Legal and Ethical issues in IMC:

CHAPTER-24
1. The Indian Penal Code IPC, 1860.
2. Drugs and Cosmetic Act, 1940.
3. Drugs control Act, 1950.
4. Indian copyright Act, 1957.
5. Trade Marks Act, 1999.
6. The infant Milk substitutes, feeding Bottles
and Infant Foods Act, 1992.
7. The consumer protection Act, 1986.
8. The Pharmacy Act, 1948.

Self Regulatory codes of conduct in
Advertising:
The Advertising standards council of India-
ASCI. It protects:
False, misleading and offensive advertising.
Saves advertisers from the hassles of costly
litigation or opportunity lost.
It conducts the honest advertising and fair
competition in the market.

The required information:

Advertisements must be truthful and honest.
All objective information, claims and
comparisons should be capable of
substantiation.
If claims are based on research, the source
and date of this research should be indicated
in the advertisement.
Advertisers cannot mislead consumers by
implications, omissions, ambiguity, or
exaggeration.
Advertisements cannot make references to a
person, firm or institution, without the partys
permission, if such a reference gives an undue
advantage to the product .
Advertisement should not abuse the trust of
the consumers or exploit their lack of
experience or knowledge.
e.g.: free means free, no cost is involved.
Guarantee/Warranty issues.
Continuing:
Special care for the people who are suffering
from the weakness, any real or perceived
inadequacy of any physical attributes such as
height, obesity, illness, impotence etc.
Misleading statements for investments cannot
be there.
Message:
DAGMAR Approach:
Budgeting and Various forms.