The Elements and Principles of Art Design

Elements of design are the parts.

They structure and carry the work.
Principles of design are concepts.
They affect content and message.
Elements of Design
Line
Form
Space
Texture
Shape
Color
Value
Line Strokes that show motion and connect two points.
!ay "e #ertical$ hori%ontal or diagonal$ cur#ed$ straight$ %ig%ag$ or show emotion.
Form Shows an o"&ect in space$ the mass or positi#e space it occupies. The term usually used when
descri"ing
'( o"&ects.
Space )hat is "etween o"&ects$ also known as negati#e space.
Texture The feel$ real or implied$ on an o"&ect or its surface.
Shape *rea enclosed when "oth sides of a line meet.
Shapes can "e geometric or organic.
Color +ue. !ay "e complimentary$ analogous$ primary$ secondary$ tertiary$ or part of a color wheel.
Value The lightness of darkness of an o"&ect or color. ,ften used with drawings.
Principles of Design
Emphasis
!o#ement
-nity
.hythm
Contrast
Variety
Emphasis )hen one area in a work of art stands out more than another. The part that catches your
attention first.
!o#ement The motion created in a work of art. ,ften uses the principle of rhythm to achie#e this.
-nity The feeling of wholeness or the parts "elonging together.
.hythm The repetition of lines$ shapes$ or colors to create a feeling of mo#ement.
Contrast * difference created when elements are placed next to each other in a work of art.
Variety The use of different lines$ shapes$ and colors in a piece of work.