Z04_FORD0115_01_SE_NOTE.

indd53511/15/102:20PM
12
RESEARCHING
STARTING
OVERVIEWOFPUBLIC
SPEAKING
Page1
Chapter1
GETTINGTOKNOW
YOURAUDIENCEAND
SITUATION
Page25
Chapter2
SELECTINGYOUR
TOPICANDPURPOSE
Page49
Chapter3
LOCATINGSUPPORT
MATERIALS
Page69
Chapter4
SELECTINGAND
TESTINGSUPPORT
MATERIALS
Page109
Chapter13
THEINFORMATIVE
SPEECH
Page333
67
SPEAKINGTO
PERSUADE
SPEAKINGTO
INFORM
HowtoUse
ThisBook

TYPESOFSPEAKING
THECREATIVEPROCESSFORPUBLICSPEAKING
Chapter14
TOOLSFOR
PERSUADING
Page369
Chapter15
THEPERSUASIVE
SPEECH
Page403
34
PRESENTING
CREATING
5
LISTENING&
EVALUATING
NCASTUDENT
OUTCOMESFOR
SPEAKINGAND
LISTENING
*Page507
GLOSSARY
*Page523
BIBLIOGRAPHY
*Page533
NOTES
*Page535
CREDITS
*Page536
INDEX
*Page541
DETAILEDCONTENTS
*Page554
Chapter5
OUTLININGYOUR
SPEECH
*Page137
Chapter6
ORGANIZINGTHE
SPEECHBODY
*Page173
Chapter7
INTRODUCINGAND
CONCLUDINGYOUR
SPEECH
*Page195
Chapter8
USINGLANGUAGE
SUCCESSFULLY
*Page215
Chapter9
DELIVERINGYOUR
SPEECH
*Page237
CHAPTER10
USINGPRESENTATION
AIDS
*Page261
Chapter11
LISTENING
*Page299
Chapter12
EVALUATINGSPEECHES
*Page317
Chapter16
SPEECHESFORSPECIAL
EVENTS
*Page443
Chapter17
ONTHEJOBSPEAKING
*Page471
Chapter18
SPEAKINGINSMALL
GROUPS
*Page493
89
SPEAKINGIN
PROFESSIONAL
&GROUPSETTINGS
SPEAKINGON
SPECIALOCCASIONS
A01_FORD0115_01_SE_FM.indd111/20/1012:31AM
LISAA.FORDBROWN

Allyn&Bacon

A01_FORD0115_01_SE_FM.indd311/20/1012:31AM

()

A01_FORD0115_01_SE_FM.indd411/20/1012:31AM
v

A01_FORD0115_01_SE_FM.indd511/20/1012:31AM
ORIGINSOFTHISBOOK

Originsof

WHATARETHEMODERNAPPEALSUSEDTOPERSUADE?
SELFESTEEM
NEEDS

SOCIALNEEDS
SAFETYNEEDS
PHYSIOLOGICAL
NEEDS
THEHIERARCHYOFNEEDSMONROESMOTIVATEDSEQUENCE
SELF
ACTUALIZATION
NEEDS

SELFESTEEM
NEEDS

SOCIALNEEDS
SAFETYNEEDS
PHYSIOLOGICAL
NEEDS
THEHIERARCHYOFNEEDSMONRO
SELF
ACTUALIZATION
NEEDS
A01_FORD0115_01_SE_FM.indd611/20/1012:31AM

FEATURES
Features
1

STARTING

RESEARCHING

GETTINGTOKNOW
YOURAUDIENCEAND
SITUATION
*Seepage25

SELECTINGYOURTOPIC
ANDPURPOSE
*Seepage49

SELECTINGAND
TESTINGSUPPORT
MATERIALS
*Seepage109

LOCATING
SUPPORTMATERIALS
*Seepage69

CREATING

PRESENTING

LISTENING&
EVALUATING
OUTLININGYOUR
SPEECH
*Seepage137

ORGANIZINGTHE
SPEECHBODY
*Seepage173
I

USINGLANGUAGE
SUCCESSFULLY
*Seepage215

DELIVERINGYOUR
SPEECH
*Seepage237

LISTENING
*Seepage299

EVALUATINGSPEECHES
*Seepage317

INTRODUCINGAND
CONCLUDINGYOUR
SPEECH
*Seepage195

USING
PRESENTATIONAIDS
*Seepage261

SPEAKER
NOISESITUATION
AUDIENCE CHANNELMESSAGE
BACKGROUND
FEEDBACK
COMMON
GROUND
M
ESSA
G
E&
FEED
BA
CK

A01_FORD0115_01_SE_FM.indd711/20/1012:31AM
FEATURES

1
2
3

4
5
6

A01_FORD0115_01_SE_FM.indd811/20/1012:31AM

FEATURES
6

*
*

*
*

*
*

toast

*
*

*
*

A01_FORD0115_01_SE_FM.indd911/20/1012:31AM
FEATURES

10

Tab1STARTING
Overview
123
Chapter2
5051
5859
Tab6SPEAKINGTOINFORM
Chapter13
333367
Tab7SPEAKINGTOPERSUADE
Chapter15
402441
Tab8SPEAKINGONSPECIALOCCASIONS
Chapter16
443469
Tab9SPEAKINGINPROFESSIONAL&GROUP
SETTINGS
Chapter17
471491
Chapter18
492505

A01_FORD0115_01_SE_FM.indd1011/20/1012:31AM

FEATURES
11

12

Time
Time

deepWeb

A01_FORD0115_01_SE_FM.indd1111/20/1012:31AM
SUPPLEMENTS

Supplements

INSTRUCTORSMANUAL

TESTBANK

MYTESTCOMPUTERIZEDTESTBANK

POWERPOINTPRESENTATIONPACKAGE

CLASSPREP

AGUIDEFORNEWPUBLICSPEAKINGTEACHERS,

PEARSONCONTEMPORARYCLASSICSPEECHESDVD

A01_FORD0115_01_SE_FM.indd1211/20/1012:31AM

SUPPLEMENTS
PUBLICSPEAKINGINTHEMULTICULTURAL
ENVIRONMENT

THESPEECHOUTLINE

SPEECHPREPARATIONWORKBOOK

STUDYCARDFORPUBLICSPEAKING

PEARSONPUBLICSPEAKINGSTUDYSITE

VIDEOLABCDROM

MYSPEECHLAB

FORSTUDENTS
FORINSTRUCTORSANDSTUDENTS
FREEAPPFORAPPLEiPHONES,iPADS,ANDiPODS:
DKPSiCHECK

A01_FORD0115_01_SE_FM.indd1311/20/1012:31AM

eText:

SUPPLEMENTS
A01_FORD0115_01_SE_FM.indd1411/20/1012:31AM

SUPPLEMENTS
A01_FORD0115_01_SE_FM.indd1511/20/1012:31AM

xvi

A01_FORD0115_01_SE_FM.indd1611/20/1012:31AM
ACKNOWLEDGMENTS
xvii

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FOCUSGROUPPARTICIPANTS

ACKNOWLEDGMENTS

FACULTYADVISORYBOARD

A01_FORD0115_01_SE_FM.indd1811/20/1012:31AM
REVIEWERS

ACKNOWLEDGMENTS

A01_FORD0115_01_SE_FM.indd195/25/117:34PM
ACKNOWLEDGMENTS

A01_FORD0115_01_SE_FM.indd2011/20/1012:31AM

A01_FORD0115_01_SE_FM.indd2111/20/1012:31AM
A01_FORD0115_01_SE_FM.indd2211/20/1012:31AM

M00_FORD0115_01_SE_OVR.indd111/15/105:06PM

M00_FORD0115_01_SE_OVR.indd211/15/105:06PM

Identication

M00_FORD0115_01_SE_OVR.indd311/15/105:06PM
5
UseAppropriateAppeals

Logos

Ethos

Pathos

Mythos

4
OVERVIEWOFPUBLICSPEAKING
M00_FORD0115_01_SE_OVR.indd411/15/105:06PM

TIP:SpeechAnxiety

M00_FORD0115_01_SE_OVR.indd511/15/105:06PM
6

M00_FORD0115_01_SE_OVR.indd611/15/105:06PM

HOWCANYOUOVERCOMEAFEAROFPUBLICSPEAKING?
3
Practice,Practice,Practice

before

1
2
3

4
5
6

M00_FORD0115_01_SE_OVR.indd711/15/105:06PM

M00_FORD0115_01_SE_OVR.indd811/15/105:06PM

*
*

M00_FORD0115_01_SE_OVR.indd911/15/105:06PM

PRACTICINGETHICS:HOWTO
AVOIDPLAGIARISM

REMEMBER

M00_FORD0115_01_SE_OVR.indd1011/15/105:06PM

FirstAmendment

11

M00_FORD0115_01_SE_OVR.indd1111/15/105:06PM

12

M00_FORD0115_01_SE_OVR.indd1211/15/105:06PM

13

2
PRESIDENTGERALDR.FORD
M00_FORD0115_01_SE_OVR.indd1311/15/105:06PM
14

SPEAKER
NOISE
SITUATION
AUDIENCE CHANNELMESSAGE
BACKGROUND
FEEDBACK
COMMON
GROUND
M
E
S
S
A
G
E

&

F
E
E
D
B
A
C
K
M00_FORD0115_01_SE_OVR.indd1411/15/105:06PM
15
WHATISTHEPROCESSOFCOMMUNICATING?

M00_FORD0115_01_SE_OVR.indd1511/15/105:06PM

STARTING

RESEARCHING

GETTINGTOKNOW
YOURAUDIENCEAND
SITUATION
*Seepage25

SELECTINGYOURTOPIC
ANDPURPOSE
*Seepage49

SELECTINGAND
TESTINGSUPPORT
MATERIALS
*Seepage109

LOCATING
SUPPORTMATERIALS
*Seepage69

M00_FORD0115_01_SE_OVR.indd1611/15/105:06PM

WHATISTHECREATIVEPROCESSFORPUBLICSPEAKING?
CREATING
34
PRESENTING
5
LISTENING&
EVALUATING
OUTLININGYOUR
SPEECH
*Seepage137

ORGANIZINGTHE
SPEECHBODY
*Seepage173
I

USINGLANGUAGE
SUCCESSFULLY
*Seepage215

DELIVERINGYOUR
SPEECH
*Seepage237

LISTENING
*Seepage299

EVALUATINGSPEECHES
*Seepage317

INTRODUCINGAND
CONCLUDINGYOUR
SPEECH
*Seepage195

USING
PRESENTATIONAIDS
*Seepage261

M00_FORD0115_01_SE_OVR.indd1711/15/105:06PM
18
OVERVIEWOFPUBLICSPEAKING
GETTINGTOKNOWYOURAUDIENCE
ANDSITUATION

SELECTINGYOURTOPICAND
PURPOSE

1
STARTING
M00_FORD0115_01_SE_OVR.indd1811/15/105:06PM
SELECTINGANDTESTINGSUPPORT
MATERIALS

LOCATINGSUPPORTMATERIALS

19
WHATISTHECREATIVEPROCESSFORPUBLICSPEAKING?
2
RESEARCHING
*

M00_FORD0115_01_SE_OVR.indd1911/15/105:06PM
20
OVERVIEWOFPUBLICSPEAKING
OUTLININGYOURSPEECH

*
ORGANIZINGTHESPEECHBODY

INTRODUCINGANDCONCLUDING
YOURSPEECH

CREATING
M00_FORD0115_01_SE_OVR.indd2011/15/105:06PM
USINGLANGUAGESUCCESSFULLY

DELIVERINGYOURSPEECH

USINGPRESENTATIONAIDS

21
WHATISTHECREATIVEPROCESSFORPUBLICSPEAKING?
4
PRESENTING
M00_FORD0115_01_SE_OVR.indd2111/15/105:06PM
LISTENING

EVALUATINGSPEECHES

good

22
OVERVIEWOFPUBLICSPEAKING
5
LISTENING&EVALUATING
M00_FORD0115_01_SE_OVR.indd2211/15/105:06PM
23
USINGTHESTEPSINTHISBOOK

UsingtheStepsinThisBook

STARTING
1
RESEARCHING
2
CREATING
34
PRESENTING
5
LISTENING&
EVALUATING
M00_FORD0115_01_SE_OVR.indd2311/15/105:06PM
GETTINGTO
KNOWYOUR
AUDIENCEAND
SITUATION
1
24
Chapter1GETTINGTOKNOWYOURAUDIENCEANDSITUATION
M01_FORD0115_01_SE_C01.indd2411/19/103:51AM
Introduction

GETTINGTOKNOWYOURAUDIENCEANDSITUATION

M01_FORD0115_01_SE_C01.indd2511/19/103:51AM

26

M01_FORD0115_01_SE_C01.indd2611/19/103:51AM

CONFIDENCEBOOSTER

M01_FORD0115_01_SE_C01.indd2711/19/103:51AM

Attitudes

28

M01_FORD0115_01_SE_C01.indd2811/19/103:51AM
2
Beliefs

29
WHATDOYOUNEEDTOKNOWABOUTYOURAUDIENCE?
3
Values

M01_FORD0115_01_SE_C01.indd2911/19/103:51AM

NOTE:

M01_FORD0115_01_SE_C01.indd3011/19/103:51AM

WHATSPECIFICTRAITSDOYOUNEEDTOINVESTIGATE?
GENERATIONALTRENDS

PRACTICINGETHICS

Born19651980

Born19811999

M01_FORD0115_01_SE_C01.indd3111/19/103:51AM
2
PsychologicalTraits

CHECKLISTforPsychologicalTraits
*
*

GETTINGTOKNOWYOURAUDIENCEANDSITUATION

S
E
L
F
E
S
T
E
E
M
N
E
E
D
S

S
O
C
I
A
L

N
E
E
D
S

S
A
F
E
T
Y
N
E
E
D
S

P
H
Y
S
I
O
L
O
G
I
C
A
L
N
E
E
D
S

SELF
ACTUALIZATION
NEEDS
M01_FORD0115_01_SE_C01.indd3211/19/103:51AM
3
SocialTraits

SOCIALTRAITSBYCHOICE

SOCIALTRAITSBYBIRTH

CHECKLISTforSocialTraits

WHATSPECIFICTRAITSDOYOUNEEDTOINVESTIGATE?
M01_FORD0115_01_SE_C01.indd3311/19/103:51AM

U.S.POPULATIONDIVERSITY

GETTINGTOKNOWYOURAUDIENCEANDSITUATION
34
2
0
0
8

2
0
5
0

(
p
r
o
j
e
c
t
e
d
)

CHANGESINU.S.POPULATIONDIVERSITY
66%
15%
14%
5%
46%
30%
15%
9%
+*+*+*+*+*+**+*+*+*++*+*+*+*+*+**+*+*+
+*+*+*+*+*+**+*+*+*++*+*+*+*+*
+*+*+*+*+*+**+*+
+*+*+*+*+*+**+*
+++*+
+*+*+*+*+*+**+*+*+*++*+*+*+*+*+**+*+*+
+*+*+*+**
+*+*+*+*+*+**+*+*+*++*+*+*+*+*
+*+*+*+*+*+**+*
+*+*+*+*+
WHITEHISPANICBLACKASIAN
*+*+
KEY
M01_FORD0115_01_SE_C01.indd3411/19/103:51AM

CULTURALTENDENCIES

HOFSTEDESFIVEDIMENSIONSOFCULTURE

WHATSPECIFICTRAITSDOYOUNEEDTOINVESTIGATE?
DIMENSIONEXPLANATIONEXAMPLECOUNTRIESAUDIENCERESPONSE

M01_FORD0115_01_SE_C01.indd3511/19/103:51AM

36

M01_FORD0115_01_SE_C01.indd3611/19/103:51AM
37
WHYDOYOUNEEDTOKNOWTHESPEAKINGSITUATION?
SITUATION
SPEAKER
NOISE
AUDIENCE CHANNEL
BACKGROUND
COMMON
GROUND
M
E
S
S
A
G
E

&

F
E
E
D
B
A
C
K
M01_FORD0115_01_SE_C01.indd3711/19/103:51AM

M01_FORD0115_01_SE_C01.indd3811/19/103:51AM

why

*
*
*

*
*
*

*
*
*
*
*

M01_FORD0115_01_SE_C01.indd3911/19/103:51AM

40
M01_FORD0115_01_SE_C01.indd4011/19/103:51AM

BASICINTERVIEWGUIDELINES

OPENENDEDQUESTION

CLOSEDENDEDQUESTION

2
Interview

HOWDOYOULOCATEAUDIENCEANDSITUATIONINFORMATION?
M01_FORD0115_01_SE_C01.indd4111/19/103:52AM
3
Survey

GETTINGTOKNOWYOURAUDIENCEANDSITUATION

M01_FORD0115_01_SE_C01.indd4211/19/103:52AM
4
Research

43
HOWDOYOULOCATEAUDIENCEANDSITUATIONINFORMATION?
M01_FORD0115_01_SE_C01.indd4311/19/103:52AM

44

M01_FORD0115_01_SE_C01.indd4411/19/103:52AM
45

M01_FORD0115_01_SE_C01.indd4511/19/103:52AM
Chapter1GETTINGTOKNOWYOURAUDIENCEANDSITUATION
ChangsSpeech

FOCUSINGINONTHESITUATION

M01_FORD0115_01_SE_C01.indd4611/19/103:52AM
SURVEYING
THEPOTENTIAL
AUDIENCE

AUDIENCESATTITUDES,BELIEFS,ANDVALUES

CHANGSSPEECH

M01_FORD0115_01_SE_C01.indd4711/19/103:52AM
48
Chapter2SELECTINGYOURTOPICANDPURPOSE
SELECTING
YOURTOPIC
ANDPURPOSE
2
M02_FORD0115_01_SE_C02.indd4811/12/108:38PM
1

Introduction

SELECTINGYOURTOPICANDPURPOSE

M02_FORD0115_01_SE_C02.indd4911/12/108:38PM

M02_FORD0115_01_SE_C02.indd5011/12/108:38PM
2
CreateanIdeaBank

BRAINSTORMING

IDEABANK

CONFIDENCEBOOSTER

HOWDOYOUSELECTATOPIC?
M02_FORD0115_01_SE_C02.indd5111/12/108:38PM

52

IDEABANK

M02_FORD0115_01_SE_C02.indd5211/12/108:38PM
SEARCHINGFORTOPICIDEAS

IDEABANK

53
HOWDOYOUSELECTATOPIC?
M02_FORD0115_01_SE_C02.indd5311/12/108:38PM
3
SelectYourTopic

SELECTINGYOURTOPICANDPURPOSE

M02_FORD0115_01_SE_C02.indd5411/12/108:38PM

HOWDOYOUSELECTATOPIC?
TIP:StartingEarly

PRACTICINGETHICS

M02_FORD0115_01_SE_C02.indd5511/12/108:38PM

56

M02_FORD0115_01_SE_C02.indd5611/12/108:38PM

*Seepages6465.
CONSTRUCTA
WORKINGOUTLINE

*Seepages6061.
IDENTIFYTHE
CENTRALIDEAOF
THESPEECH
57
HOWDOYOUNARROWYOURTOPIC?

IDENTIFYTHE
SPECIFICPURPOSEOF
YOURSPEECH

*Seepages5859.

*Seepages6263.
EVALUATEYOUR
CENTRALIDEA
M02_FORD0115_01_SE_C02.indd5711/12/108:39PM

M02_FORD0115_01_SE_C02.indd5811/12/108:39PM
59
HOWDOYOUCREATEACENTRALIDEA?
EXAMPLESOFSPECIFICPURPOSES
AUDIENCEOBJECTIVE GENERALPURPOSE

AUDIENCEOBJECTIVE GENERALPURPOSE

M02_FORD0115_01_SE_C02.indd5911/12/108:39PM

centralidea

60

M02_FORD0115_01_SE_C02.indd6011/12/108:39PM
61
HOWDOYOUCREATEACENTRALIDEA?
*

WHATDOESANEFFECTIVECENTRALIDEAINCLUDE?

OBJECTIVE
SPECIFICPURPOSE

CENTRALIDEA

M02_FORD0115_01_SE_C02.indd6111/12/108:39PM

INCORRECT:

INCORRECT:

CORRECT:

CORRECT:

M02_FORD0115_01_SE_C02.indd6211/12/108:39PM

HOWDOYOUCREATEACENTRALIDEA?

INCORRECT:

INCORRECT:

APPROPRIATEFORTHEEVENTAND
AUDIENCE

*
*

CORRECT:

CORRECT:

CORRECT:

M02_FORD0115_01_SE_C02.indd6311/12/108:39PM

onlyone

M02_FORD0115_01_SE_C02.indd6411/12/108:39PM

HOWDOYOUCONSTRUCTAWORKINGOUTLINE?
CENTRALIDEA:

CATEGORY

KEYIDEA

CATEGORY

KEYIDEA

CATEGORY

KEYIDEA

1.

2.

M02_FORD0115_01_SE_C02.indd6511/12/108:39PM
MariasSpeech

Chapter2SELECTINGYOURTOPICANDPURPOSE
SELECTINGATOPIC

The
Week

M02_FORD0115_01_SE_C02.indd6611/12/108:39PM

IDENTIFYINGHERSPECIFICPURPOSEAND
CENTRALIDEA

CONSTRUCTINGA
WORKINGOUTLINE

MARIASSPEECH

M02_FORD0115_01_SE_C02.indd6711/12/108:39PM
68
TAB1REVIEW
Tab1:Review
OVERVIEWREVIEWQUESTIONS
1.

2.

3.

CHAPTER1REVIEWQUESTIONS
1.

2.

3.

4.

CHAPTER2REVIEWQUESTIONS
1.

2.

3.

Chapter2
(50)
(51)
(51)
(58)
(58)
(60)
(64)

(64)
Overview
(3)
(4)
(4)
(4)
(4)

(6)
(9)
(10)
(10)
(10)
(11)
(15)
(15)
(15)
(15)
(15)
(15)
(15)
(15)
(15)
(15)
(15)

(15)
Chapter1
(27)
(27)
(27)

(27)
(27)
(27)
(27)
(28)
(29)
(29)
(29)
(30)
(31)
(32)

(32)
(33)
(33)
(33)
(33)
(45)

(45)
(45)
(45)
(45)

(45)
TERMSTOREMEMBER
M02_FORD0115_01_SE_C02.indd6811/12/108:39PM
Introduction

evidence

LOCATINGSUPPORTMATERIALS

M03_FORD0115_01_SE_C03.indd6911/12/108:45PM

deepWeb

M03_FORD0115_01_SE_C03.indd7011/12/108:46PM

WHATDOESTHEINTERNETHAVETOOFFERYOU?

Websites

M03_FORD0115_01_SE_C03.indd7111/12/108:46PM

spider

72

M03_FORD0115_01_SE_C03.indd7211/12/108:46PM
SEARCHINGTHEINVISIBLEWEB

WEBDIRECTORIES

and,or,not

WHATDOESTHEINTERNETHAVETOOFFERYOU?
M03_FORD0115_01_SE_C03.indd7311/12/108:46PM

M03_FORD0115_01_SE_C03.indd7411/12/108:46PM

M03_FORD0115_01_SE_C03.indd7511/12/108:46PM
LOCATINGSUPPORTMATERIALS

4
Blogs
blog

ADVANTAGES

DISADVANTAGES

WHENTOUSE

TIPSONLOCATING

SAMPLEORALCITATION

M03_FORD0115_01_SE_C03.indd7611/12/108:46PM

M03_FORD0115_01_SE_C03.indd7711/12/108:46PM

78

M03_FORD0115_01_SE_C03.indd7811/12/108:46PM

HOWCANYOUUSETHEINTERNETTOACCESSLIBRARIES?

M03_FORD0115_01_SE_C03.indd7911/12/108:46PM

M03_FORD0115_01_SE_C03.indd8011/12/108:46PM

WHATDOESTHELIBRARYHAVETOOFFERYOU?
1
TheCatalog

M03_FORD0115_01_SE_C03.indd8111/12/108:46PM
LOCATINGSUPPORTMATERIALS

2
Databases

databases

TIPS:UsingDatabases

M03_FORD0115_01_SE_C03.indd8211/12/108:46PM

WHATDOESTHELIBRARYHAVETOOFFERYOU?

M03_FORD0115_01_SE_C03.indd8311/12/108:46PM
LOCATINGSUPPORTMATERIALS
3
Books

ADVANTAGES

DISADVANTAGES

WHENTOUSE

TIPSONLOCATING

SAMPLEORALCITATION

M04_FORD0115_01_SE_C03.indd845/25/117:29PM
4
Newspapers

WHATDOESTHELIBRARYHAVETOOFFERYOU?

ADVANTAGES

DISADVANTAGES

WHENTOUSE

TIPSONLOCATING

SAMPLEORALCITATION

M03_FORD0115_01_SE_C03.indd8511/12/108:46PM
LOCATINGSUPPORTMATERIALS

5
Magazines

ADVANTAGES

DISADVANTAGES

WHENTOUSE

TIPSONLOCATING

SAMPLEORALCITATION

M03_FORD0115_01_SE_C03.indd8611/12/108:46PM
6
Newsletters

WHATDOESTHELIBRARYHAVETOOFFERYOU?

ADVANTAGES

DISADVANTAGES

WHENTOUSE

TIPSONLOCATING

SAMPLEORALCITATION

M03_FORD0115_01_SE_C03.indd8711/12/108:46PM

M03_FORD0115_01_SE_C03.indd8811/12/108:46PM

closed
stacks

M04_FORD0115_01_SE_C03.indd895/25/117:25PM

quoin

CONFIDENCEBOOSTER

M03_FORD0115_01_SE_C03.indd9011/12/108:46PM

91
M04_FORD0115_01_SE_C03.indd915/25/117:25PM

92

M03_FORD0115_01_SE_C03.indd9211/12/108:46PM
WHENTOUSE

SAMPLEORALCITATION

TIPSONLOCATING

93
WHATCANYOUFINDBOTHONTHEINTERNETANDINLIBRARIES?

M03_FORD0115_01_SE_C03.indd9311/12/108:46PM

M03_FORD0115_01_SE_C03.indd9411/12/108:46PM

PRACTICINGETHICS

M03_FORD0115_01_SE_C03.indd9511/12/108:46PM

*
*
*

*
M03_FORD0115_01_SE_C03.indd9611/12/108:46PM

PRACTICINGETHICS

M03_FORD0115_01_SE_C03.indd9711/12/108:46PM

98
M03_FORD0115_01_SE_C03.indd9811/12/108:46PM

HOWCANYOUGATHERSUPPORTMATERIALSWITHASURVEY?
1
CreatetheSurvey

INEFFECTIVE:EFFECTIVE:

*
*

*
*
M03_FORD0115_01_SE_C03.indd9911/12/108:46PM

regularly

LOCATINGSUPPORTMATERIALS

M03_FORD0115_01_SE_C03.indd10011/12/108:46PM

sample

M03_FORD0115_01_SE_C03.indd10111/12/108:46PM

*
*
*

M03_FORD0115_01_SE_C03.indd10211/12/108:46PM

REMEMBER,

M03_FORD0115_01_SE_C03.indd10311/12/108:46PM

REMEMBER

M03_FORD0115_01_SE_C03.indd10411/12/108:47PM

M03_FORD0115_01_SE_C03.indd10511/12/108:47PM

Newsweek

PRELIMINARY
RESEARCH

Chapter3

M04_FORD0115_01_SE_C03.indd1065/25/117:26PM

THEINTERNET

INTERVIEWS

DESMONDSSPEECH
THELIBRARY

M03_FORD0115_01_SE_C03.indd10711/12/108:47PM
Chapter4SELECTINGANDTESTINGSUPPORTMATERIALS
SELECTING
ANDTESTING
SUPPORT
MATERIALS
4
108
M04_FORD0115_01_SE_C04.indd10811/12/108:40PM
Introduction

SELECTINGANDTESTINGSUPPORTMATERIALS

1
WILLHENRY
M04_FORD0115_01_SE_C04.indd10911/12/108:40PM

110

M04_FORD0115_01_SE_C04.indd11011/12/108:40PM

WHATTYPESOFSUPPORTMATERIALSCANYOU
USEINYOURSPEECH?
3
Testimony

M05_FORD0115_01_SE_C04.indd1115/25/117:28PM
SELECTINGANDTESTINGSUPPORTMATERIALS

4
Examples

BRIEFEXAMPLES

EXTENDEDEXAMPLES

HYPOTHETICALEXAMPLES

M04_FORD0115_01_SE_C04.indd11211/12/108:40PM
113
WHATTYPESOFSUPPORTMATERIALSCANYOU
USEINYOURSPEECH?

M04_FORD0115_01_SE_C04.indd11311/12/108:40PM
5
Statistics

SELECTINGANDTESTINGSUPPORTMATERIALS
114

USINGSTATISTICS

M04_FORD0115_01_SE_C04.indd11411/12/108:40PM

WHATTYPESOFSUPPORTMATERIALSCANYOU
USEINYOURSPEECH?

WHATISIT?HOWDOYOUFINDIT?EXAMPLES
mean

median

odd

even

mode

M04_FORD0115_01_SE_C04.indd11511/12/108:40PM

116
M04_FORD0115_01_SE_C04.indd11611/12/108:40PM

WHATISIT?

EXAMPLES

M04_FORD0115_01_SE_C04.indd11711/12/108:40PM

WHATISIT?

CHARACTERISTICS

EXAMPLES

M04_FORD0115_01_SE_C04.indd11811/12/108:40PM

entire

CONFIDENCEBOOSTER

ineffective

effective

M04_FORD0115_01_SE_C04.indd11911/12/108:40PM

120
M04_FORD0115_01_SE_C04.indd12011/12/108:40PM

HOWDOYOUDETERMINEWHATTYPESOFSOURCES
ANDSUPPORTMATERIALSTOUSE?

TOPICSWITHSPECIAL
DEMANDS

TYPESOFSUPPORT
MATERIALS

TYPESOFSOURCES

M04_FORD0115_01_SE_C04.indd12111/12/108:40PM

122

M04_FORD0115_01_SE_C04.indd12211/12/108:40PM
2
Currency

WHATDOYOUEVALUATEINYOURSUPPORTMATERIALS?

TheWeek

M04_FORD0115_01_SE_C04.indd12311/12/108:40PM

audience

M04_FORD0115_01_SE_C04.indd12411/12/108:40PM
5
Suitability

WHATDOYOUEVALUATEINYOURSUPPORTMATERIALS?
PRACTICINGETHICS

M04_FORD0115_01_SE_C04.indd12511/12/108:40PM

126
M04_FORD0115_01_SE_C04.indd12611/12/108:40PM

127

M04_FORD0115_01_SE_C04.indd12711/12/108:40PM

128

M05_FORD0115_01_SE_C04.indd1285/25/117:24PM
129

M05_FORD0115_01_SE_C04.indd1295/25/117:24PM

Citations

Time

Time

130

M05_FORD0115_01_SE_C04.indd1305/25/117:23PM

CONTENTSOFORALCITATIONS
TYPEOFSOURCE

WHATTOINCLUDEINYOURORALCITATION

HOWDOYOUCITESOURCESORALLY?

M05_FORD0115_01_SE_C04.indd1315/25/117:21PM

INEFFECTIVE:

CITATIONONAPRESENTATIONAID:

ORALCITATION:

132

M05_FORD0115_01_SE_C04.indd1325/25/117:20PM

SAMPLEORALCITATIONS
BEGINNINGOFANORALCITATION

TYPEOFSUPPORT
MATERIALS

CHECKLISTforOralCitations

HOWDOYOUCITESOURCESORALLY?
M04_FORD0115_01_SE_C04.indd13311/12/108:40PM
Chapter4

Newsweek

EVALUATINGANDUSINGEFFECTIVE
SUPPORTMATERIAL

SELECTINGTHETYPESOFSUPPORTMATERIALSANDSOURCESNEEDED

Time

M04_FORD0115_01_SE_C04.indd13411/12/108:40PM

DESMONDSSPEECH

CREATINGCITATIONS

M04_FORD0115_01_SE_C04.indd13511/12/108:41PM
SELECTINGANDTESTINGSUPPORTMATERIALS
136
Tab2:Review
CHAPTER3REVIEWQUESTIONS
1.

2.

3.

4.

5.

6.

CHAPTER4REVIEWQUESTIONS
1.
2.

3.

4.

5.

6.

7.

Chapter4
(110)
(110)
(111)

(111)
(111)
(111)
(111)
(112)
(112)

(112)

(112)
(114)
(114)
(114)
(115)
(115)
(115)
(117)
(117)
(118)
(118)
(127)
(127)
(127)
(127)
(127)
(128)
(128)
(130)
Chapter3
(69)
(69)
(70)
(70)
(70)
(70)
(70)
(71)
(72)
(72)
(76)
(82)
(94)

(95)

(95)

(96)
(98)
(98)
(101)
TERMSTOREMEMBER
M04_FORD0115_01_SE_C04.indd13611/12/108:41PM

OUTLININGYOURSPEECH
Introduction

M05_FORD0115_01_SE_C05.indd13711/12/1011:27PM
OUTLININGYOURSPEECH
138
WhyDoYou
Needan
Outline?

M05_FORD0115_01_SE_C05.indd13811/12/1011:27PM

WHYDOYOUNEEDANOUTLINE?

CONFIDENCEBOOSTER

M05_FORD0115_01_SE_C05.indd13911/12/1011:27PM
1.24

140

S
P
E
E
C
H

B
O
D
Y
M05_FORD0115_01_SE_C05.indd14011/12/1011:27PM
141

M05_FORD0115_01_SE_C05.indd14111/12/1011:28PM

142

M05_FORD0115_01_SE_C05.indd14211/12/1011:28PM
143

INCORRECT
CORRECT

M05_FORD0115_01_SE_C05.indd14311/12/1011:28PM

INCORRECT
CORRECT

M05_FORD0115_01_SE_C05.indd14411/12/1011:28PM
145

M05_FORD0115_01_SE_C05.indd14511/12/1011:28PM

M05_FORD0115_01_SE_C05.indd14611/12/1011:28PM

HOWCANYOUCREATEANEFFECTIVEOUTLINE?
SUBPOINTS

ALIGNMENTOFPOINTSINYOUROUTLINE

M05_FORD0115_01_SE_C05.indd14711/12/1011:28PM

M05_FORD0115_01_SE_C05.indd14811/12/1011:28PM

HOWCANYOUCREATEANEFFECTIVEOUTLINE?

because
because

because
because
because
M05_FORD0115_01_SE_C05.indd14911/12/1011:28PM

150

Link:

M05_FORD0115_01_SE_C05.indd15011/12/1011:28PM

PRACTICINGETHICS

M06_FORD0115_01_SE_C05.indd1515/25/117:19PM

152

M05_FORD0115_01_SE_C05.indd15211/12/1011:28PM

WHATARETHEDIFFERENTTYPESOFOUTLINES?

M05_FORD0115_01_SE_C05.indd15311/12/1011:28PM

154

M05_FORD0115_01_SE_C05.indd15411/12/1011:28PM
155
WHATARETHEDIFFERENTTYPESOFOUTLINES?

M05_FORD0115_01_SE_C05.indd15511/12/1011:28PM
Chapter5OUTLININGYOURSPEECH
156

Link:

Slavery

Link:

M05_FORD0115_01_SE_C05.indd15611/12/1011:28PM
157
WHATARETHEDIFFERENTTYPESOFOUTLINES?

M05_FORD0115_01_SE_C05.indd15711/12/1011:28PM
OUTLININGYOURSPEECH
158
3
TheDeliveryOutline

CARD#1
CARD#2
SLOW
DOWN

(Link:

Link:
M05_FORD0115_01_SE_C05.indd15811/12/1011:28PM
159
WHATARETHEDIFFERENTTYPESOFOUTLINES?

CARD#5

CARD#3
CARD#4

M05_FORD0115_01_SE_C05.indd15911/12/1011:28PM

160

M05_FORD0115_01_SE_C05.indd16011/12/1011:28PM

WHATCANYOUUSETOLINKYOURSPEECHPARTSTOGETHER?
1
Transitions
Transitions

M05_FORD0115_01_SE_C05.indd16111/12/1011:28PM

TIP:Signposts

M05_FORD0115_01_SE_C05.indd16211/12/1011:28PM

M05_FORD0115_01_SE_C05.indd16311/12/1011:28PM

164

M05_FORD0115_01_SE_C05.indd16411/12/1011:28PM

HOWDOYOUCITESOURCESINYOUROUTLINE?
MLACITATIONS

REMEMBER

APACITATIONS

M05_FORD0115_01_SE_C05.indd16511/12/1011:28PM

all

REMEMBER

M05_FORD0115_01_SE_C05.indd16611/12/1011:28PM

*
*

*
*

M05_FORD0115_01_SE_C05.indd16711/12/1011:28PM
OUTLININGYOURSPEECH
168

MLAANDAPAATAGLANCE

M05_FORD0115_01_SE_C05.indd16811/12/1011:28PM

HOWDOYOUCREATEASOURCEPAGE?

M06_FORD0115_01_SE_C05.indd1695/25/117:18PM
SophiasSpeech

HERWORKINGOUTLINE

HER
PREPARATION
OUTLINE

Chapter5OUTLININGYOURSPEECH
M05_FORD0115_01_SE_C05.indd17011/12/1011:28PM

HERDELIVERYOUTLINE

Link:

Link:

Link:

SOPHIASSPEECH
M05_FORD0115_01_SE_C05.indd17111/12/1011:28PM
Chapter6ORGANIZINGTHESPEECHBODY
172
ORGANIZING
THESPEECH
BODY
6
M06_FORD0115_01_SE_C06.indd17211/12/108:13PM

ORGANIZINGTHESPEECHBODY
Introduction

strategy

M06_FORD0115_01_SE_C06.indd17311/12/108:13PM

CONFIDENCEBOOSTER

M06_FORD0115_01_SE_C06.indd17411/12/108:13PM

ORGANIZATIONALSTRATEGIESFORSPEECHES

STRATEGY

WHATORGANIZATIONALSTRATEGIESCANYOU
USEINYOURSPEECH?
WHATISIT?

WHENMIGHTYOU
USEIT?

WHATTYPESOF
SPEECHUSEIT?

M06_FORD0115_01_SE_C06.indd17511/12/108:13PM
ORGANIZINGTHESPEECHBODY

1
Chronological

M06_FORD0115_01_SE_C06.indd17611/12/108:13PM
177

2
Topical

3
Spatial

WHATORGANIZATIONALSTRATEGIESCANYOU
USEINYOURSPEECH?
M06_FORD0115_01_SE_C06.indd17711/12/108:13PM

178

climactic

M06_FORD0115_01_SE_C06.indd17811/12/108:13PM

M06_FORD0115_01_SE_C06.indd17911/12/108:13PM

M06_FORD0115_01_SE_C06.indd18011/12/108:13PM

8
Refutation

PRACTICINGETHICS

WHATORGANIZATIONALSTRATEGIESCANYOU
USEINYOURSPEECH?
M06_FORD0115_01_SE_C06.indd18111/12/108:13PM

PRACTICINGETHICS

M06_FORD0115_01_SE_C06.indd18211/12/108:13PM

MarketingStrategy

TIP:WhentoUseAIDA

WHATORGANIZATIONALSTRATEGIESCANYOU
USEINYOURSPEECH?
M06_FORD0115_01_SE_C06.indd18311/12/108:13PM

184

M06_FORD0115_01_SE_C06.indd18411/12/108:13PM

M06_FORD0115_01_SE_C06.indd18511/12/108:13PM

M06_FORD0115_01_SE_C06.indd18611/12/108:13PM

HOWDOYOUMAKEASPEECHOUTOFASTRATEGY?
M06_FORD0115_01_SE_C06.indd18711/12/108:13PM

188

I.

I.

I.
II.

III.

I.

II.

III.

M06_FORD0115_01_SE_C06.indd18811/12/108:13PM

CONFIDENCEBOOSTER

HOWDOYOUMAKEASPEECHOUTOFASTRATEGY?
PARALLELISM
parallelism

I.

II.

III.

I.

II.

I.

II.

III.

M06_FORD0115_01_SE_C06.indd18911/12/108:13PM

M06_FORD0115_01_SE_C06.indd19011/12/108:13PM

COMMONORGANIZATIONALPROBLEMS

COMMONORGANIZATIONALPROBLEM

PREVENTION/SOLUTION

HOWDOYOUMAKEASPEECHOUTOFASTRATEGY?
M06_FORD0115_01_SE_C06.indd19111/12/108:13PM
PedrosSpeech

Chapter6ORGANIZINGTHESPEECHBODY

PEDROSSPECIFICPURPOSE
ANDCENTRALIDEA

HISORGANIZATIONALSTRATEGYOPTIONS

CREATINGHISSPEECH

PEDROSSPEECH

Chapter7INTRODUCINGANDCONCLUDINGYOURSPEECH
194
INTRODUCING
AND
CONCLUDING
YOURSPEECH
7
M07_FORD0115_01_SE_C07.indd19411/12/108:19PM

INTRODUCINGANDCONCLUDINGYOURSPEECH
Introduction

M07_FORD0115_01_SE_C07.indd19511/12/108:19PM

196

launching

launch

M07_FORD0115_01_SE_C07.indd19611/12/108:19PM

ethos.

M07_FORD0115_01_SE_C07.indd19711/12/108:19PM

198

M07_FORD0115_01_SE_C07.indd19811/12/108:19PM

Quotations

M08_FORD0115_01_SE_C07.indd1995/25/117:17PM

200

M08_FORD0115_01_SE_C07.indd2005/25/117:15PM
201

wait

wait
wait

M07_FORD0115_01_SE_C07.indd20111/12/108:19PM

202

M07_FORD0115_01_SE_C07.indd20211/12/108:19PM

*
*
*

WHATAREEFFECTIVEATTENTION-GETTERS?
9
DisplaysofTalent

M07_FORD0115_01_SE_C07.indd20311/12/108:19PM

204

......................................
...................................................................

.................................
...................................................................
..........................
...................................................................
..................................
...................................................................
M07_FORD0115_01_SE_C07.indd20411/12/108:19PM

CHECKLISTforYourIntroduction
*
*
*

*
CONFIDENCEBOOSTER

HOWDOYOUORGANIZEANINTRODUCTION?

M08_FORD0115_01_SE_C07.indd2055/25/117:14PM

206

M07_FORD0115_01_SE_C07.indd20611/12/108:19PM
207

M07_FORD0115_01_SE_C07.indd20711/12/108:19PM

M07_FORD0115_01_SE_C07.indd20811/12/108:19PM

PRACTICINGETHICS

M07_FORD0115_01_SE_C07.indd20911/12/108:19PM

210

...............................
...................................................................

..............
...................................................................
.....................................
...................................................................

M07_FORD0115_01_SE_C07.indd21011/12/108:19PM

*
*

*
*
*

HOWDOYOUORGANIZEACONCLUSION?

Chapter7INTRODUCINGANDCONCLUDINGYOURSPEECH

LaceysSpeech

LACEYSSPEECH

INTRODUCINGANDCONCLUDINGYOURSPEECH
214
Tab3:Review
CHAPTER5REVIEWQUESTIONS
1.

2.

3.

4.

CHAPTER6REVIEWQUESTIONS
1.

2.

3.

4.

CHAPTER7REVIEWQUESTIONS
1.

2.

3.

4.

TERMSTOREMEMBER
Chapter5
(141)
(141)
(141)
(141)
(141)
(141)
(152)
(154)
(158)
(161)
(162)
(162)
(163)
Chapter6
(173)
(176)
(177)
(177)
(178)
(178)
(179)
(179)
(180)
(181)
(182)
(189)
(191)
CHAPTER7
(198)
(199)
(201)
M07_FORD0115_01_SE_C07.indd21411/12/108:19PM
Introduction

USINGLANGUAGESUCCESSFULLY

HILLARYRODHAMCLINTON

PATRICKHENRY

2
SOJOURNERTRUTH
M08_FORD0115_01_SE_C08.indd21511/18/101:12AM

216
M08_FORD0115_01_SE_C08.indd21611/18/101:12AM
WHATMAKESLANGUAGESOIMPORTANT?
DENOTATIVEMEANING

CONNOTATIVEMEANING

THOUGHT
BAT
WORD
THING
217
M08_FORD0115_01_SE_C08.indd21711/18/101:12AM
USINGLANGUAGESUCCESSFULLY
2
Culture

Culture

PRACTICINGETHICS

5
LUDWIGWITTGENSTEIN
philosopher

M08_FORD0115_01_SE_C08.indd21811/18/101:12AM
WHATMAKESLANGUAGESOIMPORTANT?
3
Power

219
M08_FORD0115_01_SE_C08.indd21911/18/101:12AM

malapropism

*
220
M08_FORD0115_01_SE_C08.indd22011/18/101:12AM
HOWCANYOUUSELANGUAGEEFFECTIVELY?

ERROR#1:MISPLACEDMODIFIER

INCORRECT:

CORRECT:

ERROR#2:PRONOUNS

INCORRECT:

CORRECT:

INCORRECT:

CORRECT:

INCORRECT:

CORRECT:

INCORRECT:

CORRECT:

ERROR#3:WENTVERSUSGONE

INCORRECT:

CORRECT:

ERROR#4:SUBJECT/VERBAGREEMENT

INCORRECT:

CORRECT:

INCORRECT:

CORRECT:

INCORRECT:

CORRECT:

221
M08_FORD0115_01_SE_C08.indd22111/18/101:12AM
USINGLANGUAGESUCCESSFULLY
2
BeClear

M08_FORD0115_01_SE_C08.indd22211/18/101:12AM
HOWCANYOUUSELANGUAGEEFFECTIVELY?
3
BeSpecic

ABSTRACT:

CONCRETE:

ABSTRACT:

CONCRETE:

ACTIVE:

PASSIVE:

INSTEADOFSAY

INSTEADOFSAY

AVOIDFILLERSSUCHAS
or
223
M08_FORD0115_01_SE_C08.indd22311/18/101:12AM
USINGLANGUAGESUCCESSFULLY
4
BeAppropriate

AVOIDETHOS-REDUCINGLANGUAGE

USECULTURALLYAPPROPRIATEAND
UNBIASEDLANGUAGE

INCORRECT:

224
M08_FORD0115_01_SE_C08.indd22411/18/101:12AM
HOWCANYOUUSELANGUAGEEFFECTIVELY?

AVOIDUSEINSTEAD

USINGGENDER-NEUTRALLANGUAGE
M08_FORD0115_01_SE_C08.indd22511/18/101:12AM
USINGLANGUAGESUCCESSFULLY
5
UseOralStyle

we
you

CHARACTERISTICSCHARACTERISTICS
OFORALSTYLEOFWRITTENSTYLE

M08_FORD0115_01_SE_C08.indd22611/18/101:12AM
HOWCANYOUUSELANGUAGEEFFECTIVELY?
6
BeDistinctive

M08_FORD0115_01_SE_C08.indd22711/18/101:12AM

DeAnima

228
M08_FORD0115_01_SE_C08.indd22811/18/101:12AM
HOWCANYOUBOOSTYOURDISTINCTIVENESS?
SENSESWHYMIGHTIAPPEALTOTHISEXAMPLES
PARTICULARSENSE?

CONFIDENCEBOOSTER

M08_FORD0115_01_SE_C08.indd22911/18/101:12AM
USINGLANGUAGESUCCESSFULLY
EMBELLISHEDLANGUAGE

LESSDISTINCTIVE:

MOREDISTINCTIVE:

230
M08_FORD0115_01_SE_C08.indd23011/18/101:12AM
HOWCANYOUBOOSTYOURDISTINCTIVENESS?
tropes

TROPEWHATISIT?EXAMPLES

M08_FORD0115_01_SE_C08.indd23111/18/101:12AM
USINGLANGUAGESUCCESSFULLY
2
UseSpeechDevices

schemes

M08_FORD0115_01_SE_C08.indd23211/18/101:12AM

HOWCANYOUBOOSTYOURDISTINCTIVENESS?
SCHEMEWHATISIT?EXAMPLES

odiousapparatus

M08_FORD0115_01_SE_C08.indd23311/18/101:12AM
Chapter8USINGLANGUAGESUCCESSFULLY
LewissSpeech L

USINGLANGUAGEEFFECTIVELY

M08_FORD0115_01_SE_C08.indd23411/18/101:12AM
LEWISSSPEECH
USINGVIVIDLANGUAGE

M08_FORD0115_01_SE_C08.indd23511/18/101:12AM
Chapter9DELIVERINGYOURSPEECH
DELIVERING
YOURSPEECH
9
236
M09_FORD0115_01_SE_C09.indd23611/15/102:22PM
Introduction

DELIVERINGYOURSPEECH

M09_FORD0115_01_SE_C09.indd23711/15/102:22PM

238

Pitch

monotone
inection

M09_FORD0115_01_SE_C09.indd23811/15/102:22PM
WHATARETHEELEMENTSOFVOCALDELIVERY?

2
Volume

3
Rate

M09_FORD0115_01_SE_C09.indd23911/15/102:22PM
DELIVERINGYOURSPEECH
240
4
Pause
pause

REMOVINGVOCALFILLERS

M09_FORD0115_01_SE_C09.indd24011/15/102:22PM
WHATARETHEELEMENTSOFVOCALDELIVERY?
241
5
Variety

variety

applause

M09_FORD0115_01_SE_C09.indd24111/15/102:22PM

picture
pitcherpicture
pitcher

CORRECTCORRECT
SPELLINGMISPRONUNCIATIONPRONUNCIATION

M09_FORD0115_01_SE_C09.indd24211/15/102:22PM

M09_FORD0115_01_SE_C09.indd24311/15/102:22PM

244

Appearance

M09_FORD0115_01_SE_C09.indd24411/15/102:22PM
WHATARETHEELEMENTSOFPHYSICALDELIVERY?

2
EyeContact

INEFFECTIVE
EYECONTACTWHATISIT?EFFECTIVESOLUTION

M09_FORD0115_01_SE_C09.indd24511/15/102:22PM

UNIVERSALHOWDOYOUMAKEIT?
EXPRESSION

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248

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249

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250

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PRACTICINGETHICS

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252

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CONFIDENCEBOOSTER

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255

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256

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257

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Chapter9DELIVERINGYOURSPEECH
HarrietsSpeech H

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HARRIETSSPEECH

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Chapter10USINGPRESENTATIONAIDS
USING
PRESENTATION
AIDS
10
260
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Introduction

USINGPRESENTATIONAIDS

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262

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WHATCANPRESENTATIONAIDSDOFORYOURSPEECH?

ASSISTWITHRETENTION

IMPROVEYOURCREDIBILITY

HELPYOUCROSSACULTURALDIVIDE

CONVEYEMOTION

HELPYOUMAINTAINAN
EXTEMPORANEOUSDELIVERY

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264

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WHATARETHETYPESOFPRESENTATIONAIDS?

PRACTICINGETHICS

2
Models
Models

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USINGPRESENTATIONAIDS
266
3
Photographs

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WHATARETHETYPESOFPRESENTATIONAIDS?
267
4
Drawings
Drawings

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USINGPRESENTATIONAIDS

5
ChartsandTables

12
STARTING
RESEARCHINGCREATING
34
PRESENTING
5
LISTENING&
EVALUATING
HOWDOYOU
CONSTRUCTTHE
INFORMATIVEOUTLINE?
*Seepage348

WHATSHOULD
YOUCONSIDER
WHENPREPARING
TOPRESENTYOUR
SPEECH?
Seepage362

HOWSHOULD
YOUEVALUATEAN
INFORMATIVESPEECH?
*Seepage364

HOWDOYOU
CHOOSEAFOCUSED
INFORMATIVETOPIC?
*Seepage338

HOWDOYOU
CONDUCTRESEARCH?
Seepage346

HOWDOYOU
ORGANIZETHEBODY
OFANINFORMATIVE
SPEECH?
*Seepage350

WHATSHOULDYOU
INCLUDEINTHE
INTRODUCTIONAND
CONCLUSION?
Seepage354

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WHATARETHETYPESOFPRESENTATIONAIDS?
269
6
Graphs

graphs

LINEGRAPHS
Linegraphs

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USINGPRESENTATIONAIDS

BARGRAPHS
Bargraphs

PICTOGRAPHS
Pictographs

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WHATARETHETYPESOFPRESENTATIONAIDS?
271
PIEGRAPHS
Piegraphs

56.6%

2.8%

17.3%

14.3%

7.9%

1.1%
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USINGPRESENTATIONAIDS
272
7
Media

VIDEOANDAUDIO

Videoclips

Audioclips

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WHATARETHETYPESOFPRESENTATIONAIDS?

MULTIMEDIA

PRACTICINGETHICS

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275

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276

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WHATARETHECOMMONMETHODSFORDISPLAYINGAIDS?

2
Posters

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USINGPRESENTATIONAIDS

3
Handouts

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WHATARETHECOMMONMETHODSFORDISPLAYINGAIDS?
279
4
FlipCharts

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280

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281

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Designprinciples

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HOWDOYOUCRAFTANEFFECTIVEAID?

UNITY

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USINGPRESENTATIONAIDS

PATTERN

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HOWDOYOUCRAFTANEFFECTIVEAID?

BALANCE

Delphi

Delphi

M10_FORD0115_01_SE_C10.indd28511/20/104:26AM

USINGPRESENTATIONAIDS
Currency

EMPHASIS

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M10_FORD0115_01_SE_C10.indd28711/20/104:26AM

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HOWCANYOUUSEPRESENTATIONSOFTWARE?

1
CreateaStoryboard

STEPSFORSTORYBOARDING

PRACTICINGETHICS

M10_FORD0115_01_SE_C10.indd28911/20/104:26AM

M10_FORD0115_01_SE_C10.indd29011/20/104:27AM
HOWCANYOUUSEPRESENTATIONSOFTWARE?

GETTINGSTARTED

Colorthemes

Slidethemes

M10_FORD0115_01_SE_C10.indd29111/20/104:27AM
USINGPRESENTATIONAIDS

Currency

DESIGNINGSLIDES

DO

DO

DO

DONT

DONT

DONT

Currency

Currency

M10_FORD0115_01_SE_C10.indd29211/20/104:27AM

TIPS:PresentingtheSlides

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294

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HOWDOYOUUSEAPRESENTATIONAIDSUCCESSFULLY?

*
*
*

*
*
*
*
*

KNOWWHENTODISPLAYAIDS

DONTPASSTHEAIDSAROUND

USETHETOUCH,TURN,TALKMETHOD

PREPAREABACKUPPLAN

M10_FORD0115_01_SE_C10.indd29511/20/104:27AM
Chapter10USINGPRESENTATIONAIDS
AtticussSpeech A

THEINTRODUCTION

THEBODYOFTHE
SPEECH

Thelargest

TOUCANSIZE
Thesmallest

M10_FORD0115_01_SE_C10.indd29611/20/104:27AM
ATTICUSSSPEECH

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REVIEW
298
Tab4:Review
CHAPTER8REVIEWQUESTIONS
1.

2.

3.

4.

CHAPTER9REVIEWQUESTIONS
1.

2.

3.

4.

CHAPTER10REVIEWQUESTIONS
1.

2.

3.

4.

Chapter10
(262)
(265)
(266)
(267)
(268)
(268)

(268)
(268)
(269)
(269)
TERMSTOREMEMBER
Chapter8
(216)
(216)

(217)

(217)
(218)
(220)
(222)
(222)
(222)
(223)
(223)
(224)
(224)
(231)
(232)
Chapter9
(238)
(238)
(238)
(239)
(239)
(240)
(241)
(242)
(243)
(243)
(243)
(244)

(245)
(246)
(246)
(246)
(246)
(247)
(247)

(249)

(250)

(250)

(251)
(270)
(270)
(271)
(272)
(272)
(273)
(282)
M10_FORD0115_01_SE_C10.indd29811/20/104:27AM

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300

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301

M11_FORD0115_01_SE_C11.indd30111/15/104:28PM

HEARING

chooseto

RECEIVING
SOUND
ATTENDING
UNDERSTANDING
RESPONDING
REMEMBERING
LISTENING

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303
WHATISTHEPROCESSOFLISTENING?

M11_FORD0115_01_SE_C11.indd30311/15/104:28PM
000

304

M12_FORD0115_01_SE_C11.indd3045/25/116:38PM

CriticalThinking

PRACTICINGETHICS

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noise

TheNanny

306
M11_FORD0115_01_SE_C11.indd30611/15/104:28PM

INTERNALNOISEEXTERNALNOISE

ExamplesExamplesExamplesExamples

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308

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HOWCANYOUHELPYOURAUDIENCELISTENMOREEFFECTIVELY?

LENDINGAHELPINGHANDACROSSCULTURES
HOWCANYOUINCREASEEXPLANATION
EFFECTIVELISTENING?

M11_FORD0115_01_SE_C11.indd30911/15/104:28PM

CONFIDENCEBOOSTER

M11_FORD0115_01_SE_C11.indd31011/15/104:28PM

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312

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*
*
*

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Chapter11LISTENING

ElizabethsSpeech

HELPINGHERAUDIENCE
LISTENEFFECTIVELY

CREATINGANEFFECTIVEMESSAGE

CONTROLLINGTHE
ENVIRONMENT

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ELIZABETHSSPEECH

HOWHERAUDIENCELISTENSEFFECTIVELY:CONNIESEXPERIENCE

LISTENINGACTIVELY

LISTENINGCRITICALLY

TENSTEPSFORSTARTINGABUSINESS

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Chapter12EVALUATINGSPEECHES
316
EVALUATING
SPEECHES
12
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M12_FORD0115_01_SE_C12.indd31711/15/104:29PM

M12_FORD0115_01_SE_C12.indd31811/15/104:29PM

WHYISEVALUATIONIMPORTANTTOASPEECH?

M12_FORD0115_01_SE_C12.indd31911/15/104:29PM

PRACTICINGETHICS

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321

M12_FORD0115_01_SE_C12.indd32111/15/104:29PM

M12_FORD0115_01_SE_C12.indd32211/15/104:29PM

CONFIDENCEBOOSTER

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324

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WHATSHOULDYOUCONSIDERWHENEVALUATINGSPEECHES?

*
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*

*
*
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326

Reexivity

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327
WHOEVALUATESYOURSPEECH?
2
TheAudience

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*
*
*

*
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WHOEVALUATESYOURSPEECH?
PEEREVALUATIONSKILLS

HOWCANYOU
EVALUATEASPEECH?
EXPLANATIONEXAMPLES
M12_FORD0115_01_SE_C12.indd32911/15/104:29PM

KylesSpeech

THEIMPORTANCEOFEVALUATION

THEORALEVALUATION

SOMEOFKYLESPEERSMAKETHESEORALCOMMENTS

MILOS
NATHAN
SORAYA
K

Chapter12EVALUATINGSPEECHES
M12_FORD0115_01_SE_C12.indd33011/15/104:29PM
MS.WARRENWRAPSUPHEREVALUATIONWITHTHESECOMMENTS
THEWRITTEN
EVALUATION

KYLESSPEECH

332
REVIEW
Tab5:Review
CHAPTER11REVIEWQUESTIONS
1.
2.

3.

4.

5.

6.

CHAPTER12REVIEWQUESTIONS
1.

2.

3.

TERMSTOREMEMBER
Chapter11
(301)
(302)
(302)
(303)
(303)
(303)
(303)
(303)
(304)
(304)
(305)
(305)
(305)
(306)
(307)
(307)
(307)
(307)
(307)
(307)
Chapter12
(319)
(319)
(319)
(319)
(319)
(323)
(323)
(326)
M12_FORD0115_01_SE_C12.indd33211/15/104:29PM
Introduction

THEINFORMATIVESPEECH

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STARTING
RESEARCHING
HOWDOYOU
CHOOSEAFOCUSED
INFORMATIVETOPIC?
*Seepage338

HOWDOYOU
CONDUCTRESEARCH?
*Seepage346

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WHATISTHECREATIVEPROCESSFORINFORMATIVESPEAKING?

CREATING
34
PRESENTING
5
LISTENING&
EVALUATING
HOWDOYOU
CONSTRUCTTHE
INFORMATIVEOUTLINE?
*Seepage348

WHATSHOULD
YOUCONSIDER
WHENPREPARING
TOPRESENTYOUR
SPEECH?
*Seepage362

HOWSHOULD
YOUEVALUATEAN
INFORMATIVESPEECH?
*Seepage364

HOWDOYOU
ORGANIZETHEBODY
OFANINFORMATIVE
SPEECH?
*Seepage350

WHATSHOULDYOU
INCLUDEINTHE
INTRODUCTIONAND
CONCLUSION?
*Seepage354

CONFIDENCEBOOSTER

M13_FORD0115_01_SE_C13.indd33511/17/103:57PM

PRACTICINGETHICS

M13_FORD0115_01_SE_C13.indd33611/17/103:57PM
WHATISINFORMATIVESPEAKING?

TYPEOFINFORMATIVETOPICLABELSAMPLESPEECHTOPICS
SPEECH
TODESCRIBE

TOEXPLAIN

TOINSTRUCT

TOREPORT

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338

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HOWDOYOUCHOOSEAFOCUSEDINFORMATIVETOPIC?

THEAUDIENCE

THESITUATION

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340

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13.11

*
13.1111111

341
M13_FORD0115_01_SE_C13.indd34111/17/103:57PM

TIP:TimeLimits

TYPEOFTOPICLABELSAMPLESPEECHTOPICS
INFORMATIVE
SPEECH
TODESCRIBE

TOEXPLAIN

TOINSTRUCT
M13_FORD0115_01_SE_C13.indd34211/17/103:57PM

AUDIENCEOBJECTIVE
GENERALPURPOSE
GENERALPURPOSE

*
*
*

TOPIC
SPECIFICPURPOSE
*

M13_FORD0115_01_SE_C13.indd34311/17/103:57PM

*
*
*
*
*
*
*
M13_FORD0115_01_SE_C13.indd34411/17/103:57PM

REVIEWCHECKLISTforWorking
MainPoints
*
*

*
*

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346

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HOWDOYOUCONDUCTRESEARCH?

*
*
*
*
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M13_FORD0115_01_SE_C13.indd34711/17/103:57PM

*
*
*
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M13_FORD0115_01_SE_C13.indd34811/17/103:57PM
HOWDOYOUCONSTRUCTTHEINFORMATIVEOUTLINE?

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350

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HOWDOYOUORGANIZETHEBODYOFANINFORMATIVESPEECH?

STRATEGYWHATTYPESOFWHENMIGHTYOUSAMPLESPEECHTOPICS
INFORMATIVEUSEIT?
SPEECHDOES
ITFIT?

M13_FORD0115_01_SE_C13.indd35111/17/103:57PM

TIP:MainPoints

M13_FORD0115_01_SE_C13.indd35211/17/103:57PM

TIP:Informing

M13_FORD0115_01_SE_C13.indd35311/17/103:57PM

launching

REMEMBER

REMEMBER

M13_FORD0115_01_SE_C13.indd35411/17/103:57PM
WHATSHOULDYOUINCLUDEINTHEINTRODUCTION
ANDCONCLUSION?

INTRODUCTION
ATTENTION-GETTER:

CREDIBILITYMATERIAL:

RELEVANCETOAUDIENCE:

PREVIEWOFSPEECH:

CONCLUSION
SUMMARYSTATEMENT:

AUDIENCERESPONSESTATEMENT:

WOWSTATEMENT:

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Chapter13THEINFORMATIVESPEECH

PREPARATIONOUTLINEFORANINFORMATIVESPEECH

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PREPARATIONOUTLINEFORANINFORMATIVESPEECH

M13_FORD0115_01_SE_C13.indd35711/17/103:58PM
Chapter13THEINFORMATIVESPEECH

Link:

M13_FORD0115_01_SE_C13.indd35811/17/103:58PM

Link:

PREPARATIONOUTLINEFORANINFORMATIVESPEECH

M13_FORD0115_01_SE_C13.indd35911/17/103:58PM
Chapter13THEINFORMATIVESPEECH

M13_FORD0115_01_SE_C13.indd36011/17/103:58PM

PREPARATIONOUTLINEFORANINFORMATIVESPEECH

M14_FORD0115_01_SE_C13.indd3615/25/116:42PM

362

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1

363

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364

M13_FORD0115_01_SE_C13.indd36411/17/103:58PM

365

CHECKLISTFOREVALUATINGTHEINFORMATIVESPEECH

M13_FORD0115_01_SE_C13.indd36511/17/103:58PM
Chapter13

FINDINGTHEBESTTOPICFORHERAUDIENCE

CONSTRUCTINGHERMAINPOINTS

FINDINGTH
DECIDINGONTHE
CENTRALIDEA

TOPIC:
GENERALPURPOSE:
SPECIFICPURPOSE:

CENTRALIDEA:

I.FIRSTMAINPOINT:

II.SECONDMAINPOINT:

III.THIRDMAINPOINT

IV.FOURTHMAINPOINT:

M13_FORD0115_01_SE_C13.indd36611/17/103:58PM
LAURASOUTLINES

LAURASSPEECH

M13_FORD0115_01_SE_C13.indd36711/17/103:58PM
368
CHAPTER13REVIEWQUESTIONS
1.
2.

3.

4.

5.

6.

7.

Tab6:Review
TERMSTOREMEMBER
Chapter13
(336)
(337)
(337)
(337)
(337)
REVIEW
M13_FORD0115_01_SE_C13.indd36811/17/103:58PM

TOOLSFORPERSUADING
Introduction

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370

deliberate

M14_FORD0115_01_SE_C14.indd37011/17/104:06PM

WHATISPERSUASIVESPEAKING?
TOCREATE,REINFORCE,OR
CHANGEATTITUDES,BELIEFS,
VALUES,AND/ORBEHAVIORS

PRACTICINGETHICS

M14_FORD0115_01_SE_C14.indd37111/17/104:06PM

14.6

372

M14_FORD0115_01_SE_C14.indd37211/17/104:06PM

373

M14_FORD0115_01_SE_C14.indd37311/17/104:06PM

Appeals

CONFIDENCEBOOSTER

M14_FORD0115_01_SE_C14.indd37411/17/104:06PM

PRACTICINGETHICS
Coercion

M14_FORD0115_01_SE_C14.indd37511/17/104:06PM

PRACTICINGETHICS

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377
WHATARETHETRADITIONALAPPEALSUSEDTOPERSUADE?
2
AppealtoMythos

Mythos

M14_FORD0115_01_SE_C14.indd37711/17/104:06PM
TOOLSFORPERSUADING
378
3
AppealtoEthos

M14_FORD0115_01_SE_C14.indd37811/17/104:06PM
379
WHATARETHETRADITIONALAPPEALSUSEDTOPERSUADE?
4
AppealtoLogos

STATEMENT:
EVIDENCE:

EVIDENCE:

CONCLUSION:

STATEMENT:
EVIDENCE

EVIDENCE:

EVIDENCE

CONCLUSION:

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380

M14_FORD0115_01_SE_C14.indd38011/17/104:06PM

WHATARETHEMODERNAPPEALSUSEDTOPERSUADE?
SELFESTEEM
NEEDS

SOCIALNEEDS
SAFETYNEEDS
PHYSIOLOGICAL
NEEDS
THEHIERARCHYOFNEEDSMONROESMOTIVATEDSEQUENCE
SELF
ACTUALIZATION
NEEDS

M14_FORD0115_01_SE_C14.indd38111/17/104:06PM

382

M14_FORD0115_01_SE_C14.indd38211/17/104:06PM
383
WHATARETHEMODERNAPPEALSUSEDTOPERSUADE?
3
AppealtoGain

4
AppealtoCommitment

M14_FORD0115_01_SE_C14.indd38311/17/104:06PM

384

argument

M14_FORD0115_01_SE_C14.indd38411/17/104:06PM
385

M14_FORD0115_01_SE_C14.indd38511/17/104:06PM
386
3
Warrants

warrants

EVIDENCE

WARRANT

CLAIM

EVIDENCE

WARRANT

CLAIM

TOOLSFORPERSUADING
M14_FORD0115_01_SE_C14.indd38611/17/104:06PM

WHATARETHEPARTSOFANARGUMENT?
1.

EVIDENCE:

WARRANT:

CLAIM:

2.

EVIDENCE:

WARRANT:

CLAIM:

3.

EVIDENCE:

WARRANT:

CLAIM:

*
*

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388

M14_FORD0115_01_SE_C14.indd38811/17/104:06PM
389
WHATARETHEDIFFERENTTYPESOFARGUMENTS?

enthymeme

M14_FORD0115_01_SE_C14.indd38911/17/104:06PM

M14_FORD0115_01_SE_C14.indd39011/17/104:06PM
391

M14_FORD0115_01_SE_C14.indd39111/17/104:06PM

fallacy.

PRACTICINGETHICS

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393

EXAMPLES

EXAMPLES

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394

EXAMPLE

EXAMPLE

M14_FORD0115_01_SE_C14.indd39411/17/104:06PM
395
WHATAREFAULTYARGUMENTS?
5
AdHominem
WHATISIT?

EXAMPLES

HOWCANYOUAVOIDIT?

OTHERNAMESORRELATEDTYPES

M14_FORD0115_01_SE_C14.indd39511/17/104:06PM
396

EXAMPLES

EXAMPLES

EXAMPLES

M14_FORD0115_01_SE_C14.indd39611/17/104:06PM
397

EXAMPLE

EXAMPLES

M14_FORD0115_01_SE_C14.indd39711/17/104:06PM

EXAMPLES

EXAMPLES

TIP:Fallacies

M14_FORD0115_01_SE_C14.indd39811/17/104:06PM
399

EXAMPLES

EXAMPLE

demagogue

M14_FORD0115_01_SE_C14.indd39911/17/104:06PM
Chapter14TOOLSFORPERSUADING

ShiminsSpeech

WORKINGOUTLINE

M14_FORD0115_01_SE_C14.indd40011/17/104:06PM

SHIMINSSPEECH

M14_FORD0115_01_SE_C14.indd40111/17/104:06PM
402
THE
PERSUASIVE
SPEECH
15
Chapter15THEPERSUASIVESPEECH
M15_FORD0115_01_SE_C15.indd40211/17/104:14PM

THEPERSUASIVESPEECH
Introduction

M15_FORD0115_01_SE_C15.indd40311/17/104:14PM

STARTING

RESEARCHING

HOWDOYOU
CHOOSEAFOCUSED
PERSUASIVETOPIC?
*Seepage406

HOWDOYOU
CONDUCTRESEARCH?
*Seepage418

M15_FORD0115_01_SE_C15.indd40411/17/104:14PM

WHATISTHECREATIVEPROCESSFORPERSUASIVESPEAKING?
CREATING
34
PRESENTING
5
LISTENING&
EVALUATING
HOWDOYOU
CONTRUCTTHE
PERSUASIVEOUTLINE?
*Seepage420

HOWDOYOUORGANIZE
THEBODYOFA
PERSUASIVESPEECH?
*Seepage422

WHATSHOULDYOU
CONSIDERWHEN
PREPARINGTOPRESENT
YOURSPEECH?
*Seepage436

HOWSHOULD
YOUEVALUATEA
PERSUASIVESPEECH?
*Seepage438

WHATSHOULDYOU
INCLUDEINTHE
INTRODUCTIONAND
CONCLUSION?
*Seepage426

M15_FORD0115_01_SE_C15.indd40511/17/104:14PM

406

M15_FORD0115_01_SE_C15.indd40611/17/104:14PM

407
HOWDOYOUCHOOSEAFOCUSEDPERSUASIVETOPIC?
THEAUDIENCE

THESITUATION

M15_FORD0115_01_SE_C15.indd40711/17/104:14PM

M15_FORD0115_01_SE_C15.indd40811/17/104:14PM
409
HOWDOYOUCHOOSEAFOCUSEDPERSUASIVETOPIC?
BUILDINGANIDEABANK

M15_FORD0115_01_SE_C15.indd40911/17/104:14PM

M15_FORD0115_01_SE_C15.indd41011/17/104:15PM

HOWDOYOUCHOOSEAFOCUSEDPERSUASIVETOPIC?

M15_FORD0115_01_SE_C15.indd41111/17/104:15PM

TYPEOFPERSUASIVESPEECHDESIREDAUDIENCERESPONSEEXAMPLES
TOCONVINCE
TOSTIMULATE
TOACTUATE

*
*
*
*

M15_FORD0115_01_SE_C15.indd41211/17/104:15PM
413
HOWDOYOUCHOOSEAFOCUSEDPERSUASIVETOPIC?

THEAUDIENCE
WILLDISAGREE
THEAUDIENCEWILLNOTBE
SUREOFARESPONSE
ATTITUDINALANCHORS
DETERMININGREACTION
THEAUDIENCE
WILLAGREE
SOCIALJUDGMENTTHEORY
M15_FORD0115_01_SE_C15.indd41311/17/104:15PM

*
*
*

M15_FORD0115_01_SE_C15.indd41411/17/104:15PM

**
**
**
*
M15_FORD0115_01_SE_C15.indd41511/17/104:15PM

REVIEWCHECKLISTforWorking
MainPoints
*
*

M15_FORD0115_01_SE_C15.indd41611/17/104:15PM

HOWDOYOUCHOOSEAFOCUSEDPERSUASIVETOPIC?

M15_FORD0115_01_SE_C15.indd41711/17/104:15PM

M15_FORD0115_01_SE_C15.indd41811/17/104:15PM

HOWDOYOUCONDUCTRESEARCH?

WHERECANYOUWHATCANITOFFERTHEPERSUASIVESPEECH?
LOCATEMATERIALS?

UnfriendlyFire

REMEMBER

M15_FORD0115_01_SE_C15.indd41911/17/104:15PM

420

M15_FORD0115_01_SE_C15.indd42011/17/104:15PM

HOWDOYOUCONSTRUCTTHEPERSUASIVEOUTLINE?

M15_FORD0115_01_SE_C15.indd42111/17/104:15PM

422

M15_FORD0115_01_SE_C15.indd42211/17/104:15PM

HOWDOYOUORGANIZETHEBODYOFAPERSUASIVESPEECH?

2
CommittoaStrategy

WHATFACTORSSHOULDYOUCONSIDER
WHENSELECTINGASTRATEGY?

STRATEGIES

M15_FORD0115_01_SE_C15.indd42311/17/104:15PM

424

M15_FORD0115_01_SE_C15.indd42411/17/104:15PM
425

M15_FORD0115_01_SE_C15.indd42511/17/104:15PM

426

M15_FORD0115_01_SE_C15.indd42611/17/104:15PM

WHATSHOULDYOUINCLUDEINTHEINTRODUCTION
ANDCONCLUSION?
INTRODUCTION
ATTENTION-GETTER:

CREDIBILITYMATERIAL:

RELEVANCETOAUDIENCE:

PREVIEWOFSPEECH:

CONCLUSION
AUDIENCERESPONSESTATEMENT:

SUMMARYSTATEMENT:

UnfriendlyFire

WOWSTATEMENT:

UnfriendlyFire

M15_FORD0115_01_SE_C15.indd42711/17/104:15PM
Chapter15THEPERSUASIVESPEECH

PREPARATIONOUTLINEFORAPERSUASIVESPEECH
M15_FORD0115_01_SE_C15.indd42811/17/104:15PM

Link:
BODY

PREPARATIONOUTLINEFORAPERSUASIVESPEECH
M15_FORD0115_01_SE_C15.indd42911/17/104:15PM
Chapter15THEPERSUASIVESPEECH

M15_FORD0115_01_SE_C15.indd43011/17/104:15PM

UnfriendlyFire

UnfriendlyFire

Link:

UnfriendlyFire

PREPARATIONOUTLINEFORAPERSUASIVESPEECH
M15_FORD0115_01_SE_C15.indd43111/17/104:15PM
Chapter15THEPERSUASIVESPEECH

Link:

M15_FORD0115_01_SE_C15.indd43211/17/104:15PM

Link:

FORMALOUTLINEOFAPERSUASIVESPEECH

PREPARATIONOUTLINEFORAPERSUASIVESPEECH
M15_FORD0115_01_SE_C15.indd43311/17/104:15PM
Chapter15THEPERSUASIVESPEECH

UnfriendlyFire

UnfriendlyFire

UnfriendlyFire

Link:

M15_FORD0115_01_SE_C15.indd43411/17/104:15PM

PREPARATIONOUTLINEFORAPERSUASIVESPEECH
M16_FORD0115_01_SE_C15.indd4355/25/116:34PM

436

*
M15_FORD0115_01_SE_C15.indd43611/17/104:15PM

(slide)

(slide)

(slide)

REMEMBER

(slide)

(slide)
M15_FORD0115_01_SE_C15.indd43711/17/104:15PM

PRACTICINGETHICS

M15_FORD0115_01_SE_C15.indd43811/17/104:16PM
439

CHECKLISTFOREVALUATINGTHEPERSUASIVESPEECH
M15_FORD0115_01_SE_C15.indd43911/17/104:16PM

ShiminsSpeech S
CONSTRUCTINGHERMAIN
POINTS

Chapter15THEPERSUASIVESPEECH

M15_FORD0115_01_SE_C15.indd44011/17/104:16PM

SHIMINSOUTLINES

SHIMINSSPEECH

M15_FORD0115_01_SE_C15.indd44111/17/104:16PM
REVIEW
442
Tab7:Review
CHAPTER14REVIEWQUESTIONS
1.

2.
3.

4.

5.

6.
7.

8.

CHAPTER15REVIEWQUESTIONS
1.

2.

3.

4.

TERMSTOREMEMBER
Chapter14
(370)
(373)
(373)
(373)
(374)
(375)
(377)
(382)
(383)
(383)
(384)
(385)
(385)
(386)
(388)
(388)
(389)
(390)
(391)
(391)
(391)
(392)
Chapter15
(412)
(413)
(413)
(425)
(425)
M15_FORD0115_01_SE_C15.indd44211/17/104:16PM
Introduction

SPEECHESFORSPECIALEVENTS

M16_FORD0115_01_SE_C16.indd44211/18/101:12AM

STARTING
RESEARCHING
DETERMINETHE
PURPOSEANDTYPEOF
SPEECH
*Seepages449450

RESEARCHYOUR
SPEECH
*Seepage452

ANALYZETHE
AUDIENCE
*Seepage451

FOCUSONA
CENTRALIDEA
*Seepage451

M16_FORD0115_01_SE_C16.indd44311/18/101:12AM
WHATISTHECREATIVEPROCESSFORSPECIALOCCASIONSPEAKING?

CREATING
34
PRESENTING
5
LISTENING&
EVALUATING
CREATEYOUROUTLINE
*Seepage452

PRACTICEYOUR
SPEECH
*Seepage453

only

EVALUATETHESPECIAL
OCCASIONSPEECH
*Seepage453

M16_FORD0115_01_SE_C16.indd44411/18/101:12AM

446

1
PLAUTUS
M16_FORD0115_01_SE_C16.indd44511/18/101:12AM

PRACTICINGETHICS

M16_FORD0115_01_SE_C16.indd44611/18/101:12AM

448

M16_FORD0115_01_SE_C16.indd44711/18/101:12AM

449

M16_FORD0115_01_SE_C16.indd44811/18/101:12AM

TYPEOFSPEECHGENERALPURPOSE

M16_FORD0115_01_SE_C16.indd44911/18/101:12AM

451

M16_FORD0115_01_SE_C16.indd45011/18/101:12AM

452

M16_FORD0115_01_SE_C16.indd45111/18/101:12AM

*
*

*
*

M16_FORD0115_01_SE_C16.indd45211/18/101:12AM

454

eulogia,

M16_FORD0115_01_SE_C16.indd45311/18/101:12AM
WHATARETHETYPESOFSPECIALOCCASIONSPEECHES?
455
EXAMPLE

M16_FORD0115_01_SE_C16.indd45411/18/101:12AM

Hamlet

CONFIDENCEBOOSTER

M16_FORD0115_01_SE_C16.indd45511/18/101:12AM
WHATARETHETYPESOFSPECIALOCCASIONSPEECHES?

3
ToastorRoast
toast

roast

SPECIALGUIDELINES

EXAMPLE

toast

M16_FORD0115_01_SE_C16.indd45611/18/101:12AM

458

M16_FORD0115_01_SE_C16.indd45711/18/101:12AM

459

M16_FORD0115_01_SE_C16.indd45811/18/101:12AM
SPEECHESFORSPECIALEVENTS

6
After-dinnerSpeech

SPECIALGUIDELINES

PRACTICINGETHICS

M16_FORD0115_01_SE_C16.indd45911/18/101:12AM
WHATARETHETYPESOFSPECIALOCCASIONSPEECHES?

EXAMPLE

M16_FORD0115_01_SE_C16.indd46011/18/101:12AM

Chapter16SPEECHESFORSPECIALEVENTS

M16_FORD0115_01_SE_C16.indd46111/18/101:12AM

WHATARETHETYPESOFSPECIALOCCASIONSPEECHES?

M16_FORD0115_01_SE_C16.indd46211/18/101:12AM

464

M16_FORD0115_01_SE_C16.indd46311/18/101:13AM
WHATARETHETYPESOFSPECIALOCCASIONSPEECHES?

EXAMPLE

M16_FORD0115_01_SE_C16.indd46411/18/101:13AM
Chapter16SPEECHESFORSPECIALEVENTS

M16_FORD0115_01_SE_C16.indd46511/18/101:13AM
WHATARETHETYPESOFSPECIALOCCASIONSPEECHES?

M16_FORD0115_01_SE_C16.indd46611/18/101:13AM
Chapter16SPEECHESFORSPECIALEVENTS
JeremysSpeech J

RESEARCHINGHISCONTENT

FOCUSINGHISSPEECH

M16_FORD0115_01_SE_C16.indd46711/18/101:13AM
JEREMYSSPEECH

M16_FORD0115_01_SE_C16.indd46811/18/101:13AM
REVIEW
470
Tab8:Review
CHAPTER16REVIEWQUESTIONS
1.

2.

3.

4.

TERMSTOREMEMBER
Chapter16
(446)
(447)
(447)
(447)
(447)
(454)
(454)
(456)
(457)
(457)
(458)
(459)
(460)
(464)
M16_FORD0115_01_SE_C16.indd46911/18/101:13AM
Introduction

ON-THE-JOBSPEAKING

M17_FORD0115_01_SE_C17.indd47111/17/104:26PM

M17_FORD0115_01_SE_C17.indd47211/17/104:27PM
HOWWILLPUBLICSPEAKINGHELPYOUINYOURPROFESSION?

PRACTICINGETHICS

M17_FORD0115_01_SE_C17.indd47311/17/104:27PM

474

M17_FORD0115_01_SE_C17.indd47411/17/104:27PM
HOWDOYOUCREATEABUSINESSPRESENTATION?

1
Starting

M17_FORD0115_01_SE_C17.indd47511/17/104:27PM

M17_FORD0115_01_SE_C17.indd47611/17/104:27PM
HOWDOYOUCREATEABUSINESSPRESENTATION?
477
3
Creating

CHRONOLOGICAL:

TOPICAL:

SPATIAL:

CAUSAL:

COMPARATIVE:

PROBLEMSOLUTION:

M17_FORD0115_01_SE_C17.indd47711/17/104:27PM
ON-THE-JOBSPEAKING
478
4
Presenting

yallallyall
dude

M17_FORD0115_01_SE_C17.indd47811/17/104:27PM
HOWDOYOUCREATEABUSINESSPRESENTATION?
5
Evaluating

HOWDOYOUCREATEABUSINESSPRESENTATION?
M17_FORD0115_01_SE_C17.indd47911/17/104:27PM

480

M17_FORD0115_01_SE_C17.indd48011/17/104:27PM
HOWDOYOUEFFECTIVELYCOMMUNICATEINAMEETING?
481

2
Participate

M17_FORD0115_01_SE_C17.indd48111/17/104:27PM

482

M17_FORD0115_01_SE_C17.indd48211/17/104:27PM
HOWDOYOUEFFECTIVELYCOMMUNICATEINANINTERVIEW?
483

1.

2.

3.

4.

5.

6.

7.

8.

9.

10.

M17_FORD0115_01_SE_C17.indd48311/17/104:27PM

M17_FORD0115_01_SE_C17.indd48411/17/104:27PM
HOWDOYOUEFFECTIVELYCOMMUNICATEINANINTERVIEW?

BEFORETHEINTERVIEW

PREPARINGBEFORETHEDAYOFYOURINTERVIEW
WHATSHOULDHOWCANYOUDOIT?
YOUDO?

M17_FORD0115_01_SE_C17.indd48511/17/104:27PM

486

M17_FORD0115_01_SE_C17.indd48611/17/104:27PM

ILLEGALQUESTIONEFFECTIVERESPONSE

M17_FORD0115_01_SE_C17.indd48711/17/104:27PM

Reviews

REMEMBER

M17_FORD0115_01_SE_C17.indd48811/17/104:27PM
HOWDOYOUEFFECTIVELYCOMMUNICATEINAREVIEW?

GIVINGREVIEWS

CONFIDENCEBOOSTER

M17_FORD0115_01_SE_C17.indd48911/17/104:27PM
Chapter17

Forbes

PREPARINGTOBEINTERVIEWED

M17_FORD0115_01_SE_C17.indd49011/17/104:27PM
DYLECESINTERVIEW

PREPARINGTOCONDUCTTHEINTERVIEW

M17_FORD0115_01_SE_C17.indd49111/17/104:27PM
Chapter18SPEAKINGINSMALLGROUPS
SPEAKINGIN
SMALLGROUPS
18
492
M18_FORD0115_01_SE_C18.indd49211/17/104:58PM
Introduction

SPEAKINGINSMALLGROUPS

M18_FORD0115_01_SE_C18.indd49311/17/104:58PM

494

M18_FORD0115_01_SE_C18.indd49411/17/104:58PM
WHATISASMALLGROUP?

SMALLGROUPTYPES

SMALLGROUPDEVELOPMENT

TYPEOFBUSINESSORWHATISIT?
CIVICWORKINGGROUP

M18_FORD0115_01_SE_C18.indd49511/17/104:58PM

leader

TYPEOFHOWISTHIS
LEADERLEADERCHOSEN?

M18_FORD0115_01_SE_C18.indd49611/17/104:58PM
WHATROLESCANYOUPLAYINASMALLGROUP?
497
LEADERSHIPSTYLES

TASKSOFALEADER

M18_FORD0115_01_SE_C18.indd49711/17/104:58PM
SPEAKINGINSMALLGROUPS

2
Member

CONFIDENCEBOOSTER

PRACTICINGETHICS

with

M18_FORD0115_01_SE_C18.indd49811/17/104:58PM
WHATROLESCANYOUPLAYINASMALLGROUP?

constantly

M18_FORD0115_01_SE_C18.indd49911/17/104:58PM

STARTING

RESEARCHING

CREATING

PRESENTING
*Seepages502503

LISTENING&
EVALUATING

500
M18_FORD0115_01_SE_C18.indd50011/17/104:58PM
HOWDOGROUPSMAKEDECISIONSORSOLVEPROBLEMS?

THESTEPSWHATNEEDSTOBEEXAMPLES
ESTABLISHED
THEDECIDEMODEL

PRACTICINGETHICS

M18_FORD0115_01_SE_C18.indd50111/17/104:58PM

502

M18_FORD0115_01_SE_C18.indd50211/17/104:58PM

M18_FORD0115_01_SE_C18.indd50311/17/104:58PM
Chapter18

**

M18_FORD0115_01_SE_C18.indd50411/17/104:58PM

RAMNSGROUP

M18_FORD0115_01_SE_C18.indd50511/17/104:58PM
REVIEW
506
Tab9:Review
CHAPTER17REVIEWQUESTIONS
1.

2.

3.

CHAPTER18REVIEWQUESTIONS
1.
2.

3.

4.

5.

6.

7.

TERMSTOREMEMBER
Chapter17
(474)
(474)
(488)
Chapter18
(494)
(494)
(494)
(495)
(495)
(495)
(495)
(495)
(495)
(495)
(496)
(496)
(496)
(497)
(497)
(497)
(497)
(497)
(497)
(498)
(498)
(498)
(500)
(501)
M18_FORD0115_01_SE_C18.indd50611/17/104:58PM

Z01_FORD0115_01_SE_NCA.indd50711/17/104:38PM

Tab1STARTING
Overview
123
Chapter2
50
5859
Tab6SPEAKINGTOINFORM
Chapter13
333367
Tab7SPEAKINGTOPERSUADE
Chapter15
403441
Tab8SPEAKINGONSPECIALOCCASIONS
Chapter16
443469
Tab9SPEAKINGINPROFESSIONAL&GROUP
SETTINGS
Chapter17
471491
Chapter18
492505
Z01_FORD0115_01_SE_NCA.indd50811/17/104:38PM

NCASTUDENTOUTCOMESFORSPEAKINGANDLISTENING

Tab1STARTING
Chapter1
2547
Chapter2
5055
5657
5863
Tab6SPEAKINGTOINFORM
Chapter13

338345
Tab7SPEAKINGTOPERSUADE
Chapter15

406417
Tab8SPEAKINGONSPECIALOCCASIONS
Chapter16
448453
Tab9SPEAKINGINPROFESSIONAL&GROUP
SETTINGS
Chapter17
474479
Chapter18
502503
Z01_FORD0115_01_SE_NCA.indd50911/17/104:38PM
NCASTUDENTOUTCOMESFORSPEAKINGANDLISTENING

Tab1STARTING
Chapter2

5863

344
Tab7SPEAKINGTOPERSUADE
Chapter15
415
Tab8SPEAKINGONSPECIALOCCASIONS
Chapter16
451
Tab9SPEAKINGINPROFESSIONAL&GROUP
SETTINGS
Chapter17
475
Chapter18
503
Z01_FORD0115_01_SE_NCA.indd51011/17/104:38PM

NCASTUDENTOUTCOMESFORSPEAKINGANDLISTENING

Tab2RESEARCHING
Chapter3
69107
Chapter4
108135
Tab4PRESENTING
Chapter10
261297
Tab6SPEAKINGTOINFORM
Chapter13

346347
Tab7SPEAKINGTOPERSUADE
Chapter15

418419
Tab8SPEAKINGONSPECIALOCCASIONS
Chapter16
452
Tab9SPEAKINGINPROFESSIONAL&GROUP
SETTINGS
Chapter17
476
Chapter18

500501
Z01_FORD0115_01_SE_NCA.indd51111/17/104:38PM

NCASTUDENTOUTCOMESFORSPEAKINGANDLISTENING

Tab3CREATING
Chapter5
137171
Chapter6
173193
Tab6SPEAKINGTOINFORM
Chapter13

350353
Tab7SPEAKINGTOPERSUADE
Chapter15

422425
Tab8SPEAKINGONSPECIALOCCASIONS
Chapter16
452
Tab9SPEAKINGINPROFESSIONAL&GROUP
SETTINGS
Chapter17
477
Chapter18

500501
502503
Z01_FORD0115_01_SE_NCA.indd51211/17/104:38PM

Tab3CREATING
Chapter7
195213
Tab4PRESENTING
Chapter8
215235
Tab6SPEAKINGTOINFORM
Chapter13
362
Tab7SPEAKINGTOPERSUADE
Chapter14
375
392399
Chapter15
436
Tab8SPEAKINGONSPECIALOCCASIONS
Chapter16
454467
Tab9SPEAKINGINPROFESSIONAL&GROUP
SETTINGS
Chapter17
478
Chapter18
503
Tab3CREATING
Chapter5

160163

NCASTUDENTOUTCOMESFORSPEAKINGANDLISTENING
Z01_FORD0115_01_SE_NCA.indd51311/17/104:38PM

Tab2RESEARCHING
Chapter4
129
Tab4PRESENTING
Chapter9238241

Tab4PRESENTING
Chapter8
220227
Chapter9242243
Tab6SPEAKINGTOINFORM
Chapter13362
Tab7SPEAKINGTOPERSUADE
Chapter15436

Tab4PRESENTING
Chapter9242243
Z01_FORD0115_01_SE_NCA.indd51411/17/104:38PM

NCASTUDENTOUTCOMESFORSPEAKINGANDLISTENING

Tab2RESEARCHING
Chapter4
129
Tab4PRESENTING
Chapter9
238243

244247
Tab5LISTENING&EVALUATING
Chapter11
308311
Tab6SPEAKINGTOINFORM
Chapter13363
Tab7SPEAKINGTOPERSUADE
Chapter15436
Tab8SPEAKINGONSPECIALOCCASIONS
Chapter16453
Tab9SPEAKINGINPROFESSIONAL&GROUP
SETTINGS
Chapter17478
Chapter18503
Tab8SPEAKINGONSPECIALOCCASIONS
Chapter16
454467
Tab9SPEAKINGINPROFESSIONAL&GROUP
SETTINGS
Chapter17478
Chapter18503

Z01_FORD0115_01_SE_NCA.indd51511/17/104:38PM

Tab3CREATING
Chapter5 148
148149

160163
Chapter6
186191
Tab4PRESENTING
Chapter9
238243

244247
Tab5LISTENING&EVALUATING
Chapter11 299315
Chapter12 324325

Tab2RESEARCHING
Chapter4
108135
Tab3CREATING
Chapter5 148149
Chapter6
186191
Tab5LISTENING&EVALUATING
Chapter11 299315
Chapter12324325
Z01_FORD0115_01_SE_NCA.indd51611/17/104:38PM

NCASTUDENTOUTCOMESFORSPEAKINGANDLISTENING

Tab3CREATING
Chapter5
160163
Chapter6
174183
Tab5LISTENING&EVALUATING
Chapter11 299315
Chapter12324325
Tab6SPEAKINGTOINFORM
Chapter13
350353
Tab7SPEAKINGTOPERSUADE
Chapter14379

384387

388391
Chapter15
422425

Tab5LISTENING&EVALUATING
Chapter11 299315
Chapter12324325
Z01_FORD0115_01_SE_NCA.indd51711/17/104:38PM

Tab1STARTING
Chapter1
2829
3035
Tab5LISTENING&EVALUATING
Chapter11
306307

312313
Chapter12
317331

Tab1STARTING
Chapter2
50
Tab3CREATING
Chapter6

174183
Tab5LISTENING&EVALUATING
Chapter11
299315
Chapter12
317331
Z01_FORD0115_01_SE_NCA.indd51811/17/104:38PM

NCASTUDENTOUTCOMESFORSPEAKINGANDLISTENING

Tab2RESEARCHING
Chapter4
110

122125
Tab7SPEAKINGTOPERSUADE
Chapter14
373

376379
380383

Tab7SPEAKINGTOPERSUADE
Chapter14

376379
380383
384387
388391
392399

Tab4PRESENTING
Chapter8
224225
Tab7SPEAKINGTOPERSUADE
Chapter14

376379
380383
392399
Z01_FORD0115_01_SE_NCA.indd51911/17/104:38PM

Tab4PRESENTING
Chapter8
216219
Chapter9
244247
Tab5LISTENING&EVALUATING
Chapter11

312313
Chapter12
324325

Tab2RESEARCHING
Chapter4

122125
Tab5LISTENING&EVALUATING
Chapter12
324325
Tab7SPEAKINGTOPERSUADE
Chapter14
384387
388391
392399
NCASTUDENTOUTCOMESFORSPEAKINGANDLISTENING

Z01_FORD0115_01_SE_NCA.indd52011/17/104:38PM

Tab5LISTENING&EVALUATING
Chapter11

312313
Tab7SPEAKINGTOPERSUADE
Chapter14
384387
388391

Tab4PRESENTING
Chapter9
244247
Tab5LISTENING&EVALUATING
Chapter11
313
Chapter12
324325

Tab5LISTENING&EVALUATING
Chapter11
312

NCASTUDENTOUTCOMESFORSPEAKINGANDLISTENING
Z01_FORD0115_01_SE_NCA.indd52111/17/104:38PM
Z01_FORD0115_01_SE_NCA.indd52211/17/104:38PM

Z02_FORD0115_01_SE_GLOS.indd52311/15/102:21PM

GLOSSARY
Z02_FORD0115_01_SE_GLOS.indd52411/15/102:21PM

GLOSSARY
Z02_FORD0115_01_SE_GLOS.indd52511/15/102:21PM

GLOSSARY
Z02_FORD0115_01_SE_GLOS.indd52611/15/102:21PM

GLOSSARY
Z02_FORD0115_01_SE_GLOS.indd52711/15/102:21PM

GLOSSARY
Z02_FORD0115_01_SE_GLOS.indd52811/15/102:21PM

GLOSSARY
Z02_FORD0115_01_SE_GLOS.indd52911/15/102:21PM

GLOSSARY
Z02_FORD0115_01_SE_GLOS.indd53011/15/102:21PM

GLOSSARY
Z02_FORD0115_01_SE_GLOS.indd53111/15/102:21PM

GLOSSARY

Z02_FORD0115_01_SE_GLOS.indd53211/15/102:21PM

Bibliography
BIBLIOGRAPHY

Z03_FORD0115_01_SE_BIB.indd53311/15/102:21PM

BIBLIOGRAPHY
Z03_FORD0115_01_SE_BIB.indd53411/15/102:21PM
Notes
OVERVIEW

CHAPTER1

CHAPTER4

CHAPTER8

CHAPTER9

CHAPTER11

CHAPTER16

CHAPTER17

NOTES
Z04_FORD0115_01_SE_NOTE.indd53511/15/102:20PM
CREDITS

PHOTOGRAPHS
OVERVIEW:

Chapter1:

Chapter2:

Chapter3:

Chapter4:

Chapter5:

Chapter6:

Chapter7:

Chapter8:

Chapter9:

Chapter10:

Chapter11:

Chapter12:

Chapter13:

Chapter14:

Credits
Z05_FORD0115_01_SE_CRED.indd53611/20/101:15AM
CREDITS

Chapter15:

Chapter16:

Chapter17:

Chapter18:

TEXT
OVERVIEW:

Chapter1:

Chapter2:

Chapter3:

Z05_FORD0115_01_SE_CRED.indd53711/20/101:15AM
CREDITS

92

93

103

106
107

Chapter4:109

111

113

114

128

129

130,132

135

Chapter6:182

183

Chapter7:199

200

201

202
205

208

213

Chapter8:Tab4:

215

216,217

217

218
Z05_FORD0115_01_SE_CRED.indd53811/20/101:15AM
CREDITS

219

223

227

230

231

232

233

Chapter9:237

240

241

259

Chapter10:269,270,271

282

283
284

286
289
290,291
292

Chapter11:299

305

315

Chapter12:319

320
331
Chapter13:355,357

Chapter14:371

Z05_FORD0115_01_SE_CRED.indd53911/20/101:15AM
CREDITS

376

377

380,381

382

383

385

386

396

Chapter15:408413

Chapter16:446

455

456

461,462,463

464

465

466

467

Chapter17:471

482

Chapter18:495

499

501

Z05_FORD0115_01_SE_CRED.indd5405/25/116:35PM

INDEX
Index
A

Z06_FORD0115_01_SE_INDX.indd5415/12/1111:26PM

INDEX

Z06_FORD0115_01_SE_INDX.indd5425/12/1111:26PM

INDEX
Seealso

See

Seealso

Z06_FORD0115_01_SE_INDX.indd5435/12/1111:26PM

INDEX

Z06_FORD0115_01_SE_INDX.indd5445/12/1111:26PM

INDEX

See

See

Z06_FORD0115_01_SE_INDX.indd5455/12/1111:26PM

INDEX

Seealso

Seealso

Z06_FORD0115_01_SE_INDX.indd5465/12/1111:26PM

INDEX

Z06_FORD0115_01_SE_INDX.indd5475/12/1111:26PM

INDEX

Z06_FORD0115_01_SE_INDX.indd5485/12/1111:26PM

INDEX

Z06_FORD0115_01_SE_INDX.indd5495/12/1111:26PM

INDEX

Z06_FORD0115_01_SE_INDX.indd5505/12/1111:26PM

INDEX

Z06_FORD0115_01_SE_INDX.indd5515/12/1111:26PM

INDEX

Seealso

Seealso

Seealso

See

Seealso
Seealso

Seealso

Z06_FORD0115_01_SE_INDX.indd5525/12/1111:26PM
Z06_FORD0115_01_SE_INDX.indd5535/12/1111:26PM
Contents
TAB1:STARTING
OVERVIEWOFPUBLIC
SPEAKING

CHAPTER1:GETTINGTOKNOWYOUR
AUDIENCEANDSITUATION

TAB2:RESEARCHING
CHAPTER3:LOCATINGSUPPORT
MATERIALS

CHAPTER4:SELECTINGAND
TESTINGSUPPORTMATERIALS

CHAPTER2:SELECTINGYOUR
TOPICANDPURPOSE

Z06_FORD0115_01_SE_INDX.indd55411/15/102:20PM