MARATHA MANDIR'S

BABASAHEB GAWDE INSTITUTE OF MANAGEMENT STUDIES

Integrated Marketing Communication

Topic : Message Comparison in Coca-cola and Pepsi

Presented to : Prof. Shilpa Shinde
Name Roll Number
A-21 Rohan Malusare
A-27 Affan Shaikh
A-35 Omkar Warekar
Presented by :
Message in Advertising
Why it is important to have an Effective message in
advertisemnts.

Time Period 4 years (2011-2014)




Published on October 21,2011
Chalo iss diwali kuch alag taraha se manate hai
Target maket is Youngsters
Khushiyaa Baato and Khushiya Badhao

2011
2012
Published on 20 may 20,2012
Temparature 42
Teen age group and Cricket fans
Sar par topi nahi Pair me Chappal nahi
Aur KHUSHI ME KOI KAMI NAHI
Sachin Tendulkar Khelte Raho Khush Raho

Published on Jul 20, 2013
Don't forgot the awesome ways to keep up with me! I
want you to follow me everywhere..!
In eveining they all celebrating with Coca Cola
Published on Feb 27, 2014
Deepika Padukone as a Student and Farhan Akhtar as a Cycle
Driver
Choti ho ya Badi har khushi me Coca cola
Open Happiness
2013
2014
Published on Feb 26, 2011
Kass Ke Pakard Jam Ke Jakard Laga
Pepsi Change The Game
Ms Dhoni Helicopter Shot

Published on May 1, 2012
Cricket Khel Marrd Baan Jayega
Cricket Khel Appna He Game Hai
Football Bhi Khel Liya Karo Change The Game
Ranvier Kapoor Change The Game

2013
2014
29
th
July 2013
Dil Ka Kaha Suna Ho Tho Zarurat Kya Dhek Ne Ke
Jee Ne Ka Maza Lena Ho Tho Mahurat Kya Dhek Ne Ke
Iss Wakt Iss He Jagha Abhi Q Nahi
Ho Jaye Abhi ---Ohh Yes Abhi
Jena Hai Abhi Pena Hai Abhi
Ranveer Prinka And Ms Dhoni

3
rd
May 2014
Bhaag Wakth Kise Ke Liye Rukk Tha Nahi Wakth Ke
Leye Yaha Time Kaha.
Chalo Dek Th Hai
Ms Dhoni And Virat Kholi Ohh Yes Abhi

2013
2014
THUMPS UP V/S ATOM