- 25 -

.
.
.
.
.
2000
.
.




.
.
" " " "
" / " AOL/Time Warner "" "
" "" " "

- 26 -

 .. .



:
- -

:
11

.


.
-
.



- - .



.

.

- 27 -

 : :


.
.


2001


.
.


.
- 10 15 - "
" ) (
.

.
.

- 28 -

Business

.. :
.

.
: 3 5
.

- 29 -


.
-



.

.

.


) ( .

.



..

Profiles .
) (12 -

.
.

- 30 -

 ""

.
eBay

.


.
.

-

-
Commoditization
.



. ) (FDA


.
:

- 31 -

) (

Fad

..

.



.

.


.

11:
11

- 32 -

 .
.


.



.
11 . "
" :

"".

.



.
- 33 -

 .
.

.

.

-
.


11
.


.
"
" .
:

- 34 -

.
.
11 ..

- 35 -

.

.

.


.
11


.


.

.


- .
.

- 36 -


)(
.

:


. Alan

Greenspan
"
" .


. " "
.


.




.

..
"
" Six Sigma
.

- 37 -

 .
:

...

" ".

".

" - " -
" - " - ".

".
"

"
".

" ".

" ".


.


.

- 38 -


.
.

:



.

..
.




.
.
.
.

.
" " .

.

Linear .


- -

- 39 -


.
.

: ..
: :





:

.
"
- 40 -


" ..MIT Media Lab
" "
"
.
" .

.


.



.




.
" "

.


.
"
" .

- 41 -

 :

11
.

.

.11/9
.




.

.

.

.
.
.
.
.

11!
" "

.
- 42 -



.
.
.
-

.

- 43 -