in
producing and
marketing fish
products (bagoong,
tinapa, tuyo/daing)

Appropriate and
available fish
species for
processing

Regulations in
putting up a fish
processing
enterprise

Put up an
appropriate
processing stall

Introduce
innovation
The learner
produces and
markets process
fishes
demonstrating
successful
production and
marketing indices..
Understanding
production and
marketing of fish
products can
present better
opportunities for
livelihood
How can knowledge
in production and
marketing of fish
products bring
better opportunities
for livelihood?

What makes one a
good fish
processor?
Marketable
fish products
(Product)

Production
and
marketing
fish products
Explanation
Explain the different concepts of producing and
marketing fish products
Criteria:
thorough
credible
in-depth

Interpretation
Illustrate appropriateness of resources and
environment with the methods of processing fish
suitable in the locality
Criteria:
meaningful
conclusive
significant

Application
Process and market fish products
Criteria:
productive
efficient
purposeful

Assessment of fish
products produced using
the following criteria:
Purity
Quality
Attractiveness
Originality
Productiveness

Tools:
Rubrics/checklist for
assessment of fish
products produced

Assessment of the different
processes in producing fish
products using the
following criteria:
Completeness of the
task
Choice of materials/
ingredients used





24
2010 SECONDARY EDUCATION CURRICULUM
Career Pathways in Technology and Livelihood Education
AGRI-FISHERY ARTS I

STAGE 1: RESULTS/OUTCOMES STAGE 2: ASSESSMENT
Standard Essential At the level of
Content Performance Understanding Question
Product/
Performance Understanding Performance
Preservatives/
dehydrating
agents

Package product

Compute cost of
production

Market products






Perspective
Analyze ones preference of fish products
Criteria:
appropriate
authentic
precise

Empathy
Express what you consider is important as consumer
of fish products
Criteria:
responsive
perceptive
tactful

Self-Knowledge
Self-assess strength and weakness of the processes
of producing fish products
Criteria:
insightful
reflective
self-adjusting


Product packaging
Workmanship
Time management
Teamwork

Tools:
Rubrics/checklist for
assessment of the different
processes in producing fish
products

Assessment for marketing
fish products using the
following criteria:
Marketability
Profitability (ROI)
Records keeping
Product pricing
Product packaging