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    Cropp Metcalfe

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    veronicaspak
    The document contains demographic data from the Scarborough Research survey of 2014 about fans of D.C. United, a professional soccer team based in Washington D.C. Some key findings include: 35.1% of D.C. United fans are female, the highest percentage among the major D.C. area professional sports teams. Most D.C. United fans have household incomes over $50,000, with 22% earning over $100,000. The majority of D.C. United fans, around 65%, rent rather than own their homes. Fairfax County, Virginia has the largest share of D.C. United fans at 23.2%.

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    Cropp Metcalfe

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    veronicaspak
    43 views9 pages
    The document contains demographic data from the Scarborough Research survey of 2014 about fans of D.C. United, a professional soccer team based in Washington D.C. Some key findings include: 35.1% of D.C. United fans are female, the highest percentage among the major D.C. area professional sports teams. Most D.C. United fans have household incomes over $50,000, with 22% earning over $100,000. The majority of D.C. United fans, around 65%, rent rather than own their homes. Fairfax County, Virginia has the largest share of D.C. United fans at 23.2%.

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    The document contains demographic data from the Scarborough Research survey of 2014 about fans of D.C. United, a professional soccer team based in Washington D.C. Some key findings include: 35.1% of D.C. United fans are female, the highest percentage among the major D.C. area professional sports teams. Most D.C. United fans have household incomes over $50,000, with 22% earning over $100,000. The majority of D.C. United fans, around 65%, rent rather than own their homes. Fairfax County, Virginia has the largest share of D.C. United fans at 23.2%.

    Copyright:

    © All Rights Reserved
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    Flag for inappropriate content
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    43 views9 pages

    Cropp Metcalfe

    Uploaded by

    veronicaspak
    The document contains demographic data from the Scarborough Research survey of 2014 about fans of D.C. United, a professional soccer team based in Washington D.C. Some key findings include: 35.1% of D.C. United fans are female, the highest percentage among the major D.C. area professional sports teams. Most D.C. United fans have household incomes over $50,000, with 22% earning over $100,000. The majority of D.C. United fans, around 65%, rent rather than own their homes. Fairfax County, Virginia has the largest share of D.C. United fans at 23.2%.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
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    CroppMetcalfe

    July 2014

    D.C. United Fan Breakdown


    Male to Female %

    Female

    35.10%

    Male

    0.00%

    64.90%

    10.00%

    Source: Scarborough Research 2014

    20.00%

    30.00%

    40.00%

    50.00%

    60.00%

    70.00%

    D.C.s Female Sports Fans

    Wizards

    32.9%

    Redskins

    44.4%

    Nationals

    39.6%

    Capitals

    33.1%

    D.C. United

    0.0%

    35.1%

    5.0%

    Source: Scarborough Research 2014

    10.0%

    15.0%

    20.0%

    25.0%

    30.0%

    35.0%

    40.0%

    45.0%

    50.0%

    D.C. United Fans


    Household Income Index

    250k+

    10.6%

    $150k+

    14.6%

    $100k+

    22.0%

    $75k+

    14.9%

    $50k+

    14.9%

    0.0%

    5.0%

    10.0%

    15.0%

    20.0%

    25.0%

    Household Income Index


    D.C. United vs. Other Teams
    6.6%

    17.7%

    Wizards

    20.4%

    15.2%

    9.1%
    6.8%

    16.3%

    Redskins
    13.5%

    16.9%

    20.0%

    250k+

    8.1%

    18.6%

    Nationals
    14.6%
    13.0%

    14.4%
    13.7%
    14.6%

    Source: Scarborough Research 2014

    5.0%

    10.0%

    15.0%

    21.6%

    22.0%

    14.9%
    14.9%
    0.0%

    $100k+
    $75k+

    19.4%

    Capitals

    D.C. United

    22.4%

    $50k+

    10.1%

    10.6%

    $150k+

    20.0%

    25.0%

    D.C. Sports Fans Who


    Own vs. Rent Home
    32.0%

    Wizards

    63.6%

    24.4%

    Redskins

    71.2%

    26.4%

    Nationals

    69.8%

    25.9%

    Capitals

    69.9%

    29.4%

    D.C. United

    0.0%

    65.8%
    10.0%

    Source: Scarborough Research 2014

    20.0%

    30.0%

    40.0%

    50.0%

    60.0%

    70.0%

    80.0%

    Rent
    Own

    D.C. United Fans


    Market Value for Owned Homes
    $2m+

    0.80%

    $1m+

    3.30%

    $750k

    3.90%

    $500k+

    12.90%

    $350k+

    18.70%

    $300k+

    5.70%

    $250k+

    7.50%

    $200k+
    0.00%

    3.70%
    2.00%

    4.00%

    Source: Scarborough Research 2014

    6.00%

    8.00% 10.00% 12.00% 14.00% 16.00% 18.00% 20.00%

    D.C. United Fans


    County of Residence
    Frederick, MD

    Alexandria City, VA

    3.0%

    4.7%

    Prince William, VA

    5.0%

    Arlington, VA

    5.2%

    Prince George's, MD

    13.4%

    District of Columbia

    13.6%

    Montgomery, MD

    17.5%

    Fairfax, VA
    0.0%

    Source: Scarborough Research 2014

    23.2%
    5.0%

    10.0%

    15.0%

    20.0%

    25.0%

    Company Purchasing Decisions

    Overnight Delivery

    5.40%

    Office Equipment/Supplies

    11.10%

    IT

    7.30%

    Computer Hardware/Software

    9.30%

    Business Travel/Convention

    8%

    Banking/Financial
    0.00%

    Source: Scarborough Research 2014

    5.60%
    2.00%

    4.00%

    6.00%

    8.00%

    10.00%

    12.00%

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